iCAUR
iCAUR is a Chery Group-affiliated electric vehicle brand developing and selling BEV and REEV SUVs (03, V23, 03T, V27) through dealer networks in 40+ countries, targeting young adventure-oriented consumers with off-road capable electric SUVs featuring proprietary safety and terrain management technology.
- Company typePrivate
- Founded2023
- HeadquartersWuhu, China
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What iCAUR does
iCAUR is a new energy vehicle brand established in 2023 as a joint venture between Chery Group and SmartMi Tech, developing and selling fully electric (BEV) and range-extended electric (REEV) SUVs targeted at young and adventure-oriented consumers. The product portfolio includes the iCAUR 03 (compact BEV off-road SUV), V23 (retro-styled BEV SUV), 03T (larger urban BEV SUV), and V27 (flagship REEV SUV with over 1,000 km combined range). The brand's proprietary technology stack comprises the iCARE safety system featuring a first-in-segment all-aluminium monocoque chassis, the iROAD terrain management system with up to 12 selectable drive modes, and the iBRAND cockpit with voice assistant and 540-degree camera systems. iCAUR also offers customization packages (Retro Edition, Black Phantom Edition) as additional revenue streams.
The business operates on a hardware sales model priced in the RM119,800-155,000 range in Malaysia and R519,900-669,900 in South Africa, distributed through authorized dealer networks and flagship showrooms. The go-to-market leverages dealer partnerships (17+ locations in Malaysia, 25 expanding to 40 in South Africa, exclusive Dubai partner Autorun), automotive show appearances, and experiential test-drive events. iCAUR generates revenue primarily through vehicle unit sales supplemented by customization packages and is expanding its after-sales infrastructure (88,000 sqft Components Hub in Shah Alam with 10,000+ spare parts). The company is actively expanding from 40+ countries toward 100 countries and 2,000+ sales/service centres by 2028, leveraging Chery Group's manufacturing scale and global distribution infrastructure.
iCAUR firmographics
Firmographics- Name
- iCAUR
- Legal name
- iCAUR Auto Malaysia Sdn Bhd
- Website
- https://icaur.com.my
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Short description
- iCAUR is a Chery Group-affiliated electric vehicle brand developing and selling BEV and REEV SUVs (03, V23, 03T, V27) through dealer networks in 40+ countries, targeting young adventure-oriented consumers with off-road capable electric SUVs featuring proprietary safety and terrain management technology.
- Ownership category
- akta.pro rank
Where iCAUR is headquartered
LocationHeadquarters
- HQ city
- Wuhu
- HQ country
- China
- HQ region
- Asia
Offices8 records
Markets served
iCAUR business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Vehicle Sales: Primary revenue from direct sales of electric SUVs to consumers through dealer network. Models include iCAUR 03 (2WD/iWD), V23 (2WD/iWD), and V27 range-extended SUV. Revenue generated from both fully built-up (CBU) imports and locally assembled (CKD) vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | iCAUR 03 2WD - Rear-wheel drive variant |
| Unit Pricing | One time/ perpetual license | iCAUR 03 iWD - Intelligent All-Wheel Drive variant |
| Unit Pricing | One time/ perpetual license | iCAUR V23 2WD - Rear-wheel drive variant |
| Unit Pricing | One time/ perpetual license | iCAUR V23 iWD - Intelligent All-Wheel Drive variant |
| Unit Pricing | One time/ perpetual license | V23 Retro Edition Customization Kit |
| Unit Pricing | One time/ perpetual license | Black Phantom Edition Upgrade |
| Unit Pricing | One time/ perpetual license | V23 2WD South Africa |
| Unit Pricing | One time/ perpetual license | V23 AWD South Africa |
| Unit Pricing | One time/ perpetual license | 03T SUV South Africa |
| Unit Pricing | One time/ perpetual license | V23 RHD 2WD estimated |
| Unit Pricing | One time/ perpetual license | V23 RHD AWD estimated |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
iCAUR product offering
Product offeringCore offering
iCAUR is a global new energy vehicle brand that designs, manufactures, and sells fully electric and range-extended SUVs — including the iCAUR 03, V23, 03T (battery electric) and V27 (range-extended electric vehicle) — distributed through an authorized dealer network across Malaysia, Southeast Asia, the Middle East, South Africa, and emerging international markets. Vehicles feature proprietary iCARE safety, iROAD terrain management, iBRAND infotainment, and i-AWD all-wheel drive technology suites.
