New Kids on the Block
- Company typePrivate
- Founded1984
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
New Kids on the Block firmographics
Firmographics- Name
- New Kids on the Block
- Legal name
- 23/7 Global Inc.
- Website
- https://nkotb.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
New Kids on the Block industry classification
Industry- Product category
- Live Entertainment / Concert Touring
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Ticketing Platforms & Primary Ticketing (MPAIAFAD)
Keywords
Where New Kids on the Block is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
New Kids on the Block business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Concert Ticket Sales: Primary revenue stream from ticket sales for tours, Las Vegas residency shows, and special events. Tickets sold through Ticketmaster and VIP packages through proprietary ticketing platform.
- VIP Packages: Premium experience packages including meet & greet photo opportunities, backstage tours, preshow lounges, exclusive merchandise, and reserved seating at Las Vegas residency shows.
- Merchandise Sales: E-commerce store (nkotbstore.com) selling branded merchandise including apparel (pajama pants, bedsheets), accessories, and collectibles through the BHBC (Blockhead Home & Body Collection) line.
- Block Nation Fan Club Membership: Subscription-based fan club membership offering presale access, exclusive content, and member-only exclusives. Auto-renews with credit card on file.
- NKOTB Cruise: Themed cruise events departing from Miami to destinations including Half Moon Cay (private island in Bahamas). Revenue from cabin bookings through Rose Tours.
- Streaming Content: Concert films and documentaries distributed through platforms like Veeps for virtual viewing experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Las Vegas Residency Tickets - Standard seating |
| Transaction based/ take rate | Pay-as-you-go | The Right Stuff Banquette VIP Package |
| Transaction based/ take rate | Pay-as-you-go | The Right Stuff Barstool VIP Package |
| Transaction based/ take rate | Pay-as-you-go | Group Photo Meet and Greet Upgrade |
| Subscription | Annual | Block Nation Digital Membership |
| Other | Multi-year contract | Las Vegas Flyaway Sweepstakes Prize |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
New Kids on the Block product offering
Product offeringCore offering
New Kids on the Block is a live music and fan experience entertainment brand that sells concert tickets, the "The Right Stuff" Las Vegas residency at Dolby Live (Park MGM), national co-headlining tours, premium VIP packages, an annual themed cruise, branded merchandise via an online store, and a subscription fan club called Block Nation that delivers presale ticket access and exclusive content through a proprietary mobile app.
Product overview
New Kids on the Block (NKOTB) is a veteran American boy band offering a portfolio of entertainment products and fan experiences. The core offering centers on live concerts and their first-ever Las Vegas residency 'The Right Stuff' at Dolby Live at Park MGM. They operate the Block Nation fan club (digital membership with first access to tickets), an official mobile app (iOS/Android) for fan engagement, and the NKOTB Store for branded merchandise. Additional products include VIP ticket packages, themed cruise events, and a media hub featuring music videos and behind-the-scenes content. The portfolio is anchored by the band's touring, album releases, and Las Vegas residency.
Differentiator
Problem solved
Functional benefit
Brands
- Block Nation: The official fan club/membership program of NKOTB offering first access to tickets, exclusive merchandise, and special events.
- The Right Stuff
- The Block
- Remember Betty
- BLOCKCON
- BHBC
- The Night Stuff: After Hours
Products and services
- The Right Stuff Las Vegas Residency NKOTB's first-ever Las Vegas residency featuring recurring concert performances at Dolby Live (Park MGM) with standard ticketing and VIP upgrade options for fans.
- Block Nation Digital Fan Club Membership
Quantifiable outcome
- Las Vegas residency extended into 2026 with 16 total shows
- +1 more outcomes
Companies that use New Kids on the Block
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
New Kids on the Block technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
New Kids on the Block partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor, flagship and core.
- Paula Abdul & DJ Jazzy JeffminorSpecial guest artists on Magic Summer 2024 Tour. Joint marketing and co-headlining arrangement for amphitheater, arena, and stadium shows.
- Salt-N-Pepa, Rick Astley & En VogueminorSpecial guest artists on Mixtape Tour 2022. Joint touring arrangement for nostalgic concert experience.
- Dolby Live at Park MGMflagshipVenue partner for NKOTB's 'The Right Stuff' Las Vegas residency. State-of-the-art venue hosting multiple shows in 2025-2026. Part of the exclusive Park MGM property in Las Vegas.
- MGM Resorts InternationalcoreOfficial hotel and resort partner for Las Vegas residency. Offers 20% discount at MGM properties for Blockheads and travel bundle packages including tickets, hotel, and VIP nightclub access.
