Viajantes de Sorte

What Viajantes de Sorte does

Viajantes de Sorte is a Brazilian digital platform that combines commercial sweepstakes with a subscription-based travel club (Clube de Viagens) for Brazilian consumers. The company sells numbered lucky-number quotas for high-value prizes — most prominently international "Viagem dos Sonhos" packages plus R$20,000 in spending money and iPhones — through individually priced ticket packs and two subscription tiers: Plano Econômico from R$24.90/month and Plano Executivo from R$44.90/month. Clube members additionally receive monthly points (200-500) redeemable for travel benefits, a "Radar de Passagens Aéreas" offering up to 80% off airfares, and WhatsApp-based specialist travel advisory.

The platform is built on Next.js, integrates PIX payments through OpenPix/Woovi for instant QR-code and copia-e-cola checkout, and ties every sweepstake result to the official Loteria Federal extraction, with winners determined by the units digit of the five federal prizes (and a proximity rule that finds the next valid participant number). All draws operate under Certificado de Autorização SPA/MF Nº 04.049837/2026 issued by the Brazilian Ministry of Finance's Secretaria de Premiações e Apostas, providing regulatory legitimacy. Customer engagement runs primarily through WhatsApp direct messaging, while member accounts are managed via the viajantesdesorte.com.br storefront and the Clube, Resgates, and Pedidos portals.

The business serves Brazilian consumers seeking affordable travel and prize-based entertainment across all 26 states plus the Federal District, with documented winners spanning from Roraima and Amazonas to Rio Grande do Sul and Bahia. Revenue is generated via three streams — recurring Clube subscriptions, individual sweepstake ticket sales, and Resgates (points-redemption bookings paid via PIX or credit card) — supplemented by a refer-a-friend program awarding R$10 in credits per successful referral. The company is privately held as Viajantes de Sorte Promoções de Venda LTDA (CNPJ 46.188.201/0001-65), headquartered in Florianópolis, Santa Catarina, and was actively operating by mid-2022 with continuous monthly draws through at least mid-2026.

Name

Viajantes de Sorte

Legal name

Viajantes de Sorte Promoções de Venda LTDA

Website

https://viajantesdesorte.com.br

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Viajantes de Sorte is a Brazilian digital platform that sells travel sweepstakes tickets and subscription-based travel club memberships to Brazilian consumers, combining SPA/MF-certified draws via the Loteria Federal with discounted airfares and WhatsApp travel advisory.

Ownership category

akta.pro rank

Product category

Online Travel Sweepstakes

NAICS

Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE)

akta.pro secondary industry

Lottery Courier & Ticket Delivery Services (MPAEAFAL)

Keywords

• Travel sweepstakes
• Lottery platform
• Travel club membership
• Online raffles
• Prize sweepstakes

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Clube de Viagens subscriptions: Recurring monthly or annual subscription to the Clube (Plano Econômico from R$24.90, Plano Executivo from R$44.90) granting members monthly lucky numbers across sweepstakes, monthly points (200/500), travel advisory, and redeemable credits.
2. Individual sweepstake ticket sales: One-off purchase of numbered lucky-number quotas for specific raffles (e.g., 'Viagem dos Sonhos 20', 'IPhone 17 Pro Max 9'), with prices per packet (e.g., R$ 9.95, R$ 16.90, R$ 29.90) and per-ebook add-ons that grant extra lucky numbers.
3. Resgates (points-redemption travel and services): Members redeem accumulated points for travel bookings, accommodations, exclusive products, and discount coupons. Resgates are paid via PIX or credit card; price depends on suppliers at request time.
4. Referral program (Indique e Ganhe): Refer-a-friend program awarding R$10 in credits to members who refer new users, stimulating organic acquisition and retention.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

Viajantes de Sorte operates a Brazilian digital sweepstakes and travel-club platform that sells numbered lucky-number quotas in certified prize draws (travel packages and iPhones) and recurring Clube de Viagens subscriptions that bundle monthly lucky numbers, redeemable points, airfare discounts, and WhatsApp-based travel advisory. All draws are tied to the official Loteria Federal extraction under SPA/MF authorization, with PIX-based checkout through OpenPix/Woovi.

