What JOLT does

JOLT is a Sydney-headquartered EV charging network operator that funds free public DC fast charging through integrated digital out-of-home (DOOH) advertising on its charging stations. Founded in 2018 in Australia, the company operates across Australia, New Zealand, the United Kingdom, Canada, and — following the November 2025 announcement to acquire Volta Media Network from Shell (expected to close January 1, 2026) — the United States. JOLT's core technology pairs 25-50 kW DC fast chargers (supporting CCS1/CCS2 and NACS connectors) with integrated digital advertising screens, delivering 7 kWh of free daily charging (~40-50 km of range in 15-20 minutes) to EV drivers while capturing advertising yield across two audiences per unit: passing roadside traffic and a 30-55 minute dwell time during charging sessions.

The company serves three distinct customer segments. First, urban EV drivers without home charging access receive free and affordable charging through the JOLT mobile app (iOS/Android), with subscription tiers (JOLT Plus Flex at A$14.99/month and JOLT Plus Pro for commercial drivers) offering discounted rates and features like AutoCharge. Second, brand advertisers — including McDonald's, Amazon, Toyota, Target, American Express, Audi, Telstra, Woolworths, NAB, Commonwealth Bank, BMW, Mercedes-Benz, Polestar, and BelairDirect — access a data-driven DOOH network optimized by the proprietary Spark Intelligence AI platform, which integrates first-party opt-in consumer data with real-time mobility analytics. Third, municipalities and property owners (City of Hoboken, Royal Borough of Greenwich, London Borough of Barnet, City of Richmond Hill, Mississauga, NSW Transport, South Australian Government) deploy JOLT stations at zero capital cost, receiving rental income and free use of digital screens for public messaging.

JOLT's revenue model is primarily advertising-driven (DOOH screens, in-app ads, programmatic via Vistar Media, and direct brand sales), supplemented by charging fees beyond the free daily allowance, recurring subscription income, and leasing arrangements with municipalities and commercial property owners. The company has raised over A$100 million from BlackRock Real Assets (2021), $194 million CAD from the Canada Infrastructure Bank (2025), and earlier funding from the Australian Renewable Energy Agency, with 51-100 employees globally and regional headquarters in London, Toronto, Houston, and Auckland.

Name

JOLT

Legal name

JOLT Charge Pty Ltd

Website

https://joltcharge.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

JOLT is a global EV charging network that funds free DC fast charging through integrated digital out-of-home advertising, serving urban EV drivers, enterprise brand advertisers, and municipal governments across Australia, New Zealand, the UK, Canada, and the US.

Ownership category

akta.pro rank

Product category

EV Charging Network Services

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

akta.pro secondary industries

Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF), EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE)

Keywords

• EV charging network
• Digital out-of-home advertising
• Fast charging stations
• Electric vehicle infrastructure
• Ad-funded charging

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain

Revenue model

1. Digital Out-of-Home (DOOH) Advertising: JOLT's primary revenue driver. Advertisers pay to display ads on digital screens integrated into EV charging stations. The advertising revenue subsidizes free daily charging for EV drivers, creating a self-sustaining model. Global brands (McDonald's, Amazon, Toyota, Target, American Express, Audi, Telstra, Woolworths) advertise across the network. Revenue is generated through programmatic advertising (powered by Vistar Media), direct brand partnerships, and in-app advertising.
2. EV Charging Fees (Post-Free Allowance): While 7 kWh of daily charging is provided free to users, usage beyond the free allowance is charged at per-kWh rates. Subscription tiers (JOLT Flex at $14.99/month in Australia) offer discounted charging rates and additional benefits, generating recurring subscription revenue.
3. Property Owner Leasing Fees: Property owners receive annual leasing fees for hosting JOLT charging stations, while JOLT funds installation, operations, and maintenance at zero cost to the property owner. This model enables rapid network expansion without capital expenditure.
4. Municipal Partnership Revenue: Municipalities pay monthly rental fees for hosting JOLT stations. In some cases (e.g., City of Hoboken), JOLT pays 54% more in monthly rent than previous operators while operating stations at zero cost to the municipality.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

JOLT operates a global electric vehicle charging network that integrates DC fast chargers (25-50 kW) with digital out-of-home (DOOH) advertising screens. The company's ad-funded model provides 7 kWh of free daily charging to EV drivers, subsidized by advertising revenue from brands displaying ads on the integrated digital screens. Revenue is complemented by subscription tiers (JOLT Plus Flex and Pro), usage-based charging fees, and the proprietary Spark Intelligence AI platform for campaign optimization and audience insights.

