H&R Foods

Foodservice Distributionhandrfoods.com

H&R Foods is a family-owned, Amarillo-based specialty foodservice distributor serving independent restaurants, supermarkets, schools, bakeries, in-plant feeders, and meat processors within a 250-mile Texas High Plains radius via its own refrigerated fleet and Golbon network procurement.

Company typePrivate
Founded1969
HeadquartersAmarillo, United States
Headcount11–50
GTM typeB2B
OfferingServices

What H&R Foods does

H&R Foods L.P. is a privately held, family-owned specialty foodservice distribution company headquartered in Amarillo, Texas, founded in 1969 by Jack B Vernon with $2,500. The company operates as a regional distributor within a 250-mile radius of Amarillo, serving customers across the Texas High Plains. Its core product is "center of the plate" proteins — beef, pork, and poultry — procured in truckload quantities and complemented by bakery goods, canned fruits and vegetables, cheeses, dairy products, frozen foods, paper and janitorial supplies, non-food items, and disposables. Customers include independent restaurants, supermarkets, school systems, bakeries, in-plant feeding operations, and further meat processors.

The company's underlying capability is a custom supply chain management business model built around a company-owned fleet of modern refrigerated trailers and trucks, which reduces transportation costs and supports reliable cold-chain delivery. Procurement leverage comes from multi-decade relationships with Beef, Pork, and Poultry suppliers and from membership in the Golbon nationwide food distributor network of nearly 200 independent food companies, which enables wholesale truckload pricing. Distribution combines direct field sales (handled by a small dedicated sales rep team including members of the Vernon family) with direct delivery within the regional radius and a login-based online ordering portal on handrfoods.com.

H&R Foods generates revenue through transaction-based wholesale distribution of foodservice products, priced through truckload quantities and negotiated quotes rather than published rate cards. The business is sales-led, with relationship management handled by named sales representatives and orders fulfilled either online or via the company fleet. The company remains under continuous Vernon family ownership, with no external institutional investors, parent company, or public listing disclosed.

H&R Foods firmographics

Firmographics

Name: H&R Foods
Legal name: H&R Foods, Inc.
Website: https://handrfoods.com
Company type: Private
Founded year: 1969
Operating status: Operating
Headcount range: 11–50 employees
Short description: H&R Foods is a family-owned, Amarillo-based specialty foodservice distributor serving independent restaurants, supermarkets, schools, bakeries, in-plant feeders, and meat processors within a 250-mile Texas High Plains radius via its own refrigerated fleet and Golbon network procurement.
Ownership category
akta.pro rank

H&R Foods industry classification

Industry

Product category: Foodservice Distribution
NAICS: Meat and Meat Product Merchant Wholesalers (424470), Poultry and Poultry Product Merchant Wholesalers (424440)
SIC: Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)
akta.pro primary industry: Specialty & Gourmet Foods Distribution (CRAOABAF)
akta.pro secondary industry: Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

Specialty food distribution
Foodservice distribution
Center of plate proteins
Refrigerated trucking
Wholesale food supply

Where H&R Foods is headquartered

Location

Headquarters

HQ city: Amarillo
HQ country: United States
HQ region: North America

Offices1 record

Markets served

H&R Foods business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

Food Distribution Sales: H&R Foods generates revenue through the distribution and sale of foodservice products, with primary focus on 'center of the plate' proteins (beef, pork, poultry). Additional revenue streams include bakery goods, canned fruits and vegetables, cheeses, dairy products, paper and janitorial supplies, non-food items, disposables, and frozen foods. The company offers truckload pricing and serves various customer segments including independent restaurants, supermarkets, school systems, bakeries, in-plant feeding operations, and further meat processors.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Wholesale pricing through truckload quantities and Golbon network

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

H&R Foods product offering

Product offering

Core offering

H&R Foods is a regional specialty foods distribution company operating within a 250-mile radius of Amarillo, Texas. It procures and distributes "center of the plate" proteins (beef, pork, poultry) along with complementary foodservice products including bakery goods, canned fruits and vegetables, cheeses, dairy products, paper and janitorial supplies, disposables, and frozen foods. The company uses its own refrigerated fleet and the Golbon purchasing network to deliver products at wholesale truckload pricing to restaurants, supermarkets, schools, bakeries, in-plant feeders, and meat processors.

Product overview

H&R Foods operates as a single unified specialty foods distribution offering rather than a platform-plus-modules architecture. The core product is food service distribution, which includes procurement and distribution of center of the plate proteins (beef, pork, and poultry) alongside complementary products such as bakery goods, canned fruits and vegetables, cheeses, dairy products, paper and janitorial supplies, non-foods items, disposables, and frozen foods. The company leverages its partnership with Golbon (a nationwide food distributor network) for truckload procurement and uses its own fleet of modern refrigerated trailers and trucks for supply chain management and transportation services.

