What Genlook AI does

Genlook AI is a Paris-based virtual try-on platform that enables Shopify merchants to offer AI-generated fitting room experiences on their product pages. Founded in 2025 by Thibault Mathian and operated through the French entity Parakeet Labs SASU, the company targets fashion and apparel SMBs struggling with high return rates and cart abandonment by letting shoppers upload a photo and see garments realistically mapped onto their own body. Its core technology is a proprietary ensemble of generative AI models built on top of Google's specialized virtual try-on architecture, with dedicated engines optimized per category (clothes, shoes, glasses, hats, jewelry, wigs) and automated image preprocessing, masking, and post-processing in a single end-to-end pipeline.

The product surface comprises three channels: a customer-facing Shopify widget installed via the Shopify App Store with Built for Shopify certification; a merchant Studio for AI-generated marketing content; and a Virtual Try-On REST API with TypeScript SDK and a remote Model Context Protocol server that exposes the capability to AI assistants such as Claude, ChatGPT, and Cursor. Genlook monetizes through tiered Shopify subscriptions ($0 to $99/month with usage overages), a freemium funnel for merchant acquisition, and usage-based API pricing at $0.08 per credit with volume discounts above 3,000 credits. Distribution leans on product-led growth via the Shopify App Store, the direct website, and a self-serve developer portal, with marketing emphasis on conversion ROI (35% higher add-to-cart rate among try-on users), Klaviyo integration for lead capture, and 14-language support.

Operationally, Genlook runs as a remote-first team of 1–10 employees, is bootstrapped with no disclosed external funding, and serves merchants across Europe, the Middle East, Asia, and North America. Partnerships span Google (underlying VTO models), Shopify (native integration and marketplace distribution), and Klaviyo (email marketing). Reported scale signals include hundreds of thousands of try-ons processed since September 2025 and a 5.0/5 average across 14 five-star Shopify App Store reviews.

Name

Genlook AI

Legal name

Parakeet Labs SASU

Website

https://genlook.app

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Genlook AI provides AI-powered virtual try-on technology for Shopify fashion merchants, letting shoppers visualize garments on their own photos to lift conversion and cut returns. It monetizes via Shopify subscriptions and a usage-based API for developers.

Ownership category

akta.pro rank

Product category

Virtual Try-On Software

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Virtual Styling & Outfit Planning (HSACAJAF)

Keywords

• Virtual try-on
• AI fashion technology
• Shopify app integration
• E-commerce personalization
• Generative AI imagery

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (Shopify App): Monthly subscription plans billed through Shopify's billing system. Plans include tiered monthly generation quotas with overage charges for additional try-ons. Plans range from free (10 try-ons) to Pro ($99/month for 1000 generations). Revenue scales with merchant usage and plan tier upgrades.
2. API Credits (Pay-as-you-go): Flat-rate credit-based pricing for API usage at $0.08 per successful generation. Volume discounts apply above 3,000 credits ($0.065/credit). Credits don't expire. Revenue is consumption-based and scales linearly with API integration usage.
3. Freemium Entry: Free tier providing 10 monthly try-ons to allow merchants to test the technology and prove ROI before upgrading to paid plans. Serves as user acquisition funnel for paid subscriptions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Genlook sells an AI-powered virtual fitting room that lets Shopify merchants offer shoppers realistic virtual try-ons of clothing and accessories by mapping garments onto customer photos. The core product is a Shopify App Store widget complemented by Genlook Studio for AI-generated product photography and a whitelabel Virtual Try-On API for developers. Pricing is via Shopify-billed subscriptions (Free to $99/month) and usage-based API credits ($0.08/credit).

Product overview

Genlook offers a unified AI-powered virtual fitting room platform for Shopify merchants, consisting of a customer-facing try-on widget (the core product), a merchant content studio for generating marketing assets, and a whitelabel Virtual Try-On API for developers. The platform uses generative AI to map garments onto customer photos in seconds. Pricing tiers range from free (10 try-ons/month) to Pro ($99/month for 1000 generations), with API pricing at $0.08/credit with volume discounts. Key differentiators include built-in lead capture with Klaviyo integration, actionable conversion analytics, and 14-language support for global reach.

