Persooa

What Persooa does

Persooa is a Warsaw, Poland-based marketing technology integrator and managed services provider, founded in 2019, that delivers AI-powered marketing automation, personalization, AI search, and loyalty programs to e-commerce businesses primarily across the CEE region and select Western European accounts. The company's offering is anchored on the "Marketing Automation 2.0" framework and its proprietary sub-brands "MyRewards by Persooa" (loyalty) and "Wyszukiwarka AI" (AI search), deployed on top of the Synerise Experience Platform — for which Persooa is the leading implementation and strategic partner in Poland and CEE, holding 50+ Synerise certifications. Persooa also delivers managed services on Salesforce Marketing Cloud, Adobe Experience Platform, Oracle CrowdTwist Loyalty, and Bloomreach, effectively positioning itself as a multi-stack MarTech services specialist.

The company operates a hybrid services-plus-product model. Revenue is generated primarily through retainer-based managed services and team augmentation contracts (embedded specialist teams), one-time implementation and consulting engagements, a Synerise training and certification program, and an affiliate/partner channel. Pricing is project- and quote-based with no public rates; the flagship commercial mechanism is the "ROI in 90 Days" guaranteed outcomes program, which deploys 7-10 tailored campaign scenarios per client and promises a minimum 10x ROI, with eligibility restricted to e-commerce businesses carrying 200+ products and 1,000+ monthly transactions. Documented customer outcomes include 26% AOS uplift, 20% AOV lift, 7% more transactions, 53% growth in marketing consent acquisition, and an AI search contribution of 17% of revenue at Lagardère.

Persooa serves a mix of enterprise and SMB clients across retail, fashion, beauty, telecom, and financial services. Named enterprise customers include Orange Polska, T-Mobile, Lagardère, Moliera2, and CUK Ubezpieczenia; named SMB customers include Homla, CampSup, Suzana.pl, Akardo, Beketo, and Coccodrillo. The company is privately held, has not disclosed any external funding rounds, and operates as part of the RITS Center and MarTech Compass industry ecosystems.

Name

Persooa

Legal name

Persooa sp. z o.o.

Website

https://persooa.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Persooa is a Warsaw-based marketing technology integrator that delivers AI-powered marketing automation, personalization, AI search, and loyalty programs for e-commerce businesses through managed services and team augmentation on platforms including Synerise, Salesforce, and Adobe.

Ownership category

akta.pro rank

Product category

Marketing Automation Services

NAICS

Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)

akta.pro secondary industry

Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB)

Keywords

• Marketing automation services
• AI personalization engine
• Customer data platform
• Loyalty program management
• E-commerce marketing technology

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Managed Services / Team Augmentation: Persooa provides dedicated specialist teams (project managers, campaign managers, technical specialists) that are embedded within the client's operations to manage and optimize marketing automation, loyalty programs, and personalization on an ongoing basis. Revenue is generated through retainer-based managed services contracts.
2. Implementation & Consulting Services: One-time project fees for implementing Marketing Automation 2.0, AI search engines, loyalty programs, and Synerise/Salesforce/Adobe platform deployments. Includes free initial diagnostic and technical workshops, with paid implementation following.
3. Partner/Affiliate Program (License and Service Revenue Share): Partners resell Persooa's technology implementations and services, earning commissions on licenses and services. Persooa earns revenue from the underlying platform implementations delivered through the partner channel.
4. Training & Certification Services: Synerise training and certification programs for client teams, generating revenue through course delivery and certification fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Persooa is an AI-driven marketing automation integrator and managed-services provider for e-commerce and B2C/B2B businesses. It deploys Marketing Automation 2.0 (a unified AI personalization, omnichannel campaign, loyalty, and analytics framework), the MyRewards loyalty program, and an AI search engine, primarily on the Synerise Experience Platform, with additional managed services on Salesforce Marketing Cloud, Adobe Experience Platform, Oracle CrowdTwist Loyalty, and Bloomreach. Engagements are structured around a guaranteed ROI in 90 days program, supported by team augmentation, implementation services, training, and partner/affiliate reselling.

