Agatsu Foundation
Agatsu Foundation is a Mumbai-based non-profit mental health organisation operating a connected ecosystem of free and subsidised services — community space, evidence-based therapy, peer support, and education — anchored by a flagship Community Centre in Bandra and funded primarily through a Giving Circle philanthropy model.
- Company typePrivate
- Founded2022
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Agatsu Foundation does
Agatsu Foundation is a Mumbai-based non-profit mental health organisation founded in 2022 by Ira Khan, operating a connected ecosystem of care from a flagship Community Centre in Bandra West. The organisation runs six integrated service lines: a free Community Centre serving 1,500+ visits per month; a Therapy Clinic delivering three evidence-based modalities (HAP, developed by Sangath, Interpersonal Psychotherapy, and Psychodynamic Psychotherapy) at a sliding scale of ₹50 to ₹750 per session in English and Hindi; Peer Support Groups across 14 lived-experience cohorts; one-time Guides sessions for care navigation; drop-in Listeners for confidential empathetic listening; and a Learning Studio producing accessible mental health content including The Curious Case of... podcast and Mental Wellbeing Saturday sessions.
The underlying delivery model is a stepped-care therapeutic framework combined with a low-threshold community front door — users can enter through free activities, peer conversations, educational content, or navigation support before stepping into subsidised clinical care. The organisation is led by a Founder and a COO/Head of Finance & Operations, supported by department heads across Therapy, Outreach, Community Centre, and Strategy & Development, with clinical oversight from a Director and an advisory board that includes celebrity and sector figures.
The business model is a hybrid of philanthropic and fee-based revenue. The Giving Circle is the primary funding mechanism, with multi-year unrestricted commitments from individual donors at ₹5-10 Lakh per year and an annual fundraising target of ₹3.5 crore, eligible for Section 80G tax benefits. Therapy Clinic and Guides generate modest sliding-scale fee income, while the Community Centre, Listeners, and Learning Studio are entirely free. A dedicated CSR Partnerships contact indicates institutional fundraising as an emerging channel. Geographic operations are currently limited to a single Mumbai site, with international donations not accepted.
Agatsu Foundation firmographics
Firmographics- Name
- Agatsu Foundation
- Legal name
- Agatsu Foundation
- Website
- https://agatsufoundation.org
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Agatsu Foundation is a Mumbai-based non-profit mental health organisation operating a connected ecosystem of free and subsidised services — community space, evidence-based therapy, peer support, and education — anchored by a flagship Community Centre in Bandra and funded primarily through a Giving Circle philanthropy model.
- Ownership category
- akta.pro rank
Agatsu Foundation industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Mindfulness, Meditation & Stress Management Education (EDAAAHAD)
- akta.pro secondary industries
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK), Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)
Keywords
Where Agatsu Foundation is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Agatsu Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Giving Circle Philanthropy: Long-term trust-based contributions from individual donors committing over three years. Tiers at ₹10 Lakh or ₹5 Lakh per year, with goal to raise ₹3.5 crore annually. Contributions are unrestricted and tax-deductible under Section 80G of the Income Tax Act.
- Therapy Clinic Fees: Sliding scale therapy fees from Rs. 50 to Rs. 750 per session, with 7 in-house counsellors delivering evidence-based therapy (HAP, IPT, Psychodynamic). Sessions available in English and Hindi.
- Guides Service Fees: One-time structured support sessions at sliding scale from Rs. 50 to Rs. 750 for navigation of mental health concerns, care systems, and practical guidance.
- Community Centre (Free): Free community centre providing activities, peer conversations, creative spaces, and quiet areas. All activities free of cost. Serves as entry point to ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Therapy at Agatsu Clinic |
| One time/ perpetual license | Pay-as-you-go | Guides Navigation Sessions |
| Subscription | Annual | Giving Circle - Premium Tier |
| Subscription | Annual | Giving Circle - Standard Tier |
| Freemium | Monthly | Community Centre |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Agatsu Foundation product offering
Product offeringCore offering
Agatsu Foundation operates a connected ecosystem of mental health support services in Mumbai, India. It delivers free community programming, evidence-based therapy (HAP, IPT, Psychodynamic Psychotherapy) at sliding-scale fees, peer support groups, one-time navigation sessions (Guides), drop-in volunteer listening (Listeners), and accessible mental health education through its Learning Studio.
Product overview
Agatsu Foundation operates a connected ecosystem of mental health support services centered in Bandra, Mumbai. The portfolio includes: a free Community Centre (third space with activities and peer support); a Therapy Clinic offering three evidence-based modalities (HAP, IPT, Psychodynamic Psychotherapy) at sliding-scale fees; Peer Support Groups (14 different groups for shared lived experiences); Guides (one-time navigation sessions); Listeners (drop-in empathetic listening); and a Learning Studio (educational content including the 'The Curious Case of...' podcast, Mental Wellbeing Saturday sessions, and workshops). The Giving Circle programme provides sustainable funding through long-term philanthropic commitments. All services emphasize accessibility, non-judgment, and multiple entry points into mental health support.
