Southern Recipe Small Batch
Southern Recipe Small Batch is a premium, small-batch pork rind snack brand and division of Rudolph Foods, producing high-protein, low-carb, collagen-enhanced chicharrones sold through national retailers, DTC e-commerce, and foodservice distributors targeting health-conscious and keto consumers.
- Company typePrivate
- Founded2014
- HeadquartersDallas, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Southern Recipe Small Batch does
Southern Recipe Small Batch is a premium pork rind (chicharron) snack brand that operates as a division of Rudolph Foods, a 60+ year pork rind manufacturer founded in Lima, Ohio in 1957. Launched in 2014 as a bold-flavor extension of Rudolph Foods' heritage, the brand produces small-batch, sunflower-oil pork rinds positioned around high protein (8g), low carbohydrate (1g), added collagen (7g), and gluten-free nutritional claims, with a SKU portfolio spanning Hot Honey, Sweet BBQ, Sea Salt & Cracked Black Pepper, Hatch Chile, Spicy Dill, and Pineapple and Ancho Chile. Recent additions include Air-Fried Buffalo Wing, Air-Fried Pizza, and Pimento Cheese varieties launching at Expo West 2026 at $3.99 MSRP, alongside Krutones® pork rind croutons and ready-to-pop Pork Rind Pellets for the foodservice channel.
The business is a multi-channel CPG brand. Core revenue comes from consumer packaged goods sales of 4oz bags through national and regional retailers including Costco, Walmart, H-E-B, Albertsons, Food Lion, Meijer, and World Market, supplemented by direct-to-consumer e-commerce on PorkRinds.com and a B2B foodservice line selling pellets to restaurants and caterers. Production is anchored by Rudolph Foods' manufacturing footprint across California, Texas, Georgia, Mississippi, Mexico, and Brazil. Marketing centers on organic social (Instagram, TikTok, YouTube, Facebook, Pinterest), a content blog (Crunch Times), an email newsletter, and event activations including the annual Pork Rind Appreciation Day, NFL-themed campaigns with Hall of Fame ambassadors such as Devin Hester, Steve Largent, and Kellen Winslow Sr., and festival sponsorships like Bourbon & Brisket.
Revenue is not publicly disclosed; the brand competes in a mature pork rind category where it differentiates on premium ingredients, bold flavors, and health positioning, while inheriting distribution scale, manufacturing cost structure, and brand heritage from its parent. The strategic posture is incremental product and channel expansion within a stable parent-company framework, with no public funding events, M&A, or leadership changes on record.
Southern Recipe Small Batch firmographics
Firmographics- Name
- Southern Recipe Small Batch
- Legal name
- Southern Recipe Small Batch (brand/division of Rudolph Foods)
- Website
- https://southernrecipesmallbatch.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Southern Recipe Small Batch is a premium, small-batch pork rind snack brand and division of Rudolph Foods, producing high-protein, low-carb, collagen-enhanced chicharrones sold through national retailers, DTC e-commerce, and foodservice distributors targeting health-conscious and keto consumers.
- Ownership category
- akta.pro rank
Southern Recipe Small Batch industry classification
Industry- Product category
- Snack Foods
- SIC
- Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)
- akta.pro primary industry
- Cooked/Ready-to-Eat Pork Products (Fully Cooked, Sliced, Diced) (AFANABAG)
- akta.pro secondary industry
- Specialty & Regional Processed Meats (Ethnic/Traditional Sausages, Regional Cures) (AFANAEAK)
Keywords
Where Southern Recipe Small Batch is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Markets served
Southern Recipe Small Batch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Consumer Packaged Goods (Pork Rind Snacks): Direct retail sales of packaged pork rinds to consumers through grocery stores, big box retailers, and online channels. Products sold in 4oz bags at retail price points.
- New Product Line (Air-Fried Rinds): Premium air-fried pork rind products launched at Expo West, retailing at $3.99 per package, targeting health-conscious consumers.
