What Water.io does

Water.io Ltd. is a privately held consumer wellness company that designs, markets, and sells a smart hydration ecosystem anchored by the Daily+ 17oz smart water bottle ($99.99) and a free companion mobile app. The bottle uses dual motion sensors in an LED-capable smart cap to track water intake in real time, communicates via Bluetooth, and surfaces hydration status and reminders directly on the bottle without requiring the phone, with up to 72 hours of battery life per magnetic one-hour charge. The companion app layers a personalized hydration algorithm that ingests user biometrics and activity, plus weather, to dynamically adjust daily targets, and it integrates natively with Apple Health, Garmin, Strava, Fitbit, Oura, Samsung Health (via Google Fit), Suunto, Polar, and Whoop.

The company operates a direct-to-consumer go-to-market through its own Shopify storefront (us.water.io) and Amazon US marketplace, with Amazon-fulfilled shipping in 2-3 business days; accessory SKUs (bottle handles, magnetic charging cables) and an optional 2- or 3-year extended warranty are sold through a Water.io Care subsidiary. Customer acquisition leans on earned media (BuzzFeed, Gizmodo, Digital Trends, CNET, Fit Well, Head Topics), Instagram community (@water.io.official), an in-app challenge and social-sharing layer, an affiliate program paying 10% commission with a 30-day cookie, and strategic partnerships with Canyon Ranch, Gatorade, Runna, Marathon Sports, and The Grommet. The company is led by co-founder and CEO Kobi Bentkovski alongside co-founders Nimrod and Yoav, appears to be bootstrapped (no disclosed funding rounds), and is currently shipping within the United States only.

Name

Water.io

Legal name

Water.io Ltd.

Website

https://us.water.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Water.io is a privately held US consumer wellness company that sells a $99.99 smart water bottle and a free companion app using personalized hydration algorithms and native integrations with major fitness platforms, targeting health-conscious individuals and athletes through DTC e-commerce and Amazon.

Ownership category

akta.pro rank

Product category

Smart Hydration Devices

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Totalizing Fluid Meters & Counting Devices (3824)

akta.pro primary industry

Hydration, Nutrition & Metabolic Tracking Devices (Smart Bottles, Breath/Metabolic Analyzers) (CRACAQAI)

Keywords

• Smart water bottles
• Hydration tracking devices
• Consumer health hardware
• Wellness technology
• Fitness accessories

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Smart Water Bottle Hardware Sales: Primary revenue from selling smart water bottles (Daily+ 17oz at $99.99) through direct e-commerce and Amazon marketplace. Hardware is one-time purchase with free companion app included.
2. Extended Warranty Plans: Extended warranty plans offered at checkout or within 30 days of purchase, covering 2 or 3 years of coverage beyond the standard 1-year warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Water.io designs and sells the Daily+ 17oz smart water bottle, equipped with dual motion sensors in an LED-capable smart cap that automatically tracks water intake and delivers reminders via light and vibration. The bottle pairs with a free companion mobile app that generates personalized daily hydration plans based on age, weight, height, gender, activity level, and weather, and syncs with major health platforms. Revenue is driven by hardware sales of the smart bottle plus accessories and optional extended warranty plans.

Product overview

Water.io offers a unified smart hydration solution consisting of the Daily+ smart water bottle paired with a free companion app. The system provides personalized, data-driven hydration coaching by tracking water intake via dual sensors in the bottle's smart cap and delivering real-time reminders through LED indicators and vibrations. The ecosystem also includes accessories (bottle handles, magnetic charging cables) and an affiliate program. All products work together through the app, which creates individualized hydration plans based on user biometrics, activity levels, and environmental factors.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily+ Smart Water Bottle (17oz) Smart water bottle priced at $99.99 with dual motion sensors in the cap that track water intake in real time on and off flat surfaces, an LED status indicator, vibration reminders, and up to 72 hours of battery life on a 1-hour magnetic charge. Sold direct-to-consumer and bundled with a free companion app for personalized hydration coaching.
• Water.io Companion App Free mobile app for iOS and Android that pairs with the Daily+ bottle, generates personalized hydration plans based on biometrics, activity level, and weather, dynamically adjusts goals throughout the day, and syncs hydration data with Apple Health, Garmin, Strava, Fitbit, Oura, Samsung Health, Suunto, Polar, Google Fit, and Whoop.
• Bottle Handle Accessory Handle accessory for the Water.io smart water bottle designed to improve portability and ease of carrying. Sold through the company's Shopify storefront as part of the accessories collection.
• Magnetic Charging Cable Replacement magnetic charging cable for the Daily+ smart bottle that delivers a full charge in roughly one hour and supports up to 72 hours of battery life. Sold through the Water.io Shopify storefront.
• Water.io Care Extended Warranty (2 or 3 years) Optional extended warranty plans covering defects in materials and workmanship for 2 or 3 years beyond the included 1-year limited warranty. Purchasable at checkout or within 30 days of original bottle purchase.

