What Mandi Mart does

Mandi Mart is a UK-based direct-to-consumer e-commerce retailer that operates as a multi-brand marketplace specializing in nutritional supplements and specialty health products, with a pronounced focus on supplements and protocols targeted at caregivers of individuals with autism spectrum disorder (ASD). The company curates third-party specialty brands rather than selling its own formulations, packaging them into protocol-based regimens (including ANRC, Keto Kerri, and Living Network ALA-DMSA protocols) and supplementing the catalog with educational books and related content. The site exposes approximately 359 SKUs across roughly 30 pages of catalog depth, with individual product pricing ranging from around $7 to over $215, and operates on a one-time purchase model with no subscription or recurring mechanism evident.

The business is structured as an independent small business, VAT registered in the UK, and a member of the Federation of Small Businesses. The platform is built on Shopify (inferred from CDN footprints), and Mandi Mart has extended its footprint via a separate EU-facing sister website that ships from a Netherlands warehouse, enabling cross-border fulfilment to European customers without UK-to-EU shipping friction. Its go-to-market is content-led organic commerce: a curated storefront, educational blog material, and protocol-based product pages intended to capture search-driven intent from a defined caregiver niche. Revenue mechanics are pure-transactional DTC with no disclosed enterprise, B2B, or institutional channel, and no management team, headcount, or funding data is in the public record.

Name

Mandi Mart

Legal name

Mandi Mart Limited

Website

https://mandimart.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Mandi Mart is a UK-based DTC e-commerce retailer operating a multi-brand marketplace of nutritional supplements and specialty health products, with a curated focus on supplements and protocols for caregivers of individuals with autism spectrum disorder (ASD), extending to an EU-facing sister site shipping from the Netherlands.

Ownership category

akta.pro rank

Product category

Nutritional Supplements Retail

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industry

Natural/Organic Grocery E-commerce & Delivery-Only Retail (CRAHAEAI)

Keywords

• Nutritional supplements retail
• Autism spectrum supplements
• Digestive enzymes
• Methylation support
• Specialty supplements

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Mandi Mart generates revenue through direct online sales of nutritional supplements and health products. The business operates on a one-time purchase model where customers buy individual products at listed prices. The company offers various discount mechanisms including clearance items, time-limited BBE (best before expiry) discounts, and volume-based incentives. Orders over £65 qualify for free UK tracked shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mandi Mart is an online direct-to-consumer retailer that sells specialty nutritional supplements from third-party brands, with a particular focus on protocol-based supplement ranges for autism spectrum disorder (ASD) support. The catalog covers digestive enzymes, probiotics, methylation/B-vitamin support, detoxification (DMSA, ALA), omega oils, neuro-support, adrenal support, and pediatric multi-nutrients, sold through dedicated UK and EU e-commerce storefronts.

Product overview

Mandi Mart is a UK-based online nutritional supplement retailer that serves as a multi-brand e-commerce platform offering specialized health supplements. The company focuses particularly on providing nutritional support for children on the autism spectrum and individuals with related health conditions. Their portfolio includes digestive enzyme supplements (notably Houston Enzymes' TriEnza, AFP Peptizyde, No-Fenol, LypaZyme, and Zyme Prime), probiotic formulations (Custom Probiotics, 5-in-1 Bio-Heal), specialized detoxification support products (Living Network's DMSA and ALA supplements in various dosages, Clear+ detox binders), methylation and B-vitamin support (various B12 forms, Methylation Complete, DMG products), omega-3 fatty acid supplements (Nordic Naturals, OmegaNeeds, Spectrum Awakening, LifeTrients' Speak+d), neuroimmune formulations (NeuroProtek, Neuro Immune Complex, MindMag Ultra), curcumin-based anti-inflammatory products (Enhansa by Lee Silsby), mineral and electrolyte supplements, adrenal support products, and comprehensive multi-nutrient blends (SpectrumNeeds, EnergyNeeds, Simple Spectrum). The company also offers health-related educational books, testing kits (lead testing), and personal care items (NOBS oral care). Mandi Mart operates as a curated marketplace bringing together numerous specialty supplement brands rather than manufacturing products themselves.

