Lee's Flower Shop

What Lee's Flower Shop does

Lee's Flower Shop is a privately held, family-owned retail florist operating from a single storefront at 1026 U St NW in Washington, DC. Founded in 1945 and currently run by the original founders' granddaughters, Stacie and Kristie, the business is recognized as the oldest family-owned florist in Washington, DC and possibly the longest-standing Black-owned flower shop in the United States. The company serves individual consumers, corporate clients, wedding planners, and funeral homes across the Washington, DC metropolitan area, with same-day local delivery extending into Maryland and Virginia.

The core product offering consists of handcrafted floral arrangements available in multiple size tiers (Standard starting around $65, Deluxe/Premium $99-$225, Exquisite up to $299), supplemented by live indoor plants ($50-$165), gourmet gift baskets ($60-$85), sympathy and funeral arrangements (casket sprays $314-$1,095), wedding floral services, and a recurring floral subscription program ($55-$175). Orders are fulfilled through the eFlorist e-commerce platform with zip code-based delivery pricing and a same-day cutoff of 1pm weekdays / 12pm Saturday. The technology stack is industry-standard: PayPal checkout, ShopperApproved review integration, and CDN-hosted product assets. Nationwide delivery outside the DC metro is enabled through partnerships with the Teleflora and FTD florist networks rather than proprietary logistics.

The business operates primarily on a transactional, pay-as-you-go revenue model with one-time purchases dominating the mix. A subscription service for recurring weekly or monthly flower and plant delivery introduces a modest recurring revenue component, billed 3-5 days prior to each delivery. Distribution spans the e-commerce website (primary), the physical storefront, phone-based inside sales, hand-delivered local routes, and resold fulfillment through Teleflora/FTD. Marketing relies on organic social (Facebook, Instagram), Google reviews, SEO, and word-of-mouth referrals rather than paid acquisition. Headcount is reported in the 11-50 range, no institutional capital has been raised, and revenue is not publicly disclosed.

Name

Lee's Flower Shop

Legal name

Lee's Flower And Card Shop Inc

Website

https://leesflowerandcard.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Lee's Flower Shop is a family-owned retail florist in Washington, DC, founded in 1945 and operated by the founders' granddaughters. It sells handcrafted floral arrangements, plants, gift baskets, and sympathy flowers via e-commerce, storefront, and same-day local delivery, with nationwide fulfillment through Teleflora and FTD networks.

Ownership category

akta.pro rank

Product category

Retail Florist

NAICS

Florists (45931)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Retail florist services
• Fresh flower arrangements
• Sympathy funeral flowers
• Wedding floral design
• Same-day flower delivery

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Floral Arrangements and Bouquets: One-time sale of hand-crafted floral arrangements and bouquets for various occasions including anniversaries, birthdays, weddings, and sympathy events. Products are available in multiple size tiers (Standard, Deluxe, Premium) with price points ranging from approximately $65 to $225 for standard arrangements.
2. Plants and greenery: Sale of indoor plants including Peace Lilies, Orchids, Snake Plants, Dish Gardens, and other foliage plants. Prices range from approximately $50 to $165.
3. Gift Baskets: Sale of gourmet gift baskets containing chocolates, snacks, fresh fruit, and other food items. Prices range from approximately $60 to $85.
4. Floral Subscriptions: Recurring floral and plant subscription service with weekly or monthly delivery options. Customers can choose delivery or pickup on a recurring basis with billing processed 3-5 days prior to each delivery.
5. Add-on Products: Sale of add-on items including Mylar balloons, chocolates, stuffed animals, and Votivo candles available with floral orders. Gratuity/tips for drivers and designers also collected.
6. Funeral and Sympathy Products: Sale of casket sprays, urn tributes, standing sprays, wreaths, and sympathy plants for funeral services. Casket sprays range from approximately $314 to $1,095 for premium arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Lee's Flower Shop is a Washington, DC-based retail florist founded in 1945 that handcrafts and sells fresh flower arrangements, bouquets, plants, gift baskets, sympathy/funeral flowers, and wedding floral designs. The shop operates an e-commerce ordering site, a physical storefront in the Historic U Street corridor, and provides same-day local delivery plus nationwide fulfillment through the Teleflora florist network.

