Green P Parking

What Green P Parking does

Green P Parking is the consumer brand of the Toronto Parking Authority (TPA), a self-sustaining municipal corporation wholly owned by the City of Toronto and recognized as the largest municipally-owned commercial parking operator in North America. The organization was founded in 1952 and currently operates from 33 Queen Street East, Toronto, with a headcount in the 101-250 range. Its mandate is to provide safe, attractive, self-sustaining, conveniently located, and competitively priced off-street and on-street public parking as an integral component of Toronto's transportation system.

The core platform combines physical parking infrastructure with a digital layer. Off-street, TPA operates 200+ municipal lots totaling 22,000+ spaces across 20 attended lots, 14 fully automated garages, and 194 unattended lots, spanning Toronto and Vaughan. On-street, approximately 20,000 spaces are managed via pay-and-display machines and mobile pay. Built on the 2015 partnership with Passport Inc., the Green P Mobile App (relaunched March 2025 as Green P Mobile Pay) handles parking payment, time extension, expiration alerts, and lot location search, supplemented by Scan & Pay QR-code entry and a Pay-By-Plate license-plate recognition system. On-street EV charging infrastructure has scaled to 500+ stations (430+ off-street Level 2 stations at 43 locations and 22 DC Fast Charging locations with 41 chargers, plus 100+ on-street stations), with new 100 kW Level 3 ultrafast chargers deployed at Car Park 43 in June 2026. EV session management integrates via Flo and ChargePoint apps, with availability exposed through ChargeHub and PlugShare. The platform is rounded out by ownership of Bike Share Toronto (1,000+ bikes, 120+ stations expanded under a $4.9M Metrolinx partnership in 2016).

Revenue is generated across five streams: off-street parking at $2.00-$5.00 per hour plus $214+ monthly permits, on-street metered parking by zone, EV charging on usage-based pricing ($2.00/hour Level 2; $15-$20/hour DC Fast; $6.00 overnight cap), monthly subscription permits, and parking violation fines issued via the Toronto Enforcement Unit. Distribution is entirely direct-to-consumer and self-serve, both physical (lots, garages, on-street meters) and digital (mobile app), within a single-country domestic footprint. Marketing is minimal: organic social (X, Facebook), email, on-site community programming via Business Improvement Areas (BIAs), and earned media. Five consecutive International Parking Institute Awards of Excellence (2012-2017) for surface parking design, plus the Green P+ community hub program and the Weston mixed-use redevelopment with Rockport Group and Artscape, indicate a deliberate repositioning of parking assets as civic placemaking infrastructure rather than purely transit infrastructure.

Name

Green P Parking

Legal name

Toronto Parking Authority

Website

https://parking.greenp.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Short description

Green P Parking, the consumer brand of the Toronto Parking Authority, operates the largest municipally-owned commercial parking network in North America, managing 22,000+ off-street and ~20,000 on-street spaces plus 500+ EV charging stations across Toronto and Vaughan for residents, commuters, and visitors.

Ownership category

akta.pro rank

Product category

Municipal Parking & Urban Mobility Services

NAICS

Parking Lots and Garages (812930)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB)

akta.pro secondary industries

On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA), Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC), Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE), EV Charging in Parking Facilities (Charging Operations, Billing, Load Mgmt) (TLAJAIAF)

Keywords

• Municipal parking services
• Public parking management
• EV charging network
• Urban mobility services
• Bike share program

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Off-street Parking: Hourly and daily parking fees at municipal parking lots and garages. Rates vary by location from $2.00-$5.00 per hour. Monthly permits available at $214+.
2. On-street Parking: Metered parking via pay-and-display machines and mobile pay. Hourly rates vary by zone.
3. EV Charging: Level 2 charging at $2.00/hour ($6.00 overnight max); DC Fast Charging at $15.00/hour (50kW) or $20.00/hour (100kW). Parking paid separately.
4. Monthly Parking Permits: Recurring monthly permit fees for reserved parking spaces at Green P facilities.
5. Parking Violations: Fine collection for parking infractions issued by Toronto Enforcement Unit.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Green P Parking (Toronto Parking Authority) operates public parking facilities across Toronto and Vaughan, including over 200 off-street lots and garages with 22,000+ spaces and approximately 20,000 on-street metered spaces. It also operates the largest municipally-owned EV charging network in Canada with 500+ stations (Level 2 and DC Fast Charging) and the Bike Share Toronto public bike-share program. All services are accessible through the Green P Mobile App for parking payment, time extension, and location search.

