80 DAYS
80 DAYS is a full-service creative and digital marketing agency founded in 2002 that specializes exclusively in the hospitality sector, serving over 500 hotels and luxury travel brands globally from offices in Edinburgh, London, Málaga, and Dubai.
- Company typePrivate
- Founded2002
- HeadquartersEdinburgh, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What 80 DAYS does
80 DAYS (legal entity: Occupancy Marketing Ltd., registered in Scotland) is a full-service creative and digital marketing agency founded in 2002 that serves exclusively the hospitality sector. The company operates from four offices — Edinburgh (headquarters), London, Málaga, and Dubai — and reports a client base of over 500 hotels worldwide. Its customer roster is concentrated in luxury and upper-upscale hospitality and includes named enterprise logos such as The Savoy, Oetker Hotels, Virgin Hotels Collection, The Doyle Collection, Royal Mansour Collection, De L'Europe, Heckfield Place, and Red Carnation Hotels, alongside independent boutique properties. Headcount is in the 51–100 range per firmographic data.
The agency's product portfolio spans six interconnected service lines: Brand Services (positioning, identity, branding), Website Design & Build, Digital Marketing (campaigns, SEO, GEO/generative engine optimization, paid media, metasearch, paid social, email), Social Media Services (strategy, content, community management, production), Insights & Analytics (including GA4 implementation, server-side tracking, and benchmarking), and Training via the Hotel Social sub-brand. Underlying technology capability includes a managed Server-Side Google Tag Manager offering built with Stape (claimed 36% data recovery vs. cookie-based tracking) and an AI distribution channel delivered through a partnership with DirectBooker and DerbySoft using a Model Context Protocol (MCP) server connection to surface real-time rates, availability, and brand-approved content into ChatGPT, Claude, and Gemini (beta targeted Q1 2026).
Commercial mechanics operate on annual retainer/project pricing (not publicly disclosed), with recurring agency fees as the primary stream and training/course revenue from Hotel Social as a secondary stream. Go-to-market is enterprise field sales combined with content-led demand generation (blog, industry reports, awards), B Corp sustainability positioning, and referrals; the agency is a 10+ year Google Premier Partner and was awarded the King's Award for Enterprise in International Trade (2025) and the HSMAI Europe Award for Best Use of Brand (2026, with The Savoy).
80 DAYS firmographics
Firmographics- Name
- 80 DAYS
- Legal name
- Occupancy Marketing Ltd.
- Website
- https://eighty-days.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 80 DAYS is a full-service creative and digital marketing agency founded in 2002 that specializes exclusively in the hospitality sector, serving over 500 hotels and luxury travel brands globally from offices in Edinburgh, London, Málaga, and Dubai.
- Ownership category
- akta.pro rank
Where 80 DAYS is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
80 DAYS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Creative and Digital Marketing Services: Full-service agency providing brand strategy, website design, digital marketing, social media management, and performance optimization services to luxury hotel and travel brands on retainer and project basis.
- Training and Consulting Services: HOTEL SOCIAL training initiative providing online courses, workshops, and bespoke Academy programs for hotel and travel industry professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise hotel groups and independent properties |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
80 DAYS product offering
Product offeringCore offering
80 DAYS is a full-service creative and digital marketing agency that designs, builds, and promotes hotel and travel brands through brand strategy, website design and build, integrated digital marketing campaigns, social media management, training programs (Hotel Social), and data/analytics services. The agency serves enterprise hotel groups, hotel collections, and independent luxury properties with retainer and project-based engagements, supported by hospitality-specific technology integrations including server-side tracking and AI distribution partnerships.
Product overview
80 DAYS is a full-service creative and digital marketing agency that operates a platform-style service offering across multiple interconnected disciplines. The portfolio includes Brand Services (positioning, identity, branding), Website Design & Build (with UX/CRO and support), Digital Marketing (campaigns, content, SEO/GEO, advertising, metasearch, paid social, email), Social Media Services (strategy, content creation, channel management, community management, reporting), Training (via Hotel Social branded academy), and Insights & Analytics (benchmarking, GA4, server-side tracking). HOTEL SOCIAL serves as the branded training division. Services are designed specifically for the hospitality industry and emphasize integration across all touchpoints for consistent brand deployment.
Differentiator
Problem solved
Functional benefit
Brands
- HOTEL SOCIAL: Training initiative created exclusively for the hotel and travel industries, designed to revolutionize social media and digital marketing communications
- Hotel Social
Products and services
- Brand Services Comprehensive brand strategy services including brand positioning, brand identity development, and branding. Focuses on creating distinctive, emotionally resonant brand frameworks that drive business performance in luxury hospitality markets.
- Website Design & Build Full-service website design and development for hotels and travel brands. Includes UX design, conversion rate optimization (CRO), and ongoing website support services.
- Digital Marketing Integrated digital marketing services spanning campaigns, content marketing, SEO and GEO (Generative Engine Optimization), online advertising, metasearch advertising, paid social media, and email marketing for hotels and travel brands.
- Social Media Services Full-service social media management for hotels including audits and strategy, content creation, channel management, community management, insights and reporting. Services include photography, video production, and influencer partnerships.
- Training Services Training programs including Hotel Social, an exclusive digital academy for the hotel and travel industry delivering social media and digital marketing training via an online learning management system.
- Insights & Analytics Analytics, reporting, and hotel benchmarking services. Includes Google Analytics 4 implementation, server-side tracking, consent management, and privacy-compliant data analysis.
