Fox Granite Countertops

What Fox Granite Countertops does

Fox Granite Countertops is a stone surface fabrication and installation company headquartered in New Braunfels, Texas, serving residential customers across more than 30 Central Texas communities including the Austin, San Antonio, Round Rock, Cedar Park, Georgetown, and San Marcos markets. Founded in 2009 as a family-owned LLC led by Greg and Sam Fox, the business specializes in custom countertops fabricated from natural granite, engineered quartz, quartzite, and marble, drawing on over 1,000 stone varieties sourced primarily from Brazil and India. The service scope spans kitchen countertops, bathroom vanities, outdoor kitchens, bar tops, fireplace surrounds, and office desks, supplemented by sinks, custom edge profiles, backsplashes, and countertop repair.

The operating model is a vertically integrated, in-house full-stack pipeline: free in-home consultation with physical samples → on-site digital / overlay templating → in-house fabrication and polishing → professional installation, with complimentary sink installation bundled into the project. Technical operations rely on conventional CNC and hand stone-cutting tooling augmented by digital templating for fit precision, custom edge profile machining (eased, ogee, full bullnose, beveled, half bullnose), and protective sealer application. There are no patents, no proprietary software, no third-party integrations, and no API surface; competitive differentiation is operational rather than technology-led.

Fox Granite generates revenue through a quote-based, one-time-project pricing model that bundles stone materials and installation labor into a single transaction. Go-to-market is direct-to-consumer field sales targeting homeowners across the I-35 corridor, supported by a content-and-reputation stack that includes an educational blog, a YouTube channel with 180,000+ views, an A&E Network feature placement, and active listings on Google Business Profile, Yelp, BBB, and HomeAdvisor (Elite Service). The company reports 10,000+ projects completed, a 4.8/5 Google rating across 65+ reviews, and two operational phone lines plus a single showroom/warehouse location in New Braunfels; no external investors, parent company, funding rounds, or M&A activity are disclosed.

Name

Fox Granite Countertops

Legal name

Fox Granite LLC

Website

https://foxgranitecountertops.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Fox Granite Countertops is a family-owned, in-house stone fabrication and installation company in Central Texas that designs, fabricates, and installs custom granite, quartz, quartzite, and marble countertops for residential homeowners across more than 30 Austin and San Antonio metro communities.

Ownership category

akta.pro rank

Product category

Countertop Fabrication and Installation Services

NAICS

Cut Stone and Stone Product Manufacturing (327991)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)

akta.pro secondary industry

Stone Repair (Chips, Cracks, Fills) (HSAGAGAH)

Keywords

• Stone countertop fabrication
• Countertop installation services
• Granite countertops
• Quartz countertops
• Kitchen remodeling

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Countertop Sales and Installation: Fox Granite generates revenue through the sale and professional installation of custom granite, quartz, quartzite, and marble countertops for residential customers. The company manages the complete lifecycle from consultation and material selection through templating, fabrication, and installation, charging for both the stone materials and installation labor as a bundled service.
2. Supplementary Products and Services: Additional revenue streams include sink sales and installation, custom backsplashes, countertop repair services, and edge profile upgrades. The company also offers protective sealer application as part of installation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Fox Granite fabricates and installs custom granite, quartz, quartzite, and marble countertops for residential customers in Central Texas. The company manages the entire process in-house, from free in-home consultations and material selection through precise digital templating, fabrication, polishing, and professional installation. The company offers over 1,000 stone varieties, complimentary sink installation, and custom edge profiles as part of its bundled countertop service.

Product overview

Fox Granite Countertops is a stone fabrication and installation company offering custom granite, quartz, quartzite, and marble countertops for residential applications. The company operates as a single-service business model with four core countertop product lines (Granite, Quartz, Quartzite, and Marble Countertops) complemented by supplementary products and services including sinks, edges, and repair. The stone varieties include 9 granite types sourced from Brazil and India (Black Pearl, Cotton Motion, Giallo Fiesta, Giallo Ornamental, Giallo West, Gold Brazil, Key West Gold, Napoleon, Verde Peacock) and 9 quartz types including Stratus Magnifico, CRS variants, and Della Terra branded products. Services are provided through an in-house team managing consultation, precise measurements using digital template methods, fabrication, polishing, and professional installation, with complimentary sink installation and custom edge profiles included.

