HV Hurry-Up

What HV Hurry-Up does

Handbalvereniging Hurry-Up is a Dutch handball sports association founded on June 24, 1954 in Zwartemeer, Drenthe, Netherlands (KvK 40046549). It operates as a member-owned club serving approximately 350 members, of whom over 200 are active playing members, structured across three men's senior teams, five women's/midweek teams, and a youth pipeline running from F-jeugd (youngest) through A-jeugd. The club is most visible for its top men's team, JD Techniek Hurry-Up HS1, which competes in the Super Handball League (the joint Dutch/Belgian top tier), and for Hurry-Up Dames 1, which competes in the Hoofdklasse and finished the 2025 winter half of the season undefeated with a +99 goal difference. All competitive activity is anchored at the home venue, Sporthal de Eendracht in Zwartemeer.

The product portfolio is unified around handball participation services: competitive team slots, scheduled training at the home venue, youth development, beach handball, and ancillary community offerings including a club webshop (merchandise and match tickets) and a separate Stichting Topsport Hurry-up foundation that manages the elite competitive division. The technology footprint is minimal — a content website (hurry-up.nl) and webshop built and maintained by external agency Peat Digital, with social presence on Facebook, Instagram, and LinkedIn — and there is no proprietary technology, app, or AI/ML capability.

Revenue is generated through five streams: tiered recurring monthly membership dues (€6.65 for Kabouter, up to €27.75 for seniors, plus €25–€35 annual bond contributions), sponsorship across multiple tiers (head sponsor JMS Techniek, flagship team sponsor JD Techniek for HS1, Drenth Groep for HS2, and a broader business partner network including Triplelux, Kempa, QS-Expertise, and others), online merchandise and ticket sales, fundraising (bread and pastry sales, Grote Club Actie lottery, metworst), and community events (dart tournaments, carnival, old year's card games). The club is governed by a volunteer board chaired by Bennie Brockman, with Ilona Huls-ter Horst as secretary and Kees Overgaauw as treasurer; daily operations are supported by a small (1–10) staff and a multi-committee volunteer structure.

Name

HV Hurry-Up

Legal name

Handbalvereniging Hurry-Up

Website

https://hurry-up.nl

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Short description

Handbalvereniging Hurry-Up is a Dutch member-owned handball club founded in 1954 in Zwartemeer, serving ~350 members through competitive teams spanning youth to Super Handball League, training, and community events, funded via membership dues, tiered sponsorships, and fundraising.

Ownership category

akta.pro rank

Product category

Sports Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Handball Leagues (MPAKAAAM), Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)

Keywords

• Handball club services
• Sports membership programs
• Youth handball training
• Recreational team sports
• Competitive handball leagues

Headquarters

HQ city

Zwartemeer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership dues: Monthly membership fees collected via automatic debit. Fees vary by age category: Kabouter (€6.65/month), E+F youth (€11.10), C+D youth (€15.00), B youth (€19.40), A youth (€22.20), Seniors (€27.75), Recreanten (€16.55). Bonds contribution additional €25-35 annually.
2. Sponsorship revenue: Multiple sponsorship tiers including Main Sponsor (JMS Techniek), Business Partners at various levels (Pro, Plus, Standard, Friends), and team-specific sponsors such as JD Techniek for HS1 and Drenth Groep for HS2. Sponsorship partnerships are critical for topsport and club operations.
3. Merchandise and shop sales: Online shop selling club merchandise and products. Also sells tickets for home matches through the shop.
4. Fundraising activities: Various fundraising campaigns including bread and pastry sales (Drentse Rozijnenbol, Gevulde koeken, Smakbrood), participation in Grote Club Actie lottery, and sale of metworst sausage products.
5. Event revenue: Events such as dart tournaments, carnival celebrations, old year's card games, and other community activities generate revenue through participation fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

H.V. Hurry-Up is a community-based handball sports association that organizes and fields competitive and recreational handball teams across all age categories, from Kabouter (youngest) and youth teams (F, E, D, C, B, A Jeugd) through senior men's and women's teams competing in national and European leagues. The club provides structured training sessions, league competition, beach handball, and a topsport program operated via Stichting Topsport Hurry-Up, supported by tiered monthly membership subscriptions and a network of sponsors.

