Hera
Hera is a U.S. care management company that matches Medicare-eligible seniors with chronic conditions to dedicated nurse and social-worker 'Heroes' who coordinate care, insurance, and benefits, reimbursed via Medicare Chronic Care Management codes.
- Company typePrivate
- Founded2024
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hera does
Hera Health, Inc. is a U.S.-based, venture-backed care management company founded in 2024 by Jenny Lee (CEO) and Myles Novick (CTO). The company matches Medicare-eligible seniors with two-or-more chronic conditions and their families to dedicated 'Hero' care managers—licensed geriatric social workers and registered nurses—who coordinate the non-clinical but high-friction work of elder care: finding and booking specialists, navigating Medicare and Medicaid (including appeals), managing medications, arranging home health, and applying for benefits. Services are delivered across seven states (New York, New Jersey, California, Florida, Massachusetts, Maryland, and Pennsylvania) via a dual channel of healthcare provider referrals and direct-to-family acquisition through the company website and contact center.
Hera's economic engine rests on Medicare's Chronic Care Management (CCM) billing codes, which the company bills on behalf of patients—a reimbursement pathway that most physicians do not use. Approximately 90% of clients pay $0 out of pocket because Original Medicare covers the CCM service and Medicaid or Medigap covers the standard Part B coinsurance; this positions Hera at a structural price advantage versus private geriatric care managers who charge $150-$300 per hour entirely out of pocket. Care delivery is operated through two wholly-owned professional medical entities (East Coast Health Medical Services PC for the East Coast; Care Navigation Medical Services West PC for the West Coast) to satisfy state-level clinical service requirements.
On top of this human-led model sits 'Juno,' an internal AI teammate that automates documentation, billing, and routine busywork for Heroes, and surfaces relevant institutional knowledge per case. Hera OS, the next-generation platform, is under development to capture and operationalize benefits-navigation and appeals expertise across the company's 1,000+ family caseload. The company is HIPAA-compliant, was selected for the Mayo Clinic Platform_Accelerate cohort, and operates with 11-50 employees, a 95% family retention rate, and an average of 11 care tasks completed per family per month.
Hera firmographics
Firmographics- Name
- Hera
- Legal name
- Hera Health, Inc.
- Website
- https://hellohera.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hera is a U.S. care management company that matches Medicare-eligible seniors with chronic conditions to dedicated nurse and social-worker 'Heroes' who coordinate care, insurance, and benefits, reimbursed via Medicare Chronic Care Management codes.
- Ownership category
- akta.pro rank
Hera industry classification
Industry- Product category
- Geriatric Care Management
- NAICS
- Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Social Services (8300)
- akta.pro primary industry
- Financial & Bill-Pay Oversight Coordination (Representative Payee Support) (HSABAIAK)
- akta.pro secondary industry
- Medicare Member Engagement & Care Management (Utilization, Case/Disease Mgmt) (FSAIAGAL)
Keywords
Where Hera is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Hera business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Medicare Chronic Care Management Reimbursement: Hera utilizes Medicare Chronic Care Management (CCM) billing codes that most physicians don't bill, allowing the company to receive Medicare reimbursement for care coordination services. 90% of families pay $0 out of pocket because Medicaid or Medigap plans cover the remaining coinsurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Medicare-Covered Care Management |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Hera product offering
Product offeringCore offering
Hera matches Medicare-eligible seniors and their families with dedicated care managers called "Heroes" — licensed social workers and nurses who coordinate healthcare, navigate insurance and Medicaid, manage medications, arrange appointments, and secure covered home care. The service is billed under Medicare Chronic Care Management codes, so 90% of families pay $0 out of pocket, and an internal AI assistant (Juno) supports Heroes with documentation and benefits navigation.
Product overview
Hera operates as a unified Medicare-covered care management platform. The core offering consists of dedicated Hero care managers (licensed social workers and nurses) who provide ongoing care coordination for seniors aging at home. Supporting the human-led service is Juno, an internal AI assistant that automates documentation, billing, and routine tasks. Hera OS is under development as a knowledge management AI to capture institutional expertise in benefits navigation and appeals.