Product overview

JOLT is an end-to-end EV charging network provider with integrated mobility, advertising, and data services. The company's core offering combines DC fast EV charging stations (25-50 kW) with digital out-of-home (DOOH) advertising screens, creating a sustainable business model where advertising revenue subsidizes free and affordable charging. JOLT's product portfolio includes: the core JOLT EV Charging Network providing 7 kWh of free daily charging; the JOLT App for charger discovery, session management, and in-app advertising; the DOOH Advertising Network delivering broadcast-scale reach with 30-55 minute dwell times; the proprietary Spark Intelligence AI platform for real-time campaign optimization and audience insights; the JOLT Plus subscription program (Flex and Pro tiers) offering discounted charging rates; and AutoCharge for automatic plug-and-charge functionality. The November 2025 acquisition of Volta Media Network from Shell expanded JOLT into the U.S. market with thousands of additional charging and advertising locations. JOLT operates across Australia, Canada, New Zealand, UK, and the United States, targeting EV drivers without home charging access and advertisers seeking high-value, data-driven DOOH placements.

Differentiator

Problem solved

Functional benefit

Brands

• JOLT Plus: Subscription membership tiers offering discounted charging rates, including Flex and Pro plans for everyday EV drivers and commercial/fleet operators.
• Spark Intelligence

Products and services

• JOLT EV Charging Network Global EV charging network that combines DC fast chargers (25-50 kW) with digital out-of-home advertising screens. Provides 7 kWh of free daily charging (approximately 40-50 km of range) subsidized by advertising revenue, with additional usage available at affordable per-kWh rates. Supports all EV makes/models via CCS1/CCS2 and NACS adapters.
• JOLT Mobile App Mobile application for iOS and Android enabling EV drivers to locate chargers via real-time map availability, start/stop charging sessions via QR code or 4-digit connector code, manage subscriptions (JOLT Plus), make payments, and engage with in-app advertising content during charging dwell time.
• Digital Out-of-Home (DOOH) Advertising Network Digital advertising network featuring roadside and charging-station digital screens delivering broadcast-scale reach combined with precise audience targeting through Spark Intelligence. Provides advertisers with two audiences per unit: passing roadside traffic and EV drivers during 30-55 minute charging dwell times.
• Spark Intelligence AI Platform Proprietary AI-powered advertising optimization platform that integrates real-time mobility data to shift DOOH campaign delivery to reach precise audiences. Provides impression-based planning, audience measurement, real-time optimization, and in-flight recommendations, processing first-party and third-party data including mobility patterns across 18 million+ Australians.
• JOLT Plus Subscription (Flex & Pro) Subscription membership program with JOLT Flex ($14.99/month in Australia: 10% off peak charging, 30% off off-peak, charger reservation capability, no lock-in contract) and JOLT Plus Pro (exclusive rates for rideshare, delivery, and commercial drivers with simplified in-app expense tracking and reliable 95% uptime access).
• In-App Advertising Advertising solution within the JOLT mobile app that delivers 1:1 engagement with EV drivers during charging sessions. Features full-screen ads, clickable campaigns, and extended engagement windows averaging 30+ minutes of dwell time per session.
• EV Charging for Fleets Fleet charging solution for commercial enterprises and government agencies providing exclusive discounted rates, simplified expense management with in-app invoicing, reliable network access with 95% uptime, and flexible charging across JOLT's national network without lock-in contracts.
• Volta Media Network (Acquired) Acquired from Shell in November 2025, the Volta Media Network comprises thousands of media-enabled EV charging stations across 34 U.S. states and 64 Designated Marketing Areas, including major metros such as Los Angeles, Chicago, and Dallas-Fort Worth. Establishes JOLT as the world's largest combined EV charging and DOOH advertising network.

Quantifiable outcome

• 35% lift in brand consideration for finance campaigns optimized by Spark Intelligence AI vs. unoptimized (outperformed every competitor measured in the same study)
• +10 more outcomes

Named customers27 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Partnerships

19 partnerships are on record, tiered major, core and minor.