- Foodservice/Pellet Products: B2B sales of pork rind pellets to restaurants, caterers, and foodservice operators for on-demand popping in commercial kitchens.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail - Air-Fried Rinds |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels10 records
Southern Recipe Small Batch product offering
Product offeringCore offering
Southern Recipe Small Batch manufactures and sells handcrafted, small-batch pork rinds (chicharrones) made with sunflower oil and offered in bold, innovative flavors such as Hot Honey, Sweet BBQ, Hatch Chile, Spicy Dill, and Pineapple Ancho Chile. Products are formulated to deliver 8g protein and 7g collagen per serving, positioned as keto-friendly, low-carb, gluten-free alternatives to traditional chips, and sold primarily through grocery and club retailers plus direct-to-consumer e-commerce. The brand also produces pork rind pellets for foodservice operators and Krutones pork rind croutons for recipe applications.
Product overview
Southern Recipe Small Batch is a pork rind snack brand and division of Rudolph Foods, offering a portfolio of small-batch, craft-seasoned pork rinds (chicharrones) made with sunflower oil. The core product line includes various bold-flavored pork rind snacks positioned as high-protein, low-carb, gluten-free alternatives. Related offerings include pork rind pellets for foodservice operators, Krutones® pork rind croutons for recipe applications, and a digital cookbook. The brand targets health-conscious and keto-dieter consumers seeking bold flavors with functional nutritional benefits.
Differentiator
Problem solved
Functional benefit
Products and services
- Southern Recipe Small Batch Pork Rinds Small-batch, carefully crafted pork rinds (chicharrones) made with sunflower oil, offering 8g protein, 7g collagen, and 1g carb per serving. Sold in 4oz bags in flavors including Hot Honey, Sweet BBQ, Sea Salt & Cracked Black Pepper, Hatch Chile, Spicy Dill, and Pineapple Ancho Chile for keto, low-carb, and gluten-free consumers.
- Pork Rind Pellets Ready-to-pop pork rind pellets sold to restaurants, bars, and caterers for in-house preparation. Can be popped via pan fry, air fry, or commercial deep fry methods to serve freshly prepared pork rinds as appetizers or bar snacks.
- Krutones Pork Rind Croutons Pork rind croutons used as toppings for soups, salads, and recipes, offering a keto-friendly and low-carb alternative to traditional bread-based croutons. Available in Butter & Garlic flavor.
- Air-Fried Rinds (Buffalo Wing, Pizza, Pimento Cheese) Air-fried pork rinds offered in three new bold flavors (Air-Fried Buffalo Wing, Air-Fried Pizza, and Pimento Cheese), targeting consumers seeking low-carb, protein-packed snacks with reduced sodium and sugar compared to traditional fried pork rinds. Retails at $3.99 per package.
Quantifiable outcome
- New product launches at Expo West demonstrate product innovation pipeline and market responsiveness
Companies that use Southern Recipe Small Batch
Customer profileSegments3 records
Ideal customer profiles3 records
Southern Recipe Small Batch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Southern Recipe Small Batch partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major, minor and core.
- Devin Hester (NFL Hall of Famer)majorNFL Hall of Fame return specialist serving as celebrity ambassador for Pork Rind Appreciation Day campaign, bringing football fan engagement to the brand's signature event celebration.
- Gridiron Greats Assistance FundminorCharitable partnership for annual Pork Rind Appreciation Day, with $15,000 donated in 2024 to support former NFL players experiencing hardship.
- Rudolph FoodscoreSouthern Recipe Small Batch is a division of Rudolph Foods, leveraging 60+ years of pork rind manufacturing expertise, established distribution networks, and production capabilities. Rudolph Foods was founded in 1957, acquired by Beatrice Foods in 1966, and regained by the Rudolph family in 1987. The company holds the 'Pork Rind Capital of the World' designation for Lima, Ohio.
- Tim Byres (Chef)majorChef Tim Byres provides recipe development and culinary expertise, creating chef-inspired pork rind recipes and cooking demonstrations. Featured on foodservice page and recipe content, bringing restaurant-quality preparations to consumer audiences.
- Steve Largent & Kellen Winslow Sr. (NFL Hall of Famers)minorGridiron Greats representatives attending Pork Rind Appreciation Day celebrations as brand ambassadors for the annual event.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Southern Recipe Small Batch competitors and assessment
Company assessmentDirect peers
- Dot's Homestyle Pretzels: Premium seasoned snack brand with cult following and strong retail velocity. Comparable in craft/premium snack positioning, bold flavor innovation, and rapid scaling through mass retail channels.
