What Yourgi does

Yourgi, Inc. is a US-based, privately held online pet services marketplace that connects individual pet owners with a curated network of local pet care professionals and pet resorts. The platform, marketed under the Yourgi brand and operated from Irving, Texas, spans seven service categories—boarding, daycare, dog walking, house sitting, grooming, veterinary care, and training—across six US metropolitan markets (Denver, Dallas, Fort Worth, Houston, Boston, and Portland). Core product components include the Yourgi marketplace, the "Yourgi Pro" vetted-provider network, the Yourgi Guarantee (a platform-funded reimbursement mechanism that issues credits when service expectations are not met), a tiered Bronze/Silver/Gold Rewards program offering up to 5% back, and consumer-facing iOS and Android applications. Distribution is primarily self-serve through the mobile app stores and direct booking on the company's website.

The platform operates a two-sided marketplace model, monetizing via commissions or transaction fees on bookings made between pet owners and service providers; pricing is set by individual providers and varies by service type and location rather than via standardized platform pricing tiers. Customer acquisition is product-led: pet parents download the app, search, and book directly. The go-to-market is reinforced by an app-store-led distribution strategy, customer testimonials surfaced on the homepage, and a loyalty rewards loop. The supply side is curated and comparatively small-batch, designed to underwrite the guarantee-backed brand promise.

Yourgi is a subsidiary of Destination Pet Holdings LLC, which provides capital and strategic support for the national rollout. Scott Bramble, a former Michaels Stores executive with prior marketplace and consumer-platform experience at Jane Technologies and Nike, was appointed President in December 2025/January 2026 specifically to lead expansion beyond the initial Dallas/Denver markets. Headcount is reported at 51–100 employees. The company has not disclosed funding rounds, revenue, GMV, AI capabilities, enterprise customers, or third-party benchmark data in the available sources.

Name

Yourgi

Legal name

Yourgi, Inc.

Website

https://yourgipet.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Yourgi is a US-based online pet services marketplace connecting individual pet owners with a curated network of vetted local pet care professionals across six US metros, monetizing via booking commissions and differentiated by a money-backed service guarantee and tiered loyalty rewards.

Ownership category

akta.pro rank

Product category

Pet Care Marketplace

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)

akta.pro secondary industries

Pet Errands & Pet Care Coordination (HSACAIAJ), Overnight In-Home Pet Sitting (Client’s Home) (HSANAEAB), Dog Daycare with Boarding Add-On (Daycare + Overnight) (HSANAFAM)

Keywords

• Pet care marketplace
• Pet services platform
• Dog boarding services
• Pet grooming booking
• Pet care booking app

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Marketplace Commission: Yourgi operates as a marketplace connecting pet owners with local service providers (groomers, vets, boarding facilities, dog walkers, sitters, trainers). The company earns revenue by taking a commission or transaction fee on bookings made through the platform.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Yourgi operates an online pet care marketplace that connects individual pet owners with a curated network of local, vetted pet care professionals and pet resorts. Services available through the platform include boarding, daycare, dog walking, house sitting, grooming, veterinary care, and training. All Yourgi Pro bookings are backed by the Yourgi Guarantee, which reimburses customers with Yourgi credits if service expectations are not met.

Product overview

Yourgi is a pet services marketplace platform that connects pet owners with a curated network of local pet care professionals and pet resorts. The core platform (Yourgi) and its provider network (Yourgi Pro) work together to offer services including boarding, daycare, dog walking, house sitting, grooming, veterinary care, and training. The platform is augmented by the Yourgi Guarantee (a service quality guarantee backed by the company), a Rewards Program (loyalty with up to 5% cash back and tiered status), and a mobile app for iOS and Android. The platform currently operates in Denver, Dallas, Fort Worth, Houston, Boston, and Portland.

Differentiator

Problem solved

Functional benefit

Products and services

• Yourgi Marketplace Platform Online pet services marketplace where pet parents search, compare, and book a curated network of local pet care professionals across boarding, daycare, dog walking, house sitting, grooming, veterinary care, and training; all Pro bookings are backed by the Yourgi Guarantee.
• Yourgi Pro Provider Network Hand-picked network of vetted pet care professionals and local pet resorts offering services such as walking, sitting, boarding, and daycare, held to a higher quality standard and eligible for Yourgi Guarantee coverage.
• Yourgi Guarantee Service guarantee that reimburses pet owners with Yourgi credits toward future bookings if their experience with a Yourgi Pro service does not meet expectations.
• Yourgi Rewards Program Loyalty program offering up to 5% cash back in credits on future services, complimentary walks or grooming sessions, and Bronze/Silver/Gold collar status levels for frequent users.
• Yourgi Mobile App iOS and Android mobile application enabling pet owners to search providers, book sitters, walkers, and other pet care services, manage appointments, and redeem rewards directly from their phones.

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• DogBuddy: DogBuddy (Barkibu) operates a pet-services marketplace primarily across Europe, with offerings in dog walking, daycare, boarding, and sitting. Comparable in model and category to Yourgi, it serves a different geography and represents how a focused regional pet-care platform can scale against global incumbents.
• Holidog: Holidog is a European pet-services marketplace with offerings in walking, sitting, boarding, and daycare. Comparable in scope and category to Yourgi, it serves a non-overlapping geography and represents how regional pet-marketplace players compete with global platforms.

Direct peers

• PetBacker: PetBacker is a global pet services marketplace offering boarding, sitting, walking, grooming, and daycare. It competes with Yourgi on the same service categories and two-sided marketplace model, with broader geographic reach but lower concentration in Yourgi's core US Sun Belt markets.
• Rover: Rover is the largest pet services marketplace in North America, connecting pet owners with sitters, walkers, boarders, and groomers. It is the most direct competitor to Yourgi, operating with a similar two-sided marketplace model and a comparable set of service categories (sitting, walking, boarding, daycare, grooming).
• Wag: Wag is a US pet services marketplace offering dog walking, pet sitting, boarding, and drop-in visits through a network of vetted providers. It directly competes with Yourgi in core service categories and shares the on-demand, mobile-app-driven booking model that defines the pet-care marketplace category.
• TrustedHousesitters: TrustedHousesitters operates a subscription-based pet-sitting and house-sitting marketplace that connects homeowners with sitters worldwide. While monetization differs (membership vs. transaction fee), the core mechanic — matching pet owners with house sitters — overlaps directly with Yourgi's house-sitting and overnight-sitting categories.

Others

• BarkBox: BarkBox (BARK) is a vertically-focused pet brand (subscription toys/treats) with adjacent services including insurance and training. It is comparable as a vertically-integrated pet ecosystem player seeking wallet share, though it does not operate a services marketplace.
• Care.com: Care.com is a large two-sided marketplace for caregiving services (child care, senior care, pet care, housekeeping). While the primary vertical differs, its marketplace architecture, vetting, reviews, and subscription models parallel Yourgi's pet services platform.

Emerging players

• Vetster: Vetster runs a veterinary telehealth and booking marketplace connecting pet owners with licensed veterinarians. It overlaps with Yourgi in the vet-care facilitation layer of its marketplace and represents an emerging on-demand model for a subset of Yourgi's offering.

Broad incumbents

• PetSmart: PetSmart is the largest specialty pet retailer in North America and operates in-store grooming, training, and PetsHotel boarding services — directly overlapping with multiple Yourgi service categories. As a broad incumbent, it offers one-stop service fulfillment that competes with marketplace aggregation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/YourgiPet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yourgi