Oberto Sausage Company

What Oberto Sausage Company does

Oberto Sausage Company, operating as Oberto Snacks Inc., is a US meat snack manufacturer founded in 1918 by Constantino Oberto and headquartered at 7060 Oberto Drive, Kent, Washington. The company produces 100% grass-fed beef sticks in two core flavors — Original and Chipotle — offered in 8-pack, 18-pack, and 24-pack formats as well as a 16-stick variety pack. Each 1.15 oz stick delivers 10g of protein at 100 calories and is formulated without sugar, artificial ingredients, fillers, preservatives, gluten, or added nitrates or nitrites. Manufacturing is performed in company-owned smokehouses in Washington state using real wood smoke, with the founder's original recipes and methods still in use after more than a century.

The company sells through a hybrid distribution model: a direct-to-consumer e-commerce storefront on Shopify at oberto.com shipping to all US states (with free shipping over $50), a physical retail storefront in Renton, WA, and mass-market retail distribution in stores where snacks are sold. Pricing on the DTC site ranges from $16.99 for an 8-pack to $50.97 for a 24-pack. The primary target customers are health-conscious consumers seeking clean-label, high-protein snacks, plus a secondary segment of fitness and diet enthusiasts following keto, paleo, or low-sugar lifestyles. The company has 501-1000 employees, is privately held under long-standing family-founded ownership with no disclosed institutional investors, parent companies, or external capital raises, and is positioned within a global jerky snacks market projected to grow at 6.9% CAGR to USD 6.0 billion by 2034.

Name

Oberto Sausage Company

Legal name

Oberto Snacks Inc.

Website

https://oberto.com

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Oberto Sausage Company is a Kent, Washington-based meat snack manufacturer founded in 1918 that produces 100% grass-fed beef sticks sold direct-to-consumer, through a Renton, WA storefront, and via US retail distribution to health-conscious consumers and fitness-oriented buyers.

Ownership category

akta.pro rank

Product category

Meat Snacks

NAICS

Meat Retailers (445240)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)

akta.pro primary industry

Jerky & Meat Snacks Manufacturing (AFAKAIAH)

akta.pro secondary industry

Jerky & Meat Snacks (CRADABAK)

Keywords

• Meat snacks
• Grass-fed beef sticks
• Jerky products
• High-protein snacks
• Cured meat products

Headquarters

HQ city

Kent

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: Oberto generates revenue through direct sales of beef sticks and meat snacks to consumers via their e-commerce website and retail distribution. Products are sold in various pack sizes (8-pack, 18-pack, 24-pack) with per-unit pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Oberto Snacks Inc. manufactures and sells grass-fed beef sticks under the Oberto brand, offering Original and Chipotle flavors in multiple pack sizes (8-pack, 18-pack, 24-pack, and a 16-stick Variety Pack). The company produces the sticks in its own smokehouses in Washington State using real wood smoke and 100% grass-fed beef, and distributes them through its own Shopify e-commerce storefront, a physical retail shop in Renton, WA, and third-party retail stores nationwide in the US.

Product overview

Oberto Snacks Inc. is a meat snack company specializing in grass-fed beef sticks. The product line consists of two core flavor varieties—Original and Chipotle—offered in multiple pack sizes (8-pack, 18-pack, 24-pack) and a Variety Pack combining both flavors. All products are made with 100% grass-fed beef, are free from sugar, artificial ingredients, fillers, preservatives, gluten, and have no added nitrates/nitrites. Each 1.15 oz. stick delivers 10g of protein and 100 calories. The company, founded in 1918 by Constantino Oberto, produces its beef sticks in smokehouses located in Washington state, using real wood smoke for flavoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Grass Fed Beef Sticks
• Chipotle Grass Fed Beef Sticks

Quantifiable outcome

• 10g protein and 100 calories per stick

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Jack Link's: The largest U.S. beef jerky and meat snack brand, offering a broad lineup of jerky, beef sticks, and snack sticks across retail and DTC. Closest direct competitor to Oberto in the meat stick category, though at far greater scale and with a more mass-market positioning.
• Chomps: Premium grass-fed beef sticks and snack sticks sold via DTC and retail, targeting clean-label, high-protein, keto/paleo consumers. Highly comparable to Oberto on grass-fed beef sourcing, clean-label positioning, and channel mix, though with a broader flavor lineup and stronger DTC marketing presence.
• Country Archer Provisions: Producer of grass-fed beef jerky and meat sticks emphasizing natural ingredients and protein-forward snacking. Competes with Oberto head-to-head in natural and conventional retail on grass-fed, clean-label positioning and similar pack formats.
• Tillamook Country Smoker: Oregon-based meat snack maker specializing in beef jerky and smokehouse-crafted stick products sold through retail and DTC. Comparable to Oberto in craft smoking heritage, regional Pacific Northwest identity, and snack stick product format.
• Lorissa's Kitchen: Premium meat snack brand offering premium-cut jerky, tender strips, and meat sticks with a clean-label focus. Direct competitor to Oberto in the natural and mass-channel meat snack aisle, particularly in the stick and tender format overlap.
• Field Trip Jerky: Natural and organic jerky brand using 100% grass-fed beef and clean ingredients, sold across DTC, natural, and conventional retail. Highly comparable to Oberto on grass-fed sourcing, clean-label storytelling, and target consumer overlap.

Broad incumbents

• KRAVE Jerky: Premium, chef-inspired jerky brand now owned by The Hershey Company, offering a broad range of gourmet meat snacks. Comparable to Oberto on premium, better-for-you positioning, but operates as part of a much larger CPG portfolio with substantially greater distribution and marketing scale.
• Slim Jim: Iconic mass-market meat stick brand owned by Conagra Brands, dominating convenience and value channels. Competes with Oberto in the meat stick format but targets a different price tier and consumer with far larger scale and convenience-store penetration.
• Duke's Smokehouse: Hormel-owned meat stick and jerky brand offering a broad lineup of smokehouse-flavored sticks and jerky. Comparable to Oberto on stick format and smokehouse positioning, but backed by a large incumbent CPG platform with deep retail relationships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/obertobeefjerky
• Facebookfacebook.com/obertobeefjerky
• LinkedInlinkedin.com/company/oberto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oberto Sausage Company