kood/Jõhvi

What kood/Jõhvi does

kood/Jõhvi (legal entity MTÜ Tuleviku Tehnoloogiaharidus) is an Estonian non-profit coding school founded in 2021 in Jõhvi. It delivers a 12-15 month, full-time, peer-to-peer and self-directed curriculum in Go and JavaScript covering front-end, back-end, and full-stack development, with specialization tracks in AI, cybersecurity, mobile applications, and game development. Instruction is teacher-free: students learn through daily tasks, weekly exams, peer collaboration, and weekend project raids, delivered on-site and in hybrid mode across campuses in Jõhvi, Võru, and Paide. The core curriculum is complemented by short courses (kood/Empower, kood/Garage48, kood/Ekspert), a commissioned junior-developer retraining programme (kood/Nooremarendaja) for the Estonian Education and Youth Board, a high-school programme (kood/FutureCoders) reaching roughly 800 gymnasium students across 28 Estonian schools, and a bachelor's-degree pathway with Estonian Business School.

The business model is an income-share agreement: learners pay tuition only after securing well-paying technology roles, aligning school revenue with graduate placement. Cash flow is therefore deferred and contingent, supplemented by corporate partner contributions from employers such as SEB, Wise, Swedbank, LHV, Pipedrive, Veriff, Glia, Bondora, and Playtech, plus founding and mission partners (Heateo Haridusfond, Superangel, Pilvio, Skaala, Kaamos, Barrus). Distribution is direct via study.kood.tech with no resellers for enrollment. The methodology is being internationalized through a franchise package (LMS, curriculum, branding) that has already produced kood/Sisu in Kuopio, Finland, kood/Nairobi in Kenya, and announced locations in Ukraine (Zhytomyr, Odesa) and Moldova.

By 2025 the school had admitted approximately 1,200 learners across seven cohorts and produced over 350 alumni, with around 65 percent of graduates working in technology roles at Estonian and international firms. The organization is led by CEO Lauri Haav (since April 2024) and is publicly associated with founders Taavet Hinrikus and Rainer Sternfeld. It holds the 2021 Innovation in Politics Award (Education) and the 2025 Estonian Business Promoter recognition and Best Public-Private ICT Cooperation Project award.

Name

kood/Jõhvi

Legal name

MTÜ Tuleviku Tehnoloogiaharidus

Website

https://kood.tech

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

kood/Jõhvi is an Estonian non-profit coding school (MTÜ) founded in 2021 that delivers 12-15 month peer-to-peer, full-stack programming programmes to adult career-changers via an income-share tuition model, with additional high-school, short-course, and international franchise offerings across Estonia, Finland, Kenya, Ukraine, and Moldova.

Ownership category

akta.pro rank

Product category

Coding Bootcamp Education

NAICS

Computer Training (61142), Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industry

Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI)

Keywords

• Coding bootcamp
• Peer-to-peer learning
• Software development training
• Tech education
• Full-stack programming

Headquarters

HQ city

Jõhvi

HQ country

Estonia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition / Income Share Agreement: Students pay tuition only after securing a well-paying job, following an income-share model. This makes the program accessible and aligns school incentives with student outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

kood/Jõhvi is a non-profit coding school that delivers a 12-15 month full-stack software development programme through teacher-free, peer-to-peer and self-directed learning. Students learn Go and JavaScript across front-end, back-end, full-stack, AI, mobile, game development, and cybersecurity tracks, paying tuition only after securing a well-paying tech job via an income-share model. The school also offers short courses, a high-school programme (kood/FutureCoders), a bachelor's degree partnership with EBS, and a franchise model for international expansion.

Product overview

kood/Jõhvi operates a portfolio of coding education products centered on its core 12-15 month peer-to-peer programming bootcamp, supplemented by short courses (kood/Empower, kood/Garage48, kood/Ekspert), a commissioned junior developer retraining programme (kood/Nooremarendaja), a high-school programme (kood/FutureCoders), a bachelor's degree partnership with EBS, and international franchise expansion (kood/Sisu in Finland). The company also provides a franchise model for opening new //kood schools globally.

Differentiator

Problem solved

Functional benefit

Products and services

• //kood Programming School (Main Programme) A 12-15 month intensive coding bootcamp teaching full-stack software development through peer-to-peer and self-directed learning, covering Go and JavaScript with specializations in cybersecurity, mobile applications, game development, and AI. Targets adult career changers aged 18+ with no prior coding experience required.
• kood/Nooremarendaja (Junior Developer Programme) A junior developer retraining programme commissioned by the Estonian Education and Youth Board (Haridus- ja Noorteamet), providing free coding education for career changers.
• kood/Empower
• kood/Garage48
• kood/Ekspert
• kood/FutureCoders
• Bachelor's Degree Partnership (with EBS)
• School Franchise Programme

