Graia

What Graia does

Graia is a London-based AI technology company that provides an Agentic Xperience platform for enterprise customer experience and contact-centre operations. Founded in 2019 and formally relaunched under the Graia brand in May 2025, the company combines conversational AI, real-time translation across 100+ languages, speech analytics, agent assistance, and deterministic process automation into a single omnichannel suite. The platform is architected around three pillars — Empathy & Output (autonomous conversational AI handling 80% of issues), Empower & Assist (real-time AI co-pilot that purports to double or triple agent productivity), and Trust & Performance (Hybrid Flows combining conversational AI with deterministic logic for compliance). Core products include Graia Agentic AI and the Agentic Contact Centre, supplemented by modules such as Graia Scribe (AI quality management across 100% of interactions), GIA Sales Assistant, Agent Assist, Real-time Translator, and Graia for WhatsApp.

The platform is LLM-agnostic and designed to avoid vendor lock-in, integrating with enterprise CRM, billing, logistics, and knowledge systems. Graia sells primarily to enterprise CX, COO, and Technology leaders through direct field sales, evidenced by 'Get a Demo' and 'Schedule a Consultation' CTAs and named deployments including NHS, Generali, Vodafone, UniCredit, BT, DPD, Royal Veterinary College, Mplus, and Brave Phone (UNICEF partner). Revenue derives from enterprise SaaS subscriptions with custom quote-based pricing and annual billing cadence; specific price points are not publicly disclosed. The company operates in EMEA (HQ United Kingdom) with active engineering and GTM functions supporting a headcount band of 101-250, and holds ISO 20000-1 certification alongside GDPR and CCPA compliance for data handling.

Distribution is anchored by direct enterprise sales supplemented by a strategic partnership with Atos (announced January 2026) for scaled delivery of empathy-driven AI experiences. The company has no disclosed external funding rounds, parent company, or M&A activity in the input data. Recognition as a Leading Challenger in Juniper Research's AI Agents for CX Leaderboard in 2026 serves as third-party validation of its position against incumbent CCaaS and conversational AI vendors, though the operating history under the Graia brand is short (less than 24 months as of source dates).

Name

Graia

Legal name

Graia

Website

https://graia.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

101–250 employees

Short description

Graia is a London-based AI technology company that provides an enterprise Agentic Xperience platform combining omnichannel contact centre, agent assist, real-time translation, and empathetic AI for CX, sales, and operations leaders.

Ownership category

akta.pro rank

Product category

Contact Center AI Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511), Telephone Call Centers (56142)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Social Customer Service & Conversational Sales Platforms (CRAFANAL)

Keywords

• Agentic AI platform
• Contact center AI software
• Conversational AI platform
• Customer experience automation
• AI quality management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Agentic CX Platform): Graia generates revenue primarily through subscription-based licensing of its Agentic CX platform. Customers pay for access to the platform which includes Agentic AI, omni-channel contact center capabilities, agent assist, real-time translation, and analytics. The model appears to be enterprise subscription-based with pricing likely varying by volume, features, and number of agents/seats.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Graia sells an enterprise Agentic Xperience software platform that combines an autonomous Agentic AI layer with an omnichannel contact centre (CCaaS) to deliver empathetic, AI-augmented customer and employee experiences. Revenue is generated primarily through enterprise SaaS subscriptions that bundle conversational AI, live agent assist, real-time multilingual translation, AI-driven quality management (Graia Scribe), a sales assistant (GIA), and integrations across voice, chat, email, WhatsApp, and social channels. The platform is sold to large enterprises and public-sector organisations via consultative direct sales with custom demos and ROI analyses.

