Adena Coffee

What Adena Coffee does

Adena Coffee is an Indonesian B-Corp certified green coffee bean processor and producer operating across four origins — Sumatera (Gayo Kenawat, Lintong Nihuta), Flores (Tura Jaji, Wae Rebo), Bali (Kala Patra), and West Java. The company specializes in Indonesian coffee processing with deep expertise in the Giling Basah (wet hull) method, which it has elevated through innovative variants including Giling Basah X (240-hour anaerobic fermentation combined with wet hulling), Arkhan Natural, Anaerobic Honey, and Hybrid Fermentation methods. Adena employs agroforestry and Good Agricultural Practices (GAP) across 700+ hectares with 1,900+ farmers in 30+ villages, producing 240+ tonnes annually.

The company sells processed green coffee beans to coffee roasters, cafes, and international buyers through direct B2B sales, organized into three quality tiers: Boutique (83-100 score), Specialty (83-90 score), and Commercial (73-80 score). Its market customization service tailors green bean offerings based on cupping profile targets, end-product specifications (espresso blends, competition coffees, filter), shipment timing, and volume requirements. Adena claims 800+ customer accounts and has named enterprise customers including Tuku (strategic partner since 2015), Kopi Kenangan, Filosofi Kopi, Temu Coffee, Nitro Coffee, Three Folks, Philo Coffee, and Dua.

Revenue is generated through one-time green bean sales, customized coffee solutions, and strategic partnerships, with quote-based pricing and no publicly disclosed rates. The company operates from offices in Tangerang Selatan and a warehouse in Tangerang City, Indonesia. It is founder-owned (Abyatar, Bayu Winata, Joseph Juan, Gonzaga), appears bootstrapped with no disclosed external funding, and achieved 9th place at the Indonesia Cup of Excellence 2022/2023 for Wet Hulled Gayo Kenawat — the first internationally acclaimed wet-hull processed beans.

Name

Adena Coffee

Website

https://adenacoffee.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Adena Coffee is a B-Corp certified Indonesian green coffee bean processor operating across four origins (Sumatera, Flores, Bali, West Java), specializing in Giling Basah wet-hull processing and innovative fermentation methods to supply customized green bean solutions to 800+ roasters, cafes, and international buyers.

Ownership category

akta.pro rank

Product category

Specialty Green Coffee Beans

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro industry

PRIMARYAFAFADAJ

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing

Agriculture & Food Production/Beverage Production/Coffee & Tea Processing (Roasting, Blending, RTD)

SECONDARYAFAFADAA

Green Coffee Processing (Hulling, Grading, Decaffeination)

Agriculture & Food Production/Beverage Production/Coffee & Tea Processing (Roasting, Blending, RTD)

SECONDARYAFAIAKAD

Coffee, Tea & Cocoa Trading/Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Food Ingredients & Commodities Trading/Wholesale

Keywords

• Green coffee beans
• Specialty coffee processing
• Indonesian arabica coffee
• Wet hull processing
• Coffee bean supplier

Headquarters

HQ city

Serang

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Green Bean Sales: Primary revenue from selling processed green coffee beans to roasters, cafes, and international buyers. They offer customization based on cupping profiles and end-product requirements. Product tiers include Boutique (83-100 score), Specialty (83-90 score), and Commercial (73-80 score).
2. Customized Coffee Solutions: Market customization services where they develop tailored green bean offerings including cupping profile targets, end product specifications (espresso blend, competition, filter), shipment timing, and volume calculations, compiled into buyer recommendation proposals.
3. Strategic Partnership - Tuku: In 2015, formed strategic partnership with Tuku, creating a tailor-made Giling Basah coffee blend from Gayo for Tuku's Es Kopi Susu (Iced Milk Coffee), establishing a new premium product class between specialty and commercial grade coffee.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Adena Coffee processes and sells Indonesian specialty Arabica green coffee beans sourced from four origins across Sumatera, Flores, Bali, and West Java. The company works with 1,900+ farmers across 30+ villages and applies proprietary processing techniques—including Giling Basah (wet hull), full washed, honey, natural, and anaerobic/hybrid fermentation—to produce graded green beans (Boutique 83-100, Specialty 83-90, Commercial 73-80) supplied to roasters, cafes, and international buyers with customised cupping profiles.