Differentiator
Problem solved
Functional benefit
Brands
- Hero: A dedicated senior care expert (social worker or nurse) who coordinates healthcare, insurance, and benefits for aging parents
- Juno
Products and services
- Hera Care Management
- Juno
Companies that use Hera
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Hera technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
Hera partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mayo Clinic Platform_AcceleratecoreHera was selected for the Mayo Clinic Platform_Accelerate cohort - a 30-week immersive program providing access to expert mentors, industry-leading technologies, and millions of de-identified clinical records to develop and validate healthcare AI solutions.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hera competitors and assessment
Company assessmentDirect peers
- Honor Technology: Operates a tech-enabled in-home care platform for seniors with care management and caregiver matching. Comparable to Hera in elder care focus, technology layer, and mission to keep seniors aging at home.
- BrightStar Care: Franchised home care and medical staffing provider offering personal care, skilled nursing, and care management for seniors. Comparable in deploying clinical staff into seniors' homes with a coordination layer.
- CareCentrix: Manages post-acute and home-based care for health plans and providers, focusing on care transitions and coordination. Direct functional peer in care coordination for patients across the post-acute continuum.
- Papa: Connects older adults with companion caregivers for in-home support, with a focus on addressing loneliness and daily living needs. Similar in elder-focused in-home support model and health plan relationships.
Broad incumbents
- Amedisys: Large home health and hospice provider serving Medicare beneficiaries with skilled nursing and therapy. Adjacent because Hera coordinates many of the same post-acute home health services Amedisys delivers.
- Landmark Health: In-home medical care and care management for complex, poly-chronic seniors, primarily through Medicare Advantage risk arrangements. Comparable in in-home senior care management, though operating under MA capitation rather than Original Medicare FFS.
- CenterWell (Humana): Humana's home-based care arm offering primary care, home health, and pharmacy services to MA members. A scaled incumbent in the same in-home senior care management category where Hera operates.
Emerging players
- care.coach: Tech-enabled care management platform pairing seniors with a virtual care team supported by AI. Comparable in using technology to scale human-led care management for complex elderly patients.
- DispatchHealth: Provides in-home medical care and care management services for acute and post-acute episodes. Comparable in delivering clinical services and coordination to seniors aging at home.
- WellBeSenior Medical: Provides in-home primary care and complex care management for seniors, predominantly under Medicare Advantage value-based contracts. Adjacent peer with overlapping focus on seniors with multiple chronic conditions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hera social profiles
Digital presenceHera compliance and trust
Trust signalCompliance1 record
Hera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hera leadership team
Management profileNumber of profiles
Profiles2 records
Hera subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hera funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hera
What does Hera do?
Hera matches Medicare-eligible seniors and their families with dedicated care managers called "Heroes" — licensed social workers and nurses who coordinate healthcare, navigate insurance and Medicaid, manage medications, arrange appointments, and secure covered home care. The service is billed under Medicare Chronic Care Management codes, so 90% of families pay $0 out of pocket, and an internal AI assistant (Juno) supports Heroes with documentation and benefits navigation.
Is Hera a public or private company?
Hera is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hera founded?
Hera was founded in 2024. It employs 1 to 10 people.
Where is Hera based?
Hera is headquartered in New York, United States, in the North America region.
How does Hera make money?
One revenue line is on record: medicare Chronic Care Management Reimbursement.
Who are Hera's main competitors?
Direct peers on record are Honor Technology, BrightStar Care, CareCentrix and Papa. Broad incumbents are Amedisys, Landmark Health and CenterWell (Humana). Emerging players are care.coach, DispatchHealth and WellBeSenior Medical.
Does Hera have an API?
No public API is recorded for Hera.
What industry is Hera in?
Hera's product category is Geriatric Care Management. Its primary akta.pro industry code is HSABAIAK, Financial & Bill-Pay Oversight Coordination (Representative Payee Support), with a secondary code of FSAIAGAL, Medicare Member Engagement & Care Management (Utilization, Case/Disease Mgmt). Its NAICS code is 621610 and its SIC code is 8082.