SunLife Organics
SunLife Organics is a privately held organic food, beverage, and lifestyle brand operating 25+ retail locations across 8 U.S. states, selling juices, superfood supplements, apparel, and skincare via retail, e-commerce, catering, and Amazon to health-conscious consumers.
- Company typePrivate
- Founded2011
- HeadquartersLarkspur, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What SunLife Organics does
SunLife Organics is a privately held consumer food, beverage, and lifestyle brand founded in 2011 in Malibu, California by Khalil Rafati and Hayley Gorcey. The company operates 25+ company-owned retail locations across 8 U.S. states (California, Florida, Illinois, Nevada, Tennessee, Texas, Colorado, and New York) — including premium placements in Malibu, West Hollywood, SoHo, USC Village, ARIA Las Vegas, and Hotel del Coronado — offering organic juices, superfood smoothies, acai bowls, prepared foods, and the proprietary Sacred Lotus supplement line (Apex Superfood Powder, Hydration & Beauty Powder, grass-fed whey and vegan protein powders, ceremonial grade matcha). The product portfolio extends beyond food and beverage into branded apparel (Supima cotton hoodies, sweatpants, t-shirts, hats), location-specific tote bags, the STAKT MAT fitness accessory, and a Tallow Twins co-branded skincare line (body butter, facial moisturizer, healing balm). SunLife is founder Khalil Rafati authored two books, I Forgot to Die and Remembering to Live, sold through the brand site and Amazon.
The business operates three primary revenue streams. First, retail food and beverage sales at company-owned stores form the core, with menu pricing on individual juices, smoothies, bowls, and snacks. Second, e-commerce sales run through a Shopify-powered storefront at sunlifeorganics.com, with online ordering, pickup, and delivery managed via the Incentivio platform; selected products are also distributed through Amazon Marketplace. Third, a corporate and event catering service operates in Las Vegas, Century City, Bee Cave, Point Dume, Miami, Manhattan Village, and West Hollywood, offering bulk smoothies, juices, acai bowls, matcha, and wellness shots priced at $50–$155 per order. The customer base is horizontally distributed across health-conscious individual consumers, corporate catering clients, and lifestyle apparel buyers, with no enterprise anchors or disclosed institutional investment. The company is privately held under the Team Wolverine Inc. parent entity, with no public funding rounds disclosed in the source data and headcount reported in the 251–500 range.
Operationally, the business is asset-light on technology — no proprietary platform, no AI/ML capability, and no API integrations are disclosed. The technology stack is limited to third-party SaaS (Shopify, Incentivio) supporting e-commerce and ordering, while growth is delivered through physical retail expansion, product line extension into adjacent wellness categories, and lifestyle brand building anchored by Rafati's personal recovery narrative and the 'love, heal and inspire' mission. Distribution is single-country domestic U.S. only, with active geographic buildout continuing (Wynwood opening Fall 2026) and continued vertical expansion through co-branded partnerships and owned product development.
SunLife Organics firmographics
Firmographics- Name
- SunLife Organics
- Legal name
- SunLife Organics
- Website
- https://sunlifeorganics.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SunLife Organics is a privately held organic food, beverage, and lifestyle brand operating 25+ retail locations across 8 U.S. states, selling juices, superfood supplements, apparel, and skincare via retail, e-commerce, catering, and Amazon to health-conscious consumers.
- Ownership category
- akta.pro rank
SunLife Organics industry classification
Industry- Product category
- Health Food Retail and Organic Beverage Café
- NAICS
- Food (Health) Supplement Retailers (456191), Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Health Food & Supplement Stores (CRAHAEAC)
- akta.pro secondary industries
- Organic & Natural Packaged Grocery Wholesale (AFAIAJAB), Organic & Natural Beverage Wholesale (AFAIAJAE), Organic Bakery & Confectionery Wholesale (AFAIAJAG), Organic Specialty Diet Foods Wholesale (Gluten-Free, Vegan, Keto, Allergen-Free) (AFAIAJAI)
Keywords
Where SunLife Organics is headquartered
LocationHeadquarters
- HQ city
- Larkspur
- HQ country
- United States
- HQ region
- North America
Offices26 records
Markets served
SunLife Organics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Food & Beverage Sales: Revenue is generated through in-store sales of organic juices, superfood smoothies, acai bowls, snacks, and prepared food items at company-owned retail locations across the United States. This is the primary revenue stream.
