HOQI
HOQI is a Paris-based AI studio that provides generative virtual home staging and image-to-video tools for real estate agents, agencies, and proptech platforms via mobile, web, and white-label API.
- Company typePrivate
- Founded2023
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What HOQI does
HOQI is a Paris-based AI studio focused on virtual home staging for the real estate industry, operating under the legal entity Intella since its 2023 founding. Its core product is a generative AI application that renovates, furnishes, decorates, and redecorates property photos in roughly 10 seconds, with additional features including sky replacement, magic eraser decluttering, 360° visual staging, and image-to-video conversion. The platform is available as an iOS and Android application, a web self-serve interface at my.hoqi.app, and a documented API that supports white-label and gray-label deployment for third-party real estate platforms.
The technology stack centers on proprietary generative AI and computer vision models hosted entirely on European infrastructure, marketed as fully GDPR-compliant with encrypted HTTPS connections and no external dependencies. The product serves three primary customer segments: individual real estate agents and SMB agencies using direct subscriptions, real estate portals and franchise networks integrating via API or iFrame, and proptech software providers embedding HOQI under their own brand. Named customers include French agencies such as C21, Efficity, Ikami, Noovimo, CTI, BSK, Fred-Elion, and Guy-H, alongside platform integrations with L'Adresse, Lfimmo, Whise, Adaptimmo, Immonot, and GoFlint.
Monetization combines a three-tier consumer subscription model (Freemium trial, Access at €19.99/month, Premium at €24.99/month with video) with volume-based API and white-label licensing for B2B partners. Distribution is multi-channel via app stores, a six-language website, and partner integrations. The company reports 35K+ app downloads and a 4.9/5 rating across stores, but discloses no revenue, headcount beyond a 1–10 range, funding, or management team, indicating an early-stage, likely bootstrapped operation with concentrated activity in the French and broader European real estate market.
HOQI firmographics
Firmographics- Name
- HOQI
- Legal name
- Intella
- Website
- https://hoqi.app
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HOQI is a Paris-based AI studio that provides generative virtual home staging and image-to-video tools for real estate agents, agencies, and proptech platforms via mobile, web, and white-label API.
- Ownership category
- akta.pro rank
HOQI industry classification
Industry- Product category
- AI Virtual Home Staging Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Residential Remodelers (236118)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)
- akta.pro secondary industry
- Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG)
Keywords
Where HOQI is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
HOQI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly subscription model with three tiers: Freemium (free trial), Access (€19.99/month), and Premium (€24.99/month). Additional users can be added at €10 HT/user for Access or €15 HT/user for Premium. All subscriptions are non-binding with no cancellation fees.
- API Access & White-Label Licensing: API integration services for proptech companies and real estate portals. Flexible pricing based on API call volumes, usage frequency, and activated features. White-label and gray-label options available for partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Freemium - 7-day free trial for single user |
| Subscription | Monthly | Access - Professional tier at €19.99/month |
| Subscription | Monthly | Premium - Full-featured tier at €24.99/month |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
HOQI product offering
Product offeringCore offering
HOQI provides an AI-powered virtual home staging platform that transforms real estate property photos in approximately 10 seconds through automated renovation, furnishing, redecoration, decluttering, sky replacement, and image-to-video generation. The platform is delivered as a cross-device application (web, iOS, Android) for individual real estate professionals and as a white-label API for proptech platforms, real estate portals, CRMs, and franchise networks to embed AI staging capabilities under their own brand.
Product overview
HOQI is an AI studio for real estate professionals offering a unified virtual home staging application. The core HOQI Application processes property photos to generate renovated, furnished, and redecorated visuals in 10 seconds using proprietary AI models. The product is available across three pricing tiers: Freemium (free trial), Access (€19.99/month for unlimited photos/renderings), and Premium (€24.99/month adding unlimited video generation). The HOQI API enables white-label integration of AI capabilities into third-party real estate platforms, supporting full API integration, iFrame deployment, and white/gray label options for PropTech partners.
Differentiator
Problem solved
Functional benefit
Products and services
- HOQI Application Cross-device AI application for real estate professionals that transforms property photos in approximately 10 seconds through renovation, furnishing, redecorating, decluttering, sky replacement, and image-to-video generation; available via web (my.hoqi.app), iOS, and Android with freemium and subscription access.
- HOQI API White-label API for proptech platforms, real estate portals, CRM providers, and franchise networks to embed HOQI's AI capabilities — including interior/exterior redecoration, 360° staging, floor/wall/terrace renovation, automatic furniture placement, magic eraser, photo quality enhancement, sky replacement, image-to-video, and image scoring — under their own brand.
