Temple Made Fitness

What Temple Made Fitness does

Temple Made Fitness (TMF), founded in 2016 by Tony Temple and based in Kansas City, Missouri, is a private nonprofit wellness organization that delivers movement, literacy, mindfulness, and social-emotional learning (SEL) programs to children, primarily through schools and community organizations in the Kansas City metro area. The company is powered by the Temple Made Foundation, which functions as the nonprofit funding and donation arm, and operates a hybrid for-profit/nonprofit structure in which product sales are conducted through Temple Made Fitness while donations and sponsorships flow through the foundation.

The core product suite is built on a proprietary Animal Movements curriculum that pairs branded animal characters (Sammie the Starfish, Po the Panda, Ellie the Elephant, Felipe the Flamingo, Becco the Bear, Gigi the Giraffe) with specific movement sequences and emotional regulation techniques. Flagship offerings include the Read & Move It! 30-day classroom challenge (15 minutes of reading plus 15 minutes of movement daily, tracked with animal-themed stickers), the Animal Movements Wellness Program (delivered on-site at schools, rec centers, zoos, and community events), the annual KC Zoo Wellness Day (3,000+ families), Youth Sports + Wellness Training (including co-ed flag football), and a published workbook line — Animal Movements Wellness Workbook ($15.22), Affirmation Book ($11.22), the inclusive Animal Kingdom: Move Like Po The Panda edition developed with Special Olympics ($13.99, with $1 donated back to Special Olympics), and the Spanish-language Los Movimientos de Animales ($13.22).

TMF generates revenue through four streams: (1) product sales of workbooks via its own e-commerce shop with wholesale pricing for 100+ unit institutional orders, (2) program fees paid by schools and organizations for on-site delivery by trained wellness educators, (3) multi-tier corporate sponsorships (Presenting, Champion, Backpack, Partner, Supporter, Fuel Pack, Hydration Station) for KC Zoo Wellness Day, and (4) tax-deductible donations through the Temple Made Foundation via the Zeffy platform ($30 sponsors one family with an Animal Movement wellness package). Distribution is partnership-led: 29 elementary school partnerships, 40+ schools and community sites across KC, and named institutional relationships with Kansas City Public Schools, Boys & Girls Club (KC + St. Louis), LINC, Upper Room Schools, Notre Dame de Sion, Operation Breakthrough, the Kansas City Royals Foundation, AdventHealth, Garmin, DICK'S Sporting Goods, and Mazuma Credit Union. The company reports 10,000+ youth served annually, with 85% of students showing measurable social-emotional growth and 90% of educators and parents reporting increased engagement.

Name

Temple Made Fitness

Legal name

Temple Made Fitness

Website

https://templemadefitness.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Temple Made Fitness is a Kansas City-based nonprofit wellness organization that delivers animal-inspired movement, literacy, mindfulness, and SEL programs to children through school and community partnerships, complemented by published workbooks and the annual KC Zoo Wellness Day.

Ownership category

akta.pro rank

Product category

Youth Wellness Education

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Physical Education & Health Instruction (EDAJAFAL)

akta.pro secondary industries

Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Youth wellness programs
• Social emotional learning
• Children fitness curriculum
• School wellness partnerships
• Youth sports training

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Product Sales: Sale of wellness workbooks and educational materials through online shop. Products include Animal Kingdom workbooks, Animal Movements Affirmation Books, and wellness journals. Revenue from bulk/wholesale purchases by schools and organizations.
2. Sponsorship Programs: Corporate and organizational sponsors fund specific programs, events, or school partnerships. Multiple sponsorship tiers available for KC Zoo Wellness Day including Presenting Sponsor, Champion Sponsor, Backpack Sponsor, Partner Sponsor, Supporter Sponsor, Fuel Pack Sponsor, and Hydration Station Sponsor.
3. Donations: Tax-deductible donations supporting youth wellness programming, collected through the Temple Made Foundation. Donation page accessible via Zeffy platform. $30 donation sponsors one family with Animal Movement wellness package.
4. Program Fees: Schools and organizations pay for on-site programming including class visits, assemblies, field days, and after-school programs delivered by trained wellness educators.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Temple Made Fitness designs and delivers youth wellness programs that combine physical activity, literacy, nutrition education, and mindfulness for children. Its core offerings include the Animal Movements Wellness Program (on-site curriculum delivered at schools and community sites), the Read & Move It 30-day literacy and movement challenge, the annual KC Zoo Wellness Day flagship event, youth sports and wellness training, and a line of published children's wellness workbooks. Programs and materials are distributed through school and district partnerships, community events, corporate sponsorships, and a direct-to-consumer online shop.

Product overview

Temple Made Fitness offers a suite of youth wellness programs combining physical activity, literacy, nutrition education, and mindfulness. The core portfolio includes Read & Move It! (a 30-day classroom challenge), the Animal Movements Wellness Program (animal-inspired movement curriculum with companion workbooks), the annual KC Zoo Wellness Day flagship event, and Youth Sports + Wellness Training. The company also publishes a line of children's wellness workbooks including the Animal Movements series, the Animal Movements Affirmation Book, and the Animal Kingdom special edition developed with Special Olympics. Programs serve schools, families, and community organizations across the Kansas City region.