Product overview

Adena Coffee is a B Corp certified Indonesian green coffee bean producer and processor operating across four origins: Sumatera (Gayo Kenawat and Lintong Nihuta), Flores (Tura Jaji), Bali (Kala Patra), and West Java. The product portfolio includes specialty Arabica green beans organized into three tiers: Boutique (scoring 83-100, including wet-hulled Giling Basah varieties optimized for milk-based coffee), Speciality (scoring 83-90, including Flores and Bali single-origin offerings), and Commercial (scoring 73-80). Products span multiple processing methods including Wet Hulled/Giling Basah, Full Washed, Honey, Natural, Anaerobic Fermentation, and Hybrid Fermentation. The company also provides complementary services including ethical sourcing partnerships, market customisation based on cupping profiles, quality control following CQI standards, and experimental coffee processing innovation.

Differentiator

Problem solved

Functional benefit

Products and services

• Arabica Gayo Kenawat – Wet Hulled G1 Premium wet-hulled Arabica green coffee from Gayo Kenawat, Sumatra, processed using the traditional Giling Basah method with double sorting for enhanced quality. Designed for roasters seeking consistent, high-scoring Indonesian wet-hulled green beans for espresso and milk-based coffee applications.
• Arabica Gayo Kenawat – Kawanda Wash Full washed Arabica green coffee from Gayo Kenawat, Sumatra, with a clean flavour profile and lighter mouthfeel. Inspired by Kenawat's cloudy microclimate with heavy rainfall, it offers tasting notes of chocolate, citrus, and palm sugar. Targeted at specialty roasters looking for clean washed Indonesian beans.
• Arabica Gayo Kenawat – Wet Hulled Triple Pick Wet-hulled Arabica green coffee from Gayo Kenawat with triple sorting, presented as Adena's foundational exploration of Giling Basah processing. Tasting notes include orange, milk chocolate, and spice. Aimed at roasters wanting a benchmark Indonesian wet-hulled bean.
• Arabica Gayo Kenawat – Arkhan Natural Naturally processed Arabica green coffee from Gayo Kenawat, developed for the region's microclimate with year-round cloud shading and high rainfall. Tasting notes include raisin, black currant, and nougat. Targeted at roasters seeking expressive natural-process Indonesian beans.
• Arabica Gayo Kenawat – Giling Basah X Innovative wet-hulled Arabica green coffee produced through 240-hour anaerobic fermentation combined with dry fermentation and wet hulling. Cultivars include Typica, AB, Catimor, and Hibrida de Timor; tasting notes include red apple and vanilla. Positioned as a boundary-pushing Boutique-grade bean for specialty roasters.
• Arabica Lintong – Giling Basah Wet-hulled Arabica green coffee from the Lintong Nihuta region of Sumatera, featuring older varieties (Onan Ganjang and Rasuna). Distinct herbaceous, sparkling acidity with medium-heavy body. Tasting notes include pipe tobacco, clove, and guava. Targeted at specialty roasters seeking terroir-driven Sumatra beans.
• Arabica Gayo Kenawat – Giling Basah Abyssinia Limited release wet-hulled Arabica green coffee from specific Kenawat plots featuring the rare Abyssinia variety (AB7 and AB4 cultivars) grown at 1200-1600m altitude. Tasting notes include black tea and vanilla. Aimed at specialty roasters seeking rare variety Indonesian beans.
• Arabica Gayo Kenawat – Manis Madu Honey-processed Arabica green coffee from Gayo Kenawat, Sumatra. Tasting notes include berries, dark chocolate, and floral. Suitable for specialty roasters wanting a sweeter Indonesian honey-process profile.