- 4505 Meats: Premium pork rind and chicharrón brand competing directly in the same better-for-you, chef-inspired pork rind category. Both brands target health-conscious snackers with bold flavors and similar retail positioning.
- Pork King Good: Keto-focused pork rind brand emphasizing low-carb and zero-carb snacking. Closely comparable in functional nutritional positioning and target consumer segments (keto/low-carb dieters).
- Juanita's Foods: Long-standing Hispanic-focused chicharrón and Mexican food brand. Directly competes in pork rind category with similar distribution across grocery and foodservice channels.
- Country Archer Provisions: Premium meat snack brand (jerky, meat sticks) targeting health-conscious consumers. Comparable in better-for-you protein snack positioning and natural foods retail distribution.
- Mac's Snacks: Established pork rind manufacturer offering flavored chicharrones across multiple retail channels. Competes directly with SRSB in the flavored pork rind segment with similar bold-flavor positioning.
Emerging players
- Uglies Kettle Chips: Premium kettle-cooked potato chip brand with upcycled ingredient story. Comparable in craft/premium snack positioning targeting natural and better-for-you retail channels.
Broad incumbents
- Oberto Snacks: Established meat snack brand (jerky, meat sticks) with national retail presence. Overlaps in the protein-snack category with similar c-store and grocery distribution strategy.
- Mission Foods: Large-scale Hispanic food manufacturer (tortillas, chips, snacks) with broad grocery distribution. Competes in overlapping Hispanic snack categories and shares similar mass-market retail footprint.
- Quest Nutrition: Major protein-focused snack brand (bars, chips, crisps) targeting the same keto/low-carb consumer segment. Competes for the same health-conscious snacker wallet with broader product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Southern Recipe Small Batch social profiles
Digital presenceSouthern Recipe Small Batch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southern Recipe Small Batch leadership team
Management profileNumber of profiles
Southern Recipe Small Batch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southern Recipe Small Batch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southern Recipe Small Batch
What does Southern Recipe Small Batch do?
Southern Recipe Small Batch manufactures and sells handcrafted, small-batch pork rinds (chicharrones) made with sunflower oil and offered in bold, innovative flavors such as Hot Honey, Sweet BBQ, Hatch Chile, Spicy Dill, and Pineapple Ancho Chile. Products are formulated to deliver 8g protein and 7g collagen per serving, positioned as keto-friendly, low-carb, gluten-free alternatives to traditional chips, and sold primarily through grocery and club retailers plus direct-to-consumer e-commerce. The brand also produces pork rind pellets for foodservice operators and Krutones pork rind croutons for recipe applications.
Is Southern Recipe Small Batch a public or private company?
Southern Recipe Small Batch is a private company. It is classified as corporate owned and is currently operating.
When was Southern Recipe Small Batch founded?
Southern Recipe Small Batch was founded in 2014. It employs 251 to 500 people.
Where is Southern Recipe Small Batch based?
Southern Recipe Small Batch is headquartered in Dallas, United States, in the North America region.
How does Southern Recipe Small Batch make money?
Three revenue lines are on record. Consumer Packaged Goods (Pork Rind Snacks) is the primary driver. The others are new Product Line (Air-Fried Rinds) and foodservice/Pellet Products.
Who are Southern Recipe Small Batch's main competitors?
Direct peers on record are Dot's Homestyle Pretzels, 4505 Meats, Pork King Good, Juanita's Foods, Country Archer Provisions and Mac's Snacks. Uglies Kettle Chips is listed as an emerging player. Broad incumbents are Oberto Snacks, Mission Foods and Quest Nutrition.
Does Southern Recipe Small Batch have an API?
No public API is recorded for Southern Recipe Small Batch.
What industry is Southern Recipe Small Batch in?
Southern Recipe Small Batch's product category is Snack Foods. Its primary akta.pro industry code is AFANABAG, Cooked/Ready-to-Eat Pork Products (Fully Cooked, Sliced, Diced), with a secondary code of AFANAEAK, Specialty & Regional Processed Meats (Ethnic/Traditional Sausages, Regional Cures). Its SIC code is 2013.