Houston Nutraceuticals, Inc.
Houston Nutraceuticals, Inc. (Houston Enzymes) formulates and sells digestive enzyme and postbiotic supplements — including TriEnza, AFP Peptizyde, Lypazyme, and BioYummies — via DTC e-commerce, domestic wholesale, and eight international distributors serving food-intolerance consumers worldwide.
- Company typePrivate
- Founded2004
- HeadquartersSiloam Springs, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Houston Nutraceuticals, Inc. does
Houston Nutraceuticals, Inc., operating as Houston Enzymes, is a privately-held nutraceutical company founded in 2004 by biochemist Dr. Devin Houston and headquartered in Siloam Springs, Arkansas. The company develops and sells digestive enzyme and postbiotic supplements formulated for individuals with food intolerances — including gluten sensitivity (non-celiac), casein/dairy intolerance, soy protein sensitivity, and challenges digesting carbohydrates, fats, and polyphenols. Its portfolio of seven core SKUs centers on the flagship TriEnza multi-enzyme blend, AFP Peptizyde (DPP IV–active for gluten and dairy proteins), Lypazyme (triple-lipase formula), No-Fenol (xylanase-based phenol support), Zyme Prime (nine-enzyme carbohydrate/fat formula), and the newer BioYummies postbiotic gummy and Biomuve enzyme-probiotic-prebiotic combination. Formulations are built on fermentation-derived fungal and fruit enzymes and incorporate the CereCalase blend licensed from National Enzyme Company, where Dr. Houston previously led R&D and confirmed DPP IV activity in commercial protease blends.
The business operates primarily as a direct-to-consumer e-commerce company through its Shopify-based storefront at houston-enzymes.com, with units priced between $28.99 and $41.99, a Subscribe & Save subscription program offering 15% discount plus free shipping, and a wholesale channel for retailers and practitioners. Eight authorized international distributors extend the brand into Australia, Canada, Europe, Japan, India, the Philippines, the U.K., and the Netherlands, with multi-currency checkout on the company website. Marketing is content-led — an educational blog, enzyme questionnaire with 10% off-conversion offer, and a capped (≤12 sends/year) email newsletter — supplemented by organic social on Facebook, Instagram, and LinkedIn and free-sample distribution to U.S. residents.
Houston Nutraceuticals, Inc. is founder-owned and founder-operated, with Dr. Houston serving as CEO and chief formulator. The firm has no disclosed institutional funding, no parent company, no subsidiaries, and no M&A activity. It holds registered trademarks on five branded enzyme products (TriEnza, AFP Peptizyde, Zyme Prime, Lypazyme, No-Fenol) and relies on the inbound CereCalase license from National Enzyme Company as its principal third-party technology dependency.
Houston Nutraceuticals, Inc. firmographics
Firmographics- Name
- Houston Nutraceuticals, Inc.
- Legal name
- Houston Nutraceuticals, Inc.
- Website
- https://houston-enzymes.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Houston Nutraceuticals, Inc. (Houston Enzymes) formulates and sells digestive enzyme and postbiotic supplements — including TriEnza, AFP Peptizyde, Lypazyme, and BioYummies — via DTC e-commerce, domestic wholesale, and eight international distributors serving food-intolerance consumers worldwide.
- Ownership category
- akta.pro rank
Houston Nutraceuticals, Inc. industry classification
Industry- Product category
- Digestive Enzyme and Postbiotic Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Other Grocery and Related Products Merchant Wholesalers (42449)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)
- akta.pro primary industry
- Probiotics & Digestive Health Supplements (CRADAGAF)
- akta.pro secondary industry
- Probiotic, Prebiotic & Gut-Health Foods Manufacturing (Fermented Functional Foods, Synbiotics) (AFAKAJAH)
Keywords
Where Houston Nutraceuticals, Inc. is headquartered
LocationHeadquarters
- HQ city
- Siloam Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Houston Nutraceuticals, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase sales of digestive enzyme supplements through the company's e-commerce website. Products include capsules, chewable tablets, and powder formulations at various price points ($28.99 to $41.99).
