Lutanen Health

What Lutanen Health does

Lutanen Health is a Boston-based, physician-owned concierge primary care practice that delivers membership-based care to affluent individuals, C-suite executives, and professionals seeking longevity-focused, whole-person medicine. The practice operates exclusively on a subscription model, with annual memberships starting at $15,000 and reduced rates for healthcare workers, first responders, teachers, veterans, and nonprofit employees. It supplements direct consumer enrollment with a corporate Executive Health channel sold to companies for their leadership teams.

The service offering is built around a low patient-to-physician ratio (fewer than 150 patients per physician versus 2,500+ in traditional primary care), extended visits, 24/7 physician access, and same-day or next-day appointments. Core products include Concierge Primary Care, an Executive Health Program, a Housecall Program, and a Human Performance Lab. Specialized offerings include the Longevity Performance Assessment (LPA) for functional fitness and cognitive evaluation, and Lutanen Home, a residential health design consultancy. The diagnostics suite integrates AI-enhanced coronary CT angiogram plaque analysis, epigenetic age testing, continuous glucose monitoring, DEXA scanning, liquid biopsy, and genetic cancer screening, supported by a patient portal with wearable data integration and longitudinal trend tracking.

The business is structured as Jay Luthar MD PLLC, domiciled in Massachusetts, and is explicitly 100% physician-owned and investor-free. The practice is affiliated with Mass General Brigham and its physicians hold faculty positions at Harvard Medical School and staff roles at Brigham and Women's Hospital. Founded in 2024, the flagship Back Bay location opened in February 2026, with planned expansion to Manhattan, Miami/Palm Beach, and Rhode Island. Revenue is generated entirely through recurring annual membership fees and is not covered by Medicare, Medicaid, or most private insurance, though the practice assists patients with separate insurance billing for covered services.

Name

Lutanen Health

Legal name

Jay Luthar MD PLLC

Website

https://lutanen.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Lutanen Health is a Boston-based, physician-owned concierge primary care practice that delivers membership-based, longevity-focused care to affluent individuals and C-suite executives, starting at $15,000 annually per member.

Ownership category

akta.pro rank

Product category

Concierge Primary Care

NAICS

Home Health Care Services (621610), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Chronic Care & Complex Care Management (HSABAIAD)

akta.pro secondary industries

Home-Based Chronic Disease Management (Skilled) (HLADAFAL), Care Transitions Management (Hospital/SNF-to-Home) (HSABAIAC)

Keywords

• Concierge primary care
• Longevity medicine
• Executive health programs
• Integrative medicine
• Advanced diagnostics

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Annual Membership Fees: Lutanen Health generates revenue primarily through annual membership fees charged to individual patients for access to its concierge primary care services. Memberships are priced starting at $15,000 per year, with reduced rates available for specific groups including healthcare workers, first responders, teachers, veterans, and nonprofit employees. The membership model is recurring and subscription-based.
2. Executive Health Programs for Employers: Lutanen Health offers corporate executive health programs for companies, C-suite executives, founders, and senior leaders. These programs include all standard membership benefits with additional emphasis on accessibility, performance optimization, and time efficiency. Revenue is generated through employer-sponsored memberships or direct individual enrollment by executives.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lutanen Health operates a membership-based concierge primary care practice delivering personalized, longevity-focused internal medicine to a deliberately small patient panel (fewer than 150 patients per physician). Members receive 24/7 physician access, extended wellness visits, advanced diagnostics (AI-powered cardiovascular imaging, epigenetic testing, continuous glucose monitoring, DEXA, liquid biopsy), and integrative lifestyle medicine. The practice is anchored in a flagship Boston Back Bay clinic, with a Housecall Program for in-home visits and a corporate Executive Health Program for senior leaders.

Product overview

Lutanen Health is a concierge primary care practice offering a membership-based healthcare model built around longevity science and whole-person care. The core offering is Concierge Primary Care, supported by an Executive Health Program for high performers, a Housecall Program for in-home visits, and a Human Performance Lab for physical assessments. Specialized offerings include the Longevity Performance Assessment (LPA) for functional health evaluation and Lutanen Home for residential health design consulting. The practice provides advanced diagnostics including AI-powered cardiovascular imaging, biomarker panels, epigenetic testing, and continuous glucose monitoring, alongside health data tools for longitudinal tracking and personalized care planning.

Differentiator

Problem solved

Functional benefit

Brands

• Lutanen Home: A residential health design consultancy that brings medically informed perspective to home design and build processes, focusing on environmental factors that influence health including air quality, lighting, materials, and spatial organization.