Differentiator
Problem solved
Functional benefit
Brands
- The Curious Case of... A podcast hosted by Ira Khan that invites listeners to explore mental health topics through conversations with psychologists, artists, caregivers, and people with lived experience.
- Mental Wellbeing Saturday
- Giving Circle
Products and services
- Community Centre A free, stigma-free third space in Bandra, Mumbai offering activities, creative spaces, peer conversations, and quiet areas for anyone aged 12 and above without eligibility criteria or diagnosis requirements.
- Therapy Clinic
Quantifiable outcome
- 1,500+ visits per month at free Community Centre
- +4 more outcomes
Companies that use Agatsu Foundation
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Agatsu Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Agatsu Foundation partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- SangathcoreSangath developed the HAP (Healthy Activity Programme) psychological intervention which Agatsu uses at its Therapy Clinic. HAP combines components from Behavioural Activation and Problem-Solving Therapy and has shown efficacy for moderate to severe depression. Agatsu's HAP counsellors are trained by Sangath.
- ReconstructminorReconstruct hosted an escape room event at Agatsu Foundation, an interactive team-building experience with challenges inspired by real-world questions around mental health, wellbeing, and sustainability.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Agatsu Foundation competitors and assessment
Company assessmentDirect peers
- The MINDS Foundation: India-focused nonprofit delivering community mental health programs, counseling, and provider training in underserved areas; comparable as a nonprofit blending community engagement with clinical mental health services.
- Mann Talks Foundation: Indian nonprofit providing free counseling, therapy, and mental health awareness through trained volunteers and partner therapists; comparable as a community-led, multi-pathway mental health support organization.
- Vandrevala Foundation Mental Health Helpline: Indian nonprofit operating a free national mental health helpline, chat support, and in-person therapy services; closely comparable as a low-threshold, multi-channel mental health support organization serving the Indian general public.
- iCall (TISS): Tata Institute of Social Sciences–affiliated psychosocial helpline and counseling service offering free/subsidised tele-counseling and in-person therapy; comparable as an India-based nonprofit mental health counseling provider using evidence-based, sliding-fee models.
- Sangath: India-based mental health research and implementation organization that developed the HAP modality Agatsu uses; comparable as a nonprofit combining clinical research, training, and service delivery for mental health in low-resource Indian settings.
- Manastha Mental Health Foundation: Indian nonprofit focused on accessible mental health support through counseling, training, and awareness programs across multiple cities; comparable as a multi-city nonprofit mental health provider blending community outreach with therapy services.
Emerging players
- Wysa: AI-driven mental health chatbot and human therapist platform serving Indian and global users; comparable as an India-rooted mental health support service with digital and human counseling pathways, though for-profit and technology-led.
- YourDOST: Indian online emotional wellness and counseling platform connecting users with psychologists and peer support; comparable as a multi-channel mental health support provider, though for-profit and digital-first.
Regional players
- BMC Mental Health Department: Municipal mental health services operating in Mumbai through public hospitals and clinics; comparable as a Mumbai-specific outpatient mental health provider, though publicly funded and structured around clinical care rather than community-led support.
Broad incumbents
- NIMHANS: India's premier government mental health and neurosciences institution providing outpatient/inpatient psychiatric services, training, and research; comparable as the broader institutional incumbent in Indian mental healthcare against which Agatsu's nonprofit outpatient model is positioned.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Agatsu Foundation social profiles
Digital presenceAgatsu Foundation compliance and trust
Trust signalCompliance1 record
Agatsu Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agatsu Foundation leadership team
Management profileNumber of profiles
Profiles17 records
Agatsu Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agatsu Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agatsu Foundation
What does Agatsu Foundation do?
Agatsu Foundation operates a connected ecosystem of mental health support services in Mumbai, India. It delivers free community programming, evidence-based therapy (HAP, IPT, Psychodynamic Psychotherapy) at sliding-scale fees, peer support groups, one-time navigation sessions (Guides), drop-in volunteer listening (Listeners), and accessible mental health education through its Learning Studio.
Is Agatsu Foundation a public or private company?
Agatsu Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Agatsu Foundation founded?
Agatsu Foundation was founded in 2022. It employs 1 to 10 people.
Where is Agatsu Foundation based?
Agatsu Foundation is headquartered in Mumbai, India, in the Asia region.
How does Agatsu Foundation make money?
Four revenue lines are on record. Giving Circle Philanthropy is the primary driver. The others are therapy Clinic Fees, guides Service Fees and community Centre (Free).
Who are Agatsu Foundation's main competitors?
Direct peers on record are The MINDS Foundation, Mann Talks Foundation, Vandrevala Foundation Mental Health Helpline, iCall (TISS), Sangath and Manastha Mental Health Foundation. Emerging players are Wysa and YourDOST. BMC Mental Health Department is listed as a regional player. NIMHANS is listed as a broad incumbent.
Does Agatsu Foundation have an API?
No public API is recorded for Agatsu Foundation.
What industry is Agatsu Foundation in?
Agatsu Foundation's product category is Mental Health Services. Its primary akta.pro industry code is EDAAAHAD, Mindfulness, Meditation & Stress Management Education, with a secondary code of BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits. Its NAICS code is 621330 and its SIC code is 8090.