Differentiator

Problem solved

Functional benefit

Products and services

• Granite Countertops Natural stone countertops made from granite, sourced from South America, available in a wide range of natural colors and patterns, for Central Texas homeowners seeking kitchen, bathroom, or other residential surface upgrades.
• Quartz Countertops Engineered stone countertops combining durability, affordability, and style, with non-porous and stain-resistant properties, available in a variety of colors for residential kitchen, bathroom, and outdoor applications.
• Quartzite Countertops Natural stone countertops offering the luxurious look of marble with the strength of granite, featuring bold veining and lasting durability, for residential customers in Central Texas.
• Marble Countertops Natural stone countertops providing timeless elegance with unique soft veining and classic appeal, ideal for residential bathrooms and luxury accent spaces.
• Kitchen Countertops Custom stone surfaces designed for kitchen applications, engineered to withstand daily cooking and entertaining while serving as a stylish focal point for Central Texas homeowners.
• Bathroom Countertops Moisture-resistant stone surfaces for bathroom vanities, designed for easy care while adding refined style and elegance to residential bathrooms.
• Sinks and Edges Complimentary sink installation with options for single bowl, 50-50/equal bowl, and 60-40 bowl configurations, plus custom edge profiles including eased edge, ogee, and full bullnose, offered as part of countertop projects.
• Countertop Repair Professional repair services for natural stone including crack repair, chip restoration, and stain treatment to maintain countertop integrity for existing residential customers.

Quantifiable outcome

• 10,000+ projects completed successfully
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Austin Stone Works: Regional stone fabrication and installation competitor serving the Austin/Central Texas market with comparable granite, quartz, and marble countertop offerings; direct local competitor in the same geography.
• Stone Countertop Outlet (or equivalent regional DFW/Houston fabricator): Regional stone countertop fabricator and installer operating in a different Texas metro (e.g., DFW or Houston); provides comparable service model and product mix but does not directly compete in Fox Granite's Central Texas territory.

Broad incumbents

• Cosentino (Silestone / Dekton): Global manufacturer of Silestone quartz and Dekton surfaces distributed through certified fabricator networks; directly comparable product category and channel that compete with Fox Granite's quartz offering.
• MSI Stone (M S International): Major national distributor and importer of natural stone, quartz, and porcelain slabs with an extensive showroom footprint and fabrication partnerships; an upstream/adjacent player in the same value chain.
• Home Depot Kitchen & Bath Installation Services: National big-box retailer offering countertop templating and installation through subcontracted networks; competes with Fox Granite on price, convenience, and brand trust in the same residential customer segment.
• Caesarstone: Global manufacturer of engineered quartz surfaces serving both residential and commercial markets through fabricator networks; comparable as the upstream supplier of quartz slabs that Fox Granite fabricates and installs.
• Cambria: U.S.-based manufacturer of quartz surfaces sold through certified fabricator and installer networks; directly comparable material category and channel model that Fox Granite competes against and procures from.
• Lowe's Kitchen & Bath Installation Services: National big-box retailer with countertop and kitchen remodel installation programs; addresses the same Central Texas homeowner segment as Fox Granite through different distribution and branding.

Direct peers

• Marble.com: Online direct-to-consumer stone countertop fabricator and installer offering free consultations and turnkey installation across multiple U.S. metros, mirroring Fox Granite's consultative, in-home, end-to-end service model.
• Granite Transformations: Franchise-based countertop and surface refacing/fabrication brand serving residential customers with templating and installation services, comparable in customer segment and one-stop service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCL3Mkgln-NMSyLEdh2KH7ZQ
• Facebookfacebook.com/foxgranitecountertops

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fox Granite Countertops