Product overview
iCAUR is a global electric vehicle brand born from a collaboration between Chery (automotive expertise) and SmartMi Tech (connectivity-driven approach), positioning itself as an off-road New Energy Vehicle (NEV) brand under the 'Born to Play' philosophy. The product portfolio centers on fully electric and range-extended SUVs designed for both urban commuting and adventure/off-road use. The current lineup includes the iCAUR 03 (compact fully electric off-road SUV), iCAUR V23 (boxy retro-inspired electric SUV), iCAUR 03T (larger urban electric SUV), and iCAUR V27 (flagship range-extended SUV with over 1,000km combined range). Models feature proprietary technology suites including iCARE safety system (all-aluminium monocoque chassis), iROAD terrain management, and i-VA infotainment. The brand offers customization options including Retro Edition and Black Phantom Edition packages. The V27 represents the range-extended electric vehicle (REEV) technology with Golden REEV system, while the 03, V23, and 03T are pure battery electric vehicles (BEVs).
Differentiator
Problem solved
Functional benefit
Brands
- iCAUR 03: C-segment fully electric off-road capable SUV with i-BOX design language, available in 2WD and iWD configurations.
- iCAUR V23
- iCAUR 03T
- iCAUR V27
- Black Phantom Edition
- Retro Edition
Products and services
- iCAUR 03 Malaysia's first fully electric off-road capable C-segment SUV featuring i-BOX design language, available in 2WD (135kW, 426km NEDC range) and iWD Intelligent Wheel Drive (205kW dual motor, 418km NEDC range) configurations, with proprietary iCARE all-aluminium chassis and iROAD terrain management system with up to 10 selectable drive modes.
- iCAUR V23 Compact all-electric off-road SUV with retro-inspired boxy design, 4,220 mm length with 2,735 mm wheelbase, available in 2WD (59.9 kWh LFP battery, 401 km NEDC range) and iWD (81.8 kWh NMC battery, 501 km NEDC range) variants, featuring 540-degree Transparent Chassis Camera and comprehensive Level 2 ADAS package. First all-electric boxy SUV with five-star ASEAN NCAP rating.
- iCAUR 03T Larger electric SUV model featuring a 65.69 kWh battery, 135 kW motor, and estimated range of up to 431 km, positioned as an urban commander with bold and confident styling.
- iCAUR V27 Flagship mid-to-large Range-Extended Electric Vehicle (REEV) with Golden REEV system delivering over 1,000 km combined range, featuring 6 kW V2L external discharge, i-AWD intelligent all-wheel drive with up to 6,000 Nm at the wheels, 21 ADAS functions, 224 mm ground clearance, 2,900 mm wheelbase, CATARC L3 Off-Road certification, and 21 ADAS functions, targeting the high-end urban outdoor travel market.
Quantifiable outcome
- V23 ranked No.1 in new energy boxy SUV segment across Thailand, Indonesia, and Malaysia
- +4 more outcomes
Companies that use iCAUR
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
iCAUR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
iCAUR partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship and core.
- AutorunflagshipExclusive dealer for Dubai operating 370sqm flagship showroom at Oasis Mall on Sheikh Zayed Road. Partnership supports regional expansion strategy covering Abu Dhabi, Al Ain, Sharjah, and Dubai.
- Chery GroupcoreiCAUR is a strategic new energy vehicle brand under Chery Group, leveraging Chery's automotive manufacturing expertise, global supply chain, and distribution infrastructure for international expansion.
- China National GeographicflagshipPartnership for 'The Grand Tour' exploration program - a global ecosystem initiative showcasing iCAUR vehicles through geographic exploration content.
- JomCharge NetworkcoreEarly Bird Package includes one year of unlimited charging via JomCharge network including authorised roaming partners with Auto Charge functionality.
- Allianz General InsurancecoreiCARE Insurance Programme developed in collaboration with Allianz General Insurance, offering coverage including EV Wallbox chargers and portable charging cables with unlimited towing services.
- Berjaya SompocoreiCARE Insurance Programme partnership providing EV-specific insurance coverage including wallbox chargers and unlimited towing.
- AIG MalaysiacoreiCARE Insurance Programme partnership providing comprehensive EV insurance coverage.
- Etiqa TakafulcoreiCARE Insurance Programme partnership providing takaful-based EV coverage options.
- Zurich Insurance / Zurich TakafulcoreiCARE Insurance Programme partnership offering both conventional and takaful EV insurance solutions.
- EVC (EV Connection)corePartnership for standardised Wallbox charger installation at fixed cost of RM1,388, providing hassle-free home charging setup for customers.
- KinetacoreWallbox installation partnership providing standardised charger setup services for iCAUR EV owners.