• City of HobokenmajorStrategic or Co-development Partner · 14 March 2026City of Hoboken partnered with JOLT to operate 14 on-street EV charging stations. JOLT funds 100% of operational and maintenance costs through its advertising model, paying 54% more monthly rent than previous operator Volta. Stations facilitated over 10,000 charging sessions and 700,000+ EV miles since October 2023.
• Royal Borough of GreenwichmajorStrategic or Co-development Partner · 10 December 202515-year partnership to install 30 new EV charging stations and 30 double-sided D6 digital screens across Greenwich high streets. Chargers powered by 100% renewable energy with free daily 7 kWh and subsidized rates. Council receives free use of 75-inch digital screens for public messaging.
• Shell (Volta Media Network)coreStrategic or Co-development Partner · 13 November 2025JOLT signed agreement to acquire a substantial portion of Shell's Volta Media Network, adding thousands of EV charging and digital media sites across up to 34 US states and 64 Designated Marketing Areas. The deal, expected to close January 1, 2026, establishes JOLT as the world's largest combined EV charging and DOOH network. Deal valued at thousands of media-enabled EV chargers and 7,200+ digital OOH screens.
• City of MississaugaminorStrategic or Co-development Partner · 16 April 2025JOLT launched new charging station at 3077 Mavis Road in Mississauga, Ontario, near Home Depot, Canadian Tire, and Real Canadian Superstore. Location serves ~35,000 vehicles passing daily and 12,400+ registered EVs in Mississauga.
• Electric Vehicles UK (EVUK)majorStrategic or Co-development Partner · 1 April 2025JOLT partnered with Electric Vehicles UK to sponsor the Cost of Driving Electric (CODE) Report, the most comprehensive analysis to date of EV vs. petrol/diesel total ownership costs in the UK. The report found average EV drivers save £5,850 over the lifetime of their car.
• New AutoMotivemajorStrategic or Co-development Partner · 1 April 2025Independent think tank that carried out the Cost of Driving Electric (CODE) Report, co-sponsored by JOLT and EVUK. Research covers purchase price, charging, insurance, servicing, tax, and depreciation for new and used EVs.
• VauxhallmajorGTM or Marketing Partner · 1 February 2025Vauxhall partnered with JOLT on 'Our Electric Mission' campaign to promote EV adoption in the UK. Campaign achieved 34 percentage point uplift in purchase intent and 72% trust among exposed audiences, with 8% dealership visit rate.
• Electrifying.comminorGTM or Marketing Partner · 1 February 2025Ginny Buckley, Founder & CEO of Electrifying.com, quoted in support of JOLT's CODE Report, providing credibility and reach for JOLT's affordability messaging in the UK market.
• Vistar MediacoreTechnology or Integration · 9 October 2024Expanded partnership with Vistar Media to power JOLT's advertising operations across Australia, New Zealand, UK, and Canada. JOLT deploys Vistar's full enterprise software suite including Ad Server, Cortex CMS, supply-side platform, and Mediation tools for programmatic advertising automation.
• TELUSmajorStrategic or Co-development Partner · 16 September 2024TELUS partnered with JOLT to install EV charging stations across Canada as part of JOLT's national rollout. TELUS investment supports the deployment of free, fast, clean EV charging infrastructure in Canadian communities.
• City of Richmond HillmajorStrategic or Co-development Partner · 16 September 2024First municipality in the Greater Toronto Area to offer JOLT's free 7 kWh EV charging to community drivers. Supports federal government's goal of installing 200,000 public EV chargers by 2030. First location in JOLT's planned national rollout of up to 5,000 chargers.
• 13cabsmajorChannel Partner/ Reseller/ Distributor · 1 June 2024Australian taxi network using JOLT Plus Pro subscription for commercial drivers. 13cabs drivers access exclusive discounted charging rates (10-30% off) across JOLT's national network with simplified in-app expense tracking.
• ANCminorChannel Partner/ Reseller/ Distributor · 1 June 2024Commercial transport partner using JOLT's public charging network for professional drivers. ANC drivers access JOLT's network of DC fast chargers at discounted commercial rates.
• City of Port Adelaide EnfieldminorStrategic or Co-development Partner · 1 June 2024Local government partnership in Adelaide supporting EV fleet transition through JOLT's charging infrastructure, demonstrating council's commitment to sustainable transport.
• London Borough of BarnetmajorStrategic or Co-development Partner · 1 June 2024Barnet nominated JOLT for Special Recognition at EVIEs 2024, recognizing affordable and innovative EV charging. JOLT units represent only 4% of public chargers in the borough but deliver 65% of all public charging energy, demonstrating highly engaged, high-frequency usage.
• NSW TransportmajorStrategic or Co-development Partner · 1 June 2023Partnership with NSW Transport to deploy EV charging stations across New South Wales, Australia. Supports state government EV infrastructure commitments and sustainable transport goals.
• South Australian GovernmentmajorStrategic or Co-development Partner · 1 June 2023Partnership with South Australian Government and SA Government Energy to deploy EV charging infrastructure across South Australia, supporting the state's renewable energy and EV adoption targets.
• AusgridminorStrategic or Co-development Partner · 1 June 2023Partnership with electricity distributor Ausgrid to deploy EV charging infrastructure in the Ausgrid network area (Sydney region), supporting grid-connected public charging infrastructure.
• Endeavour EnergyminorStrategic or Co-development Partner · 1 June 2023Partnership with electricity distributor Endeavour Energy to deploy EV charging infrastructure in Endeavour Energy's network area, supporting urban EV charging access.

