StoryPath
StoryPath, LLC is a Meridian, Idaho-based private company that operates the MOBIT platform to deliver frictionless, SMS-based video storytelling and mobile learning journeys with individual-level analytics to enterprises in insurance, financial services, and professional education.
- Company typePrivate
- Founded2024
- HeadquartersMeridian, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What StoryPath does
StoryPath, LLC is a private Idaho-incorporated company founded in 2024 and headquartered in Meridian, Idaho, that operates as a platform-enabled business transformation provider combining narrative craft, proprietary technology, and sector-specific consulting. The company delivers enterprise video-storytelling and mobile learning journeys via its proprietary MOBIT platform — a mobile intelligence system that sends time-released educational content and short-form video sequences through SMS and frictionless consumer interfaces (no app, email, login, or password required). Underpinning the platform is the 'Compounding Method,' a decisioning and data architecture that captures individual-level behavioral signals (watch duration, replay moments, subsequent actions) and feeds those signals back into heuristics governing timing, sequencing, messenger trust, and content variants, with the claim that system performance improves automatically each cycle.
The company serves enterprises in three regulated verticals: Insurance & Benefits (via a related entity, Praesidium), Financial Services, and Professional Education — addressing use cases such as open enrollment communication, investor education, regulatory content delivery, certification training, customer onboarding, and change management. The platform runs on Microsoft Azure (ISO 27001 / SOC 2 compliant) and integrates with Twilio and Vibes for SMS delivery, Vimeo for video hosting and streaming analytics, Stripe for payments, and Zapier for workflow automation.
StoryPath monetizes through enterprise subscriptions and managed services governed by Master Services Agreements (MSAs), with custom multi-year contracts and bespoke pricing via order forms. Go-to-market is exclusively direct enterprise field sales with consultative selling (consultation requests routed to [email protected]), targeting large organizations in compliance-sensitive industries. The company has raised approximately $1.14M across two funding rounds (December 2024 and October 2025), operates with 1-10 employees, and has not publicly disclosed revenue, customer logos, or named investors.
StoryPath firmographics
Firmographics- Name
- StoryPath
- Legal name
- StoryPath, LLC
- Website
- https://storypath.us
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- StoryPath, LLC is a Meridian, Idaho-based private company that operates the MOBIT platform to deliver frictionless, SMS-based video storytelling and mobile learning journeys with individual-level analytics to enterprises in insurance, financial services, and professional education.
- Ownership category
- akta.pro rank
StoryPath industry classification
Industry- Product category
- Enterprise Communication Software
- NAICS
- Direct Mail Advertising (541860), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Broadcasting and Content Providers (516)
- SIC
- Services-Advertising (7310), Services-Management Consulting Services (8742), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
- akta.pro secondary industries
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC), Content Strategy & Planning (BPAFAIAG), Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
Keywords
Where StoryPath is headquartered
LocationHeadquarters
- HQ city
- Meridian
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
StoryPath business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise Platform Subscription: StoryPath operates as a platform-enabled business transformation company providing narrative craft, proprietary technology, and sector-specific consulting combined. Revenue appears to come from enterprise subscriptions and program fees for delivering mobile learning journeys, video content, and engagement tools to enterprise clients.
- Enterprise Client Services: Enterprise client program management, reporting, and consulting services. The Terms mention payment terms for paid subscription or transactional basis, processed through Stripe. Master Services Agreements (MSA) govern enterprise relationships.
- Platform Analytics and Reporting: Platform analytics and engagement reporting for enterprise clients, delivered as part of the overall service package.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise custom pricing via MSA |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
StoryPath product offering
Product offeringCore offering
StoryPath operates the StoryPath platform, a proprietary mobile intelligence system (MOBIT) used to deliver time-released educational content, SMS journeys, and data-driven engagement tools to enterprise clients. Core services include SMS-based mobile learning journeys, short-form video narrative sequences delivered without requiring an app, email, login, or password, video hosting and streaming with analytics, enterprise client program management and reporting, and form/survey-based interactive engagement. The offering combines narrative craft, proprietary technology, and sector-specific consulting into a platform-enabled business transformation product.
Product overview
StoryPath operates as a platform-enabled business transformation company combining narrative craft, proprietary technology, and sector-specific consulting. The core product portfolio consists of the StoryPath Platform (enterprise video-storytelling) built on the MOBIT Platform (proprietary mobile intelligence technology for delivering SMS journeys and data-driven engagement). The company also offers vertical-specific solutions including Praesidium for insurance and benefits consultancies. The platform emphasizes frictionless engagement through short-form video sequences delivered without apps, emails, or login requirements, with individual-level analytics and a compounding methodology that refines heuristics based on behavioral data captured at each touchpoint.
Differentiator
Problem solved
Functional benefit
Brands
- MOBIT: Proprietary mobile intelligence platform used to deliver time-released educational content, SMS journeys, and data-driven engagement tools.
Products and services
- MOBIT Platform
- StoryPath Platform (Enterprise Video-Storytelling Service)
- Praesidium
Quantifiable outcome
- 94% average open rate across delivered campaigns
- +2 more outcomes
Companies that use StoryPath
Customer profileSegments4 records
Ideal customer profiles3 records
StoryPath technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
StoryPath partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and strategic.
- TwiliocoreSMS message delivery and routing provider. Processes phone numbers and message metadata. Subprocessor for the MOBIT platform's SMS functionality. All data processing occurs in the USA.
- VibescoreSMS orchestration and delivery partner. Processes phone numbers and SMS content metadata. Subprocessor supporting the MOBIT platform's mobile messaging capabilities. Located in USA.
