Burger Singh
- Company typePrivate
- Founded2014
- HeadquartersGurugram, India
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Burger Singh firmographics
Firmographics- Name
- Burger Singh
- Legal name
- Tipping Mr Pink Private Limited
- Website
- https://burgersinghonline.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Burger Singh industry classification
Industry- Product category
- Quick Service Restaurants
- akta.pro primary industry
- Burger QSR (THAFAAAA)
- akta.pro secondary industry
- Burger Fast Casual (THAFABAA)
Keywords
Where Burger Singh is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Burger Singh business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Franchise Royalties and Fees: Burger Singh generates revenue through franchise fees and ongoing royalties from operator partners who invest ₹24L to set up outlets. Franchisees pay for store setup while the brand funds ₹20L of equipment and support.
- Direct Retail Sales: Revenue from direct customer purchases at company-owned and franchise outlets, including dine-in, takeaway, and food delivery orders through Zomato and Swiggy platforms.
- Bulk Corporate Orders: Corporate bulk order packages for office parties and events, with combo deals starting at ₹99, providing additional revenue stream from B2B customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Corporate Bulk Order Packages |
| One time/ perpetual license | Multi-year contract | Franchise Investment Model |
Distribution channels4 records
Marketing channels5 records
Burger Singh product offering
Product offeringCore offering
Burger Singh operates a quick-service restaurant brand preparing Indian-style craft burgers featuring local spices and flavors, sold through 200+ franchise and company-owned outlets across 100+ cities in India. The company complements its burger menu with sides, beverages, and desserts while operating a franchise-led growth platform that supplies operator partners with centralized technology, supply chain, training, and marketing support. Revenue is generated through franchise fees, ongoing royalties from operators, and direct retail sales via dine-in, takeaway, and food delivery orders.
Product overview
Burger Singh is a homegrown Indian QSR (Quick Service Restaurant) chain operating a franchise-led business model. The company offers a portfolio of products centered around Indian-style craft burgers featuring local spices and flavors, complemented by sides (fries, chicken strips, snacks), beverages (soft drinks, iced teas), and desserts. The business operates through multiple store variants (Regular, Veg Only, London) across 200+ outlets in 100+ cities. The primary growth vehicle is a franchise program where operator partners manage outlets using Burger Singh's brand, technology infrastructure, centralized supply chain, and marketing support.
Differentiator
Problem solved
Functional benefit
Products and services
- Indian-Style Craft Burgers Core burger product line featuring Indian-style craft burgers with local spices and flavors. Includes vegetarian options (Nikku Singh Veg, Dum Aloo, Chunky Paneer Pandey) and non-vegetarian options (Nikku Singh Chicken, Amritsari Murgh Makhani, Jattputt Chicken). Targeted at value-conscious Indian consumers seeking familiar Indian flavors in burger format.
- Fries and Sides Complementary side items to the burger line including Cheesy Coins, Chicken Strips, Dilli-6 Meat Balls, Pizza Pockets, Classic Salted Fries, Delhi-6, Hot Shock, and Moroccan flavored items. Sold at outlet counters alongside main burger orders for individual consumer purchases.
- Beverages Drink portfolio including Pepsi, Coolberg (Peach, Ginger, Mint, Cranberry flavors), Ice Tea variants, and Shunya Cola/Lime & Lemon. Available at outlets for accompaniment to burger meals.
- Desserts Dessert menu featuring Chocolava Cake and related sweet offerings. Sold at outlet counters to complement meal purchases.
- Burger Singh Franchise Program A franchise-led growth platform enabling operator partners to open and manage Burger Singh outlets. Operators invest approximately ₹24L while the brand funds ₹20L of equipment and onboarding. The program provides brand support, centralized supply chain, technology infrastructure, and marketing while partners handle on-ground operations. Franchisees typically achieve monthly net income of ₹1L-1.5L per store with 3-6 month breakeven and 24-30 month payback period under 5+5+5+5 year franchise agreements.
- Bulk Order Service Corporate bulk ordering service offering combo meal packages starting at ₹99 for office parties and corporate events. Features customizable burger selections and is targeted at companies and organizations needing affordable, large-quantity food orders for workplace gatherings.
Quantifiable outcome
- Revenue growth of 50% YoY to ₹117 Cr in FY25
- +3 more outcomes
Companies that use Burger Singh
Customer profileSegments3 records
Ideal customer profiles3 records
Burger Singh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Burger Singh partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ZomatocoreFood delivery aggregator partner. Online orders, menu updates, and delivery operations are managed centrally by Burger Singh for all franchisees.
