GG'S Favourite Collection

What GG'S Favourite Collection does

GG'S Favourite Collection is a privately held, founder-led women's fashion boutique operating under the legal entity GG'S FAVORITE COLLECTION LLC, incorporated in Florida. The company sells a curated assortment of women's apparel (bandage dresses, evening gowns, dresses, jumpsuits, tops, bottoms, two-piece sets, bathing suits), hair extensions and wigs (fusion extensions, bulk braiding hair, lace frontal and headband wigs, ponytails, bundles), hair care products (branded items including GG's Coconut and Satin Bonnet), headbands, rhinestone clutches, custom straw hats, and sunglasses. Its primary target customers are fashion-conscious women seeking occasion and everyday apparel, with a secondary segment of hair extension and wig buyers; the company serves a U.S.-only market.

The business is built on a direct-to-consumer model. The technology stack is a standard WordPress/WooCommerce e-commerce site with no proprietary platform, no mobile app, no API, and no disclosed integrations; pricing is unit-based with one-time purchases ranging from under $10 (small accessories) to over $500 (premium hair extensions and gowns). A single physical retail showroom at 5471 Queenship Ct, Greenacres, FL, supplements online sales. Marketing is multi-channel but conventional — Instagram, Facebook, TikTok, YouTube, an email newsletter, an editorial blog, and sponsorship of community events (e.g., Shot O'clock, Bridgerton Ball 2.0, BLACKLUXE Picnic) — with sales promoted via a sitewide "Freeship" code and a dedicated Sale category.

The company is owned and led by founder Gigi, a Haitian American entrepreneur and licensed cosmetologist who handles overall vision and operations. It has 51–100 employees, no disclosed institutional investors, no funding rounds, no subsidiaries, no M&A activity, and no patents or formal certifications. Strategic activity to date has centered on extending the product surface (hair care line, custom straw hats, "Shop The Look" bundles) and broadening brand reach through social channels and community events rather than geographic or channel scaling.

Name

GG'S Favourite Collection

Legal name

GG'S FAVORITE COLLECTION LLC

Website

https://ggsfavoritecollection.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

GG'S Favourite Collection is a Florida-based, founder-led women's fashion boutique selling apparel, hair extensions and wigs, hair care, and accessories through a WordPress/WooCommerce DTC website and a single physical showroom in Greenacres, FL, targeting fashion-conscious U.S. women consumers.

Ownership category

akta.pro rank

Product category

Women's Fashion Boutique (Apparel, Hair Extensions & Wigs, Accessories)

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAKAGAE

Luxury Accessories Retail (Leather Goods, Sunglasses, SLG)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Jewelry & Watch Retail (Omnichannel/Specialty)

SECONDARYCRAAAJAI

Hair Accessories (Headbands, Clips, Scrunchies)

Consumer Products & Retail/Apparel, Footwear & Accessories/Accessories (Bags, Belts, Hats, Scarves, Small Leather Goods)

Keywords

• Women's fashion boutique
• Hair extensions and wigs
• Evening gowns and dresses
• Fashion accessories retailer
• Direct-to-consumer apparel

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Retail Sales: One-time product sales through owned e-commerce website. Customers purchase individual items including apparel (dresses, gowns, tops, bottoms, jumpsuits, two-piece sets, bathing suits), hair extensions and wigs, headbands, and fashion accessories (clutches, sunglasses, hats). No subscription or recurring revenue model. Products ship directly to consumer.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

GG'S Favourite Collection is a women's fashion boutique that curates and sells women's apparel (bandage dresses, evening gowns, jumpsuits, two-piece sets, bathing suits, tops, bottoms), premium hair extensions and wigs, hair care products, handmade headbands, rhinestone clutches, custom straw hats, and sunglasses. Products are sold directly to consumers through the company's own e-commerce website and a physical retail showroom in Greenacres, FL, with USPS priority shipping and a 30-day return policy.

