Nature's Garden
Nature's Garden, the flagship brand of privately held Cibo Vita, sells better-for-you snacks — Trail Mixes, Yoggies, FruiChias, and Clusters — through 50,000+ US retail locations and 18 international markets, serving health-conscious consumers, families, keto dieters, and GLP-1 users.
- Company typePrivate
- Founded2009
- HeadquartersTotowa, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nature's Garden does
Nature's Garden is the flagship brand of Cibo Vita, a privately held US snack company founded in 2009 by Emre Imamoglu (CEO) and Ahmet Celik (President). The company processes and sells better-for-you snacks across four core product lines: Trail Mixes (including Snack Packs, Organic, Omega-3 Deluxe, Heart Healthy, and Keto varieties), Yoggies (yogurt-covered probiotic fruit snacks launched in 2023), FruiChias (real-fruit snacks with chia seeds and probiotics), and Clusters (granola-reimagined crunchy clusters in Peanut Crunch, Blueberry Muffin, and French Vanilla flavors). The technical differentiator is a proprietary microencapsulation process that protects Lactobacillus rhamnosus GG probiotic viability through manufacturing, storage, and digestion, enabling functional nutrition claims (2 billion probiotic cultures, 3–4g fiber, omega-3 fatty acids) across SKUs that are predominantly gluten-free, non-GMO, and kosher.
The company operates from a vertically integrated 600,000-square-foot manufacturing campus at 12 Vreeland Avenue in Totowa, New Jersey, with 1,200+ employees. Its go-to-market blends a mass-channel retail distribution model — products ship through Target, Costco, Sam's Club, Walmart, Kroger, Albertsons, Amazon, and a long tail of regional grocers, convenience stores, and value retailers across 50,000+ US locations — with an 18-market international footprint spanning South Korea, Japan, China, the UK/Ireland, Latin America, and the Middle East via partners such as Olive Young, Lopia, and WHSmith. Direct-to-consumer e-commerce on naturesgarden.net offers subscription ordering (20% off via Subscribe & Save), free shipping, and a points-based loyalty rewards program (500/1,000/2,000-point redemption tiers). Pricing spans $17.99–$26.99 per individual-serving SKU and up to $42.99 for multi-pack bundles.
Revenue is generated primarily through retail product sales (with the Yoggies line alone exceeding $250 million since 2023 and the parent Cibo Vita approaching $500 million in smart-snacking revenue as of 2026), supplemented by DTC subscription and loyalty-driven repeat purchases. Customer segments span health-conscious adults, families with children, keto/diabetic dieters, GLP-1 medication users (positioned for gut-health and fiber benefits), and active-lifestyle consumers. The company has secured notable industry recognition including Mintel Most Innovative F&B in the Americas (2026), Bain Insurgent Brand List (2026), and Circana Pacesetters Class of 2025, and maintains marketing partnerships such as the multi-year Gotham FC sponsorship launched in 2026. No external funding rounds have been disclosed; the company remains founder-led and privately held.
Nature's Garden firmographics
Firmographics- Name
- Nature's Garden
- Legal name
- Cibo Vita
- Website
- https://naturesgarden.net
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nature's Garden, the flagship brand of privately held Cibo Vita, sells better-for-you snacks — Trail Mixes, Yoggies, FruiChias, and Clusters — through 50,000+ US retail locations and 18 international markets, serving health-conscious consumers, families, keto dieters, and GLP-1 users.
- Ownership category
- akta.pro rank
Nature's Garden industry classification
Industry- Product category
- Healthy Snacks
- NAICS
- Other Snack Food Manufacturing (311919), Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Nuts, Seeds & Trail Mix Snacks (CRADABAF)
- akta.pro secondary industries
- Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD)
Keywords
Where Nature's Garden is headquartered
LocationHeadquarters
- HQ city
- Totowa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Nature's Garden business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (Retail): Revenue primarily from selling Nature's Garden snack products through major retail chains including Target, Costco, Sam's Club, Walmart, Kroger, Albertsons, and Amazon. Products include trail mixes, Yoggies, FruiChias, and Clusters sold in individual serving sizes and multi-packs.
- Direct-to-Consumer E-commerce: Online sales through naturesgarden.net with subscription options (Subscribe and Save) offering 20% discount. Free standard shipping on all orders.
- Rewards Program: Points-based loyalty program where customers earn points for purchases, reviews, and social interactions. Points redeemable for discounts ($5 off at 500 points, $10 off at 1000 points, $20 off at 2000 points).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single serving trail mixes and snack products |
| Subscription | Monthly | Multi-pack bundles with subscription option |
Go-to-market motion3 records
Distribution channels11 records
Marketing channels6 records
Nature's Garden product offering
Product offeringCore offering
Nature's Garden manufactures and sells better-for-you snack foods across four product lines: Trail Mixes, Yoggies (yogurt-covered probiotic fruit bites), FruiChias (chia-based probiotic fruit snacks), and Clusters (oversized granola-style clusters). Products combine nuts, seeds, dried fruits, and grains with functional ingredients such as microencapsulated probiotics, dietary fiber, and omega-3 fatty acids, and are positioned primarily for health-conscious consumers through mass-market retail and direct-to-consumer e-commerce channels.