- SwiggycoreFood delivery aggregator partner. Online orders, menu updates, and delivery operations are managed centrally by Burger Singh for all franchisees.
- Approved Franchise VendorscoreOnly Burger Singh-approved vendors execute store projects including civil work, furniture, signage, and branding to maintain quality and consistency.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Burger Singh competitors and assessment
Company assessmentDirect peers
- Burger King India (Restaurant Brands Asia): Direct competitor operating burger-focused QSR outlets across India under the global Burger King brand. Targets similar value-conscious Indian consumers and competes head-to-head with Burger Singh in metros and tier-1 cities.
- McDonald's India (Westlife Foodworld): Direct competitor running McDonald's QSR outlets in West and South India. Competes for the same burger-and-fries occasion with globally recognized brand equity and deeper marketing budgets.
- KFC India (Devyani International): Direct competitor in the Indian QSR space with a chicken-led menu including burgers. Operates 1,000+ outlets in India and aggressively pursues the same value-conscious young consumer segment.
- Wow! Momo: Homegrown Indian QSR chain specializing in momos and Asian street food, with strong presence in malls and food courts. Comparable to Burger Singh as a venture-backed Indian QSR challenger brand scaling via franchise and company-owned stores.
- Subway India: International sandwich QSR with extensive Indian franchise footprint. Competes for the same dine-in and delivery occasions among value- and health-conscious urban consumers.
- La Pino'z Pizza: Indian-born pizza QSR chain that scaled aggressively through franchisees into tier-2/3 cities. Highly comparable to Burger Singh as a homegrown franchise-led QSR targeting non-metro Indian consumers with affordable pricing.
- Jumboking: Homegrown Indian QSR chain focused on vada pav and street-food-format burgers. Comparable as a value-priced, Indianized-format QSR scaling via franchise and food-court presence in tier-1 and tier-2 cities.
Emerging players
- Faasos (Rebel Foods): Indian cloud-kitchen and multi-brand QSR platform operating Faasos, Behrouz, Oven Story and others. Overlaps with Burger Singh on digital-first QSR targeting, aggressive aggregator strategy, and value-positioned Indian consumers.
Broad incumbents
- Domino's India (Jubilant FoodWorks): Largest pizza QSR chain in India and broader food services incumbent under Jubilant FoodWorks. Comparable as a scaled, franchise-led Indian QSR platform with similar delivery-aggregator dependence and tier-2 expansion ambitions.
- Pizza Hut India (Devyani International): International casual dining/QSR brand operating dine-in and delivery restaurants across India under Devyani International. Comparable on franchise-led expansion, tier-2 push, and aggregator-led digital ordering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Burger Singh social profiles
Digital presenceBurger Singh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burger Singh leadership team
Management profileNumber of profiles
Profiles5 records
Burger Singh funding detail
Funding detailFunding overview
Funding rounds7 records
Investors24 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burger Singh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burger Singh
What does Burger Singh do?
Burger Singh operates a quick-service restaurant brand preparing Indian-style craft burgers featuring local spices and flavors, sold through 200+ franchise and company-owned outlets across 100+ cities in India. The company complements its burger menu with sides, beverages, and desserts while operating a franchise-led growth platform that supplies operator partners with centralized technology, supply chain, training, and marketing support. Revenue is generated through franchise fees, ongoing royalties from operators, and direct retail sales via dine-in, takeaway, and food delivery orders.
Is Burger Singh a public or private company?
Burger Singh is a private company. It is classified as venture growth investor backed and is currently operating.
When was Burger Singh founded?
Burger Singh was founded in 2014. It employs 501 to 1,000 people.
Where is Burger Singh based?
Burger Singh is headquartered in Gurugram, India, in the Asia region.
How does Burger Singh make money?
Three revenue lines are on record. Franchise Royalties and Fees are the primary driver. The others are direct Retail Sales and bulk Corporate Orders.
Who are Burger Singh's main competitors?
Direct peers on record are Burger King India (Restaurant Brands Asia), McDonald's India (Westlife Foodworld), KFC India (Devyani International), Wow! Momo, Subway India, La Pino'z Pizza and Jumboking. Faasos (Rebel Foods) is listed as an emerging player. Broad incumbents are Domino's India (Jubilant FoodWorks) and Pizza Hut India (Devyani International).
Does Burger Singh have an API?
No public API is recorded for Burger Singh.
What industry is Burger Singh in?
Burger Singh's product category is Quick Service Restaurants. Its primary akta.pro industry code is THAFAAAA, Burger QSR, with a secondary code of THAFABAA, Burger Fast Casual.