- Subscribe & Save Program: Recurring subscription model offering 15% discount on ALL products plus FREE ground shipping in continental U.S., Alaska, and Hawaii. Subscribers choose delivery frequency of monthly, every 2 months, or every 3 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard One-Time Purchase Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Houston Nutraceuticals, Inc. product offering
Product offeringCore offering
Houston Enzymes formulates and sells a line of branded digestive enzyme and postbiotic dietary supplements — including TriEnza, AFP Peptizyde, Lypazyme, Zyme Prime, No-Fenol, BioYummies, and Biomuve — designed to help consumers break down proteins, carbohydrates, fats, and polyphenols and to manage specific food intolerances. Products are sold primarily direct-to-consumer through the company's own Shopify-based website, with secondary wholesale distribution to retailers and practitioners and international distribution through authorized partners.
Product overview
Houston Enzymes is a product line of digestive enzyme supplements offered by Houston Nutraceuticals, Inc. The portfolio consists of seven core enzyme products: TriEnza (broad-spectrum multi-enzyme blend), AFP Peptizyde (specialized protein/gluten/dairy enzyme), Lypazyme (triple lipase formula for fat digestion), Zyme Prime (9-enzyme carbohydrate-focused formula), No-Fenol (xylanase-based enzyme for phenols and fiber), BioYummies (postbiotic gummy), and Biomuve (enzyme-probiotic combination). Products are designed to address specific food intolerances including gluten, dairy, carbohydrates, fats, and polyphenols. TriEnza serves as the flagship comprehensive formula combining multiple enzyme activities, while other products target specific digestive needs. All products are available through the company's Shopify e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- TriEnza: Broad-spectrum enzyme blend for multiple food intolerances, supporting digestion of proteins, carbohydrates, polyphenols, and fats. The company's flagship product.
- AFP Peptizyde
- Lypazyme
- No-Fenol
- Zyme Prime
- BioYummies
- Biomuve
Products and services
- TriEnza
Quantifiable outcome
- Products guaranteed to be active to the level stated on the label within the stamped expiration date
- +2 more outcomes
Companies that use Houston Nutraceuticals, Inc.
Customer profileSegments3 records
Ideal customer profiles3 records
Houston Nutraceuticals, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Houston Nutraceuticals, Inc. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered regional.
- Kingsway Compounding ChemistregionalAuthorized distributor for Australia. Located at 40/9 Powells Road, Brookvale, NSW 2100. Contact: 1300 564 799. Website: shop.kingswaycompounding.com.au
- Spectrum SupplementsregionalAuthorized distributor for Canada. Toll-Free: (888) 607-5958. Website: www.spectrumsupplements.com
- Cenaverde B.V.regionalAuthorized distributor for Europe. Located at NL 6460 AB Kerkrade, Postbus 80. Phone: +31-(0)45-5460843. Website: www.cenaverde.com
- Supermart JapaneseregionalAuthorized distributor for Japan. Website: www.supmart.com
- Akhil Health FoodsregionalAuthorized distributor for India. Contact: D.Y. Bodke, Andheri (w), Mumbai. Phone: 91 22 26371764. Email: [email protected]. Website: www.akhilhealthfoods.com
- Heaven's Brew EnterprisesregionalAuthorized distributor for Philippines. Contact: Rachel Arguelles. 10 Buenconsejo Street, Plainview, Mandaluyong City 1501. Multiple phone numbers available.
- MandiMartregionalAuthorized distributor for United Kingdom. Online ordering available. Contact: 07733-227-639 (10:00 am - noon Monday through Friday). 36 Furzey Road Poole Dorset BH16 5RW. Website: mandimart.co.uk
- BiocoherenceregionalAuthorized distributor for The Netherlands. Main Office: Planetenveld 23, 3893 GE, Zeewolde, The Netherlands. Phone: +31 6 21100117. Email: [email protected]
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Houston Nutraceuticals, Inc. competitors and assessment
Company assessmentBroad incumbents
- Garden of Life: Large, established supplement brand (Nestlé Health Science subsidiary) with a digestive enzyme and probiotic portfolio (e.g., Enzymes for Digestion, Microbiome products) serving overlapping customer needs in digestive health.
