What Batch Bicycles does

Batch Bicycles is a privately held US bicycle brand founded in 2018 and headquartered in Miamisburg, Ohio, operating as a subsidiary of United Wheels Inc., a global holding company whose portfolio includes Huffy, Niner, VAAST, Royce Union, and Allite. The company designs, sources, and sells a multi-category lineup of mountain bikes (MB.1, MB.2), gravel bikes (GB.1, GB.2, Gravel Plus), pavement and comfort bikes (BB.1, CB.1, SB.1, HS.1), e-bikes (E-Step-Thru, E-Step-Thru Plus, eCB.1, eCB.3, eFT.3), and kids bikes (KB.1 through KM.24). Product technology is assembled from proven mainstream componentry rather than proprietary IP: hydroformed 6061 aluminum frames, SunTour suspension forks, Shimano and Microshift drivetrains, Tektro disc brakes, and Bosch (or Vinka on select models) e-bike drive systems.

Batch's go-to-market combines a direct-to-consumer e-commerce storefront (batchbicycles.com) with a nationwide dealer-fulfillment model: bikes ship 85% assembled to a local bike shop of the customer's choosing for free professional assembly, providing service support that pure online competitors cannot match. Pricing spans $149.99 (KB.1 balance bike) to $2,799.99 (E-Step-Thru Plus), with the value proposition centered on delivering mid-to-upper-tier component specs at below-market prices — for example, the Gravel Plus at $1,299 with SRAM Apex 1x11 and a full carbon fork. Revenue is generated exclusively through one-time hardware sales; no subscription or recurring revenue streams are disclosed. Distribution is concentrated in the US and Canada, with EU/UK terms referenced in legal documentation.

The brand is targeted at everyday riders across kids and family, urban/commuter, gravel/adventure, mountain bike, and e-bike segments, supported by earned media coverage in cycling and outdoor publications and a content-marketing program built around the Batch Bulletin blog, newsletter, and Instagram. The company reports 1–10 employees and no disclosed funding rounds, operating as a lean brand within the larger United Wheels portfolio rather than as an independently capitalized venture.

Name

Batch Bicycles

Legal name

Batch Bicycles

Website

https://batchbicycles.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Batch Bicycles is a privately held US bicycle brand and United Wheels subsidiary that sells mountain, gravel, pavement, e-bike, and kids bikes direct-to-consumer, with each order professionally assembled at a local bike shop across a nationwide dealer network.

Ownership category

akta.pro rank

Product category

Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industry

E-Bike Retail (CRAMAHAE)

Keywords

• Bicycle manufacturing
• Electric bicycles
• Mountain bikes
• Gravel bikes
• Kids bicycles

Headquarters

HQ city

Miamisburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Bicycle Hardware Sales: Batch Bicycles generates revenue exclusively through one-time hardware sales of completed bicycles. Customers purchase bikes directly through the website; Batch ships bikes to the customer's chosen local bike shop for professional assembly. No recurring subscription revenue is disclosed. Price range spans from $149.99 (balance bikes) to $2,799.99 (E-Step-Thru Plus).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Batch Bicycles designs, specs, and sells a full line of bicycles — mountain, gravel, pavement/comfort, e-bikes, and kids bikes — direct to consumers through batchbicycles.com. Every bike is shipped 85% assembled to a local bike shop of the customer's choosing for free professional assembly and ongoing service, combining online ordering with in-person dealer support. Pricing spans from $149.99 balance bikes to $2,799.99 premium e-bikes, with lifetime frame warranty across the line.