- VimeocoreVideo hosting and streaming analytics provider. Processes viewing data and session metadata. Supports the platform's video narrative delivery capabilities. USA-based processing.
- Microsoft AzurecoreCloud hosting and database infrastructure provider. All MOBIT platform infrastructure and all stored data (personal data, usage data) hosted on secure, U.S.-based Azure servers. Complies with ISO/IEC 27001, SOC 2 certifications.
- StripecorePayment processing provider. Processes payment methods, transaction history, and phone numbers. Handles payment for subscription and transactional services. Governed by Stripe's Terms of Service.
- PraesidiumstrategicRelated entity serving the Insurance & Benefits vertical. Praesidium.us is described as 'A platform-enabled company for benefits consultancies and carriers navigating the complexity of open enrollment, voluntary benefits, and member engagement.' Both operate under the StoryPath umbrella addressing different verticals.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
StoryPath competitors and assessment
Company assessmentEmerging players
- OneSignal: OneSignal is a multi-channel messaging platform (push, email, SMS, in-app) used by product and growth teams. Comparable to StoryPath in mobile-first, no-login delivery and developer-friendly infrastructure, though typically serving a more self-serve, lower-touch customer base.
Broad incumbents
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is the broad incumbent enterprise marketing suite spanning email, SMS, journey building, analytics, and content production. Comparable to StoryPath as the dominant competitor in regulated enterprise verticals, though StoryPath differentiates with deeper narrative-craft services and a video-first delivery model.
Direct peers
- Braze: Braze is an enterprise customer engagement platform supporting real-time, cross-channel messaging with a decisioning layer and individual-level behavioral data. Comparable to StoryPath in its real-time orchestration, AI-driven personalization, and targeting of regulated/enterprise verticals.
- Movable Ink: Movable Ink is a personalization platform that dynamically generates personalized content (including video) inside email and mobile messages based on individual-level behavioral signals. It is comparable to StoryPath because both emphasize per-individual content calibration driven by captured engagement data and both target enterprise marketing teams.
- Iterable: Iterable is a cross-channel customer engagement platform supporting email, SMS, push, and in-app messaging with journey orchestration. It is comparable to StoryPath in delivering time-released, segmented journeys with individual-level analytics and targeting enterprise buyers with compliance-sensitive needs.
- Klaviyo: Klaviyo is a unified email and SMS marketing automation platform with deep customer-data and segmentation capabilities. It is comparable to StoryPath in lifecycle/drip campaign management, individual-level behavioral tracking, and integration with ecommerce/CRM ecosystems, though it is broader and more self-serve.
- Cordial: Cordial is a cross-channel messaging platform (email, SMS, mobile push) with strong data and orchestration capabilities for enterprise marketers. Comparable to StoryPath in individualized journey orchestration and the focus on behavioral data driving message timing and content variants.
- Postscript: Postscript is an SMS marketing and conversational commerce platform focused on compliance, segmentation, and lifecycle messaging. It is comparable to StoryPath in TCPA/CTIA-aware SMS delivery, opt-in/opt-out mechanics, and the use of behavioral signals to refine subsequent sends.
- Attentive: Attentive is a leading SMS-first marketing platform for enterprise and ecommerce brands. It is comparable to StoryPath because both deliver time-released, compliance-aware SMS journeys with rich behavioral analytics, and increasingly both layer in video and cross-channel orchestration for enterprise clients.
Regional players
- RegEd: RegEd is a compliance and education technology provider serving financial services firms with regulatory content delivery, certification tracking, and continuing education. Comparable to StoryPath in its targeting of the Professional Education and Financial Services verticals and its focus on compliance-sensitive content delivery, though RegEd is established as the incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
StoryPath social profiles
Digital presenceStoryPath compliance and trust
Trust signalCompliance2 records
StoryPath financial estimates
Financial estimateRevenue estimate
Valuation estimate
StoryPath leadership team
Management profileNumber of profiles
StoryPath funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StoryPath M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StoryPath
What does StoryPath do?
StoryPath operates the StoryPath platform, a proprietary mobile intelligence system (MOBIT) used to deliver time-released educational content, SMS journeys, and data-driven engagement tools to enterprise clients. Core services include SMS-based mobile learning journeys, short-form video narrative sequences delivered without requiring an app, email, login, or password, video hosting and streaming with analytics, enterprise client program management and reporting, and form/survey-based interactive engagement. The offering combines narrative craft, proprietary technology, and sector-specific consulting into a platform-enabled business transformation product.
Is StoryPath a public or private company?
StoryPath is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StoryPath founded?
StoryPath was founded in 2024. It employs 1 to 10 people.
Where is StoryPath based?
StoryPath is headquartered in Meridian, United States, in the North America region.
How does StoryPath make money?
Three revenue lines are on record. Enterprise Platform Subscription is the primary driver. The others are enterprise Client Services and platform Analytics and Reporting.
Who are StoryPath's main competitors?
OneSignal is listed as an emerging player. Salesforce Marketing Cloud is listed as a broad incumbent. Direct peers are Braze, Movable Ink, Iterable, Klaviyo, Cordial, Postscript and Attentive. RegEd is listed as a regional player.
Does StoryPath have an API?
No public API is recorded for StoryPath.
What industry is StoryPath in?
StoryPath's product category is Enterprise Communication Software. Its primary akta.pro industry code is BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty), with a secondary code of MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management. Its NAICS code is 541860 and its SIC code is 7310.