Product overview

Lee's Flower Shop operates as a traditional retail florist offering a comprehensive portfolio of floral products and services. The core offering consists of handcrafted flower arrangements and bouquets available in multiple size tiers (Standard, Deluxe, Premium, Exquisite), supplemented by live plants, gourmet gift baskets, sympathy/funeral flowers, and wedding floral services. The company also offers a Floral Subscription program for recurring deliveries. Products are sold through the eFlorist platform and include both proprietary Lee's designs as well as FTD-branded arrangements fulfilled through the FTD network. Same-day delivery is available in the Washington DC metropolitan area, with nationwide fulfillment via Teleflora. The shop positions itself as a full-service florist since 1945, serving occasions from birthdays and anniversaries to weddings and funerals.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Arrangements and Bouquets Handcrafted floral arrangements in traditional and contemporary styles, available in multiple sizes (Standard, Deluxe, Premium, Exquisite), for individual consumer occasions including birthdays, anniversaries, get well, sympathy, and weddings.
• Plants Indoor plants including Peace Lily, Orchid, Snake Plant, Monstera, ZZ Plant, Bromeliad, Fiddle-Leaf Fig, and dish gardens available in various sizes for home and office decoration.
• Sympathy and Funeral Flowers Casket sprays, standing sprays, wreaths, urn tributes, floral arrangements for services and homes, and sympathy plants for honoring loved ones, with casket sprays ranging from approximately $314 to $1,095.
• Gift Baskets Gourmet gift baskets containing chocolates, snacks, fresh fruit, and specialty items, including Sympathy Gift Baskets, Orchard Fresh Fruit Assortment, Simply Delicious Gourmet Gift Basket, and Breakfast In Bed sets priced approximately $60 to $85.
• Wedding Flowers Wedding floral arrangements and bulk flower services for ceremonies and receptions, with custom arrangements available by consultation.
• Roses Collection Specialized collection of rose bouquets including single dozen, two dozen, three dozen, and luxury rose arrangements in various colors and styles.
• Floral Subscription Recurring flower and plant delivery service with weekly or monthly options, ranging from $55 to $175, with billing processed 3-5 days prior to each delivery.

Quantifiable outcome

• 97% of customers rate the shop 4 or 5 stars
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• TelefloracoreChannel Partner/ Reseller/ DistributorLee's Flower Shop uses the Teleflora network of florists to fulfill orders for customers outside their local delivery area (Washington DC metropolitan area). This partnership enables nationwide delivery of floral arrangements through Teleflora's network of partner florists across the US and Canada.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ProFlowers: Established online flower delivery brand offering fresh flowers, plants, and gift baskets nationwide. Broad incumbent competing for the same online occasion-driven customer.
• Teleflora: National floral network connecting customers with local florists for same-day delivery. Both a partner (Lee's fulfills via Teleflora) and a broad incumbent competing for nationwide orders.
• 1-800-Flowers.com: National florist and gifting retailer offering fresh flowers, plants, and gift baskets through e-commerce, partnerships, and a network of local florist affiliates. Largest US floral brand competing for online occasion-driven orders.
• FTD (Florists' Transnational Delivery): National floral delivery network offering branded arrangements (e.g., FTD Splendid Grace) fulfilled through partner florists. Both a partnership channel for Lee's and a broad incumbent competitor.

Emerging players

• Flower Muse: Online luxury florist offering premium farm-direct arrangements with same-day delivery in select metros. Competes for higher-AOV floral purchases that Lee's also targets via premium tier offerings.
• UrbanStems: Direct-to-consumer online florist specializing in modern, sustainably sourced arrangements with same-day delivery in major US metros. Competes for digital-first occasion orders.
• The Bouqs Co. Farm-to-doorstep online florist sourcing directly from growers, with subscription offerings. Direct-to-consumer competitor targeting the same occasion-driven demand as Lee's.

Direct peers

• Caruso Florist: Washington, DC florist offering floral arrangements, plants, and gift baskets for personal and corporate occasions in the DC metro area. Directly competes with Lee's on local occasion-driven demand.
• Capitol Florist: Long-established Washington, DC florist serving the DC metro with same-day delivery, custom arrangements, weddings, and sympathy flowers. Direct local competitor with overlapping product mix and customer base.

Others

• BloomNation: Online marketplace connecting consumers with local florists. Acts as an enabling channel that could either compete with or extend Lee's digital reach depending on participation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LeesFlowersDC
• Instagraminstagram.com/leesflowersdc
• Xx.com/LeesFlowersDC
• LinkedInlinkedin.com/company/lees-flower-and-card-shop-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lee's Flower Shop