Differentiator

Problem solved

Functional benefit

Products and services

Foodservice Product Distribution Regional specialty foods distribution of center-of-the-plate proteins (beef, pork, poultry) plus complementary foodservice categories including bakery goods, canned fruits and vegetables, cheeses, dairy, paper and janitorial supplies, disposables, and frozen foods, sold at wholesale truckload pricing to independent restaurants, supermarkets, school systems, bakeries, in-plant feeders, and further meat processors within a 250-mile radius of Amarillo, Texas.

Quantifiable outcome

Reduced freight costs through company-owned fleet and custom supply chain management model

Companies that use H&R Foods

Customer profile

Named customers6 records

Segments6 records

Ideal customer profiles6 records

H&R Foods technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

H&R Foods partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

GolboncoreStrategic or Co-development PartnerGolbon is a nationwide food distributor network of nearly 200 independent food companies. H&R Foods partners with Golbon to access a platform that guarantees high quality products at wholesale pricing when procured in truckload quantities. This partnership enables competitive pricing and expanded product assortment for H&R Foods' customers in the foodservice industry.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

H&R Foods competitors and assessment

Company assessment

Broad incumbents

Performance Food Group: Large-cap broadline foodservice distributor with broad product assortment and significant institutional presence. An active consolidator of regional distributors, posing structural competitive risk.
US Foods: Major U.S. broadline foodservice distributor with a comparable product portfolio spanning proteins, frozen, dairy, and disposables. Competes with regional players through scale, branded programs, and digital ordering.
Gordon Food Service: Privately held broadline foodservice distributor serving restaurants, schools, and healthcare across North America. Comparable broadline assortment with greater scale and geographic reach.
Sysco Corporation: Largest U.S. broadline foodservice distributor; offers the full broadline assortment including proteins, bakery, dairy, and disposables. Competes with H&R for institutional and independent restaurant accounts but at national scale.

Direct peers

Labatt Food Service: Private regional broadline foodservice distributor serving restaurants, schools, and convenience retailers in the Southwest. Direct competitor with comparable protein-heavy product mix and broadline assortment.
Ben E. Keith Foods: Texas-based regional foodservice distributor with a comparable mix of broadline foodservice products and center-of-plate proteins. Operates a similar private/regional model and competes in overlapping Texas geographies.
Nicholas & Company: Family-owned regional broadline foodservice distributor serving independent restaurants, schools, and healthcare. Closely comparable in ownership structure, customer segmentation, and product mix.
Shamrock Foods Company: Privately held regional foodservice and dairy distributor serving independent restaurants and institutional customers. Comparable business model focused on protein, dairy, and broadline foodservice distribution.
Reinhart Foodservice: Regional broadline foodservice distributor serving independent restaurants, schools, and healthcare operators across the Midwest and South. Comparable customer base and broadline product portfolio.

Others

Golbon: Nationwide cooperative network of ~200 independent food distributors in which H&R Foods is a member. Not a competitor but a strategic partner that supplies procurement scale and product sourcing to H&R.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

H&R Foods financial estimates

Financial estimate

Revenue estimate

Valuation estimate

H&R Foods leadership team

Management profile

Number of profiles

Profiles3 records

H&R Foods funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

H&R Foods M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H&R Foods

What does H&R Foods do?

Is H&R Foods a public or private company?

H&R Foods is a private company. It is classified as family owned and is currently operating.

When was H&R Foods founded?

H&R Foods was founded in 1969. It employs 11 to 50 people.

Where is H&R Foods based?

H&R Foods is headquartered in Amarillo, United States, in the North America region.

How does H&R Foods make money?

One revenue line is on record: food Distribution Sales.

Who are H&R Foods's main competitors?

Broad incumbents on record are Performance Food Group, US Foods, Gordon Food Service and Sysco Corporation. Direct peers are Labatt Food Service, Ben E. Keith Foods, Nicholas & Company, Shamrock Foods Company and Reinhart Foodservice. Golbon is listed as an others.

Does H&R Foods have an API?

No public API is recorded for H&R Foods.

What industry is H&R Foods in?

H&R Foods's product category is Foodservice Distribution. Its primary akta.pro industry code is CRAOABAF, Specialty & Gourmet Foods Distribution, with a secondary code of CRAOAAAI, Specialty & Gourmet Foods Wholesale Distribution. Its NAICS code is 424470 and its SIC code is 5140.