Hart Family Chiropractic

What Hart Family Chiropractic does

Hart Family Chiropractic is a single-location chiropractic clinic headquartered at 2331 108th Ln NE, Blaine, MN 55449, operating as an independent private practice under founder/lead clinician Dr. Austin M. Lubinsky, D.C., supported by a four-person team comprising one massage therapist, an office manager, and a receptionist/scheduler. The clinic delivers evidence-based spinal care to families and individuals across the full age spectrum — from infants to seniors — as well as to specific demand cohorts including Minnesota No-Fault auto-accident patients, workers' compensation cases, and commercial drivers seeking DOT physicals.

The clinical platform centers on Chiropractic BioPhysics (CBP) full-spine correction, supplemented by Pettibon, Gonstead, Applied Kinesiology, Activator, Diversified, and Trigger Point techniques, and reinforced by an in-office rehabilitative traction system, vibration platform, and biofeedback modalities. Diagnostic workup is differentiated by digital X-ray imaging, nerve scanning, real-time posture motion analysis, and AI-driven insights drawn from wearable technology during consultations. The service menu spans chiropractic adjustments, cervical and lumbar decompression, therapeutic massage, cupping, custom Foot Levelers 3D-scanned orthotics, nutrition/supplements, functional movement training, and DOT physicals.

The business model is fee-for-service, billed per visit or per treatment plan, with most major insurance plans accepted and flexible payment arrangements available for uninsured or under-insured patients; auto accident and workers' compensation cases are billed through Minnesota No-Fault and carrier payors. Patient acquisition is direct-to-consumer via the hartchiro.com website (with PatientWebPortal online booking), Facebook organic social, phone scheduling, and local word-of-mouth referrals; there is no e-commerce, remote care, or multi-site distribution. The clinic operates on limited weekday hours with no weekend service, capping single-clinician throughput.

Name

Hart Family Chiropractic

Legal name

Hart Family Chiropractic

Website

https://hartchiro.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Hart Family Chiropractic is a single-location, family-focused chiropractic clinic in Blaine, MN, led by Dr. Austin M. Lubinsky and offering Chiropractic BioPhysics adjustments, decompression, massage, DOT physicals, and related wellness services to local individuals, auto-accident patients, and workers' comp cases.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Corrective Chiropractic & Spinal Decompression (HSADALAE), Pediatric & Family Chiropractic (HSADALAC)

Keywords

• Chiropractic services
• Spinal correction
• Therapeutic massage
• Decompression therapy
• DOT physicals

Headquarters

HQ city

Blaine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Chiropractic Services: Fee-for-service chiropractic adjustments and treatments, billed per visit or per treatment plan. The practice accepts most major insurance plans and creates flexible payment options for uninsured or under-insured patients.
2. Therapeutic Massage Therapy: Private-room therapeutic massage services, often added to chiropractic treatment plans as a complementary service.
3. Decompression Therapy: Non-surgical spinal decompression treatments offered as a specialized service for disc issues and chronic back pain.
4. Cervical Traction: Cervical traction sessions for neck and spine decompression, customized to patient comfort and condition.
5. Custom Foot Orthotics: Foot Levelers custom orthotics using 3D scanning technology, sold as individual products with professional fitting.
6. Digital X-Ray Services: Diagnostic X-ray imaging services included as part of comprehensive new patient examinations.
7. DOT Physicals: Department of Transportation physical exams for commercial drivers, providing certification for CDL requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hart Family Chiropractic is a single-location chiropractic clinic providing evidence-based chiropractic adjustments using Chiropractic BioPhysics (CBP) and related techniques, alongside spinal traction, decompression therapy, therapeutic massage, pediatric care, auto/work injury rehabilitation, digital X-rays, DOT physicals, custom orthotics, and complementary wellness services such as cupping, trigger point therapy, functional movement training, and nutrition guidance. The practice delivers personalized treatment plans for patients ranging from infants to seniors, integrating advanced digital diagnostics and AI-driven insights for structural correction and pain relief.