Scale indicators15 records

Recent moves9 records

Expansion highlights9 records

Direct peers

• ChargePoint: ChargePoint operates one of the largest global EV charging networks with ~200,000+ ports, primarily serving Level 2 AC and DC fast charging. Directly comparable to JOLT as a public EV charging network operator targeting similar urban and commercial deployment use cases, though ChargePoint focuses on hardware sales and network SaaS rather than ad-funded free charging.
• EVgo: EVgo is a US-based public DC fast charging network operating 350 kW chargers. Directly comparable to JOLT as a public fast-charging network operator, though EVgo relies on session fees and subscription revenue rather than ad subsidization, and operates at significantly higher power levels than JOLT's 25-50 kW units.
• Electrify America: Electrify America operates one of the largest US DC fast charging networks with 150-350 kW chargers, established as part of Volkswagen's dieselgate settlement. Directly comparable to JOLT as a public DC fast charging operator, though Electrify America focuses on ultra-fast charging hardware rather than ad-funded subsidization.
• InstaVolt: InstaVolt is a UK-based rapid EV charging network operator with 1,500+ chargers across the UK. Comparable to JOLT as a UK-focused public DC fast charging operator, though InstaVolt charges per-kWh fees rather than ad subsidization and operates at higher power levels (up to 120 kW).
• Pod Point: Pod Point is a UK EV charging provider (owned by EDF) operating across residential, workplace, and public charging. Comparable to JOLT as a UK public charging competitor, though focused primarily on Level 2 AC chargers and hardware sales rather than DC fast charging with advertising.
• Allego: Allego is a European public EV charging network operator with operations across multiple EU countries. Comparable to JOLT as a multi-country public charging network operator, though focused on European markets rather than APAC/North America, and not advertising-subsidized.
• Blink Charging: Blink Charging operates EV charging equipment and services across the US, Europe, and Latin America. Comparable to JOLT as a public EV charging network operator, though Blink is primarily a hardware/equipment manufacturer and network operator rather than ad-funded charging provider.

Broad incumbents

• BP Pulse: BP Pulse is BP's global EV charging business with deployments across the US, UK, Europe, and China. Comparable to JOLT as a multi-market EV charging operator, though backed by an integrated oil major with different capital structure and operating without advertising subsidization.
• Tesla Supercharger: Tesla Supercharger is the world's largest DC fast charging network with 50,000+ stalls globally, primarily serving Tesla vehicles. Comparable to JOLT as a global DC fast charging network, though vertically integrated with Tesla vehicles, operating at 250 kW+, and not advertising-funded.
• JCDecaux: JCDecaux is the world's largest outdoor advertising company with extensive DOOH street furniture and digital billboard networks. Comparable to JOLT as a global DOOH advertising network operator, though JCDecaux focuses on traditional street furniture (bus shelters, billboards) rather than EV-charging-integrated media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jolt-charge

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOLT