What Cash Welcome does

Cash Welcome (CashWelcome.org) is a grassroots advocacy campaign organization established around 2020 and domiciled in Australia, focused on protecting the right to use cash and maintaining guaranteed cash access in local communities across Australia and New Zealand. The campaign is run by a two-person team consisting of Jason Bryce, a financial journalist based in Melbourne who serves as the public spokesperson, and Sheridan, a contributor based in Victoria. The campaign serves three primary constituencies: cash-preferring consumers concerned about privacy, budgeting control, and exclusion from cashless systems; small retailers who continue to accept cash and are featured in the campaign's Business Spotlight; and cash-industry companies (notably ATM operators such as Next Payments and the ATM Industry Association) whose infrastructure depends on continued cash usage. Its core offerings consist of a content blog covering cash usage trends, privacy risks, bank outages, and policy developments; Change.org petitions calling for mandated cash acceptance and guaranteed cash access; a multi-channel social media presence across Facebook, Instagram, TikTok, and YouTube; an email newsletter subscription; and a small Stripe-powered merchandise shop selling branded stickers, t-shirts, waist bags, and sweat-shirts. The organization also organizes recurring advocacy events such as Cash Out Day, in which 1.6 million Australians reportedly withdrew approximately $500 million in cash as a coordinated demonstration against cashless retail trends.

The organization uses no proprietary technology; its digital infrastructure is built on commodity third-party services, with the website built by AFGR Studio on Webflow, Stripe handling merchandise payments, and GoFundMe hosting its public donation campaign. Revenue is generated through three streams: public donations via GoFundMe, industry donations from cash-sector stakeholders, and merchandise sales. Go-to-market is community-led and content-driven, with media coverage on Sunrise (Channel 7), 2GB radio, and Ticker TV amplifying reach at minimal cost. The business model is functionally that of a small nonprofit advocacy organization rather than a commercial enterprise, with no venture capital, private equity, or institutional ownership disclosed.

Name

Cash Welcome

Legal name

Cash Welcome

Website

https://cashwelcome.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Cash Welcome is a grassroots Australian advocacy campaign protecting cash acceptance rights and local cash access, run by a two-person team serving cash-preferring consumers, cash-accepting retailers, and the cash industry via petitions, content, and events.

Ownership category

akta.pro rank

Product category

Consumer Advocacy (Cash Acceptance)

NAICS

Grantmaking and Giving Services (81321)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

Keywords

• Cash acceptance advocacy
• Payment choice campaign
• Consumer cash rights
• Financial inclusion advocacy
• Grassroots donation campaign

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Supply Chain

Revenue model

1. Public Donations: Cash Welcome relies on donations from the public via GoFundMe platform to fund its advocacy operations. Donations can be made through gofundme.com/keep-cashwelcomeorg-fighting-the-war-on-cash or directly via bank transfer (BSB 062-692, AC 4954 6502).
2. Merchandise Sales: The organization operates an online shop selling Cash Welcome branded merchandise including stickers, t-shirts, waist bags and sweat-shirts. These products broadcast cash acceptance and the benefits of paying cash.
3. Industry Donations: Cash Welcome receives financial support from the cash industry (companies working in and wanting to protect the cash industry) to continue advocating for cash acceptance rights.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Cash Welcome is a grassroots advocacy campaign that champions the right of Australians and New Zealanders to pay with and access physical cash. It runs Change.org petitions calling for mandated cash acceptance and guaranteed cash access, publishes blog content and video updates about cash usage, privacy and banking issues, sells branded merchandise (stickers, t-shirts, waist bags, sweat-shirts) via its online shop, and operates an email newsletter for supporters.