Product overview

Persooa is a marketing technology integrator and managed services provider specializing in AI-powered e-commerce growth solutions. Its offering is organized as a platform-plus-services model anchored around Marketing Automation 2.0 — an AI-driven platform that unifies data integration, personalization, campaign automation, omnichannel communication, and AI analytics. Persooa operates primarily on the Synerise Experience Platform (its key strategic partner) while also delivering managed services on Salesforce Marketing Cloud, Adobe Experience Platform, Oracle CrowdTwist Loyalty, and Bloomreach. The core product portfolio includes Marketing Automation 2.0, the MyRewards loyalty program (including Synerise: MyRewards by Persooa), and the AI Search engine — all guaranteeing first ROI in 90 days. Supporting modules cover data integration, AI personalization, campaign automation, omnichannel communication activation, customer lifecycle management, and AI-powered analytics. Additional services include managed services/team augmentation, Synerise training and certification, newsletter monitoring, CRO, and the Persooa Health Check diagnostic service. The company serves B2C and B2B sectors across Fashion, Retail, Beauty, and Financial industries, with implementations for clients including Orange, T-Mobile, Homla, Moliera2, Lagardère, and CUK Ubezpieczenia.

Differentiator

Problem solved

Functional benefit

Brands

• MyRewards by Persooa: A loyalty program solution built on the Synerise Experience Platform, utilizing gamification, AI, and real-time analytics to deliver personalized rewards and offers, increasing customer engagement.

Products and services

• Marketing Automation 2.0 Flagship AI-powered marketing automation offering for e-commerce that combines data integration, AI personalization, campaign automation, omnichannel communication activation, customer lifecycle management, and AI analytics, with a guaranteed first measurable ROI in 90 days; deployed on Synerise, Salesforce Marketing Cloud, Adobe Experience Platform, or Bloomreach for mid-market and enterprise e-commerce clients.
• MyRewards Loyalty Program Proprietary loyalty program built on Synerise Experience Platform leveraging gamification, AI, and real-time analytics to deliver personalized rewards and offers; also offered as 'Synerise: MyRewards by Persooa' via team augmentation, with documented impacts on AOV, NPS, and CLV (e.g., 25% ROI growth within 90 days at Moliera2).
• AI Search (Wyszukiwarka AI) AI-powered semantic and vector search engine for e-commerce that personalizes product discovery using natural language queries and integrates with recommendation frames; at Lagardère accounted for 17% of total revenue, with first effects delivered in 90 days.
• ROI in 90 Days Program Structured implementation program guaranteeing a minimum 10x return on investment within 90 days for eligible e-commerce clients (200+ products and 1,000+ monthly transactions); deploys 7-10 tailored AI-driven campaign scenarios, personalization, and acquisition tactics.
• Managed Services / Team Augmentation Retainer-based service assigning expert teams to client projects for ongoing implementation, analysis, optimization, and management of marketing automation and loyalty programs on Synerise, Salesforce Marketing Cloud, Adobe Experience Platform, Oracle CrowdTwist Loyalty, and Bloomreach, with dedicated project leads and flexible team composition.
• Synerise Experience Platform Implementation End-to-end implementation service for Synerise's AI-powered customer experience and data platform, including technical implementation, launch campaign setup, results summary, and ongoing development; Persooa holds over 50 Synerise certifications and is the strategic implementation partner in Poland and CEE.
• Synerise Training and Certification Paid training programs and certifications for Synerise platform usage, enabling client teams to gain recognized Synerise certifications and build expertise with the technology used by global brands.
• Conversion Rate Optimization (CRO) Conversion optimization service improving sales funnel performance through A/B testing and data-driven recommendations for e-commerce clients.
• Newsletter Monitoring Monitoring service for email newsletter performance to optimize deliverability, open rates, and campaign effectiveness for client marketing teams.
• Persooa Health Check Diagnostic service for e-commerce businesses analyzing sales funnel performance and delivering a personalized report with recommendations and benchmarks to increase revenue and optimize the customer journey.

Quantifiable outcome

• 10x return on investment within 90 days (guaranteed minimum)
• +11 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, secondary and minor.