Product overview

Graia is the world's first Agentic Xperience platform that unites customer experience, employee productivity, and brand-defining empathy. The platform is built on a unified architecture with core products (Graia Agentic AI and Graia Agentic Contact Centre) supplemented by specialized modules including Graia Scribe (AI-powered quality management), GIA Sales Assistant, Real-time Translator, Agent Assist, and Graia for WhatsApp channel integration. The platform operates through three pillars: Empathy & Output (conversational AI resolving 80% of issues autonomously), Empower & Assist (real-time AI partner tripling agent efficiency), and Trust & Performance (Hybrid Flows ensuring 100% compliance). Graia turns every agent into a 'Super Agent' through agentic AI that acts as a co-pilot, handling entire processes autonomously while providing real-time intelligence across omnichannel customer interactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Graia Agentic AI Action-oriented agentic AI platform that serves as an autonomous co-pilot for customer service and operational teams, resolving 80% of issues autonomously and providing real-time intelligence to turn agents into 'Super Agents'.
• Graia Agentic Contact Centre (Omni-channel) All-in-one omnichannel contact centre platform combining traditional CCaaS functionality with empathetic AI across voice, chat, email, WhatsApp, and social channels.
• Graia Agentic CCaaS AI-Enhanced Contact Centre as a Service platform that provides AI-powered automation, real-time agent assistance, and multilingual support for modern contact centres (companion offering to the Agentic Contact Centre).
• Graia Conversational AI Conversational AI module that understands context and emotion — not just keywords — to deliver natural, empathetic customer interactions across channels.
• Agent Assist Real-time AI assistant providing live coaching, next-best-action suggestions, multi-lingual support, and relevant knowledge articles to human agents during live customer interactions.
• Real-time Translator Instant two-way AI translation across multiple languages including English, French, Turkish, Ukrainian, Pashto, Arabic, Russian, and Croatian, with GDPR-compliant deployment for sensitive conversations.
• Graia Scribe (AI-powered Quality Management) AI-powered quality management solution that analyses 100% of customer interactions across voice, chat, and email to assess compliance, identify coaching opportunities, and flag potential issues before they affect customer satisfaction.
• GIA | Graia AI Sales Assistant AI-powered sales assistant that provides intelligent insights, quote generation, pipeline management, and contract automation to accelerate deal progression and improve win rates for enterprise sales teams.
• Graia for WhatsApp AI-powered customer service and messaging automation module for WhatsApp, combining automation, empathy, and seamless handoffs to boost customer experience while reducing operational effort.
• Graia Legacy CC Transformation Phased transformation programme that helps enterprises migrate from fragmented, hard-to-scale legacy contact centre systems to an AI-powered, cloud-ready platform without disruption, with no implementation fees for qualified projects.

Quantifiable outcome

• 80% of issues resolve autonomously
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature6 records

Partnerships

One partnership is on record.

• AtoscoreStrategic or Co-development Partner · 20 January 2026Atos partnered with Graia to deliver empathy-driven AI experiences at enterprise scale. This partnership enables Atos to offer Graia's Agentic AI capabilities to its enterprise customers as part of its digital transformation portfolio. The collaboration combines Atos's enterprise reach with Graia's AI expertise to deliver AI-powered customer experience solutions at scale.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Five9: Five9 is a cloud CCaaS provider that has been layering generative and agentic AI into its platform. It targets the same enterprise CX buyer as Graia with an AI-augmented omnichannel contact center proposition.
• NICE: NICE is a global enterprise software vendor for contact centers, workforce engagement, and CX analytics, with growing agentic AI capabilities. It competes with Graia for enterprise CX and CX-analytics deals, particularly in regulated industries.
• Genesys: Genesys is a leading CCaaS and customer experience platform provider offering AI-powered contact center, agent assist, and conversational AI capabilities. It is directly comparable to Graia as both sell AI-augmented omnichannel contact center solutions to enterprise CX leaders, though Genesys is materially larger and more established.
• Yellow.ai: Yellow.ai is an enterprise agentic AI platform for customer service and CX with multi-language support. It overlaps with Graia's positioning as a multi-channel agentic AI CX vendor serving global enterprises.
• Kore.ai: Kore.ai provides an enterprise conversational AI and agentic platform for customer service, employee experience, and process automation. It is comparable to Graia as a direct competitor in agentic AI for CX with multi-channel and multilingual support.
• PolyAI: PolyAI is a UK-based voice-first conversational AI provider for enterprise customer service. It is comparable to Graia as a UK-headquartered AI-native CX peer focused on enterprise call-center automation, though PolyAI is more voice-specialised.
• Cognigy: Cognigy is an enterprise conversational and agentic AI platform for customer service automation. It is a closely comparable AI-native peer to Graia in terms of architecture (agentic AI, agent assist, multilingual support) and target buyer (enterprise CX).

Broad incumbents

• Cisco (Webex Contact Center): Cisco's Webex Contact Center bundles CCaaS with collaboration and AI features. It competes with Graia for enterprise CX deals, typically as part of broader Cisco relationship-driven platform sales rather than as a pure agentic AI specialist.
• Twilio (Flex): Twilio provides programmable communications and Flex-based contact center capabilities, with growing AI features. It is a broad incumbent adjacent to Graia's CX platform, often serving developers and digital-first enterprises.
• Verint: Verint is an established enterprise vendor for workforce engagement, quality management, and CX analytics. Its AI-powered quality and analytics capabilities overlap with Graia Scribe and broader CX-analytics use cases, but Verint operates as a broader portfolio player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/graia1

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graia