What Simple Technology does

Simple Technology Inc. is a privately held Canadian Value Added Distributor (VAD) founded in 1986 and headquartered in Barrie, Ontario, with a sales office in Montreal. The company distributes specialized computer peripherals, secure portable storage devices, and hardware-encrypted data storage products, positioning itself as Canada's largest stocking keyboard distributor with 35 years of supply relationships across federal, provincial, and municipal government buyers. Its core product portfolio is organized around Solidus Peripherals and TG 3 Electronics branded keyboards offered in standard, bilingual, French Canadian (QWERTY and AZERTY), multilingual, notebook, touchpad, wireless, mobile data, and medical/industrial washable (IP68) form factors, plus CRU DataPort removable storage carriers and Integral Crypto encrypted SSDs with 256-bit full disk encryption in mSATA, M.2, and 2.5-inch SATA formats.

The company's products are differentiated primarily by regulatory certification (TBITS CAN/CSA Z243.200.92 compliance, OQLF approval, NMSO government procurement eligibility) and by environment-specific durability (IP68 washable, anti-microbial, silicone-skinned, ruggedized). Underlying technology is commodity hardware assembly and resale rather than proprietary IP development; the company's value-add lies in distribution, language-layout specialization, and procurement-vehicle placement rather than in-house design or manufacturing.

The business model is straightforward one-time hardware resale at unit price points between $29.95 and $99.95 CAD per keyboard, sold through three channels: a direct e-commerce storefront at simpletechnology.com, a VAR/OEM reseller network, and the federal National Master Standing Offer (NMSO) procurement program. The primary customer segment is Canadian government at all levels, with secondary verticals in healthcare, education, point-of-sale, financial, and industrial. The company is independently owned with no disclosed external investment, no parent company, and no disclosed M&A activity.

Name

Simple Technology

Legal name

Simple Technology Inc.

Website

https://simpletechnology.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Simple Technology Inc. is a Canadian Value Added Distributor of specialized keyboards, secure portable storage, and hardware-encrypted SSDs, serving federal, provincial, and municipal government buyers, plus healthcare, education, POS, financial, and industrial customers across Canada.

Ownership category

akta.pro rank

Product category

Computer Peripherals Distribution

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Computer Storage Device Manufacturing (334112), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Computer Peripheral Equipment, Nec (3577), Computer Storage Devices (3572)

akta.pro primary industry

Storage Security & Encryption Hardware (SEDs, Key Managers, HSM-Backed Storage) (HDACACAL)

akta.pro secondary industries

Secure/Encrypted & Rugged Portable Storage (HDACAIAI), Secure ICs, Smart Cards & Trusted Hardware (HDAHAAAJ)

Keywords

• Computer peripheral distribution
• Specialized keyboard distribution
• Secure portable storage
• Encrypted solid state drives
• Government IT peripherals

Headquarters

HQ city

Barrie

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Hardware Product Sales: One-time sales of computer peripherals including keyboards and secure portable storage devices. Products sold at fixed price points through direct sales and channel partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Simple Technology Inc. is a Canadian Value Added Distributor (VAD) of computer peripherals, secure portable storage devices, and data encryption products. Founded in 1986, the company distributes Solidus, TG 3 Electronics, CRU DataPort, and Integral Memory branded products including multilingual keyboards (Standard US, Bilingual, French Canadian QWERTY/AZERTY, Multilingual, Touchpad, Notebook, Medical/Industrial, Wireless), TBITS-compliant keyboards for government procurement, encrypted SSDs with 256-bit hardware encryption, and rugged removable storage carriers.

Product overview

Simple Technology Inc. is a Canadian Value Added Distributor (VAD) of computer peripherals, secure portable storage devices, and data encryption products. The company offers a portfolio of Solidus and TG 3 Electronics branded keyboards including Standard US, Bilingual, French Canadian (QWERTY and AZERTY), Multilingual, Notebook Size, Medical/Industrial, Touchpad, and Wireless variants. The NMSO (National Master Standing Offer Products) line includes TBITS-5 compliant keyboards for Canadian government procurement. Secure storage products include CRU DataPort removable carriers supporting SAS/SATA interfaces, and security products feature Integral Crypto encrypted SSDs with 256-bit full disk encryption in mSATA and 2.5 inch SATA III form factors. The company serves government, healthcare, education, POS, financial, and industrial sectors with products designed for Canadian government standards including TBITS CAN/CSA Z243.200.92 compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Solidus Peripherals: Keyboard brand including QWERTY and Bilingual keyboards with Microsoft layouts.
• CRU DataPort
• Integral Memory
• TG 3 Electronics

Products and services

• KBS225FE-USB-BL NMSO English and French Bilingual Keyboard

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Solidus PeripheralscoreTechnology or IntegrationSolidus Peripherals is a manufacturer of keyboards supplied through Simple Technology. Products include bilingual keyboards, French Canadian keyboards, and wireless keyboard/mouse combos. The partnership provides the core keyboard product line with 3-year warranties.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Insight Enterprises: Global IT solutions provider distributing hardware, software, and services to enterprise and public-sector buyers. Comparable in serving government/enterprise with bundled endpoint hardware and security offerings, though with far broader scope.
• CDW Canada: Canadian arm of a major North American IT solutions distributor offering peripherals, storage, and security to enterprise, healthcare, education, and government customers. Comparable in vertical mix and product categories, though at much larger scale.
• Acco Brands: Owner of office/peripheral brands including Kensington and Fellowes, with keyboards and computer accessories in its portfolio. Comparable as a peripheral incumbent whose product categories overlap with Simple Technology's keyboard distribution business.
• ScanSource: Specialty technology distributor serving resellers in communications, POS, and security categories. Comparable as a specialty distributor addressing POS and security resellers, with overlapping peripherals and secure-storage SKUs.
• TD SYNNEX: Global IT distributor offering peripherals, storage, and endpoint security products. Comparable as a broad incumbent providing overlapping secure-storage and peripheral categories to enterprise and government channels, but with a much wider portfolio and global reach.
• Ingram Micro: Global IT distribution giant operating across peripherals, storage, and security categories. Comparable as a broad incumbent IT distributor that carries encrypted storage and input devices, though at vastly larger scale and across many more geographies than Simple Technology.

Direct peers

• Compugen: Canadian IT solutions provider and reseller serving enterprise and public-sector customers across Canada. Comparable as a domestic peer operating in the Canadian government/enterprise channel with adjacent product categories including endpoint hardware and security.
• ESI Technologies: Canadian IT distribution and solutions company serving resellers and end customers. Comparable as a regional/distribution peer focused on the Canadian market with overlapping hardware and security product lines.

Emerging players

• Apricorn: Manufacturer of hardware-encrypted USB drives and SSDs targeting government, healthcare, and financial buyers. Comparable as a secure-storage specialist whose encrypted products overlap with Simple Technology's Integral Crypto SSD line.
• iStorage: Provider of hardware-encrypted data storage devices (USB, SSDs, drives) with PIN/authentication security. Comparable as a focused secure-storage competitor addressing government and regulated-industry customers similar to Simple Technology's NMSO encrypted SKUs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/STSINC

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simple Technology