Storage Architects

What Storage Architects does

Storage Architects BV is a privately held Dutch data storage consultancy and reseller founded in 2002 by Edwin Middeljans and Bennie Brockman, headquartered in Emmen, Netherlands. The firm specializes in designing, implementing, and managing enterprise storage infrastructure for organizations in Media & Entertainment (its primary vertical), Healthcare & Life Sciences, Industrial/Manufacturing, and broader enterprise segments across Benelux and DACH. Its customer base includes public broadcasters (AVROTROS), tour operators (Sunweb), performing arts institutions (Nationale Opera & Ballet), healthcare providers (Reade Revalidatie), industrial firms (Eekels Technology BV, €60M revenue), law firms (Kampert Nauta), and government (Gemeente Midden Groningen). The founders' individual storage experience dates to 1996, giving the firm 26+ years of cumulative domain expertise and a reference base of hundreds of projects.

The company's core technology stack is built around three strategic platform partnerships: Qumulo's QF2 distributed scale-out file system (hybrid cloud with native AWS and GCP support, real-time analytics, continuous replication), HPE dHCI disaggregated hyperconverged infrastructure (99.9999% availability, sub-millisecond latency), and Studio Network Solutions EVO shared storage (project/bin sharing for AVID Media Composer plus ShareBrowser MAM and Nomad remote editing). These are complemented by Dell EMC Isilon and NetApp NAS, VMware virtualization, Teradici PCoIP remote workstations, NVIDIA GPUs, and a backup/DR portfolio spanning Zerto (ransomware protection, sub-second recovery), ArcServe, VEEAM, Keepit, Atempo, Archiware, and Quantum. Solutions are packaged into productized offerings: Shared Edit Storage, Remote Editing, NAS Scale-Out Filestorage, Broadcast/Streaming Storage, Replicatie en Failover, Backup & Recovery, Media Archivering, Ransomware Protection, and Immutable Backup.

The business operates on a multi-stream revenue model: (1) professional services (consulting, design, implementation, project management, training), (2) managed services (managed HPE dHCI, managed backup, ongoing infrastructure operations), (3) hardware and software resale (Qumulo nodes, HPE, Dell EMC Isilon, backup and archiving software), and (4) subscription revenue via Media Archive as a Service on the MediaServicesPlatform. Go-to-market is exclusively direct enterprise field sales with a free Quickscan assessment as the primary lead-generation mechanism; pricing is quote-based and tied to multi-year contracts. Marketing relies on LinkedIn presence and content marketing rather than paid acquisition. The firm has no public funding, no parent company, and no subsidiaries.

Name

Storage Architects

Legal name

Storage Architects BV

Website

https://storagearchitects.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Storage Architects BV is a Dutch storage infrastructure consultancy and reseller, designing and managing enterprise data storage solutions for media, healthcare, industrial, and government clients across the Benelux and DACH regions.

Ownership category

akta.pro rank

Product category

Enterprise Storage Infrastructure Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Computer Storage Devices (3572), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Media Storage Infrastructure (On-Prem/NAS/SAN/Object Storage) (MPAHAGAE)

akta.pro secondary industries

Storage Virtualization & Software-Defined Storage (SDS) (HDABAEAF), Object Storage Platforms (HDABAEAC)

Keywords

• Data storage solutions
• Scale-out NAS storage
• Managed storage services
• Media archiving services
• Backup and recovery

Headquarters

HQ city

Emmen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Consulting, design, implementation, and project management services for storage infrastructure solutions. Includes technology selection, validation, migration, and training services.
2. Managed Services: Managed storage and managed backup services including dHCI solutions, offering ongoing infrastructure management and support.
3. Hardware and Software Sales: Sale and supply of storage hardware (Qumulo nodes, HPE, DellEMC, Isilon) and software solutions including backup, replication, and archieving software.
4. Media Archive as a Service: Media Archive as a Service with MediaServicesPlatform for media workflow archieving solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Storage Architects BV delivers data storage solutions, consultation, and management for media and other sectors. The company designs, implements, and manages enterprise storage infrastructure including scale-out NAS file storage, shared edit storage, backup and recovery, replication and failover, media archiving, and hyperconverged infrastructure. They resell and integrate partner technologies (Qumulo, HPE, DellEMC Isilon, SNS, Zerto) and provide professional services, managed services, and a free Quickscan assessment across Netherlands, Germany, and Belgium.