Quantifiable outcome

• 92% of users report noticeable boost in overall lifestyle
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, strategic and minor.

• Apple HealthcoreTechnology or IntegrationHealth app integration allowing Water.io hydration data to sync with Apple Health for comprehensive health tracking.
• GarmincoreTechnology or IntegrationIntegration with Garmin devices and platform to combine hydration tracking with fitness metrics and activity data.
• StravacoreTechnology or IntegrationIntegration allowing hydration data to be synced with Strava workout data for athletes tracking training and hydration correlation.
• FitbitcoreTechnology or IntegrationSyncs Water.io hydration data with Fitbit health metrics for combined wellness tracking.
• Oura RingcoreTechnology or IntegrationIntegration with Oura Ring biometrics (sleep, readiness, activity) to correlate hydration with recovery metrics.
• Samsung Health (via Google Fit)coreTechnology or IntegrationAndroid integration through Google Fit for syncing hydration data with Samsung Health users.
• Canyon RanchstrategicGTM or Marketing PartnerWellness resort partnership promoting smart hydration solutions to Canyon Ranch guests and members.
• GatoradestrategicGTM or Marketing PartnerStrategic partnership with Gatorade positioning Water.io as complementary to sports hydration, targeting athletes and fitness enthusiasts.
• RunnaminorGTM or Marketing PartnerRunning app partnership targeting runners with hydration tracking integration.
• Marathon SportsminorGTM or Marketing PartnerPartnership with Marathon Sports retail stores for reaching running and fitness communities.
• The GrommetminorGTM or Marketing PartnerProduct discovery platform partnership showcasing innovative products to consumer audience.

Scale indicators3 records

Expansion highlights6 records

Direct peers

• HidrateSpark: Direct competitor selling sensor-equipped smart water bottles with LED reminders and app integration targeting the same health-conscious consumer segment as Water.io.
• ICEWATER: Smart insulated water bottle brand with hydration tracking and Bluetooth app pairing, competing head-to-head with Water.io in the DTC smart-bottle category.
• Ozmo: Smart-bottle maker focused on hydration tracking via sensors and a companion app, historically targeting enterprise wellness programs alongside consumer sales — comparable use case to Water.io's Canyon Ranch partnership.

Emerging players

• LARQ: Premium self-cleaning UV water bottle brand with companion app, overlapping with Water.io at the premium wellness-bottle intersection but differentiated by purification rather than hydration tracking.
• Air Up: Flavor-pod water bottle brand with strong European D2C presence and growing US footprint, competing for the same wellness-conscious consumer seeking a differentiated drinking experience.

Broad incumbents

• Thermos: Heritage insulated-bottle manufacturer with broader product portfolio; comparable as a brand occupying the consumer hydration category, with smart-cap adjacencies emerging.
• Owala: Fast-growing premium water bottle brand competing on design, insulation, and lifestyle positioning in the same retail channels where Water.io's smart bottle is sold.
• Hydro Flask: Market-leading insulated reusable bottle brand owned by Helen of Troy; competes with Water.io for premium water-bottle share though without smart-tracking functionality, representing the dominant non-smart incumbent.
• CamelBak: Athletic hydration specialist (owned by Vista Outdoor) with bottles and hydration packs; comparable as a sports-hydration brand and a natural overlap for Water.io's fitness-oriented positioning and Garmin/Polar integrations.
• Brita: Clorox-owned water filtration giant with bottles and pitchers; overlaps with Water.io in the consumer hydration category but focused on filtration rather than tracking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/water.io.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Water.io