- E-commerce Product Sales: Online sales of packaged consumer goods including superfood powders, protein supplements, snacks, apparel, and accessories through the company's Shopify-powered e-commerce platform.
- Catering Services: Corporate and event catering services offering smoothies, juices, acai bowls, and matcha beverages in bulk quantities. Priced per serving or per gallon, this B2B revenue stream targets offices, meetings, and celebrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail and e-commerce one-time product purchases |
| Unit Pricing | Pay-as-you-go | Catering bulk orders |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
SunLife Organics product offering
Product offeringCore offering
SunLife Organics operates a multi-state retail and e-commerce brand selling organic juices, acai bowls, superfood smoothies, and prepared foods in physical stores, alongside its own line of branded Sacred Lotus nutritional supplements, organic matcha, whey and vegan protein powders, granola and snack products, athletic apparel, and Tallow Twins co-branded skincare. The company also provides bulk catering services for corporate and private events, and distributes merchandise such as hats, tote bags, and books written by the founder.
Product overview
SunLife Organics is a health-focused retail company offering a diverse portfolio of products centered around wellness and organic living. The core offering includes Sacred Lotus branded supplements (Apex Superfood Powder, Hydration & Beauty Powder) and protein powders (whey and vegan), along with organic beverages (ceremonial grade matcha, mushroom matcha, Dawn Patrol superfood coffee). The company operates a catering service offering acai bowls, superfood shakes, and fresh pressed juices across multiple US locations. Additional product lines include Tallow Twins x Sunlife Organics skincare products (body butter, facial moisturizer, healing balm), The STAKT MAT fitness equipment, athletic apparel (workout sets, hoodies, sweatpants, t-shirts, hats), location-specific tote bags, granola and snack products, and books by founder Khalil Rafati. The company was founded in 2011 in Malibu, California with a mission to 'love, heal and inspire' through organic whole foods and community connection.
Differentiator
Problem solved
Functional benefit
Brands
- Sacred Lotus: Line of supplements including Apex Superfood Powder, Hydration & Beauty Powder, protein powders, matcha, and superfood coffee products.
Products and services
- Catering Services Bulk catering service for corporate and private events offering acai bowls, superfood shakes, fresh pressed juices, matcha beverages, and snacks in multiple U.S. cities.
- Sacred Lotus Apex Superfood Powder
- Hydration & Beauty Powder Daily electrolyte and beauty mineral supplement containing Vitamin C, Niacin, Magnesium, Chloride, Sodium, and Potassium with Sacred Lotus Hydration & Beauty Blends, 60 servings.
- Organic Ceremonial Grade Matcha 100% organic ceremonial grade matcha from Kagoshima, Japan, available in 80g tin and 30g package formats.
- Dawn Patrol Mushroom Matcha Organic ceremonial grade matcha blended with lion's mane, moringa, turmeric, and L-Theanine for sustained energy without jitters.
- Dawn Patrol Superfood Coffee Organic coffee blend enhanced with 70+ upcycled trace minerals, organic mushrooms, prebiotics, probiotics, and grass-fed collagen; available in jar and stick pack formats.
- Organic Grass-Fed Whey Protein Powder Organic grass-fed whey protein powder with vanilla and chocolate flavors, made with grass-fed whey concentrate, isolate, organic natural flavors, organic stevia, and organic coconut creamer.
- Organic Vegan Protein Powder Plant-based protein powder with 18g of protein per serving from organic peas and brown rice, with no added sugars, artificial flavors, or preservatives; available in vanilla and chocolate.
- Hemp Granola Organic granola with 30g whole grains, 6g plant protein, and 5g fiber per serving; combines granola clusters, hemp seeds, and flax. Non-GMO and vegan.
- Organic Paleo Granola Paleo-friendly granola with shaved coconut, raw pumpkin and sunflower seeds, brown flax, wild honey, almond meal, walnuts, pecans, almonds, vanilla, cinnamon, and coconut oil.