• Arabica Gayo Kenawat – Microlot Natural Big Beans Microlot naturally processed Arabica green coffee featuring large-sized beans from Gayo Kenawat. Tasting notes include berries, orange, dark chocolate, and smooth texture. Designed for specialty roasters seeking high-quality microlot natural Indonesian beans.
• Arabica Gayo Kenawat – Giling Basah Hybrid Fermentation Wet-hulled Arabica green coffee combining two different fermentation approaches to push the boundaries of Giling Basah processing. Results in a complex, bright, and smooth cup profile; tasting notes include bright cherry, creamy spice, and chai latte. Aimed at specialty roasters wanting experimental process profiles.
• Arabica Gayo Kenawat – Serinen Hybrid Wash Arabica green coffee from Gayo Kenawat produced via double fermentation combining anaerobic and washed procedures. Bright and delicate cup profile with nuanced berries and juicy cherry aroma. Suited to specialty roasters seeking clean yet complex Indonesian beans.
• Arabica Bali Kala Patra – Anaerobic Honey Anaerobic honey fermented Arabica green coffee from Bali's Asah Gobleg highlands, processed using an agroforest approach with 168-hour fermentation. Cultivars include Kopyol and Lini-S at 1200-1400m altitude. Tasting notes include lime, bergamot, and palm sugar. Targeted at specialty roasters seeking distinctive Bali-origin beans.
• Arabica Bali Kala Patra – Hybrid Wash Hybrid wash processed Arabica green coffee from Bali Kala Patra, combining hybrid fermentation with full washed method. Tasting notes include pineapple, lemon, and palm sugar. Aimed at specialty roasters wanting clean, fruit-forward Bali coffees.
• Arabica Bali Kala Patra – Anaerobic Honey Extended Extended 240-hour anaerobic honey fermented Arabica green coffee from Bali Kala Patra. Tasting notes include funky, tropical fruit, and chocolate. Designed for specialty roasters seeking highly expressive and unconventional fermented coffees.
• Arabica Flores Tura Jaji – Mewangi Honey Honey processed Arabica green coffee from Flores Tura Jaji, grown by indigenous Lio people in the Kelimutu National Park buffer zone. 168-hour honey fermentation with shade-grown cherries; cultivars include Colombia (Bourbon), Typica, and S795 at 1200-1700m altitude. Tasting notes include cocoa nibs, mandarin, and palm sugar. Aimed at specialty roasters seeking culturally traceable Flores beans.
• Arabica Flores Tura Jaji – Full Washed Fully washed Arabica green coffee from the Flores Tura Jaji region. Tasting notes include green tea, choco, and lime. Aimed at specialty roasters seeking clean washed Flores beans.
• Market Customisation Service B2B service that customises green bean offerings based on target cupping profile, end product requirements (espresso blends, competitions, filter), shipment timing, and volume calculations, with buyer recommendation proposals compiled for each customer. Designed for coffee roasters, cafes, and international buyers needing tailored green bean solutions.
• Quality Control Service Continuous quality improvement service with checks at new harvest, offer samples, pre-shipment, and arrival stages. Includes green bean physical analysis and sensory evaluation according to CQI standards covering color, odor, screen size, moisture %, defect counts, triage %, and density. Provided to roasters and international buyers.