Product overview

HV Hurry-Up (Handbalvereniging Hurry-Up) is a Dutch handball sports club founded in 1954, based in Zwartemeer, with approximately 350 members including over 200 active playing members. The club operates a unified product portfolio centered on handball sports services, structured across multiple competitive tiers: the core offering consists of competitive handball teams ranging from senior level (JD Techniek Hurry-Up HS1 in the Super Handball League, Dames 1 in Hoofdklasse) down to youth and recreational teams (B/C/D/E/F-jeugd, DMW). These teams are supported by ancillary services including organized training at Sporthal de Eendracht, club membership subscriptions with tiered pricing, an online shop for merchandise and event tickets, and a dedicated topsport foundation. The club has achieved national and international success, including winning the National Cup in 2011 and competing in European EHF Challenge Cup semi-finals. The products function as an integrated sports ecosystem where team participation, training access, and membership collectively serve both recreational and elite competitive goals.

Differentiator

Problem solved

Functional benefit

Brands

• JD Techniek Hurry-Up: Name used for the top men's handball team (HS1) competing in the Super Handball League
• Drenth Groep Hurry-Up
• Stichting Topsport Hurry-up

Products and services

• Club Membership Annual membership subscription with monthly fees ranging from €6.65 (Kabouter / youth) to €27.75 (Senioren), plus an annual bondscontributie of €25 youth / €35 adult. Provides access to training, competitions, club facilities, and club activities; billed via automatic debit.
• Competitive Handball Teams (Senior & Youth) Fielded competitive teams across multiple tiers: JD Techniek Hurry-Up HS1 (Super Handball League, men's top), Drenth Groep Hurry-Up HS2 (Landelijke 2e Divisie), Dames 1 (Hoofdklasse), Dames 2 (1e Klasse), Dames 3 (2e Klasse), and youth teams (B-jeugd Landelijke B Jeugd Divisie, C1, D1, E1, F1, DMW). Open to registered members.
• Handball Training Sessions Organized training sessions held at Sporthal de Eendracht in Zwartemeer, with scheduled sessions across multiple days for various age groups and competitive levels. Conducted under the Technische Commissie (technical commission).
• Topsport Program Elite sports program managed by Stichting Topsport Hurry-Up (a wholly-owned foundation), supporting the highest-level teams with dedicated infrastructure and resources for professional competition in the Super Handball League and European competitions.
• Beach Handball Beach handball teams and training program with a dedicated beach field and participation in beach handball tours.
• Hurry-Up Shop (Webshop) Online merchandise shop for ordering tickets to home matches and purchasing club products such as bread and pastries during fundraising campaigns.
• Sponsorship Partnership Packages Multi-tier sponsorship packages including Main Sponsor (JMS Techniek), Business Partners (Pro, Plus, Standard, Friends), and team-specific sponsorships (e.g., JD Techniek for HS1, Drenth Groep for HS2). Provided to local and regional businesses for brand visibility and community association.

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered flagship team sponsor, head sponsor, core, business partner pro and minor.

