What Reddybook does

Reddybook is an online sports betting and casino gaming platform that launched in 2012 and operates as an aggregator-style betting ID provider targeting Indian consumers. Users obtain a unique Reddy Book ID via WhatsApp contact or website registration, typically within one minute, which grants access to the platform's own sportsbook (cricket, football, tennis, kabaddi, horse racing), live casino games (Teen Patti, Andar Bahar, Blackjack, Roulette, Poker, Slots, Aviator), and fantasy sports modules, as well as single-credential access to seven partner betting exchanges (Laser247, Gold365, 11xplay, Lotus365, Cricbet99, Tiger Exchange, Reddy Anna). The platform is built as a web application with dedicated Android and iOS apps featuring biometric login, push notifications, and live in-play odds, and is secured by 256-bit SSL, PCI DSS Level 1 compliance, and iTech Labs RNG certification. Revenue is generated primarily through transaction fees and house margins on sports bets and casino games, supplemented by referral/commission income from partner platform integrations and payment processing on deposits/withdrawals via UPI, net banking, credit/debit cards, and e-wallets. The platform is licensed under Curacao eGaming, operates exclusively in the Indian market in English and Hindi, and reports 1,000,000+ active users, 4.8M+ mobile app downloads, and ₹10 Crore+ distributed in monthly user prizes.

Name

Reddybook

Legal name

Reddybook

Website

https://reddybookk.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Reddybook is an Indian online sports betting and casino gaming platform that provides instant betting ID access to its own sportsbook, live casino, and fantasy sports, as well as seven partner betting exchanges, generating revenue through transaction fees and house margins on bets placed by 1M+ active Indian users.

Ownership category

akta.pro rank

Product category

Online Sports Betting and Casino Gaming

NAICS

Gambling Industries (7132)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

Sportsbook Platform & PAM Providers (B2B) (MPAEACAC), Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)

Keywords

• Online sports betting
• Casino gaming platform
• Betting id provider
• Cricket betting platform
• Fantasy sports gaming

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Betting Transaction Fees: ReddyBook generates revenue through transaction fees on betting activities. Users place bets on sports (cricket, football, tennis, kabaddi) and casino games, with the platform earning a margin on each transaction.
2. Casino Gaming Revenue: Revenue from casino games including Teen Patti, Andar Bahar, Poker, Roulette, Blackjack, Live Casino, and Slot Games. The platform hosts live dealer games and earns from player participation.
3. Fantasy Sports & IPL Betting: Fantasy sports games including IPL fantasy league betting, where users pay entry fees or place bets on player performance predictions.
4. Platform Access ID Provision: ReddyBook serves as an ID provider for accessing partner betting platforms (Laser247, Gold365, Cricbet99, 11xplay, Lotus365), potentially earning referral or commission fees for user referrals.
5. Payment Processing Fees: Revenue generated through payment processing on deposits and withdrawals, with support for UPI, net banking, credit/debit cards, and e-wallets.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Reddybook is an online betting ID provider and gaming access platform operating under a Curacao eGaming license, targeting Indian consumers. The platform offers a unified destination for online sports betting (cricket, football, tennis, kabaddi, horse racing), live casino games (Teen Patti, Andar Bahar, Poker, Roulette, Blackjack, Slots), fantasy sports, Aviator games, and online lottery, accessible via a single Reddy Book ID. It also acts as a gateway to partner betting exchanges (Laser247, Gold365, Cricbet99, 11xplay, Lotus365, Tiger Exchange) and is integrated with the Reddy Anna Official platform.

Product overview

ReddyBook is an online sports betting and casino gaming platform operating as a unified product ecosystem. At its core, the ReddyBook Online Betting Platform (the platform) is accessed via a unique Reddy Book ID, which serves as the primary user credential unlocking sports betting, live casino games, and casino modules. The platform distributes multiple sub-brands — Reddy Book Club (loyalty/VIP program), ReddyBook Win, and ReddyBook Live — each targeting different user segments within the same ecosystem. A dedicated Reddy Book Cricket ID and ReddyBook IPL Betting ID provide cricket-specific betting access, while the ReddyBook Cricket Fantasy League module enables fantasy team competition alongside traditional wagering. The ReddyBook Casino Games module covers live dealer games (Blackjack, Roulette, Baccarat, Andar Bahar), card games (Teen Patti, Poker), and slots. The ReddyBook Prediction feature provides data-driven match analytics. The ReddyBook Mobile App serves as the primary mobile access channel. Partner platform access IDs for Cricbet99, Gold365, Laser247, 11xPlay, and Lotus365 are provided through ReddyBook, allowing users to access external betting exchanges from the same ReddyBook account.