Quantifiable outcome

• Nearly two-thirds (≈65%) of graduates are employed in tech sector within months of graduation
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• SEBcoreStrategic or Co-development PartnerMission partner and scholarship sponsor. Runs SEB Development LAB and Youth LAB internship programs for kood/Jõhvi students. Hosts workshops on CI/CD automation at their Tallinn office. Provides mock interviews, mentorship groups, and recruitment access. One of the founding supporters of the kood/FutureCoders high school program.
• WisecoreStrategic or Co-development PartnerFounding partner and employer of alumni. Conducts career workshops and sessions for students. A former Wise employee (Saba) attended kood/Jõhvi as a student.
• SwedbankcoreStrategic or Co-development PartnerMission partner providing scholarships and kood/Talk sessions. Supports the kood/FutureCoders gymnasium program and participates in kood/JobFair as a recruiter.
• LHVcoreStrategic or Co-development PartnerMission partner (Estonia's largest domestic bank). Provides personal branding workshops, participates in kood/JobFair, and supports the cybersecurity hackathon.
• PipedrivecoreStrategic or Co-development PartnerFounding partner. Employer of alumni. Participates in school events and career fairs.
• Startup EstoniacoreStrategic or Co-development PartnerFounding partner. Co-organizes the kood/Jõhvi Cybersecurity Hackathon. Fosters the startup ecosystem and supports regional development in Ida-Virumaa.
• ProekspertminorGTM or Marketing PartnerTechnology company. Hired graduate Emil Värnomasing as a software engineer before completing the program. Runs workshops for students.
• GliaminorGTM or Marketing PartnerEstonian unicorn (customer service automation platform). Actively recruits kood/Jõhvi graduates and considers the partnership an investment in future IT talent.
• BondoraminorStrategic or Co-development PartnerOnline investment platform. Ran a 6-hour Open Banking API workshop for 25 students styled as a mini-hackathon; awarded €1,000 prize to the winning team.
• VeriffminorStrategic or Co-development PartnerIdentity verification company. Hosted workshops on Kubernetes and React at their Tallinn office for students.
• SkaalacoreStrategic or Co-development PartnerMission partner and scholarship sponsor. Supports kood/Jõhvi's operations and the FutureCoders gymnasium program.
• Estonian Business School (EBS)minorStrategic or Co-development PartnerCollaboration partner offering a bachelor's degree pathway for kood/Jõhvi graduates to combine tech skills with business education.
• TalTechminorStrategic or Co-development PartnerCollaborator providing academic pathway and co-supporting the cybersecurity hackathon.
• ESTDEVminorStrategic or Co-development PartnerEstonian development cooperation organization. Supported the launch of kood/Nairobi program in Kenya (2025), bringing Estonian education innovation internationally.
• Garage48minorStrategic or Co-development PartnerShort course collaborator (kood/Garage48) focusing on rapid prototyping and startup culture.
• EdTech EstoniaminorStrategic or Co-development PartnerCollaborator in the Estonian EdTech ecosystem.
• SA Võrumaa ArenduskeskusminorStrategic or Co-development PartnerKey collaborator in launching the kood/FutureCoders program in Võru region schools; played a foundational role in the gymnasium curriculum design.
• kood/Sisu rycoreChannel Partner/ Reseller/ DistributorFranchise partner operating kood/Sisu in Kuopio, Finland. First 150 students welcomed in 2024. Adapts the curriculum to Finnish needs while maintaining the peer-learning methodology.
• FutureCoders OÜcoreTechnology or IntegrationData processor providing, running, and maintaining the online learning platform for students (as disclosed in the privacy policy).

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Ironhack: Global coding and UX/UI bootcamp with campuses in Europe, the Americas, and online, offering full-time and part-time software engineering tracks. Comparable multi-country footprint and similar career-changer positioning to kood.
• Holberton School: San Francisco-based software engineering school that uses a project-based, peer-learning curriculum and an Income Share Agreement model, making it the closest commercial analog to kood's ISA-funded, no-lecture approach. Operates campuses in the US, France, Colombia, and Tunisia.
• 42 (École 42): Paris-founded peer-to-peer, project-based, no-teacher software school that pioneered the methodology kood/Jõhvi explicitly emulates. Operates a global franchise network across more than 25 campuses (including 42 Silicon Valley, 42 Berlin, 42 Wolfsburg) with the same project evaluation and peer-learning culture.
• Le Wagon: European coding bootcamp operating in 40+ cities across 25 countries with a 9-24 week full-stack curriculum, similar international-franchise expansion strategy to kood/Sisu, and a comparable career-change target audience.
• Makers Academy: London-based coding bootcamp using a peer-driven, project-based curriculum with an ISA option. Direct methodological overlap with kood's self-directed, cohort-based model and shared focus on career-switchers into engineering roles.
• Flatiron School: New York-based software engineering and data science bootcamp offering ISA financing and immersive full-time programs. Direct comparison point for kood's career-changer positioning and employer-aligned curriculum design.
• Turing School of Software & Design: US-based, tuition-free software and design program using a project-based, peer-pairing model with Income Share Agreements. Closely aligned with kood on the 'no lectures, learn by doing' pedagogy and outcome-aligned pricing.
• App Academy: US coding bootcamp with a flagship Income Share Agreement offering and a project-heavy curriculum covering full-stack web development. Closely comparable in outcome-based pricing and the focus on placing graduates into software engineering roles.

Broad incumbents

• Codecademy: Large-scale online interactive coding education platform serving millions of self-learners. Adjacent to kood in the coding-education category, with comparable subject coverage but a self-paced, online-only delivery model rather than a residential peer-learning bootcamp.
• General Assembly: Established, multi-format technology education provider (bootcamps, short courses, corporate training) owned by Adecco Group. Comparable in career-changer target market and employer partnerships, but broader and more commercial than kood's focused bootcamp model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@koodcast
• LinkedInlinkedin.com/company/koodjohvi
• Instagraminstagram.com/koodjohvi
• Xx.com/koodjohvi
• Facebookfacebook.com/kood.tech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kood/Jõhvi