• JD Techniekflagship team sponsorGTM or Marketing Partner · 1 January 2024JD Techniek Pompen en Appendages sponsors the HS1 (Heren 1) team competing in the Super Handball League. The company specializes in revision and supply of pumps and appendages.
• JMS Techniekhead sponsorGTM or Marketing PartnerMain/head sponsor of the entire association, providing primary sponsorship funding for club operations and activities.
• Drenth GroepcoreGTM or Marketing PartnerSponsor of HS2 (Heren 2) team competing in Landelijke 2e Divisie. Company specializes in earthwork, road profiling and widening, and infrastructure projects.
• TripleluxcoreGTM or Marketing PartnerBusiness partner for the next 3 seasons supporting JD Techniek Hurry-Up's topsport ambitions. Company located at Hoenderkamp 50 in Emmen, providing and installing high-quality plastic and aluminium frames, sunscreens, roller shutters, electric garage doors and steel interior doors. Offers special Hurry-Up discount on sustainable home improvements.
• Club van 15 (Stichting Club van Vijftien)coreStrategic or Co-development PartnerFoundation that supports H.V. Hurry-Up where needed and implements its own initiatives around the club. Funded initiatives include Sinterklaas for youth, new sound system for canteen, clothing fund, new scoreboard in the hall, and support for tournament committee.
• Kempabusiness partner proGTM or Marketing PartnerThe absolute handball specialist. All clothing, shoes and accessories developed by handballers.
• Autodoc.nlminorGTM or Marketing PartnerAuto parts and accessories supplier, visible sponsor.
• Fieten OlieminorGTM or Marketing PartnerEnergy company, scoreboard sponsor.
• Landgoed ZwartemeerminorGTM or Marketing PartnerEstate/property, scoreboard sponsor.
• Elektromotoren EmmenminorGTM or Marketing PartnerElectric motors specialist, scoreboard sponsor.
• QS-ExpertiseminorGTM or Marketing PartnerDamage expertise and investigation company, Business Partner Plus.
• StrienDartsminorOthersDart tournament organizer from Musselkanaal that led the first dart tournament for members, supporters, and volunteers.
• Storage ArchitectsminorGTM or Marketing PartnerSpecialist in data storage, backup and archiving. Sponsored a dart board at the tournament.
• P. Niers GrondverzetminorGTM or Marketing PartnerEarthwork company. Sponsored a dart board at the tournament.
• JP MontageminorGTM or Marketing PartnerMontage company. Sponsored a dart board.
• Expert KlazienaveenminorGTM or Marketing PartnerAppliance specialist. Sponsored a dart board.
• Bike Totaal Erik BruningminorGTM or Marketing PartnerBicycle shop. Sponsored a dart board.
• Drenth GroepminorGTM or Marketing PartnerEarthwork and construction. Sponsored a dart board.
• Vijfschaft Catering & VerhuurminorGTM or Marketing PartnerCatering and rental. Sponsored a dart board.
• Vrienden LoterijminorGTM or Marketing PartnerDutch charity lottery. Partner status.
• Peat DigitalminorGTM or Marketing PartnerDigital agency that designed and developed the website. 'Trouwe vriend van Hurry-up'.
• ASN GroepminorGTM or Marketing PartnerAuto damage repair, 40+ years leading in the region.
• Berens VastgoedminorGTM or Marketing PartnerYoung, flexible and dynamic real estate developer.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HV Aalsmeer: One of the most successful Dutch handball clubs with a long history of top-flight men's and women's competition, youth development, and EHF European appearances — directly comparable in scale and operational structure to Hurry-Up.
• Sporting NeLo: Belgian-Dutch handball club with first-division ambitions and similar community-led membership structure feeding the Super Handball League.
• TBV Lemgo: German professional handball club with a community-anchored membership structure, youth development academy, and consistent participation in top-flight German and European competitions — relevant scale and operating-model benchmark.
• HC Initia Hasselt: Belgian handball club competing in the Super Handball League with a comparable community club structure, top-flight men's team, and development of Belgian/National competition pathways like Hurry-Up.
• Bevo HC: Dutch handball club with men competing in the Super Handball League and a similar community-driven membership model, comparable youth setup, and sponsorship-driven funding base.
• Achilles Bocholt: Belgian handball club also competing in the Super Handball League, operating the same top-flight Dutch-Belgian structure with team-specific title sponsorships comparable to Hurry-Up's JD Techniek HS1 branding.
• E&O Emmen: Handball club based in Emmen — the regional neighbor and same handball ecosystem as Hurry-Up — operating a similar top-flight men's program and youth development structure.
• Handbalvereniging Volendam: Long-standing Dutch handball club with men's and women's teams in top national divisions, comparable youth pipeline, and a similar tight community identity tied to a single town (Volendam).
• HC Visé BM: Belgian handball club with top-division men's program and youth development structure, comparable in size and operational scope to Hurry-Up.

Broad incumbents

• Knkv / Nederlands Handbal Verbond: The Dutch handball federation governing body — relevant as the industry umbrella organizing leagues Hurry-Up plays in (Eredivisie, Super Handball League, Hoofdklasse) but not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hvhurryup
• LinkedInlinkedin.com/company/hvhurry-up
• Instagraminstagram.com/hvhurryup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HV Hurry-Up