Differentiator

Problem solved

Functional benefit

Brands

• Reddy Book Club: Online betting platform providing instant betting IDs for cricket betting, live sports wagering, and online casino games. Acts as a trusted Online Betting ID provider.
• Reddy Book Win
• Reddy Book Live

Products and services

• Reddy Book ID A unique betting access ID that serves as the primary credential for Indian users to log into the ReddyBook platform, access multiple partner betting exchanges (Laser247, Gold365, Cricbet99, 11xplay, Lotus365), place live bets on cricket, football, and casino games, and manage deposits and withdrawals.
• ReddyBook Online Betting Platform

Quantifiable outcome

• 10-minute average withdrawal processing time
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Reddy Anna (thereddyanna.org.in)coreStrategic or Co-development PartnerReddyBook is officially connected to Reddy Anna, the trusted Reddy Anna Official betting platform. Reddy Anna provides the underlying platform infrastructure, and ReddyBook serves as an ID provider and access platform. Users can use their Reddy Anna ID to login to ReddyBook, creating seamless cross-platform access for online cricket and fantasy sports betting.
• Laser247coreTechnology or IntegrationReddyBook provides access to Laser247 betting platform through its ID system. Users receive platform-specific IDs for Laser247, gaining access to cricket betting, live casino games, and special promotional offers.
• Gold365coreTechnology or IntegrationThrough ReddyBook, users unlock access to Gold365 platform with premium sports betting features, daily bonuses, exciting rewards, and seamless casino gaming experience.
• Cricbet99coreTechnology or IntegrationReddyBook helps users get Cricbet99 betting IDs offering access to live cricket odds, match updates, expert analysis, and betting markets for IPL, T20, ODI, and Test matches.
• 11xplaycoreTechnology or IntegrationWith 11xPlay ID from ReddyBook, players enjoy smooth betting on cricket, football, and tennis with competitive odds and user-friendly interface.
• Lotus365coreTechnology or IntegrationLotus365 ID provided through ReddyBook allows access to a reliable betting platform with multi-sports betting, live casino games, and secure transactions.
• iTech LabsminorOthersCertified RNG (Random Number Generator) testing laboratory providing certification for fair gaming practices on the platform.
• PCI Security Standards CouncilminorOthersReddyBook is PCI DSS Level 1 compliant, meeting the highest payment card industry data security standards for maximum protection of card transactions.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gold365: Partner exchange accessible via Reddybook ID; competes head-to-head with Reddybook on premium sports betting features, daily bonuses, and casino access for Indian consumers.
• Lotus365: Direct competitor and partner platform; provides multi-sport betting, live casino, and a similar ID-based onboarding flow targeting Indian users, with overlapping product surface and value proposition to Reddybook.
• Laser247: One of the partner betting exchanges accessible through Reddybook; offers an identical Indian-focused cricket betting, live casino, and ID-provider proposition, and directly competes for the same target user base.
• 11xplay: Cricket/football/tennis betting platform distributed through Reddybook; competes on odds, interface, and bonus structure for the same Indian sports-betting audience.
• Cricbet99: Cricket-focused betting exchange and ID-provider platform directly comparable to Reddybook, with overlapping coverage of IPL, T20, ODI, and Test match markets for Indian users.
• Tiger Exchange: Listed as one of Reddybook's partner exchanges; Indian-facing sports betting and gaming platform with comparable product surface, including cricket, live casino, and ID-based access.

Broad incumbents

• Betway: Established global sportsbook operator active in India; competes in cricket, football, and casino verticals with a more mainstream, regulated brand profile compared to Reddybook's aggregator-led approach.
• 1xBet: Large international online sportsbook and casino operator with deep penetration in India; offers cricket, football, casino, and an ID-provider-style onboarding model that overlaps with Reddybook's distribution approach.
• Parimatch: Global sportsbook operator with significant brand presence in India offering cricket, football, and casino betting through Curacao-licensed operations; competes with Reddybook for Indian sports bettors with broader international brand recognition.

Emerging players

• Dream11: India's leading fantasy sports platform; overlaps with Reddybook's fantasy/IPL fantasy module and targets the same Indian cricket-engaged user base, though Dream11 operates under a fully Indian-domiciled regulatory structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/reddybookks
• YouTubeyoutube.com/@Reddybookkin
• LinkedInlinkedin.com/in/reddy-bookk-india
• Pinterestpinterest.com/reddybookkbet

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reddybook