Differentiator

Problem solved

Functional benefit

Products and services

• Genlook Virtual Try-On Widget Customer-facing virtual fitting room widget for Shopify stores that lets shoppers upload a photo or take a selfie and see AI-generated images of garments mapped onto their own body, with smart auto-cropping, privacy-first 7-day photo auto-delete, and 14-language support.
• Genlook Studio Merchant studio within the Genlook dashboard that uses AI to generate professional, UGC-style product photos for social media, ads, and product pages from existing product images, eliminating the need for traditional photoshoots.
• Virtual Try-On API Whitelabel REST API for developers to embed AI-powered virtual try-on into any e-commerce platform, mobile app, or custom flow, supporting clothes, shoes, glasses, hats, jewelry, and wigs with dedicated category engines at $0.08/credit and volume discounts above 3,000 credits.

Quantifiable outcome

• 35% higher Add-To-Cart conversion rate among try-on users vs non-users
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and major.

• GooglecoreTechnology or IntegrationGenlook uses Google's specialized virtual try-on AI models as the foundation for its technology. The partnership leverages Google's computer vision and neural rendering capabilities for realistic garment mapping onto customer photos. This provides Genlook access to state-of-the-art VTO technology without building models from scratch.
• ShopifycoreTechnology or IntegrationNative Shopify app integration with 'Built for Shopify' badge. App embeds directly into Shopify product pages, uses Shopify's billing system for subscriptions, integrates with Shopify Segments, and supports Shopify's theme editor for widget placement. Provides marketplace distribution and trust signal.
• KlaviyomajorTechnology or IntegrationIntegration with Klaviyo email marketing platform enables merchants to sync customer emails collected during try-on process to Klaviyo for remarketing campaigns. Supports automated email flows triggered when shoppers try on products but don't purchase.
• Parakeet LabscoreOthersParakeet Labs SASU (RCS Lyon, SIREN 105 375 349) is the operating company behind Genlook. Legal entity based in Lyon, France. Governs Terms of Service and intellectual property.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Camweara: Shopify-native AR virtual try-on app for fashion merchants. Direct competitor named on Genlook's comparison content; competes head-to-head on the Shopify App Store for fashion SMB customers.
• Pixelcut: AI photo and virtual try-on platform named explicitly as a Genlook competitor with ~$0.50/generation pricing — roughly 6x Genlook's API. Overlaps on AI-generated product imagery and VTO for e-commerce.
• MirrAR: AR-based virtual try-on platform for fashion, beauty, and accessories retailers. Direct competitor listed on Genlook's comparison pages, with broader category coverage (makeup, eyewear, jewelry) than Genlook's current fashion-first focus.
• FASHN AI: Virtual try-on API provider explicitly listed as a competitor on Genlook's comparison pages. Offers developer-facing VTO infrastructure with similar category coverage (clothing, garments) and a usage-based pricing model overlapping Genlook's API product.
• Vue.ai: AI virtual try-on and fashion catalog automation platform serving apparel retailers. Direct competitor to Genlook's Shopify VTO widget, overlapping on virtual try-on, product tagging, and styling automation for fashion e-commerce.
• Aiuta: AI fashion try-on platform explicitly listed as a competitor on Genlook's comparison pages. Overlaps directly on shopper-facing VTO for apparel brands and developers building fashion experiences.

Broad incumbents

• Threekit: Enterprise 3D and AR visualization platform for retail and e-commerce. Competes in adjacent VTO/AR space with a heavier 3D-asset model, serving larger merchants than Genlook's Shopify SMB target.
• Try.com (Snap): Snap-incubated AR try-on platform serving fashion and eyewear retailers. A well-capitalized incumbent with broader distribution (Snapchat integration) competing for the same fashion-VTO use case Genlook addresses.

Emerging players

• Revery.ai: Developer-focused virtual try-on API for fashion apps and e-commerce platforms. Closely comparable to Genlook's API product with similar category coverage and usage-based pricing.

Others

• Google (Virtual Try-On): Provider of the underlying specialized VTO diffusion models Genlook builds on (per company data). A platform/ecosystem dependency rather than direct competitor, but Google's broader Shopping VTO ambitions could overlap with Genlook's merchant offering over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Genlook_ai
• GitHubgithub.com/genlook
• LinkedInlinkedin.com/company/genlook

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genlook AI