Product overview

GG's Favorite Collection LLC is a women's fashion and accessories boutique offering a curated selection of handpicked hair accessories, luxurious ready-to-wear dresses, and premium hair extensions. The product portfolio spans apparel (bandage dresses, evening gowns, dresses, jumpsuits, tops, bottoms, two-piece sets), hair extensions and wigs (fusion, bulk braiding, lace frontals, headband wigs, halo clip-in), hair care products (braid gel, coconut oil, satin bonnets), headbands, rhinestone clutches, custom straw hats, and sunglasses. The company positions itself as a destination for fashion-forward women seeking elegant, statement-making pieces for various occasions.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Apparel Women's fashion apparel including bandage dresses, evening gowns, dresses, jumpsuits, tops, bottoms, two-piece sets, bathing suits, party maxi dresses, and special event attire. Designed for fashion-conscious women seeking ready-to-wear pieces for everyday, work, formal, and resort occasions.
• Hair Extensions and Wigs Premium hair extensions and wigs including fusion hair extensions, bulk human braiding hair, lace frontal wigs, headband wigs, halo clip-in extensions, ponytails, bundles, braids, hair clips extensions, and lace closures/frontals. Targeted at women seeking natural-looking, versatile hair solutions.
• Hair Care Products Hair care products including Braid Gel, GG's Coconut, GG's Favorite Elastic Wig Band, Satin Bonnet, and Satin Edge Scarf. Companion products for maintaining hair extensions and wigs.
• Handmade Headbands Handmade headbands for women featuring rhinestones, pearls, and intricate embellishments for everyday glam, bridal, and formal events.
• Rhinestone Clutches Stylish rhinestone-encrusted clutches for women, designed for evening wear and special occasions to add glamour to any outfit.
• Custom Straw Hats Customizable straw hats for women suitable for beach days, outdoor activities, and resort-style fashion with personalization options.
• Sunglasses Fashion sunglasses including rimless styles, heart-shaped bridal shades, and seasonal designs.
• Sale Items Discounted apparel and accessories across the catalog, including Sassy Brunch Set and Khyle items at reduced prices.
• Shop The Look Pre-styled outfit combinations featuring evening gowns and accessories for complete looks, providing curated styling inspiration and bundled purchases.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UNice: UNice is a major online retailer of human hair extensions, wigs, and bundles sold DTC. It is directly comparable to GG's because the company runs an extensive hair extensions/wigs storefront at similar premium price points ($70–$500+).
• Francesca's: Francesca's is a US women's specialty retailer offering apparel, accessories, and gifts with a boutique feel. Comparable to GG's due to similar women's apparel + accessories mix, giftable item emphasis (rhinestone clutches, headbands), and curated-boutique branding.
• Lulus: Lulus is a US-based women's fashion DTC retailer specializing in dresses, gowns, and occasion wear at mid-to-premium price points. It is a directly comparable peer because GG's similarly targets fashion-conscious women with dresses, evening gowns, and event-ready apparel via a primarily DTC model.
• Altar'd State: Altar'd State is a US women's specialty fashion retailer combining physical boutiques with an online storefront focused on dresses, tops, and accessories. Comparable to GG's due to overlapping women's apparel + accessories assortment, boutique brand positioning, and omnichannel retail model.
• Show Me Your Mumu: Show Me Your Mumu is a women's fashion boutique brand offering dresses, jumpsuits, and event wear with a curated, boutique-style assortment. Comparable to GG's due to similar occasion-focused apparel assortment, premium-but-accessible positioning, and boutique DTC channel mix.
• BaubleBar: BaubleBar is a DTC fashion accessories brand specializing in jewelry, clutches, and event-ready accessories. Comparable to GG's because GG's also sells rhinestone clutches, embellished headbands, and occasion accessories targeting similar women-shoppers for events and gifting.
• Mayvenn: Mayvenn is an online hair extensions and wigs retailer selling bundles, lace frontals, and install services. Comparable to GG's because both sell premium hair extensions/wigs DTC to fashion-conscious women with overlapping SKU categories (bundles, lace frontals, wigs).

Broad incumbents

• BHLDN: BHLDN (Anthropologie group) is a US occasionwear and bridal accessories retailer carrying dresses, headpieces, clutches, and event accessories. Comparable to GG's bridal/occasion-headband and rhinestone clutch assortment, though operating as part of a much larger retail portfolio.
• Revolve: Revolve is a large global women's fashion DTC platform offering premium dresses, accessories, and occasion wear from multiple brands. Comparable to GG's as a broad incumbent in women's fashion DTC with overlapping assortment (premium dresses, event accessories) though at materially larger scale.

Emerging players

• Heat Free Hair: Heat Free Hair is an emerging online retailer of premium human hair extensions and bundles. Comparable to GG's as a niche emerging player in the same hair extensions category at similar premium price tiers, though with a more focused hair-only assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoHYpnq42bgJjF_YGyV1HZg
• Facebookfacebook.com/Ggsfavoritecollection211
• Instagraminstagram.com/ggsfavoritecollection
• TikToktiktok.com/@ggsfavoritecollection

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GG'S Favourite Collection