Product overview

Hart Family Chiropractic is a single-location chiropractic clinic offering a unified set of healthcare services centered on spinal health and pain relief. The core offering consists of chiropractic adjustments using Chiropractic Biophysics (CBP) and related techniques, supplemented by therapeutic massage, decompression therapy, spinal traction, and complementary therapies including cupping, trigger point therapy, and functional movement training. The practice also provides diagnostic services (digital X-rays, nerve scans, DOT physicals) and sells Foot Levelers custom orthotics. Services are coordinated by Dr. Austin M. Lubinsky along with massage therapy, administrative, and scheduling staff, targeting patients from infants to seniors seeking relief from chronic pain, injuries, and wellness maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Adjustments Gentle, evidence-based chiropractic corrections performed by licensed, experienced doctors of chiropractic to ease pain, restore spinal alignment, and improve mobility. Targets families and individuals across all ages seeking pain relief and wellness maintenance.
• Spinal Traction Cervical traction treatment that restores natural curves in the neck and back by decompressing cervical vertebrae, reducing nerve irritation, and improving alignment. Customized to patient comfort and condition, using in-office rehabilitative traction systems and decompression techniques.
• Pediatric Chiropractic Care Safe, specialized chiropractic adjustments for children and infants, delivered as part of whole-family wellness care. Specifically addresses infant and pediatric spinal development concerns such as colic and childhood posture.
• Auto Accident & Personal Injury Care Comprehensive treatment plans for auto accident and workers' compensation cases, including evaluation, X-rays, and customized chiropractic care for whiplash, back pain, headaches, stiffness, and delayed injury symptoms. Often covered by Minnesota No-Fault insurance (typically 100% coverage) and workers' compensation.
• Decompression Therapy Advanced non-surgical spinal decompression therapy targeting cervical and lumbar regions to relieve tension, improve circulation, and promote healing of injured discs. Provides a non-invasive, non-surgical approach to spinal decompression and disc healing.
• Therapeutic Massage Private-room therapeutic massage therapy using combinations of Swedish, Deep Tissue, Myofascial Releases, and Lymphatic Drainage techniques to relieve muscle tension, improve circulation, reduce stress, and enhance the healing effects of chiropractic care.
• Digital X-Ray Services Advanced digital X-ray imaging for clear spinal visualization, posture assessment, and detection of misalignments, degeneration, or structural imbalances. Included as part of comprehensive new patient examinations and used to inform treatment plans.
• DOT Physicals Department of Transportation physical exams for commercial drivers, including vital signs, vision/hearing screening, urinalysis, and medical history review. Provides DOT Medical Examiner's Certificate (typically valid for up to two years) for CDL holders and applicants.
• Foot Levelers Custom Orthotics Custom-made 3D-scanned foot orthotics designed to support all three arches of the foot, promoting proper alignment and improving movement, standing, and walking. Sold as individual products with professional fitting.
• Cupping Therapy Natural technique using suction cups on targeted body areas to relieve muscle tension, improve circulation, and promote healing through increased blood flow. Implemented alongside chiropractic adjustments and massage therapy.
• Trigger Point Therapy Hands-on technique applying gentle, focused pressure to muscle knots to release tension, improve blood flow, and reduce referred pain. Integrated into treatment protocols for enhanced recovery outcomes.
• Nutrition & Supplements Personalized nutrition guidance and professional-grade supplements to reduce inflammation, improve recovery, and enhance overall wellness. Provided as part of holistic chiropractic care plans.
• Functional Movement Training Customized training programs enhancing strength, stability, mobility, and coordination through natural movement patterns to correct muscle imbalances and reduce injury risk. Supports long-term spinal health and rehabilitation outcomes.

Quantifiable outcome

• Minnesota No-Fault insurance typically covers 100% of chiropractic care for auto accident patients
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Chiro One Wellness Centers: Multi-location chiropractic group that combines adjustments with wellness/preventive care plans. Comparable business model: patient memberships, family focus, and integrated wellness services.
• AIRROSTI: Provider of focused, evidence-based manual therapy and rehab for musculoskeletal pain with defined treatment plans per episode. Comparable in its focus on measurable outcomes and outcome-driven care packages.
• 100% Chiropractic: Franchise offering chiropractic care along with massage, stretch therapy, and supplements. Closely comparable multi-modality stack and family wellness positioning.
• HealthSource Chiropractic: Franchised chiropractic clinic system offering adjustments, rehab, and weight-loss/wellness add-ons. Comparable multi-modality service design and insurance-friendly operations.
• Accident Care Chiropractic: Specialty clinic focused on auto-injury and personal-injury chiropractic cases. Directly comparable use case (whiplash/MN No-Fault billing) that overlaps with a meaningful segment of Hart's patient base.
• The Joint Chiropractic: Large national chiropractic retail chain offering walk-in spinal adjustments. Highly comparable as a direct competitor for general chiropractic patients and same-day, pay-per-visit demand.
• ChiroHealth USA: Network and discount program serving independent chiropractors. Relevant comparator because it speaks to the broader independent-chiropractic economy Hart Family operates within.

Broad incumbents

• ATI Physical Therapy: Large national outpatient physical-therapy provider with adjacent rehab, sports medicine, and worker-comp services. Broad incumbent whose MSK offerings partially overlap with Hart's decompression, traction, and functional-movement services.

Emerging players

• StretchLab: Assisted-stretching franchise often co-located with chiropractic and PT clinics. Comparable wellness-services growth pattern and an emerging direct competitor for functional-movement and mobility-driven care.
• Massage Envy: National membership-based therapeutic massage chain. Comparable adjacent offering to Hart's massage therapy service line and useful read on consumer demand for therapeutic (vs. relaxation) massage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HartFamilyChiropractic
• LinkedInlinkedin.com/company/hart-family-chiropractic

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hart Family Chiropractic