Takealot Group

What Takealot Group does

Takealot Group is South Africa's largest e-commerce platform, founded in 2010 and operating as a privately held company with Naspers as the 96% majority owner since 2018. The group runs four core business units: Takealot.com (a general merchandise marketplace serving 4+ million shoppers across 30+ categories), Superbalist (fashion and homeware), Mr D (on-demand food, grocery, and retail delivery serving 6+ million customers), and TFS / Takealot Fulfilment Solutions (integrated logistics spanning freight forwarding across 20+ countries, supply chain management, courier services, and on-demand delivery across 185+ South African service areas). The group also operates exclusive house brands (George & Mason, Getup, Campground, Fire Up), a 12,000+ seller marketplace, and a nationwide Pickup Points network including 30+ Pick n Pay locations and 70+ franchise hubs.

Underlying the business is an integrated technology and logistics platform combining marketplace seller tools (Seller Portal, Seller CAPITAL funding), proprietary mobile apps (Takealot and Mr D on iOS, Android, and Huawei AppGallery), and a vertically controlled supply chain backbone: Richmond Park and Midrand fulfillment centers, a 15,000+ driver on-demand network, and franchise-operated collection and delivery hubs. The group has acquired and absorbed competitors over time (Mr Delivery, Superbalist, Kalahari.com, Spree) and currently employs 7,300+ people. It holds four simultaneous ISO certifications (9001, 45001, 14001, 22000) under an Integrated Management System.

Revenue is generated through four primary streams: (1) direct e-commerce product sales on Takealot.com, (2) marketplace commissions from 12,000+ third-party sellers, (3) transaction and delivery fees from Mr D's on-demand food, grocery, and retail deliveries, and (4) B2B logistics fees from TFS for freight forwarding, warehousing, courier, and last-mile services. Pricing across consumer and seller channels is transaction-based (take-rate), with sellers paid out four times per month; TFS B2B pricing is customized and not publicly disclosed. Customer segments include South African consumers, marketplace SMB sellers, restaurant and grocery partners (12,500+ restaurants and 10,000+ grocery/retail businesses), B2B logistics customers, and a growing franchise and driver partner network.

Name

Takealot Group

Legal name

Takealot Group

Website

https://takealotgroup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Takealot Group is South Africa's largest e-commerce platform, operating Takealot.com (general marketplace, 4M+ shoppers), Mr D (on-demand delivery, 6M+ customers), TFS (integrated logistics across 20+ countries), and Superbalist (fashion), serving consumers, 12,000+ marketplace sellers, and restaurant and B2B logistics customers with proprietary fulfillment infrastructure.

Ownership category

akta.pro rank

Product category

Online Retail Marketplace

NAICS

Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (49221)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Mass-Market Multi-category (1P/3P) Marketplaces (CRAFAAAA)

akta.pro secondary industry

Online Bulk & Pantry Staples Delivery (AFAIAMAJ)

Keywords

• Online retail marketplace
• On-demand delivery
• Ecommerce fulfillment services
• Third-party marketplace
• Logistics technology

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Takealot.com Product Sales: Direct e-commerce sales of products across 30+ categories including electronics, fashion, home, and pantry. Takealot serves as the retailer of record, earning margin on product sales.
2. Takealot Marketplace Commission: Third-party sellers pay commissions for access to Takealot's marketplace platform, logistics infrastructure, and 3.4 million+ customer base. The marketplace enables SMBs to compete with larger players by leveraging Takealot's fulfillment capabilities.
3. Mr D Delivery Fees: Mr D charges delivery fees for food, grocery, and retail deliveries. The platform connects over 12,500 restaurant partners and 10,000+ grocery/restaurant businesses to millions of customers. Revenue comes from delivery charges and potentially commission on restaurant/grocery sales.
4. TFS Logistics Services: Takealot Fulfilment Solutions provides freight forwarding, supply chain management, courier, and on-demand delivery services to businesses. Revenue generated from logistics fees for domestic and international shipping, warehousing, and last-mile delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Takealot Group operates South Africa's largest e-commerce platform, Takealot.com, selling products across 30+ categories to more than 4 million shoppers, alongside Mr D, an on-demand delivery app for food, groceries, and retail from 12,500+ restaurants and 1,000+ stores. The group also runs TFS (Takealot Fulfilment Solutions), providing B2B logistics including freight forwarding across 20+ countries, supply chain management, courier services, and on-demand delivery across 185+ South African service areas, and operates the Takealot Marketplace enabling 12,000+ third-party sellers to reach millions of shoppers.

Product overview

Takealot Group operates a multi-platform e-commerce ecosystem in South Africa comprising four core business units: Takealot.com (general e-commerce marketplace serving 4+ million shoppers with 30+ product categories), Superbalist (fashion and homeware platform), Mr D (on-demand delivery app for food, groceries, and retail), and TFS (Takealot Fulfilment Solutions - logistics and supply chain services). The group also operates exclusive house brands (George & Mason, George & Mason Baby, Getup, Campground, Fire Up) and a marketplace enabling third-party sellers. Takealot Pickup Points provide convenient order collection nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• George & Mason: Exclusive fashion brand on Takealot
• George & Mason Baby
• Getup
• Campground
• Fire Up
• Takealot Marketplace
• Takealot Pickup Points
• Superbalist

