What Kaitori Daikichi does

Kaitori Daikichi (買取大吉) is a Japanese specialty purchasing (resale-acquisition) chain for pre-owned luxury and valuable goods, operating under parent entity En Power Co., Ltd. (株式会社En Power). The company purchases used brand-name bags, watches, and jewelry, plus gold and precious metals, diamonds and jewelry, alcohol, cameras, smartphones and tablets, stamps, tickets, coins, brand clothing, and telephone cards from individual Japanese consumers, then resells acquired inventory through a proprietary in-house auction (自家オークション) to a downstream buyer network that includes individual buyers, overseas buyers, jewelry merchants, and recycling channels. The company holds a Secondhand Articles Business Act antique-dealer permit (No. 304361407260) from the Tokyo Metropolitan Public Safety Commission, satisfying a sector-specific regulatory prerequisite to serve consumers in Japan.

The business is distributed through three customer-acquisition channels: (1) store-based purchasing (店舗買取) at 2,000+ nationwide physical locations — including 185 stores in Kanto and 48 in Hokkaido/Tohoku alone, deliberately placed near train stations and open year-round without reservation; (2) home-visit purchasing (出張買取), in which certified appraisers travel to the seller's residence for on-site assessment and immediate cash settlement; and (3) event-based purchasing (催事買取) at 2–3 day regional fair events (大催事フェア) held in shopping centers and retail venues. A 24/7 toll-free inquiry desk (0120-15-1234) and online contact form funnel callers into assessment conversations that the company states can produce estimates in as little as one minute. All assessments, home-visit travel, and cancellations are free; revenue is generated solely from the spread between the price paid to sellers and the resale price recovered through the auction and downstream buyer channels. Marketing is anchored by national television commercials on commercial and BS channels, ongoing sponsorship of the "Kai-un! Nandemo Kantei-dan" program since October 2021, full social presence (Instagram, X, Facebook, YouTube, TikTok), and an editorial content library with AACD-Association–credentialed contributors. The company has publicly recruited franchise owners (FCオーナー募集中), indicating a capital-light path for further store network expansion.

Name

Kaitori Daikichi

Legal name

Kaitori Daikichi (回购大吉)

Website

https://kaitori-daikichi.jp

Company type

Private

Operating status

Operating

Short description

Kaitori Daikichi operates Japan's largest specialty pre-owned luxury purchasing chain, with 2,000+ retail stores nationwide buying brand-name bags, watches, jewelry, gold, and other valuables from individual consumers via in-store, home-visit, and event-based channels, then reselling through a proprietary in-house auction.

Ownership category

akta.pro rank

Product category

Luxury Goods Resale Services

NAICS

Used Merchandise Retailers (4595), Jewelry Retailers (458310), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Precious Metal (3911)

akta.pro primary industry

Pre-owned, Vintage & Resale Luxury (Multi-category) (CRAKAFAN)

akta.pro secondary industries

Pre-owned Watch Dealers & Exchanges (CRAKAKAB), Auction Houses (Luxury Watches & Jewelry) (CRAKAKAF), Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE)

Keywords

• Luxury goods resale
• Precious metals buying
• Brand goods appraisal
• Secondhand dealer service
• Home-visit purchasing

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. 中古品收购・再贩卖 (Pre-owned Goods Purchase and Resale): Kaitori Daikichi purchases pre-owned luxury goods from individual consumers at an assessed market price, then resells those goods through its own auction system and to a broad network of buyers including individual buyers, overseas buyers, jewelry merchants, and recycling channels. The margin between purchase price and resale price constitutes the primary revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kaitori Daikichi purchases pre-owned luxury brand items (Chanel, Hermès, Louis Vuitton, Rolex, Omega, Patek Philippe, etc.), gold and precious metals, diamonds and jewelry, high-end alcohol, cameras, smartphones/tablets, stamps, old coins, and brand clothing from individual consumers across Japan. Revenue is earned through the margin between the assessed purchase price paid to sellers and the subsequent resale of those goods via an in-house auction network and to wholesale/overseas buyers.

Product overview

Kaitori Daikichi（買い取り大吉）は、全国に2000店舗以上を展開する業種最大級のブランド品買い取り专卖店。的主要サービスは3つのチャンネルを 통해提供される：店舗買取（全国の実店舗での直接対面收购）、出張買取（鑑定士が自宅を訪問）、催事買取（期間限定イベント）。取り扱い商材はブランド品（エルメス、シャネル、ルイ・ヴィトン、ロレックスなどバッグ・時計・ジュエリー）、金・貴金属、宝石・ジュエリー、お酒、カメラ、スマホ・タブレット、切手・金券、古銭・記念コイン、服など業界最大級の取り揃えを有する。