Differentiator

Problem solved

Functional benefit

Brands

• Read & Move It!: A 30-day literacy and wellness challenge empowering classrooms to move, read, and grow together, developed in partnership with Special Olympics.
• Animal Movements Wellness Program
• KC Zoo Wellness Day
• Animal Kingdom

Quantifiable outcome

• 85% of students show measurable social-emotional growth
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Kansas City Zoo & AquariumflagshipStrategic or Co-development PartnerMajor co-host of the annual KC Zoo Wellness Day, one of Kansas City's largest youth wellness celebrations. The zoo provides the venue and serves as the primary event location for TMF's flagship community wellness event attracting 3,000+ families annually.
• Special OlympicsflagshipStrategic or Co-development PartnerCo-developed the Animal Kingdom edition of the Animal Movements wellness workbook, expanding inclusive movement-based learning for children of all abilities. Read & Move It campaign is a collaborative initiative between Special Olympics and TMF. $1 from each Animal Kingdom book donated to Special Olympics.
• Corporate Sponsors (40+)coreGTM or Marketing PartnerVarious corporate sponsors fund TMF programs, events, and school partnerships through multiple sponsorship tiers including Presenting Sponsor, Champion Sponsor, Backpack Sponsor, and others. Sponsors receive brand visibility at events and in exchange support youth wellness.
• Mazuma Credit UnioncoreGTM or Marketing PartnerLocal credit union volunteer partner supporting TMF events and wellness programming, providing employee volunteers and community support.
• DICK'S Sporting GoodscoreGTM or Marketing PartnerSporting goods retailer partner that hosts end-of-season celebrations for youth sports leagues and provides support for youth wellness initiatives.
• Kansas City Public SchoolsflagshipStrategic or Co-development PartnerMajor school district partnership providing district-wide Read & Move It programming and Animal Movements curriculum to students across the district.
• LINC School SitescoreStrategic or Co-development PartnerPartnership with LINC (Lutheran Immigration and Refugee Service) school sites to deliver wellness programming to students.
• Upper Room SchoolscoreStrategic or Co-development PartnerSchool partnership providing Animal Movements and wellness programming to Upper Room school students.
• Boys & Girls Club Kansas City + St. LouiscoreStrategic or Co-development PartnerMajor nonprofit youth organization partnership delivering wellness programming to Boys & Girls Club locations in both Kansas City and St. Louis.
• Operation BreakthroughcoreStrategic or Co-development PartnerKansas City nonprofit partnership providing summer camp wellness programming to youth in the community.
• Temple Made FoundationflagshipOthersTMF is powered by Temple Made Foundation, which serves as the nonprofit funding and support arm, handling donations, sponsorships, and volunteer coordination.
• Kansas City Royals / Royals FoundationcoreGTM or Marketing PartnerMLB team foundation partner supporting Royals Literacy Day and community wellness initiatives.
• AdventHealthcoreGTM or Marketing PartnerHealthcare partner supporting professional development days and wellness programming.
• GarminminorGTM or Marketing PartnerTechnology partner supporting wellness programming through professional development day partnerships.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Move This World: Move This World delivers PreK-12 social-emotional learning (SEL) curricula used by schools and districts. It is directly comparable to TMF's wellness/SEL programming model sold into K-12 channels.
• Calm Classroom: Calm Classroom provides mindfulness and relaxation programs integrated into the K-12 school day. It overlaps directly with TMF's mindfulness and emotional-regulation components, though it is digital/audio-led rather than movement-led.
• SPARK PE: SPARK provides evidence-based physical education and physical activity curricula for K-12 schools. It competes with TMF for the physical-activity-in-schools budget and shares a school-delivered, curriculum-based delivery model.
• GoNoodle: GoNoodle is a digital movement and mindfulness platform used in K-12 classrooms to get kids moving and focused. It is the closest direct competitor to TMF's Read & Move It and Animal Movements school-delivered programs, with a much larger digital footprint.
• Inner Explorer: Inner Explorer delivers daily mindfulness programs to K-12 classrooms, with research-backed SEL outcomes. It overlaps with the mindfulness/SEL layer of TMF's programs and competes for the same school district budget line.
• Action for Healthy Kids: Action for Healthy Kids is a national nonprofit that delivers school-based programs combining physical activity, nutrition, and SEL. It is comparable to TMF in mission, K-12 school channel, and youth wellness outcomes framing.
• Pure Edge: Pure Edge provides SEL, mindfulness, and physical wellness curricula for K-12 schools and youth-serving organizations. It is comparable as a school-delivered wellness curriculum peer with similar buyer (district/school administrators) and outcome-based value proposition.

Emerging players

• Skillastics: Skillastics produces physical activity kits and curricula for K-12 schools and youth programs. It is comparable to TMF as a productized youth physical activity offering sold to schools and community organizations at similar price points.
• Born to Move (Les Mills): Born to Move is a Les Mills youth fitness program offering structured movement classes for children in schools and recreation settings. It is comparable to TMF's Animal Movements program as a youth-focused group movement offering, but sits in the broader Les Mills portfolio.

Regional players

• Wellness in Schools: Wellness in Schools is a New York City-based nonprofit that partners with public schools to deliver wellness and SEL programs. It is comparable as a regional nonprofit peer delivering youth wellness in a single metro, similar to TMF's Kansas City positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9ViG1iB-C-O7RPINm5v0LA?view_as=subscriber
• Facebookfacebook.com/templemadefit
• Instagraminstagram.com/explore/tags/templemadefitness/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Temple Made Fitness