Products and services

• Takealot.com South Africa's largest online shopping destination serving over 4 million shoppers with products across 30+ categories including electronics, fashion, home essentials, and pantry staples. Operates as both direct retailer and marketplace host.
• Mr D (Mr D Food) On-demand delivery app for food, groceries, and retail items from over 12,500 restaurant partners and 1,000+ stores, delivering to 2,500+ areas with an average 32-minute delivery time. Includes 20,000+ grocery products through the Pick n Pay partnership.
• TFS (Takealot Fulfilment Solutions) Complete B2B and internal logistics support including international freight forwarding (20+ countries, five continents), supply chain management, courier services, and on-demand delivery across 185+ South African service areas with average 30-minute turnaround, supported by 15,000+ independent drivers.
• Superbalist Online fashion and homeware retailer serving customers with curated clothing, accessories, and home products. Acquired by Takealot Group in 2014 to extend the group's fashion and lifestyle footprint.
• Takealot Marketplace Third-party seller section of Takealot.com enabling 12,000+ SMBs to reach 3.4+ million shoppers. Provides end-to-end sales solutions including Seller Portal tools for inventory and pricing, TFS fulfilment, and Seller CAPITAL funding for SMB growth.
• Takealot Pickup Points Nationwide network of 100+ pickup points including 30+ Pick n Pay in-store locations, allowing Takealot customers to collect orders at convenient times and places across South Africa.

Quantifiable outcome

• Average 30-minute delivery time for TFS On-Demand service
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Pick n PaycoreStrategic or Co-development Partner · 1 January 2022Strategic partnership for on-demand grocery delivery. Mr D delivers over 20,000 grocery products from Pick n Pay at in-store prices. Takealot Pickup Points are also available in 30+ Pick n Pay stores. This partnership launched Takealot Group into the grocery delivery market.
• Youth Employment Services (YES)coreStrategic or Co-development PartnerPartnership to empower youth through internships and learnerships. Takealot Group is committed to creating an inclusive digital future and helps young South Africans gain work experience and prepare for the workforce.
• Naspers LabscoreStrategic or Co-development PartnerEstablished partnership providing key digital assets that benefit programme beneficiaries. Addresses skills gaps and training needs of young people, empowering them to become productive contributors in a digitally-driven economy.
• GirlCodeminorStrategic or Co-development PartnerProud partner of leading tech NPO GirlCode, helping empower South African women in technology. Takealot Group sponsors the annual all-women hackathon as part of commitment to diversity and inclusion in the technology sector.
• Beautiful Gate South AfricaminorOthersTakealot shoppers can donate R5 at checkout to Beautiful Gate South Africa, which provides care and support to vulnerable children and families. Over R36 million has been donated since the partnership began in 2011.
• The Street StoreminorOthersCollaboration with the world's first free pop-up store for the homeless. Takealot's Richmond Click + Collect point features delivery bins where customers can donate pre-loved clothing and shoes.
• Gauteng Provincial GovernmentcoreStrategic or Co-development PartnerStrategic partnership through the Takealot Township Economy Initiative to foster local manufacturing, support small businesses, and create jobs in underserved communities. Empowers youth and historically disadvantaged individuals.

Scale indicators21 records

Recent moves12 records

Expansion highlights7 records

Direct peers

• Uber Eats: Uber Eats is a global on-demand food delivery platform operating across South Africa with similar 30-minute delivery economics and restaurant-partner model to Mr D. Direct head-to-head competition for restaurants, riders, and customers in the same South African on-demand delivery market.
• Bolt Food: Bolt Food is a competing on-demand food delivery platform operating in major South African cities. It directly competes with Mr D for restaurant partnerships, rider recruitment, and customer mindshare in the food delivery category.
• Clicks Group: Clicks is South Africa's largest health and beauty retailer with a growing online platform and same-day delivery service. It is a direct comparator to Takealot.com within the South African retail e-commerce space and a key seller-partner on the Takealot Marketplace.
• Pick n Pay: Pick n Pay is a major South African grocery retailer and currently Takealot's grocery delivery partner via the Mr D app. It operates its own online platform and would be both partner and competitor in grocery e-commerce - the most direct comparable for the grocery+retail marketplace flywheel Takealot Group runs.
• Massmart (Makro / Game / Builders): Massmart operates Makro, Game, and Builders Warehouse in South Africa, with an online retail offering in general merchandise, electronics, and home goods - directly comparable to Takealot.com's broad product catalogue and marketplace positioning in the local market.
• Woolworths Holdings (Woolies / Woolies Dash): Woolworths operates a premium South African supermarket chain with Woolies Dash, an on-demand delivery service comparable to Sixty60 and Mr D. As a vertically integrated retailer with its own online and delivery infrastructure, Woolworths is a direct peer for both Takealot.com (consumer retail) and Mr D (on-demand grocery).
• Shoprite Holdings (Checkers / Sixty60): Shoprite operates Checkers supermarkets in South Africa with Sixty60, an online grocery and general merchandise delivery service offering 60-minute delivery. It is the most direct competing online grocery and general retail platform to Takealot.com and Mr D in the South African market.

Broad incumbents

• Amazon South Africa: Amazon has launched a localized South African marketplace offering. While not yet at Takealot's scale locally, Amazon's catalogue depth, logistics capabilities, and brand could be a significant long-term competitor to Takealot.com's general merchandise marketplace.
• Alibaba Group: Alibaba operates the world's largest third-party e-commerce marketplaces (Taobao, Tmall) and is relevant as a global incumbent marketplace model. Sets the benchmark for marketplace scale, seller tools, and category expansion that Takealot's marketplace is emulating in the South African context.

Others

• Naspers: Naspers is the 96% controlling shareholder of Takealot Group and a global consumer internet investor with portfolio assets across classifieds, food delivery, payments, and edtech. While not a direct competitor, Naspers shapes strategic direction, capital allocation, and potential exit timing for Takealot.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/takealot
• LinkedInlinkedin.com/company/takealot-group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Takealot Group