• SynerisecoreTechnology or IntegrationPersooa is the leading implementation and strategic partner for Synerise Experience Platform in Poland and the CEE region. The partnership includes over 50 Synerise certifications among Persooa's team. Persooa implements Marketing Automation 2.0, AI personalization, AI search engine, and loyalty programs (MyRewards by Persooa) on the Synerise platform. Synerise's CEO/Founder Jarosław Królewski explicitly endorses Persooa as a strategic business and implementation partner.
• Salesforce (Salesforce Marketing Cloud)coreTechnology or IntegrationPersooa offers managed services and team augmentation for Salesforce Marketing Cloud implementations, providing certified specialists to manage campaigns, automation, and platform optimization on behalf of client teams.
• Adobe (Adobe Experience Platform)coreTechnology or IntegrationPersooa provides managed services and implementation support for Adobe Experience Platform, helping clients maximize the platform's potential through team augmentation and campaign management.
• Oracle CrowdTwist LoyaltysecondaryTechnology or IntegrationPersooa offers implementation and team augmentation services for Oracle CrowdTwist Loyalty platform, helping clients increase customer loyalty through comprehensive loyalty program management.
• BloomreachsecondaryTechnology or IntegrationPersooa implements Bloomreach for clients, notably supporting T-Mobile's marketing automation and website personalization needs. Bloomreach is used as an alternative platform for campaign management and personalization.
• RITS CenterminorStrategic or Co-development PartnerPersooa is part of the RITS Center ecosystem, a technology and innovation hub that groups complementary technology companies. RITS Center is referenced as the parent/group affiliation of Persooa.
• MarTech CompassminorStrategic or Co-development PartnerPersooa is listed on MarTech Compass as part of their ecosystem of technology companies. Visible on the English version of the careers page as a partner affiliation.
• SAS (Customer Intelligence)secondaryTechnology or IntegrationPersooa has expertise in SAS Customer Intelligence platform, with a dedicated job posting for a Campaign Management Specialist (SAS) role, indicating implementation capabilities for SAS-based marketing automation projects.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Synerise: Synerise is Persooa's primary strategic partner and the platform on which the majority of Persooa's flagship products (Marketing Automation 2.0, MyRewards, AI Search) are delivered. It is also a competing CXDP vendor in the broader market, making it both ally and competitor.
• Klaviyo: Klaviyo is a leading e-commerce-focused marketing automation, personalization, and SMS/email platform. It competes for the same SMB and mid-market e-commerce segment that Persooa targets with its AI personalization and lifecycle management offerings.
• Emarsys (SAP): Emarsys is an AI-driven omnichannel marketing automation platform targeting retail and e-commerce, with overlapping capabilities to Persooa's Marketing Automation 2.0 and omnichannel channel activation modules.
• Yotpo: Yotpo is a retention marketing platform spanning loyalty, reviews, SMS, and email for e-commerce, overlapping with Persooa's MyRewards loyalty and email automation capabilities for similar DTC and retail customers.
• Antavo: Antavo is a loyalty program platform for retail and e-commerce, directly comparable to Persooa's MyRewards loyalty offering built on Synerise. It is an independent SaaS alternative in the loyalty space Persooa addresses.
• Dynamic Yield (Mastercard): Dynamic Yield is a personalization and product recommendation engine used by enterprise e-commerce, directly comparable to Persooa's AI recommendation frames and personalization modules. Now part of Mastercard's Data & Services unit.
• Insider: Insider is an AI-native personalization and marketing automation platform with comparable use cases to Persooa's recommendation engine and AI personalization offerings, often positioned against Synerise and Adobe RT-CDP for enterprise e-commerce.
• Bloomreach: Bloomreach is a marketing automation, personalization, and AI search platform that competes directly with the Synerise stack Persooa implements, and is also a platform Persooa delivers on (notably for T-Mobile). Highly relevant given overlap in personalization, search, and e-commerce MarTech.

Broad incumbents

• Salesforce Marketing Cloud: Salesforce Marketing Cloud is one of Persooa's core delivery platforms (managed services for enterprise clients) but also a broad incumbent whose own services organization and SI ecosystem competes with Persooa for implementation and campaign management spend.
• Adobe Experience Platform: Adobe Experience Platform is another core delivery stack for Persooa's managed services business. As a broad incumbent, Adobe competes directly for marketing automation and personalization budget that Persooa also serves via implementation and team augmentation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/persooa.official
• LinkedInlinkedin.com/company/persooa
• Xx.com/persooa_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Persooa