Product overview

Batch Bicycles is a bicycle manufacturer offering a diverse portfolio of bikes across multiple categories: Mountain bikes (MB.1, MB.2, and disc brake models), E-Bikes (E-Step-Thru, E-Step-Thru Plus, eCB.1, eCB.3, eFT.3), Gravel bikes (GB.1, GB.2, Gravel Plus), Pavement/Comfort bikes (BB.1, CB.1, SB.1, HS.1), Fitness and Lifestyle bikes, and Kids bikes (KB.1 balance bike through KM.24 mountain bike). All bikes ship to local bike shops for professional assembly and are backed by a lifetime frame warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• MB.2 Mountain Bike Performance hardtail mountain bike with hydroformed 6061 alloy frame, SunTour XCT30 suspension fork (100mm travel), Microshift Advent 9-speed drivetrain, Tektro hydraulic disc brakes, tubeless-compatible rims, and 2.4-inch all-terrain tires, for recreational trail riding.
• MB.1 Mountain Bike Confident hardtail mountain bike with hydroformed aluminum frame, SunTour XCE28 fork (100mm travel), 2.4-inch all-terrain tires, and Microshift Acolyte 1x8 drivetrain, aimed at new and intermediate trail riders.
• Disc Brake Mountain Bicycle Mountain bicycle with 6061 hydroformed alloy frame, mechanical disc brakes, and SunTour suspension forks available in 24-29 inch wheel sizes.
• Mountain Bicycle (entry-level) Entry-level mountain bike with 6061 alloy frame, 21-speed Shimano gearing, and front suspension for trail riding.
• E-Step-Thru E-Bike Electric comfort bike with Bosch Active Line motor (40Nm torque), 400Wh battery, low step-thru frame, and Shimano 8-speed drivetrain, priced at $2,399.99 (regular $2,599.99).
• E-Step-Thru Plus E-Bike Premium e-bike with Bosch Active Line Plus motor (50Nm torque), 400Wh Powerpack battery, SunTour NEX suspension fork, and Shimano 9-speed shifting, priced at $2,799.99.
• eCB.1 Electric Comfort Bike Electric comfort bike with Vinka 500W Class 3 motor, 420Wh battery, hydraulic disc brakes, and integrated lights and fenders, priced at $1,499.99.
• eCB.3 Electric Comfort Bike Class 3 e-bike with Vinka 500W rear hub motor (28mph top assisted speed), Zoom hydraulic suspension fork, and Shimano 8-speed drivetrain, priced at $1,599.99 (regular $1,799.99).
• eFT.3 Electric Fat Tire Bike Electric fat tire bike with 750W Shengyi hub motor, 720Wh battery, Zoom suspension fork, and 20x4-inch Kenda tires, priced at $1,999.99.
• GB.1 Gravel Bike Gravel bike with 6061 hydroformed double-butted aluminum frame, Microshift Sword 1x9 drivetrain, and mechanical disc brakes, priced at $1,100.
• GB.2 Gravel Bike Gravel bike with full carbon fork, Microshift Sword 1x10 drivetrain, and tubeless-compatible wheels, priced at approximately $1,100-$1,300.
• Gravel Plus Bike Premium gravel bike with SRAM Apex 1 11-speed drivetrain, full carbon fork, and tubeless-ready WTB Nano tires, priced at $1,299.
• HS.1 Hybrid Sport Bike Hybrid sport bike with 6061 hydroformed aluminum frame, Microshift Acolyte 1x8 drivetrain, and mechanical disc brakes, priced at $699.99.
• SB.1 Step Through Bike Easy step-through bike with comfort geometry, 7-speed Shimano drivetrain, and suspension seatpost for everyday riding.
• CB.1 Men's Comfort Bike Comfort-focused men's bike with upright riding position, 7-speed Shimano drivetrain, and linear pull brakes for everyday riding.
• CB.1 Women's Comfort Bike Comfort-focused women's bike with swept-back handlebars and easy gearing for everyday riding.
• BB.1 Women's Beach Bike Classic cruiser-style beach bike for women with coaster brake, 26-inch wheels, and rust-resistant components.
• BB.1 Men's Beach Bike Classic cruiser-style beach bike for men with coaster brake and beach-ready components.
• Fitness Bicycle Fitness bike with 6061 alloy frame, Shimano Tourney 21-speed shifting, and fast-rolling 700c tires.
• Lifestyle Bicycle Affordable everyday bike for commuting and casual riding with 7-speed gearing and upright position.
• KB.1 Kids Balance Bike Balance bike for toddlers ages 2-5 with lightweight 6061 aluminum frame and pneumatic 12-inch tires, priced at $149.99.
• KB.12 Kids 12-inch Bike First pedal bike for young riders with coaster brake and adjustable components, priced at $259.99.
• KB.16 Kids 16-inch Bike Kids bike with coaster brake, training-wheel compatible design, and durable aluminum wheels, priced at $279.99.
• KB.20 Kids 20-inch Bike Kids bike with dual braking system (coaster and hand brake) and BMX-style components, priced at $299.99.
• KM.20 Kids 20-inch Mountain Bike Kids mountain bike with hydroformed 6061 alloy frame, Microshift Acolyte 8-speed drivetrain with clutch-equipped rear derailleur, mechanical disc brakes, and 2.6-inch tires, priced at $519.99.
• KM.24 Kids 24-inch Mountain Bike Kids mountain bike with 80mm suspension fork, Microshift 1x8 drivetrain, and mechanical disc brakes, priced at $569.99.