Product overview

Storage Architects is a Dutch storage solutions consultancy and reseller offering an integrated portfolio of storage products and professional services. The core offering centers on three primary storage platforms: Qumulo Scale-Out NAS (enterprise-proven software-defined file system with real-time analytics), HPE dHCI (disaggregated hyperconverged infrastructure), and SNS EVO shared storage (with ShareBrowser MAM and Nomad remote editing tools). These platforms are complemented by specialized solutions including Shared Edit Storage for media workflows (supporting Adobe Premiere, AVID Media Composer, Final Cut Pro X, ProTools, DaVinci Resolve, and NewTek Tricaster), Remote Editing Solutions (Teradici PCoIP, SNS Nomad, Qumulo Studio Q on AWS), NAS Scale-Out Filestorage, Backup & Recovery with incremental forever methodology, Replicatie en Failover (disaster recovery), Media Archivering (with HSM and MAM integration), Broadcast/Streaming Storage, and Ransomware-bescherming with immutable backups. Additional services include a free Quickscan assessment and managed storage services covering on-premise, hybrid cloud, and cloud deployment models.

Differentiator

Problem solved

Functional benefit

Products and services

• Qumulo Scale-Out NAS Enterprise-proven, software-defined, distributed file system (Qumulo QF2) providing scale-out NAS storage with real-time analytics, unlimited snapshots, continuous replication, quota management, and auditing capabilities. Supports hybrid deployment across on-premise and cloud (AWS, Google Cloud Platform) with single namespace. Designed for organizations managing large unstructured data volumes.
• HPE dHCI (disaggregated HyperConverged Infrastructure) Disaggregated hyperconverged infrastructure combining compute and storage in flexible ratios with sub-millisecond latency, 99.9999% data availability, automated infrastructure deployment in under 15 minutes, and policy-driven automation. Designed for enterprise datacenter modernization and managed deployments.
• Shared Edit Storage Central shared storage solutions enabling multiple editors to collaborate on video, audio, and VFX projects. Supports Adobe Premiere, AVID Media Composer, Final Cut Pro X, ProTools, BlackMagic DaVinci Resolve, and NewTek Tricaster with high-throughput performance for 4K/8K workflows. Targeted at media and entertainment organizations.
• Remote Editing Solutions Remote video editing solutions enabling editors to work from any location. Includes SNS Nomad proxy-based editing for low bandwidth, Teradici PCoIP for virtual workstations transmitting only pixels, and Qumulo Studio Q for cloud-based editing on AWS. Targeted at media organizations with distributed editing teams.
• NAS Scale-Out Filestorage Scale-out NAS storage solutions for unstructured data growth, addressing needs from hundreds of terabytes to petabytes. Includes Gartner Magic Quadrant-based vendor analysis for vendor selection (Qumulo, Isilon). Targeted at organizations with rapidly growing data volumes.
• Replication and Failover Disaster recovery solutions providing synchronous or asynchronous data replication to secondary locations (disk, cloud, or tape). Supports Isilon, HDS, NetApp, GPFS, and AVID Nexus/ISIS systems. Targeted at organizations needing business continuity and disaster recovery capabilities.
• Backup & Recovery Backup and recovery solutions for large-scale NAS environments handling terabytes to petabytes of data. Implements the 3-2-1 backup rule (3 copies, 2 media types, 1 offsite) with incremental forever methodology, reducing backup windows from days to hours. Targeted at enterprise organizations with growing data volumes.
• Media Archiving Media-specific archiving solutions supporting MAM systems, various applications, and formats including LTFS. Offers HSM (Hierarchical Storage Management) software middleware and hardware options (tape, disk, object, cloud storage) plus Media Archive as a Service via MediaServicesPlatform. Targeted at media organizations requiring long-term content preservation.
• Broadcast / Streaming Storage Storage solutions for broadcast, Video on Demand (VoD), and Media Asset Management (MAM) workflows. Supports EVS, NewTek NDI, Grass Valley, Dalet, Harmonic, and Tedial systems with high-capacity storage for streaming services. Targeted at broadcasters and streaming service providers.
• Ransomware Protection Ransomware protection services including immutable backups, Zerto disaster recovery, and air-gapped cloud backup solutions. Protects against malware encryption with sub-second recovery capabilities. Targeted at organizations concerned about cyber threats and data protection.
• Immutable Backup Immutable backup solutions ensuring data cannot be altered or deleted once written. Uses cloud-based air-gapped storage with time-window settings for compliance and ransomware protection. Targeted at organizations with strict data integrity and retention requirements.
• Quickscan Assessment Free consulting assessment service evaluating existing storage environments, identifying business risks, recommending improvements, and defining new solutions aligned with current technology options. Conducted in 1-2 days. Targeted at prospective enterprise customers as a lead generation and qualification offering.
• Managed Storage Services Managed storage services including on-premise storage, hybrid cloud, cloud storage, managed backup, enterprise file storage, business continuity, and archiving solutions. Targeted at organizations seeking outsourced infrastructure management.
• AVID Media Composer Solutions Shared storage and workflow solutions specifically for AVID Media Composer with project- and bin-sharing capabilities via EVO from Studio Network Solutions. Targeted at post-production companies and broadcasters using AVID-based editing workflows.

