Bushel Plus
Bushel Plus, now operating as BranValt, makes harvest optimization hardware for commercial grain farmers and custom harvesters. Products include grain-loss measurement, threshing components, sampling equipment, and training, distributed through John Deere and authorized dealers in the U.S. and Canada.
- Company typePrivate
- Founded-
- HeadquartersBrandon, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bushel Plus does
Bushel Plus (now operating as BranValt) is a privately held, independent company headquartered in Brandon, Manitoba, Canada, with 11–50 employees. It designs and manufactures harvest optimization hardware for commercial grain farmers and custom harvesters. Its disclosed offerings include the SmartPan System for real-time grain loss measurement, MAD Concaves for threshing, the portable MiniCombine grain sampler, the Grain Shaker, and Harvest Academy training clinics. The disclosed manufacturing process uses North American-sourced steel in Canada.
Revenue comes primarily from one-time hardware sales, supplemented by training services. The company uses an authorized dealer program and, through its John Deere relationship, dealer distribution in the U.S. and Canada; its products integrate with John Deere Harvest Settings Automation. Pricing is quote-based through dealers, but no prices, revenue figures, funding rounds, management team, or detailed patent portfolio are disclosed.
Bushel Plus firmographics
Firmographics- Name
- Bushel Plus
- Legal name
- Bushel Plus Ltd.
- Website
- https://bushelplus.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bushel Plus, now operating as BranValt, makes harvest optimization hardware for commercial grain farmers and custom harvesters. Products include grain-loss measurement, threshing components, sampling equipment, and training, distributed through John Deere and authorized dealers in the U.S. and Canada.
- Ownership category
- akta.pro rank
Bushel Plus industry classification
Industry- Product category
- Agricultural Equipment
- NAICS
- Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Grain Handling on Harvesters (Grain Tanks, Unload Systems, Loss Monitors) (AFAAAEAG)
- akta.pro secondary industries
- Grain Quality Testing (Moisture, Protein, Oil, Test Weight) (AFAOAMAB), On-Farm Grain Quality Testing & Sampling (Mycotoxins, Dockage) (AFAOABAH)
Keywords
Where Bushel Plus is headquartered
LocationHeadquarters
- HQ city
- Brandon
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Bushel Plus business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Product Sales: Sale of physical harvest optimization equipment including SmartPan System, MAD Concaves, MiniCombine, and Grain Shaker. Products are sold through dealer network and direct channels with one-time purchase model. Products positioned to pay for themselves in first field use.
- Training Services (Harvest Academy): Harvest optimization training and clinics offered through The Harvest Academy, providing education on equipment usage and harvesting best practices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Dealer network pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Bushel Plus product offering
Product offeringCore offering
Bushel Plus (operating as BranValt) designs, manufactures, and sells physical harvest optimization tools that help farmers measure and reduce grain loss during combine harvesting. Core products include the SmartPan System (real-time grain loss measurement), MAD Concaves (threshing components), MiniCombine (portable grain sampling), and Grain Shaker. The company also runs The Harvest Academy, providing training and clinics on harvest optimization. Products are manufactured in Canada using North American steel and distributed through the John Deere dealer network and authorized agricultural equipment dealers.
Product overview
BranValt (formerly Bushel Plus) offers a portfolio of harvest optimization tools designed to maximize farm profits by reducing grain loss and improving combine performance. The core product lineup includes the SmartPan System (for real-time grain loss measurement), MAD Concaves (threshing components), MiniCombine (portable grain sampler), and Grain Shaker. The Harvest Academy provides training and clinics. These products work together to help farmers measure losses, optimize combine settings, and ultimately harvest more grain per acre.
Differentiator
Problem solved
Functional benefit
Brands
- SmartPan System: Grain loss measurement system that helps farmers accurately measure grain loss and optimize combine performance.
- MAD Concaves
- MiniCombine
- Harvest Academy
- X9 Split Frame MAD Concaves
- Grain Shaker
Products and services
- SmartPan System A harvest optimization tool that measures grain loss behind combines in real time, helping farmers maximize profits by reducing yield loss and optimizing combine performance settings. Integrates with John Deere's Harvest Settings Automation technology.
- MAD Concaves Threshing concaves designed to improve grain separation and reduce yield loss, available in various configurations including the X9 Split Frame variant for John Deere X9 Series Combines.
- MiniCombine Portable grain sampling device that allows farmers to quickly test grain samples without starting a full combine, saving time and fuel while enabling better harvest decisions.
- Grain Shaker Grain shaker box for sample processing and analysis.
- Harvest Academy Harvest optimization training and clinics providing education on maximizing combine efficiency, reducing grain loss, and improving overall harvest profitability.
Quantifiable outcome
- Yield improvement of 0.5-2 bu/ac documented with MAD Concaves vs competitors in side-by-side testing
- +2 more outcomes
Companies that use Bushel Plus
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Bushel Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Bushel Plus partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship.