Differentiator

Problem solved

Functional benefit

Brands

• Clube Viajantes: Subscription-based travel club offering members monthly travel/iphone sweepstakes entries, points, airfare radar, travel consulting, and discounts.
• Projeto Lontra

Products and services

• Clube de Viagens (Travel Club subscription) Subscription-based travel club that bundles monthly sweepstake entries (Plano Econômico: 2 lucky numbers per draw, 200 monthly points, from R$24.90/month; Plano Executivo: 5 lucky numbers per draw plus exclusive draws, 40% lifetime coupon, 500 monthly points, travel advisory, from R$44.90/month) with discounts on airfares, packages, and points-based travel redemptions. Available to individual Brazilian consumers nationwide via the company's own website and WhatsApp onboarding.
• Sorteios Individuais (Individual Sweepstakes) Per-pack purchase of numbered lucky-number quotas for individual certified sweepstakes (e.g., IPhone 17 Pro Max 9, Viagem dos Sonhos 20) with prices ranging from R$9.95 to R$29.90 per pack, bundle discounts (Pacote 1, Pacote 3, Pacote Especial), and an additional CLUBE-member discount. Available to individual Brazilian consumers nationwide via the company's own website with PIX-based checkout.

Quantifiable outcome

• Up to 80% discount on airfares via the Radar de Passagens for Clube members.
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core / flagship media partner, core / regulatory dependency, core / regulatory authorization, core / payment infrastructure and operational / fulfillment.

• NSC (NSC Total)core / flagship media partnerGTM or Marketing Partner · 6 June 2025NSC participated in the same 2025-06-06 funding round via a Media for Equity deal, providing media inventory in exchange for equity. Acts as a marketing and distribution partner amplifying the brand in Santa Catarina.
• Loteria Federal do Brasil (Caixa Econômica Federal)core / regulatory dependencyTechnology or IntegrationAll sweepstakes results are drawn from the official Loteria Federal extraction of five prizes; the winning number is derived from the units digit of each of the five prizes, with a proximity rule to select the nearest valid participant. This is the core legal and technical foundation of every raffle.
• Secretaria de Premiações e Apostas (SPA/MF)core / regulatory authorizationOthersBrazilian Ministry of Finance authority that issued the Certificado de Autorização SPA/MF Nº 04.049837/2026, legally permitting the operation of the commercial sweepstakes.
• Woovi (OpenPix)core / payment infrastructureTechnology or IntegrationOpenPix / Woovi provides the PIX payment infrastructure (QR code and copia-e-cola) used at checkout, including time-limited transaction windows and automatic reconciliation.
• Hotéis, companhias aéreas e operadores turísticos parceirosoperational / fulfillmentChannel Partner/ Reseller/ DistributorSuppliers and partners providing airfares, hotel accommodations, and travel packages discounted for Clube members; final pricing and availability depend on suppliers at the time of request.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• MaxMilhas: Brazilian online miles marketplace where users buy and redeem air miles at discount. Overlaps with Viajantes de Sorte's Radar de Passagens Aéreas value proposition and targets Brazilian consumers looking to lower the cost of air travel.
• 123milhas: Brazilian online travel deals platform that sells deeply discounted airfares, hotels and packages — often bundled with promotional giveaways — to a price-sensitive Brazilian consumer base. Closest hybrid competitor combining promotional pricing with sweepstakes-style offers to the same target customer.
• Hurb (Hotel Urbano): Brazilian travel marketplace historically known for aggressive promotional pricing on hotels, packages and experiences. Competes for the same budget-conscious Brazilian traveler seeking travel deals bundled with promotional incentives.
• Sorte Online: Brazilian online sweepstakes and lottery platform offering digital entries to Loteria Federal and other regulated draws. Directly comparable as a federally certified sorteio channel competing for the same Brazilian consumer wallet share on Loteria-Federal-based draws.
• Lottoland Brasil: Brazilian-facing online lottery and instant-win platform. Comparable regulatory positioning around Loteria Federal draws and competes for the same Brazilian players buying digital sorteio entries.

Broad incumbents

• Smiles (GOL Linhas Aéreas): Brazil's largest airline loyalty program, operated by GOL, with a multi-million-member base. Competes indirectly with the Clube de Viagens concept as a broader, deeper-pocketed recurring-reward alternative.
• TudoAzul: Azul Linhas Aéreas' loyalty program for accumulating and redeeming points on Azul flights and partners across Brazil. Competes for the same Brazilian traveler mindshare around recurring points-driven travel value.
• Latam Pass: LATAM Airlines' Brazilian loyalty program, enabling points earning and redemption on flights and partner products. A broad incumbent alternative for Brazilian consumers evaluating Clube-style recurring benefits tied to air travel.
• Livelo: Brazilian multi-brand loyalty program owned by Banco do Brasil and Bradesco, allowing points accumulation and redemption across travel, retail and financial products. An established broad-based incumbent in the Brazilian points/redemption space.
• CVC Brasil: Brazil's largest traditional travel agency operator, offering packaged and assisted travel purchases across Brazil. A broad incumbent against which Viajantes de Sorte's Assessoria de Viagem and Pacotes Promocionais compete for Brazilian leisure-travel demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Viajantesdesorte
• Instagraminstagram.com/viajantesdesorte

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viajantes de Sorte