Products and services

• Concierge Primary Care Membership-based personalized primary care with patient panels limited to fewer than 150 individuals per physician, providing 24/7 physician access, same-day/next-day appointments, extended visits, and whole-person care integrating longevity science and preventive medicine. For affluent individuals, executives, and families seeking deep physician relationships.
• Executive Health Program Tailored health membership for C-suite executives, founders, and senior leaders featuring an annual 2-hour executive physical, 24/7 physician access, same-day/next-day urgent visits, emergency travel medicine, quarterly progress check-ins, and white-glove specialist coordination emphasizing accessibility, performance optimization, and time efficiency.
• Housecall Program In-home medical visits, diagnostics, and ongoing management for patients in the Greater Boston area and nationally across states and seasons, designed for leaders, professionals, and families who prefer privacy, have mobility considerations, or travel frequently.
• Human Performance Lab Advanced physical assessments, movement analysis, physical therapy, and individualized performance training including VO2 max testing, DEXA scans, and movement/postural analysis, designed to support recovery, long-term physical capacity, and performance optimization for members.
• Longevity Performance Assessment (LPA) Comprehensive assessment evaluating neuromuscular strength, gait/balance/coordination, mobility, cognitive performance, and aerobic capacity using validated testing methods and age-referenced standards to identify functional health baselines and detect early functional decline.
• Lutanen Home Residential health design consulting service bringing medically-informed perspective to home design and renovation, addressing air quality, lighting, materials, acoustics, spatial organization, and circadian-aligned environments to support health, recovery, and longevity. Led by Director of Human Performance Kaylee LeCavalier.

Quantifiable outcome

• Patient panels capped at fewer than 150 vs. 2,500+ for traditional PCP
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• Mass General BrighamcoreStrategic or Co-development PartnerLutanen Health is in affiliation with Mass General Brigham, one of the nation's leading academic medical centers. The practice's physicians serve on faculty at Harvard Medical School and on staff at Brigham and Women's Hospital, providing patients with seamless connectivity into the Mass General Brigham network for specialist referrals and advanced care coordination.
• Harvard Medical School / Brigham and Women's HospitalcoreStrategic or Co-development PartnerLutanen Health physicians serve in faculty positions at Harvard Medical School and on staff at Brigham and Women's Hospital. Dr. Luthar teaches in the Physical Diagnosis and Reasoning course and mentors first-year medical students. Dr. Loewenthal is an Assistant Professor of Medicine, Part-Time at Harvard Medical School and a faculty fellow with the Osher Collaborative for Integrative Medicine. Dr. Luthar is a faculty mentor for the Osher Center for Integrative Medicine Fellowship. Both doctors participate in designing continuing medical education programs for Harvard Medical School.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Next Health: Membership-based longevity and optimization centers offering IV therapy, hormone optimization, and advanced diagnostics. Comparable in its longevity-first positioning and premium membership pricing.
• Human Longevity Inc. Longevity-focused health intelligence platform offering whole-genome sequencing, advanced imaging, and personalized risk profiling. Comparable in its premium longevity diagnostics and executive/preventive buyer.
• Fountain Life: Premium longevity and preventive medicine company offering AI-powered imaging, full-body diagnostics, and personalized health optimization. Directly comparable in longevity diagnostics stack and affluent executive buyer.
• SignatureMD: National concierge medicine network transitioning independent PCPs to membership-based practices with limited panels. Directly comparable model and target buyer segment to Lutanen's concierge primary care.
• MDVIP: Largest U.S. concierge primary care network with a similar membership-based, panel-limited model targeting affluent patients. Highly comparable in business model, pricing tier, and customer profile to Lutanen's core offering.
• Parsley Health: Membership-based integrative and functional medicine practice combining advanced diagnostics with lifestyle and holistic protocols. Closely comparable in its blending of advanced testing, longevity/preventive focus, and integrative philosophy.
• Marathon Health: Direct primary care and employer-sponsored health center network offering membership-style primary care with advanced preventive services. Comparable in subscription-based primary care model and employer/executive channel focus.
• Forward Health: Tech-enabled membership primary care with advanced diagnostics, wearable integration, and a consumer brand experience. Comparable in membership pricing, advanced diagnostics, and emphasis on preventive data-driven care.
• Castle Connolly Private Health Partners: Concierge medicine network affiliated with Castle Connolly Top Doctors, offering membership-based primary care. Comparable in leveraging Top Doctor recognition as a brand credential and serving a similar affluent buyer.

Broad incumbents

• Mass General Brigham Executive Health: Academic medical center executive health program offering comprehensive physicals, specialist access, and care coordination. Comparable in serving Boston-based executive clients and operating within the MGB/Harvard ecosystem that Lutanen also leverages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lutanen Health