- SmartMi TechcoreStrategic collaboration between Chery (automotive expertise) and SmartMi Tech (connectivity-driven product development) to create the iCAUR brand combining engineering prowess with digital thinking for smart, stylish vehicles.
Scale indicators12 records
Recent moves11 records
Expansion highlights6 records
iCAUR competitors and assessment
Company assessmentDirect peers
- Li Auto: Leading Chinese REEV/premium EV SUV maker (L7, L8, L9) with globally benchmarked REEV powertrain technology. Directly comparable on REEV SUV positioning, family/lifestyle buyer targeting, and premium-tier Chinese NEV brand-building.
- XPeng: Chinese premium EV maker with SUV lineup (G6, G9) and ADAS-driven differentiation, expanding to Europe and Middle East. Comparable on premium Chinese EV SUV positioning, technology-led differentiation, and global expansion ambition.
- MG Motor: Chinese-owned (SAIC) EV and SUV brand selling ZS EV, HS, and Marvel R in Malaysia, Thailand, Indonesia, and Middle East. Comparable on EV SUV/crossover portfolio, dealer-led GTM, and aggressive emerging-markets expansion.
- BYD: World's largest NEV manufacturer with broad SUV lineup (Atto 3, Sealion, Yuan Plus) and deep presence across Southeast Asia, Middle East, and South Africa. Directly comparable on product type (electric SUVs/crossovers), target markets, and dealer-led GTM with rapid country expansion.
- Great Wall Motor (Tank / Haval): Chinese OEM with Tank and Haval SUV brands, including boxy/off-road style SUVs (Tank 300, Haval Dargo) and growing EV/hybrid variants across Southeast Asia and Middle East. Comparable on boxy SUV styling, off-road DNA, and emerging-market dealer expansion.
- Jetour: Chery Group sibling brand focused on SUV lineup across Southeast Asia, Middle East, and other emerging markets. Closest comparable on parent-company backing, dealer-led distribution, and boxy/SUV product positioning at overlapping price points.
- Neta (Hozon Auto): Chinese EV startup with V and U SUV series selling aggressively into Thailand, Indonesia, and other Southeast Asian markets. Comparable on Chinese EV brand, SUV portfolio, and price-aggressive emerging-market positioning.
- VinFast: Vietnamese EV OEM expanding globally with VF 8 and VF 9 SUVs across Southeast Asia, Middle East, and other emerging markets. Comparable on global emerging-market EV SUV strategy, brand-building ambition, and direct sales/dealer network rollout.
- GAC Aion: Chinese state-backed EV manufacturer with electric SUV lineup and expanding overseas presence into Southeast Asia and Middle East. Comparable on Chinese OEM origin, EV SUV portfolio, and emerging-market international expansion.
Broad incumbents
- Chery: Parent automotive group offering broader passenger vehicle portfolio (Chery, Omoda, Jaecoo, Exeed, Jetour) across iCAUR's same markets. Comparable on parent-company backing, dealer networks, manufacturing scale, and Southeast Asian/Middle Eastern footprint, but broader portfolio dilutes the specific electric boxy SUV positioning that defines iCAUR.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iCAUR social profiles
Digital presenceiCAUR compliance and trust
Trust signalCompliance5 records
iCAUR financial estimates
Financial estimateRevenue estimate
Valuation estimate
iCAUR leadership team
Management profileNumber of profiles
Profiles6 records
iCAUR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iCAUR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iCAUR
What does iCAUR do?
iCAUR is a global new energy vehicle brand that designs, manufactures, and sells fully electric and range-extended SUVs — including the iCAUR 03, V23, 03T (battery electric) and V27 (range-extended electric vehicle) — distributed through an authorized dealer network across Malaysia, Southeast Asia, the Middle East, South Africa, and emerging international markets. Vehicles feature proprietary iCARE safety, iROAD terrain management, iBRAND infotainment, and i-AWD all-wheel drive technology suites.
Is iCAUR a public or private company?
iCAUR is a private company. It is classified as corporate owned and is currently operating.
When was iCAUR founded?
iCAUR was founded in 2023.
Where is iCAUR based?
iCAUR is headquartered in Wuhu, China, in the Asia region.
How does iCAUR make money?
One revenue line is on record: vehicle Sales.
Who are iCAUR's main competitors?
Direct peers on record are Li Auto, XPeng, MG Motor, BYD, Great Wall Motor (Tank / Haval), Jetour, Neta (Hozon Auto), VinFast and GAC Aion. Chery is listed as a broad incumbent.
Does iCAUR have an API?
No public API is recorded for iCAUR.