Quantifiable outcome

• 9th place at Indonesia Cup of Excellence 2022/2023 for Wet Hulled Gayo Kenawat coffee
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TukucoreStrategic or Co-development Partner · 1 January 2015In 2015, Adena formed a strategic partnership with Tuku, crafting a new milked coffee wave, Es Kopi Susu (Iced Milk Coffee). Adena created a tailor-made Giling Basah coffee blend from Gayo for Tuku, creating a new premium product class between specialty and commercial grade coffee which has been adopted by many in the industry. This partnership supported 1,000+ farmers and 20-100% increased income.
• Fahman YogacoreStrategic or Co-development PartnerLocal youth partner and Origin Partner for Gayo Kenawat origin. Partnered with Adena from the beginning to cultivate quality coffee in Kenawat village, transforming it from a post-conflict separatist area into a renowned coffee origin. Together they achieved 9th place at Indonesia Cup of Excellence 2022/2023.
• Ferdi RegacoreStrategic or Co-development PartnerOrigin Partner for Flores Tura Jaji. Former elementary school teacher who returned home to develop Flores Tura Jaji coffee. Initiated educational projects for children from farmer households (KOPINTAR) and established saving funds for local children's education.
• Kelimutu National Park CooperativeminorStrategic or Co-development PartnerLocal cooperative in Flores associated with Kelimutu National Park and Ende government. Adena encouraged local community to register as a cooperative which has reached out to surrounding communities including Desa Toba, Tenda Monggi, Demulaka, and Roga.
• Wae Rebo CommunityminorStrategic or Co-development PartnerIndigenous village community in Flores at 1,100 meters above sea level. Adena serves as sole buyer of their coffee, enabling full traceability and premium positioning. Community grows Arabica coffee within forest-based agroforestry systems using traditional practices.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sucafina: Global green coffee trader with substantial Indonesian operations across Sumatra, Java, and Sulawesi. Overlaps with Adena in product category and target customers but operates at much larger scale and as a broad full-portfolio trader rather than a specialty boutique.
• Volcafe / ECOM: Two of the largest global coffee trading houses with Indonesian origin footprints spanning commercial and specialty tiers. Comparable in that they supply the same roaster and chain customers Adena serves, but at an order-of-magnitude scale that poses a competitive threat on volume contracts.
• PT Kapal Api Global (Kapal Api): Indonesia's largest integrated coffee company, covering everything from plantation to retail coffee brands (including ABC and Kopi Kapal Api). Comparable as the category leader Adena is attempting to differentiate against in retail and chain-store coffee, with deep resources but a fundamentally commercial positioning.

Direct peers

• Nordic Approach: Specialty green coffee importer focused on high-end African and Asian origins with strong transparency and producer relationships. Comparable as a competing green-bean trader for the same third-wave roaster accounts, particularly in Europe, where Adena's Giling Basah X and anaerobic offerings could land.
• Ally Coffee: Specialty green coffee importer with multi-origin capabilities including Indonesia and direct relationships with producers. Comparable as a competing supplier bidding for the same international specialty roaster accounts that Adena is pursuing for export growth.
• Tanamera Coffee: Indonesia-based specialty coffee roaster and cafe operator with its own single-origin sourcing program. Comparable as a domestic specialty competitor combining B2B green-bean offerings with branded retail; overlapping customer base in Indonesian cafes and hospitality.
• Indokom: One of Indonesia's largest specialty and commercial green coffee exporters, with multi-origin sourcing and processing similar to Adena. Directly comparable in business model—green-bean supply to international and domestic roasters—though significantly larger and more diversified across origins.
• Wild Honey Trading: U.S.-based specialty green coffee importer with strong Indonesian portfolio and direct relationships with origin communities. Comparable as a competing channel through which Indonesian terroir coffees reach Western specialty roasters—the same end customer Adena targets on the export side.
• Anomali Coffee: Indonesian specialty coffee roaster and green-bean supplier with similar origin positioning and a comparable focus on regional Indonesian terroir. Competes for the same specialty roaster and cafe accounts in Indonesia and offers a competing green-bean trading program alongside retail roasting.

Emerging players

• CropConnect (Indonesia specialty): Emerging digital sourcing platform for green coffee, with material Indonesian flow. Comparable as a new competing channel that can disintermediate traditional processors like Adena by matching roasters directly with farmer cooperatives, potentially eroding Adena's middleman positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adena-coffee
• Instagraminstagram.com/adenacoffee

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adena Coffee