Differentiator

Problem solved

Functional benefit

Products and services

• Simple Spectrum Supplement Powder Multi-nutrient powder formulated for children on the autism spectrum, providing comprehensive nutritional support (30 servings, 5.6oz). Sold to families and caregivers seeking ASD-targeted nutrition.
• TriEnza (SCD) Digestive Enzymes by Houston Enzymes Digestive enzyme blend trusted worldwide to support carbohydrate, protein, and fat digestion; available in 60/180 capsules, chewable tablets, and loose powder. Sold to individuals needing digestive enzyme support.
• BPC-157 Pentadecapeptide Arginate 500mcg (PDA) Capsules Peptide-based supplement containing 500mcg of BPC-157 per capsule, marketed to support body protection and restoration.
• Super Folinic Acid (HIGH DOSE) Powder High-dose folinic acid powder supplement available in original xylitol formula or magnesium-enriched xylitol-free variant for methylation support.
• Custom Probiotics CP1 Professional-grade probiotic capsules formulated for gut health support.
• CystoProtek by Algonot Specialty supplement by Algonot designed to support urinary tract and bladder health; available in 90/120 capsules.
• Vital Folinic with 5-MTHF Liquid Liquid folinic acid supplement with 5-MTHF for enhanced methylation support (30ml).
• MindMag Ultra by Neurobiologix Magnesium-based supplement designed to support cognitive function and calmness; 90 capsules.
• 5-in-1 Bio-Heal Probiotic Powder by Aspire Nutrition Multi-strain probiotic powder providing five-in-one support for healthy gut and immune system function; available in 78g/102g sizes.
• Adrenal Cortex Capsules Freeze-dried encapsulated glandular product from adrenal cortex by Thorne Research and Everything Spectrum; 50mg or 250mg, 60/120 capsules.
• NeuroProtek (Original Formula) by Algonot Proprietary blend by Algonot designed to support neurological health through targeted nutrient combinations; 60 softgels.
• AFP Peptizyde (SCD) by Houston Enzymes Digestive enzyme targeting gut issues related to gluten, grains, and casein digestion; 90 capsules.
• No-Fenol (SCD) by Houston Enzymes Digestive enzyme developed to support digestion of foods containing phenols, formulated by Dr. Devin Houston; 90 capsules.
• LypaZyme (SCD) by Houston Enzymes Enzyme formulated to target gut issues resulting from fat digestion problems; 120 capsules.
• Zyme Prime (SCD) by Houston Enzymes Enzyme blend targeting issues related to starch and complex carbohydrate digestion; 90 capsules/90 doses.
• Advanced Biocidin by BioBotanical Research Synergistic botanical combination targeting the entire GI tract for healthy and balanced intestinal ecology; 1oz liquid or 90 capsules.
• DMSA (Dimercapto Succinic Acid) Capsules by Living Network Chelating agent supplement available in various strengths (3mg, 6.25mg, 12.5mg, 20mg, 25mg, 50mg, 100mg) for detoxification support.
• ALA (Alpha Lipoic Acid) Capsules by Living Network Alpha lipoic acid supplement available in multiple strengths (1mg to 250mg) for antioxidant and detoxification support; 90 capsules.
• ALA+DMSA Combo Capsules by Living Network Combined ALA and DMSA supplement in various strength combinations (12.5mg/12.5mg, 25mg/25mg) for comprehensive detoxification support.
• Enhansa (Curcumin) by Lee Silsby Proprietary blend of curcuminoids from Curcuma longa rhizomes, designed to support inflammation management; 150mg or 600mg, capsules or powder.
• SpectrumNeeds by NeuroNeeds Comprehensive nutritional supplement containing vitamins, minerals, and activated cofactors to optimize nutritional status; 252g berry or lemon flavour.
• EnergyNeeds by NeuroNeeds Nutritional supplement containing vitamins, minerals, and omega fatty acids for sustained energy support; 300 capsules.
• OmegaNeeds by NeuroNeeds Concentrated omega-3 fatty acid supplement for neurological and general health support; 60 softgels.
• ProOmega/ProEPA Xtra Cod Liver Oil by Nordic Naturals High-quality fish oil supplements recommended as part of the Autism Nutrition Research Center (ANRC) protocol.
• Speak+d Smooth/Pure Oil by LifeTrients Patented omega-3/vitamin E formulation developed by pediatric researchers for speech development support.
• Vitamin B12 Liquid (Methylcobalamin, Hydroxycobalamin, Adenosylcobalamin) by Metabolics Various bioavailable forms of B12 in liquid format for methylation and energy support; 100ml.
• Methylation Complete Dissolvable Tablets Complete bioactive B-vitamin fast-dissolve tablets promoting methylation support, created by medical experts; 120 tablets.
• DMG Max 300mg / DMG 125mg Capsules Dimethylglycine supplements supporting methylation and immune system function by Kirkman and NOW Foods.
• EpitalON 3mg / PinealON 1mg Capsules Short-chain amino acid complexes for pineal and circadian support, marketed for anti-aging and cognitive benefits.
• Temper Tamer Capsules Supplement designed for children with quick fuses or temper issues; 60 capsules, mild-tasting formula.
• Neuro Immune Complex by Neurobiologix Formerly 3-Factor Immune Complex combining yeast, viral, and bacterial inhibitors for comprehensive immune support; 120 capsules.
• Clear+ Powder / Capsules Daily detox supplement designed to support the body's ongoing detoxification processes; 30g powder or 60 capsules.
• Glutathione Plus Transdermal Cream by Neurobiologix L-Glutathione transdermal cream providing glutathione delivery through skin absorption; 90ml.
• Kirkman Labs Specialty Supplements Hypoallergenic supplements by Kirkman including Molybdenum, Amino Support, Vitamin A Mycellized, and Yeast-Aid, formulated for sensitive individuals.
• Humic-Fulvic Minerals & Electrolytes by Premium Select Naturals (Keto Kerri) 100% food-grade organic fulvic-humic acid mineral supplement supporting electrolyte balance; 120ml.
• Advanced Vitamin D Formula with Chondroitin Sulphate by Premium Select Naturals Advanced vitamin D formulation with chondroitin sulphate for joint and bone health support; 120ml.
• Lead Test Kit (8 Pack) Home lead testing kit containing indicator solution, swabs, and tubes for detecting lead in household items; 8-pack.
• Health-Related Books (Mercury Detoxification Manual, Fight Autism & Win, Amalgam Illness, Hair Test Interpretation) Specialist health books covering mercury detoxification, autism support, amalgam illness diagnosis, and hair testing interpretation.
• PreSleep Sleep Support Beverage Non-habit forming, melatonin-free sleep supplement beverage designed to help fall asleep faster and stay asleep; 411g, blue raspberry or pink lemonade, 30 servings.
• NOBS Fluoride-Free Toothpaste / Mouthwash by Biom Fluoride-free oral care products with nano-hydroxyapatite for natural dental health support; 62 tablets per pack.
• PANDA Bear Powder by Spectrum Awakening Specialized nutritional powder formulated by Dr. Jared Skowron for children's health support; 38g.
• Quercetin Phytosome Complex Capsules Enhanced bioavailability quercetin supplement utilizing phytosome technology to improve absorption up to 20X; 60 capsules.
• FocusNeeds Softgels + Capsules Combination supplement containing vitamins, minerals, and omega-3 fatty acids designed to support focus and cognitive function; 60 softgels + 60 capsules.
• ANRC Protocol Supplement Bundle (Autism Nutrition Research Center) Curated bundle of supplements recommended as part of the Autism Nutrition Research Center protocol, including products such as Nordic Naturals cod liver oil, for individuals following the ANRC nutritional approach.
• Keto Kerri Protocol Supplement Bundle Curated supplement bundle from Premium Select Naturals following the Keto Kerri protocol, including Humic-Fulvic Minerals & Electrolytes and Advanced Vitamin D Formula with Chondroitin Sulphate.
• Living Network ALA-DMSA Detoxification Protocol Range Range of Living Network detoxification products spanning multiple strengths and combinations, including standalone ALA, standalone DMSA, and ALA+DMSA combo capsules, for chelation and heavy metal detoxification protocols.