- Granola Bars (Sacred Lotus) Organic gluten-free granola bars sold in packs of 5 in Peanut Butter Chocolate Banana, Dark Chocolate Chip, and Cinnamon Maple Pecan flavors.
- The Wolverine Cookie Gluten-free cookie inspired by the Wolverine Superfood Shake, made with tree nut flour, almond meal, dates, maca, bee pollen, raw cacao nibs, and Madagascar vanilla; certified gluten-free, sold in packs of 5.
- Pink Lotus Body Butter Small-batch body butter co-developed with Tallow Twins using 100% grass-fed tallow, jojoba oil, sweet almond oil, and pink lotus, ylang ylang, helichrysum, and patchouli essential oils; available in 60ml and 100ml sizes.
- Rose Vitality Replenishing Facial Moisturizer Tallow Twins x SunLife Organics facial moisturizer formulated with 100% grass-fed tallow, moringa oil, squalane oil, sea buckthorn fruit oil, rosehip oil, and rose and sweet orange essential oils to deeply hydrate, brighten, and revitalize skin.
- Methylene Blue Healing Balm Handcrafted small-batch healing balm by Tallow Twins x SunLife Organics with 100% grass-fed tallow, moringa oil, squalane oil, jojoba oil, USP Grade Methylene Blue, and pure vanilla extract.
- Helios Sacred Body Oil 100% organic deeply nourishing body oil infused with precious botanical oils and natural actives, designed to hydrate, smooth, and illuminate the skin.
- THE STAKT MAT 2-in-1 fitness mat that doubles as a block for added versatility in workouts; available in Pro model with premium textured layer for superior grip. Made of EVA Foam Blend.
- Cotton Hoodie Oversized fit hoodie with dropped shoulder, heavy weight construction, kangaroo pocket, designed to pair with matching SunLife joggers.
- Crew Neck Sweater Soft cotton-blend sweatshirt with crewneck, long raglan sleeves, and banded cuffs; 100% cotton, available in beige and gray.
- Wide Leg Sweatpants and Joggers Cotton-blend wide leg sweatpants and jogger sweatpants with elasticized waists, inner drawcords, and front slant pockets; designed to pair with the Cotton Hoodie.
- Tracksuit Set Loose-fit tracksuit set with matching jacket and pants; jacket made of 100% nylon interlock.
- Women's Lightening Workout Apparel Women's performance workout apparel including workout set, leggings, top, micro shorts, and sports bra, made of sweat-wicking, breathable 4-way stretch 90% nylon / 10% spandex fabric.
- Branded T-Shirts Branded t-shirts in standard fit, baby tee, and supima cotton formats featuring 'Be Here Now', 'Love Heal & Inspire', and SunLife Organics branding.
- Branded Hats Be Here Now branded hats in beige and black, plus quick-dry breathable aqua hats in rainbow and camo patterns with water-resistant and sweat-wicking properties.
- Canvas Tote Bags 100% organic cotton canvas tote bags in plain and location-specific designs (USC, Miami Beach, Austin TX, Chicago).
- Coconut Shell Bowl Natural coconut shell bowl coated in commercial-grade lacquer for longevity; non-absorbent, 20 oz capacity, hand wash only.
- Electric Whisk Electric whisk for blending superfood lattes at home, compatible with Matcha, Apex, and Hydration & Beauty powders; requires 2 AA batteries (not included).
- I Forgot to Die (book) Memoir by founder Khalil Rafati recounting his journey from addiction and homelessness on Skid Row in Los Angeles to recovery and entrepreneurship.
- Remembering To Live (book) Book by founder Khalil Rafati about making transformative life changes and living an extraordinary life.
- E-Gift Card Electronic gift card for use at SunLife Organics online and in-store, available in $25.00 USD increments.
Companies that use SunLife Organics
Customer profileSegments3 records
Ideal customer profiles2 records
SunLife Organics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SunLife Organics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tallow TwinsminorSunLife Organics partnered with Tallow Twins to create a co-branded skincare line called the 'Tallow Twins Bundle,' which includes the Pink Lotus Body Butter, Rose Vitality Replenishing Facial Moisturizer, and Methylene Blue Healing Balm. The partnership combines SunLife Organics' brand and distribution with Tallow Twins' expertise in grass-fed tallow-based skincare formulations.