Quantifiable outcome

• Reduced backup windows from 5+ days to hours with incremental forever backup methods
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and major.

• QumulocoreTechnology or IntegrationStrategic partnership with Qumulo for distributed scale-out NAS file storage solutions. Qumulo's hybrid cloud file storage with real-time analytics, continuous replication, and cloud-native capabilities. Storage Architects serves as trusted Qumulo partner in Netherlands, Germany, and Belgium, implementing solutions for media, entertainment, and enterprise customers.
• Hewlett Packard Enterprise (HPE)coreTechnology or IntegrationPartnership for HPE dHCI (disaggregated HyperConverged Infrastructure) solutions providing flexible, scalable IT infrastructure with guaranteed 99.9999% data availability. HPE recognized as Leader in Gartner Magic Quadrant for Primary Storage.
• Dell EMC (Isilon)coreTechnology or IntegrationPartnership for Isilon scale-out NAS storage solutions. Solutions for organizations with hundreds of terabytes to petabytes of data requiring enterprise file storage with backup and replication capabilities.
• Studio Network Solutions (SNS)coreTechnology or IntegrationPartnership for EVO shared storage solutions with project/bin sharing capabilities for AVID Media Composer. Also provides EVO Nomad for remote editing workflows using proxy files.
• VMwaremajorTechnology or IntegrationPartnership for VMware virtualization solutions used in storage and remote editing environments, including virtual desktop infrastructure (VDI) implementations.
• Zerto (HPE company)majorTechnology or IntegrationPartnership for Zerto ransomware protection and disaster recovery solutions, providing automated data management for any app, any cloud, any SLA from edge to cloud.
• ArcServemajorTechnology or IntegrationPartnership for ArcServe backup solutions providing data protection for enterprise storage environments including NAS systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Logicalis: Global IT solutions and managed services provider with strong HPE and storage vendor relationships; overlaps with Storage Architects on enterprise storage and managed services but spans a much wider portfolio.
• Computacenter: Large UK-headquartered IT integrator and HPE/enterprise infrastructure reseller active across Europe; competes for the same enterprise storage procurement and managed services contracts, especially in regulated sectors.
• Bechtle: Large German IT system house and HPE/Dell storage reseller with 13,000+ employees and broad coverage across DACH; competes with Storage Architects on enterprise storage deals but operates at materially greater scale and breadth.

Regional players

• Wortell: Dutch Microsoft-focused IT services and managed services provider competing for the same enterprise storage and hybrid cloud workloads within the Netherlands.
• Infradata: Dutch network and security-focused system integrator that has expanded into enterprise storage and managed services; regional competitor in the Netherlands for storage and infrastructure modernization engagements.

Emerging players

• GB Labs: UK-based media-focused shared storage vendor (M&E specialists) — a partial overlap with Storage Architects' primary M&E storage vertical, though GB Labs sells proprietary product while Storage Architects is a VAR/integrator.
• Object Matrix: UK media archiving and object storage vendor (now part of Caringo/Bridgepoint); comparable to Storage Architects' media archiving practice in target segment, though positioned as a product vendor rather than integrator.

Direct peers

• TeraSky: Israel-headquartered data center and storage consultancy implementing enterprise infrastructure (HCI, hyperconverged, backup) for media and enterprise customers; closely comparable in offering mix and consultative delivery model.
• Proact IT Group: Pan-European storage-focused value-added reseller and managed services provider headquartered in the Nordics, with deep vendor partnerships (NetApp, HPE, Qumulo) and a similar mid-market enterprise customer base across media, public sector, and industry — the closest direct structural comparable to Storage Architects.
• SVA System Vertrieb Alexander: Mid-sized German system integrator specializing in data center, storage, and backup solutions (HPE, Veeam, ArcServe, Zerto among partners) — direct overlap with Storage Architects' Benelux/DACH storage integration focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StorageArchitec
• LinkedInlinkedin.com/company/storage-architects

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storage Architects