- John DeereflagshipBushel Plus (now BranValt) formed a strategic partnership with John Deere to make the SmartPan System accessible to farmers in the U.S. and Canada through John Deere's dealer network. The collaboration integrates the SmartPan System with John Deere's Harvest Settings Automation technology, combining Bushel Plus's measurement system with Deere's combine automation to enhance harvesting efficiency and reduce grain loss. Joint training sessions and events are planned for 2026 to support users.
- John DeereflagshipPartnership to integrate SmartPan System with Deere's Harvest Settings Automation technology, enhancing system availability in U.S. and Canada through Deere's dealer network. Aims to help farmers accurately measure grain loss and optimize combine performance, ultimately increasing profitability. Training sessions and demos planned for 2026.
- John DeereflagshipStrategic collaboration making SmartPan System available in U.S. and Canada, integrating with John Deere's Harvest Settings Automation technology. The system provides real-world data to improve harvesting efficiency, reduce grain loss, and increase profitability, supported through John Deere's dealer network.
Scale indicators3 records
Expansion highlights4 records
Bushel Plus competitors and assessment
Company assessmentDirect peers
- Ag Leader Technology: Precision agriculture hardware and software provider serving grain farmers with displays, GPS, and harvest monitoring tools. Comparable in offering hardware that helps farmers monitor and optimize combine performance and field operations.
- 360 Yield Center: Agricultural technology company offering yield-optimization tools for farmers including in-season decision support and harvest-related products. Comparable as a niche player building hardware-based harvest and yield optimization solutions for row-crop farmers.
- Precision Planting: After-market agricultural equipment company specializing in planter and combine components, including grain loss measurement and threshing optimization tools. Most directly comparable peer given shared focus on combine performance aftermarket hardware for farmers.
Broad incumbents
- CLAAS: European-based combine and forage harvester manufacturer with global presence. Broad incumbent whose combine installed base is a target market for Bushel Plus's aftermarket hardware, particularly outside North America.
- John Deere: Largest agricultural equipment OEM globally and current strategic partner. Comparable as a combine manufacturer with embedded harvest automation, but operates as a broad incumbent with full equipment, software, and financing offerings rather than as an aftermarket specialist.
- AGCO: Global agricultural equipment manufacturer producing combines (Fendt, Massey Ferguson, Gleaner) and precision agriculture offerings. Adjacent incumbent competing for combine share and increasingly embedding harvest-loss sensing into factory equipment.
- CNH Industrial (Case IH / New Holland): Major combine manufacturer behind Case IH and New Holland brands with growing precision agriculture capabilities. Broad incumbent comparable as a combine platform provider whose installed base represents both an opportunity and competitive threat to aftermarket players like Bushel Plus.
- Trimble Agriculture: Established precision agriculture provider offering guidance, telemetry, and farm management software across the crop lifecycle. Overlaps with Bushel Plus on harvest data and combine performance monitoring, but serves a much broader portfolio of precision ag use cases.
Emerging players
- Topcon Agriculture: Precision agriculture solutions provider offering guidance, sensing, and data management for crop production. Comparable as an emerging player enabling data-driven farm operations including harvest, though with a software- and GNSS-led rather than hardware-led approach.
- Raven Industries (CNH): Precision agriculture technology provider (now part of CNH Industrial) offering guidance, application control, and harvest-related technologies. Comparable as a precision ag player intersecting with harvest workflow optimization and OEM integration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Bushel Plus social profiles
Digital presenceBushel Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bushel Plus leadership team
Management profileNumber of profiles
Bushel Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bushel Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bushel Plus
What does Bushel Plus do?
Bushel Plus (operating as BranValt) designs, manufactures, and sells physical harvest optimization tools that help farmers measure and reduce grain loss during combine harvesting. Core products include the SmartPan System (real-time grain loss measurement), MAD Concaves (threshing components), MiniCombine (portable grain sampling), and Grain Shaker. The company also runs The Harvest Academy, providing training and clinics on harvest optimization. Products are manufactured in Canada using North American steel and distributed through the John Deere dealer network and authorized agricultural equipment dealers.
Is Bushel Plus a public or private company?
Bushel Plus is a private company. It is classified as unknown and is currently operating.
When was Bushel Plus founded?
Bushel Plus was founded in -1. It employs 11 to 50 people.
Where is Bushel Plus based?
Bushel Plus is headquartered in Brandon, Canada, in the North America region.
How does Bushel Plus make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are training Services (Harvest Academy).
Who are Bushel Plus's main competitors?
Direct peers on record are Ag Leader Technology, 360 Yield Center and Precision Planting. Broad incumbents are CLAAS, John Deere, AGCO, CNH Industrial (Case IH / New Holland) and Trimble Agriculture. Emerging players are Topcon Agriculture and Raven Industries (CNH).
Does Bushel Plus have an API?
No public API is recorded for Bushel Plus.
What industry is Bushel Plus in?
Bushel Plus's product category is Agricultural Equipment. Its primary akta.pro industry code is AFAAAEAG, Grain Handling on Harvesters (Grain Tanks, Unload Systems, Loss Monitors), with a secondary code of AFAOAMAB, Grain Quality Testing (Moisture, Protein, Oil, Test Weight). Its NAICS code is 333111 and its SIC code is 3523.