Product overview

Cash Welcome is a grassroots advocacy campaign organization, not a software product company. The organization operates a campaign website featuring a blog with articles about cash advocacy, an online merchandise shop selling branded items (stickers, t-shirts, waist bags, sweat-shirts), a newsletter subscription service, and a petition platform. The primary offering is the advocacy campaign itself, which provides a voice for everyone who trusts and relies on cash, supported by donations from the public and industry. The blog content covers topics including cash usage trends, privacy concerns with digital payments, merchant fees, and the dangers of a cashless society.

Differentiator

Problem solved

Functional benefit

Products and services

• Cash Welcome Shop Online merchandise shop selling Cash Welcome branded products including stickers, t-shirts, waist bags and sweat-shirts designed to spread awareness about cash acceptance and the benefits of paying with cash.
• Cash Welcome Blog Blog featuring articles about cash usage trends, cashless society risks, privacy concerns, merchant fees and financial literacy, authored by contributors like Jason Bryce and Sheridan.
• Cash Welcome Email Newsletter Email newsletter subscription service that keeps subscribers informed about the latest news regarding cash and the Cash Welcome campaign.
• Cash Welcome Change.org Petition Change.org petition calling for mandated cash acceptance and guaranteed cash access in local communities, with an associated petition at change.org/saynotocashlesssociety.
• Cash Welcome Business Spotlight Feature section showcasing retailers and small businesses that accept cash, highlighting businesses committed to cash acceptance as part of the campaign's inclusive economy message.

Quantifiable outcome

• Campaign petition asking for mandated cash acceptance and cash access
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• ATM Industry AssociationcoreStrategic or Co-development PartnerCash Welcome works in cooperation with the ATM Industry Association (ATMIA) to protect and promote cash access. The ATMIA has called for a ban on cashless retail establishments in Australia. Cash Welcome supports this position as part of its advocacy for cash acceptance rights.
• Next PaymentscoreStrategic or Co-development PartnerNext Payments, Australia's and New Zealand's biggest independent ATM network, is described as supporting Cash Welcome's campaign. CEO Tim Wildash provides industry data and commentary supporting the campaign's positions on cash usage trends and the importance of ATM infrastructure. Tim Wildash is quoted regularly in campaign materials.
• GoFundMeminorChannel Partner/ Reseller/ DistributorCash Welcome uses GoFundMe platform for accepting public donations to fund its advocacy operations. Donations can be made at gofundme.com/keep-cashwelcomeorg-fighting-the-war-on-cash and gofundme.com/339955e8.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• CHOICE (Australian Consumers' Association): Australia's largest independent consumer advocacy organization. Operates in the same Australian civic-advocacy space as Cash Welcome with a similar donation/community-supported funding model, though focused on broader consumer issues.
• Financial Rights Legal Centre: Australia-based consumer advocacy and legal centre assisting consumers with financial disputes. Similar donation-driven Australian advocacy footprint and consumer-protection orientation.

Broad incumbents

• Positive Money: UK-based research and advocacy campaign reforming the financial system from a consumer-citizen perspective. Comparable grassroots advocacy and donation-funded operating model, though with a broader payments-and-banking reform remit.

Direct peers

• Next Payments: Australia and New Zealand's largest independent ATM operator and a named backer of Cash Welcome, providing industry data, CEO commentary, and operational alignment for cash advocacy campaigns.
• ATM Industry Association: Global non-profit trade association representing the ATM industry. It is a direct strategic ally of Cash Welcome, sharing the same mission of protecting cash access and advocating against cashless retail bans.

Emerging players

• Digital Rights Watch: Australian advocacy organization defending civil liberties in the digital age. Comparable Australian, donation-funded, mission-driven advocacy model and an aligned focus on the 'surveillance capitalism' critique Cash Welcome raises regarding digital payments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/CashWelcome
• YouTubeyoutube.com/channel/UC4EBIzHMSUiu8we5bP5jk8Q
• Facebookfacebook.com/cashwelcome
• Instagraminstagram.com/cash_welcome
• TikToktiktok.com/@cashwelcome
• LinkedInlinkedin.com/company/cash-welcome

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cash Welcome