Vet-AI
Vet-AI operates Joii Pet Care, an AI-powered veterinary platform combining a proprietary LLM, computer vision and live vet consultations, serving UK pet owners directly and through embedded partnerships with pet insurers and corporate employee benefits schemes.
- Company typePrivate
- Founded2019
- HeadquartersLeeds, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Vet-AI does
Vet-AI is a UK-based veterinary technology company headquartered at the University of Leeds innovation hub, founded in 2018 by practising veterinarians Sarah Dawson, Paul Hallett and Robert Dawson. The company operates the Joii Pet Care platform, a direct-to-consumer mobile application that combines a proprietary veterinary LLM, dedicated computer vision models for skin and gait assessment, a symptom checker, and access to licensed veterinary professionals for live consultations. The underlying technology stack comprises 165 unique algorithms and 1.6 million decision nodes, with the LLM trained on more than 4 billion data points accumulated from over 400,000 consultations and a labelled dataset exceeding 500,000 clinical images and videos.
Vet-AI serves three customer segments in parallel: individual pet owners via the Joii app, UK pet insurers that embed Joii into their policyholder proposition, and corporate clients that offer Joii as an employee benefit. At scale the platform has served approximately 1.5 million cumulative pet owners and 500,000+ pets, with named distribution partners including ManyPets, AFI Pet Insurance, Waggel, Purely Pets and Asda Money on the insurance side, plus a corporate perks channel priced at £9 per employee per year. A clinical trials services vertical monetises the proprietary dataset for research customers.
The business model is a hybrid of B2C subscriptions, B2B2C insurance embedding (the dominant go-to-market motion), corporate employee benefits, and clinical trials services revenue. The company has raised $15.6M in disclosed funding (Correlation One, Hill's Pet Nutrition) and operates a Knowledge Transfer Partnership with the University of Leeds backed by Innovate UK, positioning it as a clinically-grounded AI-first veterinary platform rather than a generic telehealth marketplace.
Vet-AI firmographics
Firmographics- Name
- Vet-AI
- Legal name
- Vet-AI Ltd
- Website
- https://vet-ai.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vet-AI operates Joii Pet Care, an AI-powered veterinary platform combining a proprietary LLM, computer vision and live vet consultations, serving UK pet owners directly and through embedded partnerships with pet insurers and corporate employee benefits schemes.
- Ownership category
- akta.pro rank
Vet-AI industry classification
Industry- Product category
- Veterinary Telemedicine and Pet Health AI Software
- NAICS
- Veterinary Services (541940)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage) (HLAMAGAB)
- akta.pro secondary industries
- Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC), Clinical Decision Support & Workflow Automation (Protocols, Templates, AI Scribing) (HLAMAGAH)
Keywords
Where Vet-AI is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Vet-AI business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain
Revenue model
- Consumer Telemedicine Subscriptions: Direct-to-consumer access to 24/7 vet consultations through Joii Pet Care app. Pet owners pay for premium access to video/chat vet consultations and AI-powered health services.
- Corporate Employee Benefits: B2B sales of Joii Pet Care as employee benefit package at £9/yr per employee. Unlimited access to vet consultations, AI symptom checker, and health plans for workforce pet owners.
- Insurance Platform Embedding: Embedding Joii digital pet care app into insurance platforms (e.g., ManyPets partnership). Provides telemedicine, chatbots, computer vision tools, and symptom-specific product stores to reduce vet visits and manage loss ratios for insurers.
- Clinical Trial Services: End-to-end digital clinical trial management for pharma, pet food, and animal health companies. Offers up to 40% cost savings vs traditional research methods with fast recruitment and unified data collection.
- E-commerce Product Sales: Vet-curated product range with next day delivery integrated into Joii Pet Care app. Symptom-specific product stores recommend treatments and diets based on pet health assessments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Corporate Employee Benefit - Unlimited access |
| Subscription | Monthly | Consumer telemedicine consultations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Vet-AI product offering
Product offeringCore offering
Vet-AI provides an AI-powered digital pet healthcare platform, branded Joii Pet Care, which combines 24/7 telemedicine consultations with licensed veterinarians, a proprietary AI-driven automated triage tool, a symptom checker, computer vision-based skin and gait health checks, and a vet-curated product shop. The platform is sold directly to pet owners via a mobile app, embedded as an OEM service in pet insurance products, and offered as an employee benefit to corporate clients, with an additional digital clinical trials management service for animal health research.
