Ventete
Ventete is a London-based, founder-owned company that designs and sells the aH-1, a premium inflatable and collapsible cycling helmet using compressed-air and RHEON™ polymer technology, sold direct-to-consumer in the UK and Ireland.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ventete does
Ventete Limited is a London-based, founder-owned private company that designs, markets, and sells the aH-1 — a premium collapsible cycling helmet priced at £185, £200, or £225 depending on pump configuration. The product is sold direct-to-consumer via a Shopify-powered website (ventete.com), through the UK Cycle to Work salary sacrifice scheme, via a network of authorized stockists, and through an influencer/affiliate program targeting cycling and lifestyle creators. The company operates with a small team (1–10 employees), Swiss manufacturing partners, and a registered UK office in London with third-party fulfilment in Hounslow. Markets served are the United Kingdom and Ireland.
The aH-1 is differentiated from conventional foam helmets by an inflatable architecture: compressed air distributed through a valve system absorbs and dissipates impact energy, supplemented by RHEON™ Labs non-Newtonian polymer padding designed for rotational impact protection. The helmet deflates to less than 4 cm thick (approximately laptop-sized) in about 15 seconds and reinflates in under 30 seconds using either any Clik-valve-compatible bike pump or the co-branded VENTETE x miniFumpa e-Pump. Independent testing by HEAD Lab at Imperial College London reportedly measured a 44.1% safety improvement versus ordinary foam helmets. The helmet is offered in two colors (Black, White) and three sizes (S, M, L), with a one-year warranty on the helmet and e-Pump.
The business model is single-product, transaction-based consumer hardware sales with supplementary accessory and gift-card revenue. Marketing is multi-channel: organic social on Instagram, TikTok, YouTube, Facebook, and LinkedIn; a structured affiliate program; and earned media in Financial Times, The Times, Women's Health, Road.cc, HYPEBEAST, 220 Triathlon, Escapism, and Highsnob. No venture capital, private equity, or institutional investment has been disclosed. The founder/executive chairman is Richard Hurwitz.
Ventete firmographics
Firmographics- Name
- Ventete
- Legal name
- Ventete Limited
- Website
- https://ventete.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ventete is a London-based, founder-owned company that designs and sells the aH-1, a premium inflatable and collapsible cycling helmet using compressed-air and RHEON™ polymer technology, sold direct-to-consumer in the UK and Ireland.
- Ownership category
- akta.pro rank
Ventete industry classification
Industry- Product category
- Cycling Safety Equipment
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Safety, Lighting & Security Hardware Manufacturing (Helmets/Lights/Locks) (IMACAOAJ)
- akta.pro secondary industries
- Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN), Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), High-Visibility, Rain & Thermal Riding Gear Retail (CRAMANAK)
Keywords
Where Ventete is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Ventete business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Helmet Sales: Direct-to-consumer sales of the aH-1 inflatable cycling helmet through the company website. Products sold in multiple configurations: helmet only, with hand pump, or with e-Pump. Available in two colors (Black, White) and three sizes (S, M, L).
- Accessories and Add-ons: Sales of compatible pumps (hand pump and e-Pump) and Digital Gift Cards as supplementary revenue streams.
- Cycle to Work Scheme: Partnership with UK Cycle to Work programs enabling employees to purchase helmets through salary sacrifice schemes, expanding customer accessibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | aH-1 Helmet without Pump - £185 |
| Unit Pricing | Pay-as-you-go | aH-1 Helmet with Hand Pump - £200 |
| Unit Pricing | Pay-as-you-go | aH-1 Helmet with e-Pump - £225 |
| Other | Pay-as-you-go | Digital Gift Card - variable |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Ventete product offering
Product offeringCore offering
Ventete designs and manufactures the aH-1 Premium Collapsible Cycle Helmet, an inflatable safety helmet that uses compressed air and RHEON™ Labs non-Newtonian polymer padding for impact protection. The helmet deflates to less than 4cm thick (laptop size) in approximately 15 seconds for portability, and is sold direct-to-consumer via ventete.com in three configurations: helmet only (£185), with hand pump (£200), or with e-Pump (£225), in Black or White and sizes S/M/L.
Product overview
Ventete offers a single product line centered on the aH-1 Premium Collapsible Cycle Helmet, an innovative inflatable safety helmet. The helmet is the world's thinnest when deflated, using compressed air and RHEON™ Labs technology for superior impact protection. Customers can purchase the helmet alone (£185) or bundled with either a Hand Pump (£200) or a VENTETE x miniFumpa e-Pump (£225). The helmet is available in Black and White colors across three sizes. Digital Gift Cards are also available for purchase.
Differentiator
Problem solved
Functional benefit
Products and services
- aH-1 Premium Collapsible Cycle Helmet Premium collapsible cycling helmet using compressed air and RHEON™ Labs non-Newtonian polymer padding for enhanced rotational impact protection. Folds to less than 4cm thick (laptop size) in 15 seconds. Tested by HEAD Lab at Imperial College London to be 44.1% safer than ordinary foam helmets. Sold to individual cyclists in three sizes and two color options.