Product overview
Nature's Garden is a better-for-you snack company offering four distinct product lines: Trail Mixes (including Snack Packs, Organic Trail Mixes, Omega-3 Deluxe Mix, High Energy Mix, Heart Healthy Mix, and Keto formulations), Yoggies (yogurt-covered probiotic fruit snacks in Strawberry, Mixed Berry, and Tropical flavors), FruiChias (probiotic fruit snacks with chia seeds in strawberry, blueberry, and raspberry), and Clusters (granola reimagined as crunchy oversized clusters including Peanut Crunch, Blueberry Muffin, and French Vanilla). The products emphasize functional nutrition with probiotics, fiber, and omega-3s, are predominantly gluten-free, non-GMO, and vegan (except Yoggies which contain dairy), and are sold through major retail channels including Target, Walmart, Sam's Club, Costco, and Amazon.
Differentiator
Problem solved
Functional benefit
Products and services
- Trail Mixes A core product line of nut, seed, and dried fruit snack mixes designed for various lifestyles including keto, organic, and heart-healthy options, sold across retail and e-commerce.
- Trail Mix Snack Packs Convenient single-serve packs containing Omega-3 Deluxe Mix, Cranberry Health Mix, and Heart Healthy Mix in gluten-free, vegan formulations for on-the-go and lunchbox use.
- Organic Trail Mix Snack Packs Organic certified trail mix trio with Heart Healthy Mix, Omega-3 Deluxe Mix, and Cranberry Health Mix in single-serve packs for consumers seeking USDA-style organic credentials.
- Omega-3 Deluxe Mix Heart-healthy trail mix featuring almonds, walnuts, pistachios, pecans, pumpkin seeds, and cranberries, high in omega-3 fatty acids for cardiovascular support.
- High Energy Mix Trail mix blend of dried cranberries, raisins, pepitas, almonds, walnuts, and cashews designed to boost energy levels for active consumers.
- Heart Healthy Mix Trail mix formulated with heart-healthy ingredients including nuts and cranberries, designed to support cardiovascular wellness.
- Keto Snack Mix Low-carb, high-fat keto-friendly snack mix with nuts, seeds, and cheese balls designed for ketogenic diets.
- Keto Variety Snack Packs Variety pack of keto-friendly snack mixes featuring deluxe and classic keto formulations with cheese balls, nuts, and seeds.
- Probiotic Immune Snack Packs Trail mix snack packs featuring Mega Immune Mix and Immune Booster formulations designed to support immune health.
- Berry Nutty Mix Snack-size blend of nuts, dried berries, and raisins in convenient single-serve packaging.
- Yoggies Yogurt-covered real fruit snacks delivering probiotics and fiber for digestive wellness, available in multiple flavors and recognized as a top-five brand in U.S. fruit and yogurt snacks.
- Probiotic Strawberry Yoggies Yogurt-covered strawberry fruit bites with 2 billion probiotics per serving and fiber for digestive support.
- Probiotic Mixed Berry Yoggies Yogurt-covered mixed berry fruit bites with probiotic cultures and fiber for gut health support.
- Probiotic Tropical Yoggies Yogurt-covered tropical fruit bites featuring pineapple, mango, and passionfruit with 2 billion probiotics per serving and a good source of fiber.
- Probiotic Yoggies Snack Packs Variety pack of strawberry and mixed berry yogurt-covered fruit snacks with probiotic cultures in convenient single-serve portions.
- FruiChias Real fruit snacks made with chia seeds offering 2 billion probiotics, 4g fiber, and zero added sugars per serving, available in strawberry, blueberry, and raspberry.
- Clusters Granola reimagined as oversized crunchy clusters made with clean ingredients, offering indulgent snacking with wholesome nutrition.
- Peanut Crunch Clusters Salty-sweet crunchy clusters combining peanuts, sliced almonds, pecans, and mini twisted pretzels in large bite-sized clusters.
- Blueberry Muffin Clusters Crunchy granola clusters featuring almonds, cashews, oats, chia seeds, and dried blueberries with bakery-fresh muffin flavor.
- French Vanilla Clusters Crunchy nut and fruit clusters featuring cashews, almonds, dried cherries, pecans, pumpkin seeds, oats, and chia seeds with natural French vanilla flavor.
Quantifiable outcome
- 2 billion probiotic cultures per serving (Yoggies and FruiChias)
- +3 more outcomes
Companies that use Nature's Garden
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Nature's Garden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature1 record
Nature's Garden partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Gotham FCflagshipNature's Garden named Official Better-For-You Snack Partner of Gotham FC (National Women's Soccer League club). Multi-year partnership includes Yoggies logo placement on team match kits, youth soccer clinics for kids under 12 across NJ/NY area, and game ticket giveaways for product launches.