Product overview
Vet-AI offers Joii Pet Care as a unified digital pet health platform combining multiple AI-powered services: automated triage (proprietary LLM), symptom checker (165 algorithms), AI health checks (computer vision for skin/gait), and 24/7 telemedicine consultations. The platform is offered directly to pet owners via app, embedded in insurance products through B2B partnerships, and as corporate employee benefits. An enterprise Clinical Trials service provides end-to-end digital research management. All AI capabilities are clinically validated through a three-phase process involving simulated testing, live conversation review, and continuous monitoring.
Differentiator
Problem solved
Functional benefit
Brands
- Joii: Digital pet care app offering 24/7 telemedicine consultations, AI symptom checker, AI health checks for skin and gait analysis, and a vet-curated shop. Joii Pet Care connects owners with licensed vets through video and chat consultations.
Products and services
- Joii Pet Care Complete digital pet health platform providing 24/7 access to licensed vets via video and chat consultations, AI symptom checking, automated triage, computer vision-based health assessments, and a vet-curated product shop with next-day delivery. Sold to consumers via mobile app, embedded in insurance platforms, and offered as a corporate employee benefit.
- Telemedicine 24/7 video and chat consultations with licensed veterinarians available through the Joii Pet Care app. Delivered 400,000+ consultations with 97% 5-star TrustPilot reviews from 8,000+ customers.
- Automated Triage AI-powered instant triage tool providing accurate clinical guidance for pet owners 24/7. Powered by a proprietary large language model trained on 400,000+ video vet consultations and 4 billion data points, validated by veterinary professionals through a three-stage process.
- Symptom Checker Pet triage and recommendation engine with 165 unique vet-built algorithms providing immediate qualified advice. Covers 1.6 million decision nodes with 6,000+ outcome screens recommending health articles, products, and care actions.
- AI Health Checks Automated skin lesion detection and gait mobility analysis for dogs. Skin model trained on 65,000+ images; gait model trained on 35,000+ videos. Provides assessments from simple image uploads or 7-second walking videos.
- Employee Benefits (Corporate) Joii Pet Care offered as an employee benefit package for corporate clients. Includes unlimited vet consultations, AI symptom checker, shop access, and health plans starting at £9/year per employee. 67% of consults prevent a physical vet visit.
- Clinical Trials End-to-end digital clinical trial management powered by a proprietary Vet-AI Trials Management System (TMS). Offers up to 40% cost savings vs traditional methods, with 1,000 participants enrolled in 6 weeks, <3% disengagement rate, and 90% participant satisfaction.
Quantifiable outcome
- 67% of consults prevent a physical vet visit
- +8 more outcomes
Companies that use Vet-AI
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Vet-AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Vet-AI partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ManyPetscoreManyPets, a UK pet insurer operating in the US, partnered with Vet-AI to embed Joii digital pet care app into its insurance platform. The integration provides telemedicine, chatbots, computer vision tools, and symptom-specific product stores aimed at reducing vet visits and managing loss ratios. The partnership reflects broader InsurTech shift toward embedding preventative health services within insurance products.
- University of LeedscoreKnowledge Transfer Partnerships (KTPs) with Innovate UK for development of gait mobility model and pain prediction model. Vet-AI is based in the University of Leeds £40m innovation hub. Academic team includes Professor David Hogg (AI), Professor Derek Magee (Computer Vision), Professor Mark Gilthorpe (Statistical Epidemiology), and Dr. Trevor Hardcastle (Computational Physics).
- AccediaminorAccedia assisted Vet-AI in building an AI-powered healthcare solution, helping scale real-time pet care with cutting-edge technology. Case study partner for technology implementation.
- Google CloudcorePublished Google Cloud customer case study. Vet-AI leverages Google Cloud infrastructure for its AI-powered pet healthcare platform. Strategic technology partnership for cloud infrastructure and AI services.