Scale indicators2 records
Recent moves8 records
Expansion highlights6 records
SunLife Organics competitors and assessment
Company assessmentDirect peers
- Robeks: Franchised juice and smoothie chain offering fresh juices, smoothies, acai bowls, and supplements. Closely comparable product mix and target consumer, though with a heavier franchise model than SunLife.
- Playa Bowls: Fast-growing acai bowl, smoothie, and juice franchise concentrated on the East Coast with national expansion. Highly comparable product offering (acai bowls, smoothies, juices) and similar lifestyle brand positioning.
- Nekter Juice Bar: Franchised juice and smoothie concept offering acai bowls, juices, and wellness shots in a multi-state U.S. footprint. Directly comparable on menu, price point, and health-conscious customer base.
- Juice Press: Organic juice, smoothie, and plant-based food retailer operating company-owned stores and e-commerce. Closely mirrors SunLife's combination of retail storefronts, organic ingredients, and branded supplements.
- Pressed Juicery: Premium organic juice and smoothie retail chain with a similar DTC/storefront model and a California origin. Directly comparable on product mix (cold-pressed juices, smoothies, supplements) and premium positioning.
- Clean Juice: Certified organic juice bar franchise serving smoothies, acai bowls, cold-pressed juices, and wraps. Directly comparable on the organic-only positioning and multi-state retail model.
Broad incumbents
- Tropical Smoothie Cafe: Multi-state franchise chain offering smoothies, wraps, sandwiches, and bowls. Overlaps SunLife on smoothies and bowls but with a broader (and less organic-focused) menu.
- Jamba: Large publicly traded smoothie and juice franchise with a national footprint. Comparable category (smoothies, juices, bowls) but broader, more mass-market positioning and a heavily franchised model.
- Smoothie King: National smoothie franchise with a focus on health, fitness, and wellness-oriented consumers. Comparable on beverage-led health positioning but operates at a much larger and more franchise-driven scale.
Emerging players
- Vitality Bowls: Superfood cafe franchise specializing in acai bowls, smoothies, and cold-pressed juices. Highly comparable menu and target customer (health-conscious, organic-leaning) but a smaller and more regional footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SunLife Organics social profiles
Digital presenceSunLife Organics financial estimates
Financial estimateRevenue estimate
Valuation estimate
SunLife Organics leadership team
Management profileNumber of profiles
Profiles2 records
SunLife Organics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SunLife Organics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SunLife Organics
What does SunLife Organics do?
SunLife Organics operates a multi-state retail and e-commerce brand selling organic juices, acai bowls, superfood smoothies, and prepared foods in physical stores, alongside its own line of branded Sacred Lotus nutritional supplements, organic matcha, whey and vegan protein powders, granola and snack products, athletic apparel, and Tallow Twins co-branded skincare. The company also provides bulk catering services for corporate and private events, and distributes merchandise such as hats, tote bags, and books written by the founder.
Is SunLife Organics a public or private company?
SunLife Organics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SunLife Organics founded?
SunLife Organics was founded in 2011. It employs 251 to 500 people.
Where is SunLife Organics based?
SunLife Organics is headquartered in Larkspur, United States, in the North America region.
How does SunLife Organics make money?
Three revenue lines are on record. Retail Food & Beverage Sales are the primary driver. The others are E-commerce Product Sales and catering Services.
Who are SunLife Organics's main competitors?
Direct peers on record are Robeks, Playa Bowls, Nekter Juice Bar, Juice Press, Pressed Juicery and Clean Juice. Broad incumbents are Tropical Smoothie Cafe, Jamba and Smoothie King. Vitality Bowls is listed as an emerging player.
Does SunLife Organics have an API?
No public API is recorded for SunLife Organics.
What industry is SunLife Organics in?
SunLife Organics's product category is Health Food Retail and Organic Beverage Café. Its primary akta.pro industry code is CRAHAEAC, Health Food & Supplement Stores, with a secondary code of AFAIAJAB, Organic & Natural Packaged Grocery Wholesale. Its NAICS code is 456191 and its SIC code is 5810.