The World Influencers and Bloggers Awards

What The World Influencers and Bloggers Awards does

The World Influencers and Bloggers Awards (WIBA) is a Monaco-headquartered private company founded in 2019 that operates a portfolio of influencer-marketing and recognition products aimed at creators, brands, and agencies in the global creator economy. The company's flagship is an annual awards ceremony staged during the Cannes Film Festival, positioning it as a high-prestige recognition platform for online influencers, with reported reach of 200M+ impressions and coverage from 2,000+ media outlets since inception. The company claims a community of 6,000+ influencers and maintains a 9-office international footprint spanning Monaco, New York, Hong Kong, London, Mumbai, Mauritius, Cannes, Dubai, and Cyprus.

WIBA operates five integrated products: WIBA Awards (the annual Cannes ceremony and satellite events including WIBA Film Talks in Venice), WIBA Association (membership body), WIBA Agency (talent representation and brand matching), WIBA Magazine (publication), and WIBA Academy (online education). No proprietary technology stack, AI/ML capabilities, patents, or third-party platform integrations are disclosed in the available information.

The business model combines event-driven revenue (sponsorships, awards entry fees, ticketing, premium hospitality tied to the Cannes flagship and satellite events) with recurring subscription revenue from the Academy and Magazine, plus professional-services revenue from the Agency. The company is led by founder and CEO Maria Grazhina Chaplin, with Greta Sapkaite serving as President. Headcount is reported at 11-50 employees and no external funding rounds or financial disclosures have been reported, indicating the business has been built organically.

Name

The World Influencers and Bloggers Awards

Legal name

WIBA Awards

Website

https://wiba.global

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

The World Influencers and Bloggers Awards (WIBA), founded in 2019 in Monaco, operates an annual Cannes-based influencer awards ceremony alongside an agency, online academy, magazine, and association. It serves 6,000+ influencers and brands globally across nine offices.

Ownership category

akta.pro rank

Product category

Influencer Awards and Recognition

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Professional & Association Conferences (MPAGAGAB)

Keywords

• Influencer marketing awards
• Content creator recognition
• Social media events
• Brand influencer agency
• Digital creator education

Headquarters

HQ city

Covent Garden

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Awards and Events: Annual WIBA Awards ceremony held during Cannes Film Festival; seventh edition scheduled for May 23, 2025 at Hotel Martinez. Revenue derived from ticket sales, sponsorships, and brand partnerships.
2. WIBA Academy: Online platform offering courses, tutorials, and resources to help influencers and content creators master social media and content creation.
3. WIBA Agency: Agency services empowering brands and influencers to create impactful collaborations and strategies, driving engagement and success for both parties.
4. WIBA Magazine: Global magazine showcasing influential leaders across industries with exclusive content on cultural movements and impactful stories.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

WIBA operates an annual awards ceremony during the Cannes Film Festival at Hotel Martinez that recognizes the world's most influential social media personalities across categories including fashion, travel, food, fitness, art, and lifestyle. Beyond the ceremony, WIBA operates a community association connecting over 6,000 influencers globally, an agency facilitating brand-influencer collaborations, a global magazine, and an online learning academy for content creators.

Product overview

The World Influencers and Bloggers Awards (WIBA) operates as a multi-platform ecosystem consisting of five interconnected products: WIBA Awards serves as the flagship annual awards ceremony recognizing excellence among social media influencers during the Cannes Film Festival. The WIBA Association forms the core community membership organization connecting over 6,000 influencers globally. Supporting this core, WIBA Agency facilitates brand-influencer collaborations, WIBA Magazine provides editorial content showcasing industry leaders, and WIBA Academy delivers educational resources for professional development. Together these products create an end-to-end platform for the influencer industry spanning recognition, community, commerce, media, and education.

Differentiator

Problem solved

Functional benefit

Products and services

• WIBA Awards Annual awards ceremony honoring the best social media influencers and bloggers from around the world. Held during the Cannes Film Festival at Hotel Martinez since 2019 and referred to as the 'Oscars for Influencers.' Recognizes excellence across categories including Best Lifestyle Influencer, Best Travel Blogger, Best Fashion Influencer, Best Food Blogger, and others.
• WIBA Association The world's largest community membership organization uniting leading influencers, bloggers, content creators, and social media personalities, forming the WIBA Club. Headquartered in Monaco and connecting over 6,000 influencers globally.
• WIBA Agency Agency service that empowers brands and influencers to create impactful collaborations and strategies, boosting engagement and driving success. Facilitates brand-influencer partnerships and campaign execution through WIBA's verified influencer community.
• WIBA Magazine Global digital magazine showcasing influential leaders across industries, providing exclusive content on cultural movements and impactful stories from the digital creator economy.
• WIBA Academy Online learning platform offering courses, tutorials, and resources to help influencers and content creators master social media and content creation skills for professional development.

Quantifiable outcome

• Over 200 million impressions for each awards ceremony
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• CreatorIQ: Enterprise influencer marketing platform serving brands and agencies. Comparable through its role in connecting influencers with brand collaborations, overlapping with WIBA Agency's partnership-facilitation function.
• Advertising Week: Global event and content platform for the marketing and advertising industry. Comparable as a multi-city live-event franchise targeting brands and creators/marketers with overlapping sponsorship pool to WIBA Awards.
• IZEA: Public influencer-marketing technology and services company connecting brands with creators. Overlaps with WIBA Agency on the brand-influencer collaboration layer and on influencer discovery services.
• Cannes Lions International Festival of Creativity: The flagship global advertising and creativity festival held annually in Cannes. While broader and advertising-focused, it competes with WIBA for Cannes-week venue real estate, sponsor mindshare, and prestige positioning during the same annual window.

Direct peers

• Playlist Live: Creator-focused live event convention bringing together digital talent and fans. Overlaps with WIBA's live-event experience layer and shared reliance on creators attending multi-day branded gatherings.
• VidCon: Annual creator-convention franchise operated by ReedPop/Informa that gathers influencers, brands, and fans. Overlaps with WIBA's community-led, event-driven motion and shared target audience of mid-tier and top-tier creators.
• The Streamys: Long-running creator-recognition awards originally focused on YouTube now spanning social media and streaming. Operates as a peer recognition platform for digital creators, with overlapping nominee base to WIBA.
• Shorty Awards: Annual awards program recognizing excellence in social media and influencer marketing across categories. Directly competes with WIBA for creator-recognition prestige and brand sponsorship dollars across similar nominee pools.
• The Webby Awards: Established digital/internet excellence awards run by the International Academy of Digital Arts and Sciences. Competes for prestige, sponsor spend, and creator-attention in the same digital-achievement category as WIBA.

Others

• Influencer Marketing Hub: Industry research and resource publisher covering the creator economy. Functions as an adjacent ecosystem player in influencer-industry discourse and education alongside WIBA Academy and WIBA Magazine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubem.youtube.com/channel/UCPKIGk5HTaviI7tJ7hKLmUw/featured
• Instagraminstagram.com/wibaawards?igsh=cGp6ZmNpb3psMHpr
• Facebookfacebook.com/worldbloggersdawards
• LinkedInlinkedin.com/company/the-world-influencers-and-bloggers-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The World Influencers and Bloggers Awards