Spruce Hair

What Spruce Hair does

Spruce Hair Salon is an independently operated, single-location hair salon at 4015 University Drive in Durham, North Carolina, serving individual consumers across Durham, Chapel Hill, Raleigh, and the broader Triangle area. The business provides a full menu of hair services including women's and men's haircuts, balayage, highlights, color treatments (including vivid/fashion color), keratin treatments, perms, gray blending, conditioning treatments, blowouts, and event styling, alongside add-on specialty offerings such as lash extensions and Bellami-certified hair extensions. The salon's value proposition centers on a chandelier-lit, modern-glamour environment paired with a team of specialized stylists, including a 30-year master stylist (Don Lee), a Paul Mitchell-trained 13-year master colorist (Sara), a Bellami master extensionist (Samantha), a curl specialist (Kayla), and stylists with precision men's-cut expertise (Jennifer, Emma).

The business operates a direct-to-consumer, appointment-only model with no subscription or membership component; pricing is quote-based and not publicly disclosed. Customer acquisition relies on the Squarespace-hosted website, an active Instagram presence (@sprucehair), and word-of-mouth referrals, while appointment scheduling runs through the third-party Mangomint booking platform. Revenue is generated from point-of-sale service transactions and ancillary retail product sales (notably KEUNE professional hair care). The salon does not employ any proprietary technology, AI/ML systems, or disclosed data assets, and is privately held with no identified parent company, external investment, or franchise structure. There is no publicly disclosed revenue, headcount growth, expansion roadmap, or formal founding date in the available source materials.

Name

Spruce Hair

Legal name

Spruce Hair Salon

Website

https://sprucedurham.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Spruce Hair Salon is an independently operated, single-location hair salon in Durham, NC offering women's and men's cuts, balayage, color, keratin, extensions, and styling services to individual consumers across the Triangle area via appointment-only bookings.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112)

SIC

Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industries

Haircutting & Styling Services (HSALAAAD), Hair Extensions & Weaves Services (HSALAAAG), Classic Barbering (Cuts & Styling) (HSALABAA)

Keywords

• Hair salon services
• Haircuts and styling
• Hair color treatments
• Balayage highlights
• Beauty salon

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hair Services Revenue: The salon generates revenue through one-time service transactions including women's and men's haircuts, balayage, color, highlights, keratin treatments, blowouts, perms, and special event styling. Services are priced individually at point of sale with no subscription component. Additional revenue is generated from retail product sales including KEUNE hair care products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Spruce Hair Salon is an independent hair salon in Durham, NC that provides in-person professional hair services to individual consumers, including women's and men's haircuts, balayage, color services, highlights, keratin treatments, vivid color, conditioning treatments, perms, gray blending, blowouts, event styling, lash extensions, and Bellami-certified hair extensions. The salon also retails KEUNE professional hair care products. All services are delivered at a single physical location and booked through the Mangomint online scheduling platform.

Product overview

Spruce Hair Salon is a service-based beauty salon offering a unified set of hair care and styling services. The core portfolio includes haircuts (women's and men's), balayage, color services, highlights, keratin treatments, vivid/fashion color, conditioning treatments, perms, gray blending, blowouts, and styling. Add-on specialty services include lash extensions (offered by curl specialists) and hair extensions (Bellami-certified installation methods). The salon uses professional products from brands like KEUNE and emphasizes an elevated, luxury beauty experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Haircuts

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• KEUNEminorOthersKEUNE is a professional hair care brand whose products are used and sold at Spruce Hair Salon. The salon features KEUNE products in their 'Products We Use' section, indicating a product supply/vendor relationship. KEUNE is a European hair care brand known for professional salon products.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Direct peers

• Drybar: Premium blowout and styling salon chain positioned around an elevated in-salon experience. Comparable to Spruce in its premium-service positioning, luxury ambiance, and styling-centric offering, though narrower in service scope.
• Floyd's 99 Barbershop: Barbershop-and-salon hybrid concept offering cuts, color, and styling for men and women in a stylized environment. Directly comparable to Spruce's hybrid men/women service mix and emphasis on skilled stylists in a branded atmosphere.

Broad incumbents

• Great Clips: Largest US hair salon franchise with thousands of walk-in locations. Comparable as a direct competitor for cut services, but operates at the opposite end of the market from Spruce's premium, appointment-based positioning.
• Ulta Beauty: National beauty retailer operating in-store salons alongside an extensive product assortment. Comparable in that it merges salon services with retail product sales, including professional brands, though at significantly larger scale and lower price positioning.
• Supercuts: National walk-in hair salon chain offering cuts and color at value price points. Comparable as a broad salon incumbent but competes on convenience and price rather than the personalized, premium experience Spruce sells.

Emerging players

• Phenix Salon Suites: Franchised suite-style salon concept renting fully equipped studios to independent stylists. Represents an emerging operating model that could attract Spruce's stylists or clients with the promise of higher stylist take-home and a boutique in-studio experience.
• Sola Salon Studios: Suite-rental salon concept where independent stylists operate their own businesses inside shared facilities. An emerging alternative model competing for the same Triangle-area stylists and clients that Spruce depends on, and a potential structural threat or partner model.

Others

• KEUNE: European professional hair care brand whose products are used and retailed at Spruce. Functions as a product supplier and brand partner, anchoring the salon's retail assortment and professional credibility.
• Bellami: Professional hair extension brand whose certification program Spruce's master extensionist holds. Comparable as an ecosystem participant (enabling supplier and partner) rather than a competitor, and a key input to Spruce's premium extension service line.
• Mangomint: Salon and spa management software platform that powers Spruce's online booking. An enabling technology partner whose ecosystem of salon users represents Spruce's indirect peer set on operational tooling and client experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sprucehair
• LinkedInlinkedin.com/company/spruce-hair-salon

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spruce Hair