- Digital Gift Card Digital gift cards available for purchase on the Ventete website for gifting purposes.
Quantifiable outcome
- 44.1% safer than ordinary foam helmets
- +2 more outcomes
Companies that use Ventete
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Ventete technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ventete partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- HEAD Lab, Imperial College LondoncoreVentete's helmets are tested by HEAD Lab at Imperial College London, which provides scientific validation of the 44.1% safety improvement claim. This partnership lends significant credibility to the product's safety claims through independent academic testing.
- RHEON™ LabscoreRHEON™ Labs provides the non-Newtonian polymer padding technology used in Ventete helmets. This flexible padding adapts to movement and stiffens on impact, spreading energy in all directions for enhanced rotational impact protection.
- Fumpa Pty LtdcoreFumpa manufactures the VENTETE x miniFumpa e-Pump, an industry-leading electric pump used with the aH-1 helmet for super-fast inflation in under 30 seconds. USB-C rechargeable. Sold bundled with helmet or separately.
- UK Cycle to Work Scheme OperatorsmajorPartnership with UK government-backed Cycle to Work schemes enabling employees to purchase Ventete helmets through salary sacrifice arrangements, making the product more accessible and affordable.
- ShopifycoreE-commerce platform powering the ventete.com website for product sales, payments (Shopify Payments), and order processing.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Ventete competitors and assessment
Company assessmentBroad incumbents
- Smith Optics: Premium helmet and eyewear brand with MIPS-protected cycling helmets. Comparable on premium safety positioning and broad cycling segment coverage.
- Giro Sport Design: Established US cycling helmet and apparel brand with deep distribution. Comparable as a premium helmet incumbent that Ventete competes against for urban and road cyclists' wallet share.
- Abus: German safety equipment manufacturer with a broad cycling helmet range. A broader incumbent overlapping with Ventete in the urban commuter helmet category through specialist bike retailers.
- Specialized Bicycle Components: Major cycling brand with proprietary helmet line (e.g., ANGi crash detection). Comparable as a vertically integrated cycling brand that competes for premium commuter and road cyclist customers.
- KASK: Italian premium helmet maker with strong road and urban cycling presence. Comparable on premium price point, design-led branding, and European distribution.
- POC Sports: Swedish premium helmet brand emphasising safety innovation and independent testing. Highly comparable to Ventete on safety-led premium positioning and European urban/road cyclist audience.
Others
- RHEON Labs: Technology partner supplying the non-Newtonian polymer used in Ventete's aH-1. Comparable as a strategic enabler of the company's safety technology and a potential adjacent player if it expands into other helmet brands.
Direct peers
- Closca: Spanish brand behind the foldable/wearable helmet design. Closely comparable to Ventete on the 'packable helmet for urban commuters' value proposition and price positioning.
- Hövding: Swedish inventor of the inflatable airbag cyclist helmet worn around the neck. Most directly comparable to Ventete on the inflatable urban-cyclist safety concept and target commuter customer.
Emerging players
- Lumos: Smart helmet maker with integrated lights and turn signals. Comparable as a tech-forward urban cycling helmet startup targeting similar style-conscious commuter segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Ventete social profiles
Digital presenceVentete compliance and trust
Trust signalCompliance1 record
Ventete financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ventete leadership team
Management profileNumber of profiles
Profiles1 record
Ventete funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ventete M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ventete
What does Ventete do?
Ventete designs and manufactures the aH-1 Premium Collapsible Cycle Helmet, an inflatable safety helmet that uses compressed air and RHEON™ Labs non-Newtonian polymer padding for impact protection. The helmet deflates to less than 4cm thick (laptop size) in approximately 15 seconds for portability, and is sold direct-to-consumer via ventete.com in three configurations: helmet only (£185), with hand pump (£200), or with e-Pump (£225), in Black or White and sizes S/M/L.
Is Ventete a public or private company?
Ventete is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ventete founded?
Ventete was founded in -1. It employs 1 to 10 people.
Where is Ventete based?
Ventete is headquartered in London, United Kingdom, in the Europe region.
How does Ventete make money?
Three revenue lines are on record. Helmet Sales are the primary driver. The others are accessories and Add-ons and cycle to Work Scheme.
Who are Ventete's main competitors?
Broad incumbents on record are Smith Optics, Giro Sport Design, Abus, Specialized Bicycle Components, KASK and POC Sports. RHEON Labs is listed as an others. Direct peers are Closca and Hövding. Lumos is listed as an emerging player.
Does Ventete have an API?
No public API is recorded for Ventete.
What industry is Ventete in?
Ventete's product category is Cycling Safety Equipment. Its primary akta.pro industry code is IMACAOAJ, Safety, Lighting & Security Hardware Manufacturing (Helmets/Lights/Locks), with a secondary code of IMACAEAN, Powersports Safety, Helmets & Protective Gear Manufacturing. Its NAICS code is 336991 and its SIC code is 3751.