Quantifiable outcome
- Property photos transformed in 10 seconds
- +1 more outcomes
Companies that use HOQI
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
HOQI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
HOQI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GoFlintcoreCollaboration between two France-based proptech companies. GoFlint provides an AI-powered real estate assistant while Hoqi contributes AI home staging technology. The partnership combines both AI capabilities for enhanced property listings.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
HOQI competitors and assessment
Company assessmentDirect peers
- HomeStyler: Online 3D home design and interior decoration platform used by both consumers and real estate professionals. Comparable on AI-assisted interior visualization and decoration-style selection for property listings.
- roOomy: 3D/AR staging and virtual property visualization platform serving real estate listings, property management, and homebuilders. Overlaps with HOQI on AI-driven virtual staging and property visuals for real estate.
- REimagineHome: AI virtual staging, renovation, and interior design platform for real estate professionals and homeowners. Directly comparable product offering and target market to HOQI, including staged photos and redesigns from a single image.
- Virtual Staging AI: AI-powered virtual staging app for real estate agents that adds furniture and decor to empty room photos. Closely comparable to HOQI's core product on functionality, target customer, and self-serve SaaS delivery.
- Styldod: Virtual staging and real estate photo enhancement services combining AI with human design. Targets the same real estate agent and broker customer base as HOQI with an overlapping virtual staging value proposition.
- Spacely AI: AI interior design platform that generates interior design renders and staging suggestions from a room photo. Closely comparable technology stack (generative AI for interiors) and overlapping customer base in real estate.
Broad incumbents
- Canva: Broad creative design platform with Magic Studio AI features for image editing and generation. Increasingly competes in property marketing visuals through templates and AI editing, though not vertical-specialized for real estate.
- Matterport: Established 3D capture and virtual tour platform widely used by real estate agents and brokerages. Comparable as a digital property visualization incumbent where HOQI competes for listing-photo and tour-related spend.
Emerging players
- Planner 5D: 2D/3D home design platform with AI-assisted interior design features. Overlaps with HOQI on interior visualization and furnishing for property marketing, though broader in scope (floor planning + design).
- Decor8 AI: AI interior design app that reimagines rooms in various styles. Comparable on AI image generation for interiors but more consumer/homeowner focused than HOQI's real estate professional positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HOQI social profiles
Digital presenceHOQI compliance and trust
Trust signalCompliance1 record
HOQI financial estimates
Financial estimateRevenue estimate
Valuation estimate
HOQI leadership team
Management profileNumber of profiles
HOQI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HOQI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HOQI
What does HOQI do?
HOQI provides an AI-powered virtual home staging platform that transforms real estate property photos in approximately 10 seconds through automated renovation, furnishing, redecoration, decluttering, sky replacement, and image-to-video generation. The platform is delivered as a cross-device application (web, iOS, Android) for individual real estate professionals and as a white-label API for proptech platforms, real estate portals, CRMs, and franchise networks to embed AI staging capabilities under their own brand.
Is HOQI a public or private company?
HOQI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HOQI founded?
HOQI was founded in 2023. It employs 1 to 10 people.
Where is HOQI based?
HOQI is headquartered in Paris, France, in the Europe region.
How does HOQI make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are API Access & White-Label Licensing.
Who are HOQI's main competitors?
Direct peers on record are HomeStyler, roOomy, REimagineHome, Virtual Staging AI, Styldod and Spacely AI. Broad incumbents are Canva and Matterport. Emerging players are Planner 5D and Decor8 AI.
Does HOQI have an API?
Yes. The HOQI API allows integration of AI capabilities directly into third-party tools including real estate CRM, agency websites, ad portals, and mobile applications. All HOQI functionalities are accessible via API: automatic interior/exterior redecoration, home staging on 360° visuals, automatic renovation of floors/walls/terraces/lawns, automatic and manual furniture placement, decluttering and magic eraser, photo quality improvement, sky replacement, image-to-video conversion, and image scoring with improvement analysis. Integration methods include full API integration for complete customization, iFrame integration for rapid deployment, image synchronization for automatic rendering display on partner platforms, and white/gray label options. The API is designed to handle large volumes of images with scalable servers for both startups and national networks. API rates are volume-based and tailored to business models. Developer documentation is at www.hoqi.app/en/integration.
What industry is HOQI in?
HOQI's product category is AI Virtual Home Staging Software. Its primary akta.pro industry code is HSAPAEAJ, Pre-Sale / Move-In Whole-Home Refresh & Modernization, with a secondary code of BPABAGAG, Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center). Its NAICS code is 5182 and its SIC code is 7373.