Differentiator

Problem solved

Functional benefit

Products and services

• Brand goods purchasing service (ブランド品買取サービス) High-price purchasing of pre-owned brand items including Chanel, Hermès, Louis Vuitton, Rolex, Omega, Patek Philippe, Audemars Piguet, Vacheron Constantin, Dior, Gucci, Cartier, Tiffany & Co., Harry Winston, Bulgari, and Van Cleef & Arpels — covering bags, watches, jewelry, and wallets — from individual Japanese consumers.
• Gold and precious metals purchasing (金・貴金属買取) High-price purchasing of gold (K24, K18), platinum, silver, and other precious metals from individual consumers, with current market-based pricing applied at the time of appraisal.
• Diamond and jewelry purchasing (宝石・ジュエリー買取) High-price purchasing of loose diamonds, sapphires, emeralds, and other precious gemstones, as well as finished jewelry pieces, from individual consumers.
• High-end alcohol purchasing (お酒買取) High-price purchasing of premium whiskeys, brandies, and other collectible liquors from individual consumers.
• Smartphone and tablet purchasing (スマホ・タブレット買取) Purchasing of used smartphones and tablets from individual consumers.
• Camera and photography equipment purchasing (カメラ・写真用品買取) High-price purchasing of cameras and lenses from individual consumers.
• Stamps, gift certificates, and ticket purchasing (切手・金券・チケット買取) High-price purchasing of stamps, gift certificates, and various tickets from individual consumers.
• Old coins and commemorative coins purchasing (古銭・記念コイン買取) High-price purchasing of old coins, commemorative coins, and medals from individual consumers.
• Brand clothing and fur purchasing (服・ブランド衣料品買取) High-price purchasing of brand-name clothing and fur garments from individual consumers.
• Home-visit purchasing service (出張買取) Certified appraisers travel to the customer's home across Japan for on-the-spot appraisal and immediate cash payment of luxury items, gold, jewelry, and other valuables. Travel and assessment are free; service available by appointment nationwide.
• Event-based purchasing service (催事買取) Temporary fair events (大収購フェア) held at shopping centers, retail spaces, and community venues across Japan, providing free on-site assessments to local communities typically over 2-3 day periods.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RAGTAG: RAGTAG is a Japanese designer and luxury fashion resale chain with a curated consignment-style buying model. While more selective in inventory, it operates in the same core category (pre-owned branded apparel and accessories) and competes for the same individual seller segment in Japan.
• Komehyo (コメ兵): Komehyo is Japan's largest publicly listed pre-owned luxury goods buyer and seller, with both retail stores and a purchasing service. It is the most direct competitive comparison to Kaitori Daikichi, operating in the same categories (brand bags, watches, jewelry, gold) and serving Japanese individual sellers, though with a much smaller ~200-store footprint.
• Brand Off: Brand Off is a Japanese pre-owned luxury goods buyer and retailer specializing in brand bags, watches, and jewelry. It shares the same core purchasing categories as Kaitori Daikichi and serves individual Japanese sellers and buyers.
• Daikoku (大黒屋): Daikoku is a long-established Japanese secondhand luxury goods purchasing and retail chain with a nationwide store footprint. It directly competes with Kaitori Daikichi in the same product categories — branded bags, watches, jewelry, gold, and precious metals — and serves the same individual seller customer base.
• Treasure Factory (トレファク): Treasure Factory is a major Japanese reuse chain that buys and resells branded apparel, bags, accessories, watches, and jewelry. It overlaps with Kaitori Daikichi in store-based purchasing of luxury and branded goods, though with a stronger apparel and furniture mix.
• Racco (質・ラッコ): Racco (formerly 質ラコス) is a Japanese pawnshop and purchase service for brand goods, watches, jewelry, and gold, combining traditional pawnbroking with resale. It is comparable to Kaitori Daikichi in the buy-side of pre-owned luxury and gold, with a similar individual-customer focus.
• 2nd Street (セカンドストリート): 2nd Street, operated by Geo Holdings, is one of Japan's largest reuse retail chains with over 800 stores buying and selling secondhand clothing, bags, watches, jewelry, and household items. It competes with Kaitori Daikichi for the same individual sellers of branded goods across a similar nationwide footprint.
• BuySell (バイセル): BuySell operates a nationwide home-visit purchasing service for branded goods, watches, jewelry, and other valuables, closely paralleling Kaitori Daikichi's 出張買取 model. It is a direct channel and product competitor, particularly in door-to-door luxury purchasing.
• EcoRing (エコリング): EcoRing operates a chain of brand-goods and luxury resale stores across Japan, including a home-visit purchasing service. It competes head-to-head with Kaitori Daikichi in buying and reselling pre-owned luxury items for individual consumers.

Broad incumbents

• Mercari: Mercari operates Japan's largest C2C resale marketplace, allowing individuals to sell luxury and non-luxury items directly to other consumers. While its model disintermediates the traditional buyer, it is the most important structural competitor to brick-and-mortar purchase chains like Kaitori Daikichi for the same individual seller base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/oa_daikichi
• YouTubeyoutube.com/channel/UCUaulltjwxVkOEhnUYIlP3w/featured
• Facebookfacebook.com/oa.daikichi/?ref=pages_you_manage
• Instagraminstagram.com/daikichi_official
• TikToktiktok.com/@kaitori_daikichi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaitori Daikichi