Quantifiable outcome

• 359 products across 30 pages of catalog

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Life Extension: Large US-based supplement retailer offering a vast range of vitamins, minerals, and condition-specific formulations. Comparable to Mandi Mart as a multi-brand supplement retailer, but much broader and not UK-focused.
• Holland & Barrett: UK's largest health-food and supplement retailer operating hundreds of stores alongside a full e-commerce catalogue. Comparable to Mandi Mart as a multi-brand supplement retailer, but vastly broader in scope and not specialised in ASD nutrition.
• Vitabiotics: UK's largest vitamin and supplement brand with a wide range of condition-specific products (Pregnacare, Wellman, Wellwoman, etc.). Comparable to Mandi Mart as a UK-headquartered supplement company, though much larger and brand-led rather than as a multi-brand marketplace.

Direct peers

• Seeking Health: US-based supplement brand founded by Dr. Ben Lynch, offering condition-specific formulations including methylation, MTHFR, and children's health products. Comparable to Mandi Mart in its focus on methylation, ASD-related, and protocol-based supplements.
• Pure Formulas: US-based online supplement retailer carrying a wide catalogue of specialty and professional-grade supplement brands. Comparable to Mandi Mart as a multi-brand e-commerce supplement retailer with a broad specialty portfolio.
• Cytoplan: UK-based supplement company offering condition-specific ranges including methylation, gut health, and children's nutrition. Very comparable to Mandi Mart in product mix (specialty vitamins, minerals, probiotics) and UK DTC model.
• BioCare: UK-based practitioner-grade supplement company selling its own range of vitamins, minerals, probiotics, and specialty formulations direct to consumers and clinicians. Directly comparable to Mandi Mart as a UK-based specialty supplement retailer with protocols and condition-specific formulations.
• Nature's Best: UK-based supplement retailer offering a broad range of vitamins, minerals, omega-3s, and specialty products. Comparable to Mandi Mart as a multi-brand UK supplement retailer with a DTC e-commerce platform.
• Kirkman Group: US-based supplement manufacturer that is one of the leading brands in hypoallergenic and autism-spectrum nutritional supplements. Mandi Mart features Kirkman as one of its top brands — directly comparable in target audience and product philosophy.

Others

• Houston Enzymes: Manufacturer of specialty digestive enzyme supplements (TriEnza, AFP Peptizyde, Zyme Prime, No-Fenol, LypaZyme) widely used in ASD nutrition protocols. Mandi Mart is a major UK stockist of Houston Enzymes — comparable as a key supplier/ecosystem participant in the ASD-nutrition supplements market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MandiMartLtd
• Facebookfacebook.com/MandiMartUK
• LinkedInlinkedin.com/company/mandi-mart

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mandi Mart