- TargetflagshipMajor retail partner for Nature's Garden products including exclusive launch of new Tropical Yoggies. Products sold in stores and online through Target's e-commerce platform.
- Sam's ClubflagshipExclusive launch partner for Tropical Yoggies product. Warehouse club distribution for bulk snack products across Sam's Club locations and online.
- Olive Young (South Korea)coreInternational retail partner in Asia-Pacific region. South Korean beauty and health retail chain featuring Nature's Garden better-for-you snacks.
- Lopia (Japan)coreJapanese supermarket chain partner for Nature's Garden products in Japan market.
- WHSmith (UK/Ireland)coreTravel retail partner with locations across UK and Ireland airports and train stations.
- InstacartminorThird-party delivery partner enabling same-day grocery delivery of Nature's Garden products from participating retailers.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
Nature's Garden competitors and assessment
Company assessmentDirect peers
- KIND Snacks: KIND (owned by Mars) makes better-for-you nut-based snack bars and clusters. Comparable because it competes in the same premium, functional snacking category with similar retail distribution and ingredient-led positioning.
- Enjoy Life Foods: Enjoy Life (owned by Mondelez) makes allergy-friendly snacks free from top allergens. Comparable because both brands address dietary-restricted consumers with gluten-free, non-GMO, and allergen-friendly snack offerings.
- Simple Mills: Simple Mills produces better-for-you crackers, cookies, and baking mixes with clean ingredients. Comparable because both brands target the better-for-you snack aisle with ingredient-forward, allergen-friendly positioning.
- That's it. That's it. makes fruit-based snacks with clean labels and minimal ingredients. Comparable because both focus on real-fruit-based functional snacks with probiotic and fiber positioning aimed at parents and health-conscious consumers.
- Barnana: Barnana makes organic plant-based snacks from upcycled bananas and other fruits. Comparable because both focus on plant-powered, functional snacks with clean ingredients across natural and mass channels.
- Bare Snacks: Bare (PepsiCo) makes baked fruit and vegetable crisps sold in mass retail. Comparable because both target health-conscious consumers seeking clean-label snacks with functional benefits across similar retail channels.
- RXBAR: RXBAR (Mars) produces clean-label, protein-rich snack bars with functional positioning. Comparable because both brands emphasize minimal ingredients and functional benefits within the better-for-you snack segment.
- Sahale Snacks: Sahale Snacks produces premium nut-and-fruit snack mixes and trail mixes. Comparable because both brands operate in the premium nut/trail mix snack category with mass-market retail distribution.
- Made Good: MadeGood produces gluten-free, allergen-friendly snacks including granola bars and crispy squares. Comparable because both brands focus on allergen-friendly, functional ingredients and school/family snacking occasions.
Emerging players
- HIPPEAS: HIPPEAS makes chickpea-based puff snacks positioned as better-for-you alternatives. Comparable because both target health-conscious snackers with plant-based, functional ingredient stories in the mass snack aisle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nature's Garden social profiles
Digital presenceNature's Garden compliance and trust
Trust signalCompliance3 records
Nature's Garden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nature's Garden leadership team
Management profileNumber of profiles
Profiles2 records
Nature's Garden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nature's Garden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nature's Garden
What does Nature's Garden do?
Nature's Garden manufactures and sells better-for-you snack foods across four product lines: Trail Mixes, Yoggies (yogurt-covered probiotic fruit bites), FruiChias (chia-based probiotic fruit snacks), and Clusters (oversized granola-style clusters). Products combine nuts, seeds, dried fruits, and grains with functional ingredients such as microencapsulated probiotics, dietary fiber, and omega-3 fatty acids, and are positioned primarily for health-conscious consumers through mass-market retail and direct-to-consumer e-commerce channels.
Is Nature's Garden a public or private company?
Nature's Garden is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nature's Garden founded?
Nature's Garden was founded in 2009. It employs 1 to 10 people.
Where is Nature's Garden based?
Nature's Garden is headquartered in Totowa, United States, in the North America region.
How does Nature's Garden make money?
Three revenue lines are on record. Product Sales (Retail) is the primary driver. The others are direct-to-Consumer E-commerce and rewards Program.
Who are Nature's Garden's main competitors?
Direct peers on record are KIND Snacks, Enjoy Life Foods, Simple Mills, That's it., Barnana, Bare Snacks, RXBAR, Sahale Snacks and Made Good. HIPPEAS is listed as an emerging player.
Does Nature's Garden have an API?
No public API is recorded for Nature's Garden.
What industry is Nature's Garden in?
Nature's Garden's product category is Healthy Snacks. Its primary akta.pro industry code is CRADABAF, Nuts, Seeds & Trail Mix Snacks, with a secondary code of AFAKAJAG, Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks). Its NAICS code is 311919 and its SIC code is 2000.