- Hotel Social Training initiative created exclusively for the hotel and travel industries. Designed to revolutionize social media and digital marketing communications. Delivered via online learning management system with video lessons, course books, practical tasks with grading, interactive chat groups and live video classes.
Quantifiable outcome
- Recovered 36% more pageview data using server-side tracking
- +3 more outcomes
Companies that use 80 DAYS
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
80 DAYS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability10 records
Feature3 records
80 DAYS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- StapecoreIndustry leader in server-side tracking. Partnership delivers fully managed Server-Side Google Tag Manager (sGTM) setup designed specifically for hotels. Combined with 80 DAYS Data Team expertise for server configuration, event mapping, continuous monitoring, and consent mode setup.
- DirectBookercoreStrategic partnership to deliver real-time hotel rates, availability, direct booking links and marketing content into AI search platforms including ChatGPT, Claude and Gemini. DirectBooker's MCP server connection allows hotels to surface direct booking links alongside accurate pricing at the top of the AI-powered travel planning funnel.
- DerbySoftcoreWorld-leading connectivity platform providing ARI (Availability, Rates and Inventory) feed that enables real-time data transfer to AI platforms through the DirectBooker partnership. Supports hotels in reaching travellers earlier and more effectively through AI-powered search.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
80 DAYS competitors and assessment
Company assessmentEmerging players
- Avvio: AI-powered booking engine and direct-booking platform for hotels; an emerging player whose technology is part of the same direct-booking conversation 80 DAYS services support, but delivered as a product rather than an agency service.
- Hotelchamp (Lighthouse): Conversion optimization and direct-booking tooling for hotels, now part of Lighthouse. Adjacent in the booking-conversion value chain where 80 DAYS also delivers services — emerging technology peer rather than agency competitor.
Direct peers
- Net Affinity: Ireland-based digital marketing agency exclusively focused on the hotel and hospitality sector, offering SEO, PPC, web design and direct-booking optimization. Closest functional direct peer to 80 DAYS in the European hotel agency market.
- For-Sight: Customer data platform and CRM provider for hotels, integrated into 80 DAYS' offering. Direct adjacency in the hotel marketing technology stack — overlapping buyer and overlapping go-to-market motion.
- HeBS Digital: Long-standing hospitality-only digital marketing agency serving hotel chains and independents with website design, digital media and direct-booking conversion services. Direct competitor for the same RFPs 80 DAYS pursues.
- Milestone Inc. US-headquartered digital agency specialized in hospitality and hotel marketing, providing SEO, paid media, web design and analytics for hotels and resorts. Directly comparable in scope, vertical specialization and target buyer.
- BoomBox: Creative and digital agency purpose-built for luxury and boutique hotels, providing branding, web, content and digital media. Comparable niche focus, similar client archetype and overlapping service lines.
Broad incumbents
- SiteMinder: Global hotel commerce platform spanning distribution, booking engine and digital marketing tooling. Overlaps with 80 DAYS' digital-marketing-for-hotels positioning but as a broader SaaS platform incumbent rather than a services agency.
- Digital Luxury Group: Digital agency serving luxury brands including hospitality, fashion and lifestyle; overlaps with 80 DAYS on the luxury hospitality vertical but operates across multiple luxury verticals with larger scale.
- Travel Tripper: Hotel digital marketing and booking engine platform serving chains and independents, part of the Mews group. Overlaps with 80 DAYS' website + digital marketing offering at a broader scale and as a technology platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
80 DAYS social profiles
Digital presence80 DAYS compliance and trust
Trust signalCompliance7 records
80 DAYS financial estimates
Financial estimateRevenue estimate
Valuation estimate
80 DAYS leadership team
Management profileNumber of profiles
Profiles10 records
80 DAYS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
80 DAYS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 80 DAYS
What does 80 DAYS do?
80 DAYS is a full-service creative and digital marketing agency that designs, builds, and promotes hotel and travel brands through brand strategy, website design and build, integrated digital marketing campaigns, social media management, training programs (Hotel Social), and data/analytics services. The agency serves enterprise hotel groups, hotel collections, and independent luxury properties with retainer and project-based engagements, supported by hospitality-specific technology integrations including server-side tracking and AI distribution partnerships.
Is 80 DAYS a public or private company?
80 DAYS is a private company. It is classified as management employee owned and is currently operating.
When was 80 DAYS founded?
80 DAYS was founded in 2002. It employs 51 to 100 people.
Where is 80 DAYS based?
80 DAYS is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does 80 DAYS make money?
Two revenue lines are on record. Creative and Digital Marketing Services are the primary driver. The others are training and Consulting Services.
Who are 80 DAYS's main competitors?
Emerging players on record are Avvio and Hotelchamp (Lighthouse). Direct peers are Net Affinity, For-Sight, HeBS Digital, Milestone Inc. and BoomBox. Broad incumbents are SiteMinder, Digital Luxury Group and Travel Tripper.
Does 80 DAYS have an API?
Yes. MCP (Model Context Protocol) server connection via DirectBooker that allows hotels to surface direct booking links alongside accurate pricing and descriptive content into AI search platforms including ChatGPT, Claude, and Gemini. The connection uses an ARI (Availability, Rates and Inventory) feed from DerbySoft to deliver real-time hotel rates, availability, direct booking links, and marketing content into AI-powered travel planning funnels. Beta release planned for Q1 2026.