- TicketmastercorePrimary ticketing platform for NKOTB events, concerts, and VIP packages. Fan club presale integration with unique access codes.
- Rose TourscoreOfficial travel partner for NKOTB cruise events. Handles cruise cabin bookings and customer inquiries for themed cruise departures from Miami.
- VeepsminorStreaming platform partner for exclusive NKOTB concert film content. Premiered Mixtape Tour concert film and behind-the-scenes documentary.
- K-Pop Group SeventeenminorCollaboration on 15th anniversary reissue of 'The Block' album. New track featuring the K-Pop group.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
New Kids on the Block competitors and assessment
Company assessmentDirect peers
- Backstreet Boys: Contemporary boy band from the same era (formed 1993) with a parallel business model of touring, merchandise, fan club membership, and a Las Vegas residency. Closest direct competitor in the late-80s/90s nostalgia touring circuit.
- Hanson: Independent pop group with multi-decade touring, branded merchandise (3EE store), and a direct-to-consumer fan community. Comparable as a legacy act operating outside major label infrastructure with a strong community-led business model.
- *NSYNC: Late-90s boy band and historical direct competitor to NKOTB. Reunited for select appearances (e.g., 2023 Trolls premiere, occasional festival sets) but operates a much more limited touring schedule than NKOTB.
- Boyz II Men: Legacy R&B vocal group with an ongoing Las Vegas residency at The Mirage and extensive national touring. Closely comparable operating model: Las Vegas residency + tours + merchandise for a nostalgia-driven fan base.
- Jonas Brothers: Multi-album touring boy band operating concert tours, merchandise e-commerce, fan club membership (NCC), and Vegas-adjacent promotional activity. Comparable business model and direct-to-consumer fan engagement stack.
- New Edition: Influential R&B/pop group that preceded and inspired NKOTB's formation. Has reunited for tours including the Culture Tour and Cruise Edition themed cruise, directly comparable as a legacy act monetising nostalgia through touring and fan experiences.
- 98 Degrees: Late-90s boy band that has continued to tour and release music in reunion mode. Comparable as a same-era nostalgia touring act with seasonal Christmas tours and package shows.
Broad incumbents
- AEG Presents: Major concert promotion and venue operations company (parent of AXS). Comparable as a broad incumbent in live music that competes for artist relationships, venue partnerships, and Las Vegas residency economics.
- Live Nation Entertainment: Largest live entertainment company and parent of Ticketmaster (NKOTB's primary ticketing partner). Operates festivals, venues, and artist management at global scale; competes for touring and residency economics.
- Caesars Entertainment: Major Las Vegas resort operator (The Venetian, Caesars Palace, The LINQ) that runs competing concert venues and residency programmes. Comparable as a venue/hospitality partner with overlapping Las Vegas residency economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
New Kids on the Block social profiles
Digital presenceNew Kids on the Block financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Kids on the Block leadership team
Management profileNumber of profiles
Profiles5 records
New Kids on the Block funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Kids on the Block M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Kids on the Block
What does New Kids on the Block do?
New Kids on the Block is a live music and fan experience entertainment brand that sells concert tickets, the "The Right Stuff" Las Vegas residency at Dolby Live (Park MGM), national co-headlining tours, premium VIP packages, an annual themed cruise, branded merchandise via an online store, and a subscription fan club called Block Nation that delivers presale ticket access and exclusive content through a proprietary mobile app.
Is New Kids on the Block a public or private company?
New Kids on the Block is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Kids on the Block founded?
New Kids on the Block was founded in 1984. It employs 51 to 100 people.
Where is New Kids on the Block based?
New Kids on the Block is headquartered in New York, United States, in the North America region.
How does New Kids on the Block make money?
Six revenue lines are on record. Concert Ticket Sales are the primary driver. The others are VIP Packages, merchandise Sales, block Nation Fan Club Membership, NKOTB Cruise and streaming Content.
Who are New Kids on the Block's main competitors?
Direct peers on record are Backstreet Boys, Hanson, *NSYNC, Boyz II Men, Jonas Brothers, New Edition and 98 Degrees. Broad incumbents are AEG Presents, Live Nation Entertainment and Caesars Entertainment.
Does New Kids on the Block have an API?
No public API is recorded for New Kids on the Block.
What industry is New Kids on the Block in?
New Kids on the Block's product category is Live Entertainment / Concert Touring. Its primary akta.pro industry code is MPAIAFAD, Ticketing Platforms & Primary Ticketing. Its NAICS code is 71131 and its SIC code is 7900.