Quantifiable outcome

• Gravel Plus reviewed by Elevation Outdoors as a 'smartly spec'd, value-forward gravel rig' offering features typically found on bikes costing significantly more.
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Bikes for Goodness SakecoreStrategic or Co-development PartnerBatch Bicycles is an official bicycle partner for Bikes for Goodness Sake's nationwide bike build events. The partnership aims to make cycling accessible to children and families in need by providing durable, high-quality bikes. Batch contributes thoughtfully designed bikes built with simplicity, durability, and reliability — positioned as lasting gifts rather than disposable donations.
• Local Bike Shop DealerscoreChannel Partner/ Reseller/ DistributorBatch partners with independent local bike shops across the United States to professionally assemble every bike sold. Shops provide fitting, expert support, and ongoing service. Batch ships bikes 85% assembled to the customer's chosen shop, which completes assembly at no additional cost. Dealers can be found via the batchbicycles.com store locator, and even non-Batch-designated shops can receive shipments.
• BoschcoreTechnology or IntegrationBatch E-Bikes exclusively use Bosch e-bike drive systems, including the Bosch Active Line (40Nm, 20mph), Active Line Plus (50Nm, 20mph), and Vinka motors on select models. All e-bikes feature Bosch Powerpack 400Wh or 720Wh batteries. E-bike motor and battery warranty claims are handled directly by Bosch, indicating a structured OEM support relationship.
• United Wheels Inc. (Parent Company)coreOthersBatch Bicycles is a brand under United Wheels Inc., a global holding company that also includes Huffy Bicycles, Niner Bikes, VAAST Bikes, Royce Union, and Allite Inc. United Wheels is described as a leader in the bike industry, on a mission to deliver the ultimate transportation solution at great value. Batch benefits from United Wheels' distribution infrastructure, manufacturing scale, and brand portfolio.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Giant Bicycles: Giant is the world's largest bicycle manufacturer offering mountain, gravel, road, kids, and e-bikes through a global dealer network. Giant competes with Batch across nearly all categories at similar value-positioning price points and is one of the primary incumbents defining the entry-to-mid-market bands Batch operates in.
• Specialized Bicycle Components: Specialized is a global premium bike and e-bike brand offering mountain, gravel, road, and kids bikes with proprietary technologies (e.g., Turbo e-bike systems). Specialized competes with Batch's gravel and e-bike lines at higher price points and is a key reference point for component quality and brand cachet in the segment.
• Trek Bicycles: Trek is one of the world's largest bicycle manufacturers with mountain, gravel, road, kids, and e-bike lines spanning entry-level to premium. Trek competes with Batch across nearly every category but at higher price points and with broader dealer networks; relevant as the dominant incumbent defining the price/value bands Batch positions within.
• Cannondale: Cannondale is a major bicycle brand offering mountain, gravel, road, and e-bikes through dealer networks. Cannondale competes with Batch in the mountain and gravel segments at higher price points; relevant as a dealer-distributed incumbent with comparable product breadth and a stronger performance-brand identity.

Direct peers

• Aventon: Aventon is a direct-to-consumer e-bike and traditional bike brand offering mountain, gravel, commuter, and e-bikes at mid-market price points. Like Batch, Aventon sells online but is a closer DTC competitor than dealer-network hybrid; both compete head-to-head in the value e-bike segment with comparable Bosch-equivalent drivetrains at sub-$3,000 price points.
• Rad Power Bikes: Rad Power Bikes is a leading direct-to-consumer e-bike brand selling fat-tire, commuter, folding, and cargo e-bikes primarily online. Rad Power competes most directly with Batch's eFT.3 fat-tire and eCB comfort e-bikes; both target value-conscious mainstream riders, though Rad Power uses a pure DTC model vs. Batch's dealer-fulfillment approach.
• Schwinn Bicycles: Schwinn is a long-established mass-market bike brand offering mountain, hybrid, cruiser, kids, and e-bikes through big-box retail and dealer networks. Schwinn competes with Batch across kids, commuter, and entry-level e-bike categories at similar price points; both target the same value-conscious mainstream buyer.
• Lectric eBikes: Lectric eBikes is a direct-to-consumer e-bike brand specializing in value-priced folding and commuter e-bikes (XP series). Lectric competes most directly with Batch's eCB comfort line and E-Step-Thru on price; both target first-time e-bike buyers, with Lectric operating pure DTC vs. Batch's dealer-fulfillment model.
• Huffy Bicycles: Huffy is a sister brand to Batch under United Wheels, selling mass-market mountain, cruiser, kids, and folding bikes through big-box and online retail. Both brands operate within the same parent and overlap in kids and entry-level categories; Huffy represents the value tier Batch's higher-spec positioning differentiates against within the same portfolio.
• Niner Bikes: Niner Bikes is a sister brand to Batch under United Wheels, specializing in premium mountain and gravel bikes. Both brands share parent infrastructure and overlap in the gravel and mountain categories; Niner represents the premium tier in the same portfolio that Batch's value-quality positioning complements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/batchbicycles
• Xx.com/BatchBicycles
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/batch-bicycles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Batch Bicycles