- Thorne: Larger, well-capitalized wellness and supplement brand offering digestive enzyme products alongside a broad portfolio of practitioner-grade supplements. Represents a broader incumbent moving into the same use cases Houston Enzymes serves.
- Jarrow Formulas: Mid-to-large supplement brand with digestive enzyme products (e.g., Jarro-Zymes) serving comparable food intolerance and digestive support needs. Wider SKU portfolio and broader retail/health-food store distribution.
- NOW Foods: Large, vertically integrated supplement manufacturer with broad digestive enzyme product lines sold across mass retail, Amazon, and practitioner channels. Comparable product category but much broader portfolio and scale.
- Culturelle: Mainstream probiotic and digestive health brand owned by i-Health. Overlaps with Houston Enzymes' Biomuve and BioYummies postbiotic positioning and competes for the same consumer digestive health demand.
Direct peers
- Enzymedica: Direct competitor specializing in digestive enzyme supplements for food intolerances and digestive wellness. Highly comparable product portfolio (enzyme blends, gluten/dairy support, specialty blends) sold through similar D2C and practitioner channels.
- Integrative Therapeutics: Practitioner-channel supplement brand offering digestive enzyme products (e.g., Similase, Bio-Zyme) for comparable food intolerance and digestive health indications. Similar reliance on practitioner endorsement and trusted formulations.
- Klaire Labs: Practitioner-grade supplement brand with a digestive enzyme line targeting similar use cases (gluten/casein support, food intolerances). Comparable channel mix emphasizing healthcare practitioners and direct sales.
- Pure Encapsulations: Practitioner-recommended supplement brand with digestive enzyme products (including Digestion GBX, Digestive Enzymes Ultra) targeting similar use cases of food intolerance and digestive support, with a parallel emphasis on practitioner sales channels.
Emerging players
- Seed Health: Emerging, science-led microbiome and digestive health brand with a premium D2C model. Represents a new generation of gut-health competitors leveraging scientific storytelling to win share in overlapping consumer segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Houston Nutraceuticals, Inc. social profiles
Digital presenceHouston Nutraceuticals, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Houston Nutraceuticals, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Houston Nutraceuticals, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Houston Nutraceuticals, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Houston Nutraceuticals, Inc.
What does Houston Nutraceuticals, Inc. do?
Houston Enzymes formulates and sells a line of branded digestive enzyme and postbiotic dietary supplements — including TriEnza, AFP Peptizyde, Lypazyme, Zyme Prime, No-Fenol, BioYummies, and Biomuve — designed to help consumers break down proteins, carbohydrates, fats, and polyphenols and to manage specific food intolerances. Products are sold primarily direct-to-consumer through the company's own Shopify-based website, with secondary wholesale distribution to retailers and practitioners and international distribution through authorized partners.
Is Houston Nutraceuticals, Inc. a public or private company?
Houston Nutraceuticals, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Houston Nutraceuticals, Inc. founded?
Houston Nutraceuticals, Inc. was founded in 2004. It employs 1 to 10 people.
Where is Houston Nutraceuticals, Inc. based?
Houston Nutraceuticals, Inc. is headquartered in Siloam Springs, United States, in the North America region.
How does Houston Nutraceuticals, Inc. make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscribe & Save Program.
Who are Houston Nutraceuticals, Inc.'s main competitors?
Broad incumbents on record are Garden of Life, Thorne, Jarrow Formulas, NOW Foods and Culturelle. Direct peers are Enzymedica, Integrative Therapeutics, Klaire Labs and Pure Encapsulations. Seed Health is listed as an emerging player.
Does Houston Nutraceuticals, Inc. have an API?
No public API is recorded for Houston Nutraceuticals, Inc..
What industry is Houston Nutraceuticals, Inc. in?
Houston Nutraceuticals, Inc.'s product category is Digestive Enzyme and Postbiotic Supplements. Its primary akta.pro industry code is CRADAGAF, Probiotics & Digestive Health Supplements, with a secondary code of AFAKAJAH, Probiotic, Prebiotic & Gut-Health Foods Manufacturing (Fermented Functional Foods, Synbiotics). Its NAICS code is 456191 and its SIC code is 2833.