Scale indicators18 records
Recent moves6 records
Expansion highlights5 records
Vet-AI competitors and assessment
Company assessmentDirect peers
- Pawp: US-based pet telehealth and digital wellness subscription offering 24/7 vet chat, AI symptom tool, and an emergency fund. Mirrors Joii's combined telemedicine + AI triage + subscription model, but optimised for the US consumer market.
- FirstVet: Swedish-founded veterinary telemedicine platform offering video consultations with licensed vets and an AI symptom checker. Closest direct competitor to Vet-AI's Joii telemedicine and triage offering; serves similar insurance and employer channels across Europe.
- WhiskerDocs: 24/7 pet telehealth hotline and triage service sold primarily through pet insurers, employers, and pet retailers. Overlaps with Vet-AI's insurance-embedded and corporate benefits channels.
- Airvet: Veterinary telehealth platform selling to employers and pet insurers as an embedded benefit, with on-demand video vet access. Direct overlap with Vet-AI's B2B corporate and insurance-embedded GTM motions.
- PetDesk: Veterinary client communication and practice engagement platform with two-way texting, telehealth, and loyalty tools. Comparable to Vet-AI's B2B practice and pet-owner engagement layers, though more US-clinic-focused.
- Petriage: AI-driven veterinary telehealth app providing symptom analysis and on-demand vet consultations. Comparable to Joii's automated triage and AI symptom checker products in both modality and target user.
Broad incumbents
- Rover: Large consumer marketplace for pet sitting, walking, and grooming with growing wellness offerings. Comparable to Vet-AI only at the consumer pet-care engagement layer, not in clinical services, hence the broader incumbent categorisation.
- Modern Animal: Tech-enabled veterinary clinic chain offering membership-based primary care plus a 24/7 virtual vet app. Comparable end-customer experience to Joii (telemedicine + clinical care) but anchored to owned physical clinics.
- Mars Petcare (Mars Pet Nutrition + Kinship): Global pet care conglomerate whose Kinship division invests in and operates pet health, insurance, and data businesses (e.g., Whistle, Pet Insight, and ownership of FirstVet). Mars' scale and data assets make it the most consequential incumbent for veterinary AI/data businesses like Vet-AI.
Emerging players
- BabelBark: Pet care engagement platform connecting vets, pet service providers, and owners through a unified app with telehealth and reminders. Adjacent to Vet-AI's digital front door and insurance-embedded model, with broader service-provider integrations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vet-AI social profiles
Digital presenceVet-AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vet-AI leadership team
Management profileNumber of profiles
Profiles7 records
Vet-AI funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vet-AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vet-AI
What does Vet-AI do?
Vet-AI provides an AI-powered digital pet healthcare platform, branded Joii Pet Care, which combines 24/7 telemedicine consultations with licensed veterinarians, a proprietary AI-driven automated triage tool, a symptom checker, computer vision-based skin and gait health checks, and a vet-curated product shop. The platform is sold directly to pet owners via a mobile app, embedded as an OEM service in pet insurance products, and offered as an employee benefit to corporate clients, with an additional digital clinical trials management service for animal health research.
Is Vet-AI a public or private company?
Vet-AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vet-AI founded?
Vet-AI was founded in 2019. It employs 101 to 250 people.
Where is Vet-AI based?
Vet-AI is headquartered in Leeds, United Kingdom, in the Europe region.
How does Vet-AI make money?
Five revenue lines are on record. Consumer Telemedicine Subscriptions are the primary driver. The others are corporate Employee Benefits, insurance Platform Embedding, clinical Trial Services and E-commerce Product Sales.
Who are Vet-AI's main competitors?
Direct peers on record are Pawp, FirstVet, WhiskerDocs, Airvet, PetDesk and Petriage. Broad incumbents are Rover, Modern Animal and Mars Petcare (Mars Pet Nutrition + Kinship). BabelBark is listed as an emerging player.
Does Vet-AI have an API?
No public API is recorded for Vet-AI.
What industry is Vet-AI in?
Vet-AI's product category is Veterinary Telemedicine and Pet Health AI Software. Its primary akta.pro industry code is HLAMAGAB, Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage), with a secondary code of HLAMAMAC, Veterinary Telemedicine & Virtual Care Platforms. Its NAICS code is 541940 and its SIC code is 7371.