Leon’s

Quick Service Restaurant (QSR) / Casual Diningleons.in

Company typePrivate
Founded2015
HeadquartersBengaluru, India
Headcount1,001–5,000
GTM typeB2C
OfferingServices

Leon’s firmographics

Firmographics

Name: Leon’s
Legal name: Leon Grill Private Limited
Website: https://leons.in
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 1,001–5,000 employees
Ownership category
akta.pro rank

Leon’s industry classification

Industry

Product category: Quick Service Restaurant (QSR) / Casual Dining
NAICS: Limited-Service Restaurants (722513)
SIC: Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
akta.pro primary industry: Burger QSR (THAFAAAA)
akta.pro secondary industry: Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel) (THAFAAAG)

Keywords

Gourmet burger chain
Quick service restaurant
Chicken wings menu
Casual dining QSR
Indian fast food

Where Leon’s is headquartered

Location

Headquarters

HQ city: Bengaluru
HQ country: India
HQ region: Asia

Offices5 records

Markets served

Leon’s business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

Food and Beverage Sales: Leon's generates revenue through direct food and beverage sales at their retail outlets. Customers purchase burgers, chicken wings, sides, and beverages on a per-transaction basis. No subscription or recurring revenue model is employed.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Leon’s product offering

Product offering

Core offering

Leon's operates a multi-outlet Quick Service Restaurant chain selling gourmet burgers (Signature, Smash, Flame & Grill variants), chicken specialties (Peri-Peri, Hot & Spicy, fried wings), wraps and London doners, gourmet salads, biryani platters, loaded fries, sides, beverages, and desserts directly to consumers through dine-in and takeaway at physical outlets across South India. The brand complements its à la carte menu with combo meal deals and accepts franchise enquiries for expansion.

Product overview

Leon's is a Quick Service Restaurant (QSR) chain offering a unified food service menu rather than a modular software platform. The product portfolio centers on gourmet burgers (Signature Burgers, Smash Burgers, Flame & Grill Burgers) complemented by chicken specialties (Hot & Spicy Chicken, Peri-Peri Chicken), international-style offerings (London Doners & Wraps, Gourmet Salads), and Indian favorites (Biryani Platters). The menu also includes sides (Loaded Fries, Fries & Sides) and desserts (Beverages & Desserts). Meal value is enhanced through Leon's Burger Combos which bundle multiple menu items together.

Differentiator

Problem solved

Functional benefit

Products and services

Signature Burgers
Leon's Burger Combos
Smash Burgers
Flame & Grill Burgers
Hot & Spicy Chicken
Peri-Peri Chicken
Gourmet Salads
London Doners & Wraps
Leon's Loaded Fries
Biryani Platters
Fries & Sides
Beverages & Desserts

Companies that use Leon’s

Customer profile

Segments2 records

Ideal customer profiles2 records

Leon’s technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Leon’s partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Leon’s competitors and assessment

Company assessment

Direct peers

Burger Singh: Indian-origin QSR burger chain operating dozens of outlets across multiple Indian cities, with a similar value-burger positioning targeting mass-premium consumers. Most directly comparable Indian burger chain to Leon's in geography, menu style, and target customer.
Burger King India: Listed Indian subsidiary of the global burger QSR, operating hundreds of outlets nationwide with a similar burger-led menu. Direct head-to-head competitor for burger occasions in tier-1 Indian cities including Bengaluru and Hyderabad.
Wow! Momo: Indian QSR chain with multi-format presence (momos, burgers, Chinese, Tibetan) and a comparable scale of 600+ outlets. Comparable in being a domestically built multi-category Indian QSR pursuing rapid urban expansion with institutional capital.
JumboKing: Homegrown Indian burger QSR with decades of presence and predominantly Mumbai/Maharashtra footprint. Comparable in being a domestically built multi-decade burger chain, though more limited menu breadth than Leon's.
Wendy's India: Global burger QSR brand operating in India through a master franchisee, focusing on premium burgers and chicken. Competes directly with Leon's on burger quality perception and urban millennial/family customers.

Emerging players

Rebel Foods: Cloud-kitchen operator running brands like Behrouz Biryani, Faasos, and Oven Story with delivery-only reach across India. Comparable as a digitally native, multi-brand Indian food operator competing for the same delivery occasions and biryani/dinner share.

Broad incumbents

McDonald's India: Operated by Connaught Plaza Restaurants (North) and Hardcastle Restaurants (West/South); runs the largest burger QSR footprint in India with broader breakfast/menu offerings. Comparable as the dominant scale incumbent Leon's must win share against.
KFC India: Operated by Yum! Brands (Devyani International); India's leading chicken-focused QSR with a significant Bengaluru/Hyderabad/Chennai presence. Comparable on occasion-based fried-chicken demand, which directly overlaps Leon's peri-peri and hot & spicy lines.
Domino's Pizza India (Jubilant FoodWorks): Largest pizza QSR in India with 1,800+ stores and a delivery-dominant model. Comparable as a scaled Indian QSR incumbent that competes for delivery occasions, late-night orders, and aggregator real estate in the same cities Leon's operates.
Subway India: Global sandwich QSR with a large Indian footprint, franchise-led model, and presence in malls and high streets comparable to Leon's. Competes for healthier quick-meal occasions where Leon's gourmet salads and doner wraps are positioned.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Leon’s financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Leon’s leadership team

Management profile

Number of profiles

Profiles4 records

Leon’s funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Leon’s M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leon’s

What does Leon’s do?

Is Leon’s a public or private company?

Leon’s is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Leon’s founded?

Leon’s was founded in 2015. It employs 1,001 to 5,000 people.

Where is Leon’s based?

Leon’s is headquartered in Bengaluru, India, in the Asia region.

How does Leon’s make money?

One revenue line is on record: food and Beverage Sales.

Who are Leon’s's main competitors?

Direct peers on record are Burger Singh, Burger King India, Wow! Momo, JumboKing and Wendy's India. Rebel Foods is listed as an emerging player. Broad incumbents are McDonald's India, KFC India, Domino's Pizza India (Jubilant FoodWorks) and Subway India.

Does Leon’s have an API?

No public API is recorded for Leon’s.

What industry is Leon’s in?

Leon’s's product category is Quick Service Restaurant (QSR) / Casual Dining. Its primary akta.pro industry code is THAFAAAA, Burger QSR, with a secondary code of THAFAAAG, Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel). Its NAICS code is 722513 and its SIC code is 5810.