Product overview

Green P Parking (Toronto Parking Authority) operates a multi-modal urban mobility platform centered on parking infrastructure. The core offering consists of off-street parking (200+ lots, 22,000+ spaces) and on-street parking (20,000 spaces) managed through pay-and-display machines and the Green P Mobile App. The platform extends to EV charging (500+ stations including Level 2 and DC Fast Charging), Bike Share Toronto (bike rental network), and monthly permit programs. Key digital products include the Green P Mobile App for parking payments and time management, Scan & Pay QR-based payments, and Pay-By-Plate license plate recognition. EV charging integrates with third-party providers Flo and ChargePoint for session management and payment.

Differentiator

Problem solved

Functional benefit

Products and services

• Off-Street Parking Over 200 municipal parking lots containing more than 22,000 spaces across Toronto and Vaughan, including 20 attended lots, 14 fully automated garages, and 194 unattended lots. Targeted at drivers needing short-term or long-term parking.
• On-Street Parking

Quantifiable outcome

• Nearly 80% of Torontonians live within 5km of a Green P EV charger
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• FlocoreTechnology or Integration · 1 January 2021EV charging service provider and payment partner. Manages EV charging sessions, payment processing, and maintenance for Level 2 and DC Fast Chargers at Green P facilities. Available via Flo mobile app and RFID card.
• ChargePointcoreTechnology or Integration · 1 January 2021EV charging service provider and payment partner. Manages EV charging sessions with credit card tap capability at select chargers. Available via ChargePoint mobile app.
• Rockport GroupmajorStrategic or Co-development Partner · 22 June 2016Lead developer for Weston community redevelopment project. Partnership to transform Green P parking lot and adjacent high-rise into mixed-use development with 370 apartments, arts/cultural spaces, and outdoor public areas.
• ArtscapemajorStrategic or Co-development Partner · 22 June 2016Creative placemaking organization managing indoor and outdoor arts and cultural programming for Weston community development. Not-for-profit urban development organization.
• PBSC Urban SolutionscoreTechnology or Integration · 11 April 2016Bike share system supplier providing bikes, stations, and technology for Bike Share Toronto. World leader in public bike-sharing systems with operations in Chicago, London, Montreal, Melbourne, New York, and other cities. Supplied 1,000 new bikes and 120 new stations in 2016.
• Passport Inc.coreTechnology or Integration · 5 March 2015Technology partner for Green P mobile app development. Charlotte NC-based company that built customized parking and transit platforms for municipalities including Chicago and Boston.
• TD BankminorGTM or Marketing Partner · 9 December 2014Sponsorship agreement for Bike Share Toronto. Contribution helped stabilize the bike share system operationally and financially for two years.
• Alta Bicycle SharecoreTechnology or Integration · 1 April 2014Bike share operator taking over Bike Share Toronto from PBSC. Successfully managed large-scale programs in New York City, Chicago, Washington DC, Boston, San Francisco, and other cities.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Precise ParkLink: Toronto-headquartered parking operator with deep GTA presence and a historical EV-charging partnership with TPA. Operates off-street garages and lots serving the same Toronto commercial real estate customers and event venues as Green P.
• PayByPhone: Mobile parking payment platform owned by Volkswagen Financial Services, deployed across many Canadian and U.S. municipalities. Direct functional competitor to Green P's mobile pay / license-plate-based payment flow.
• Indigo (Canada): Indigo operates the largest Canadian network of off-street parking facilities and serves a similar urban commuter and event attendee customer base as Green P, making it the most directly comparable Canadian municipal/private parking operator. Both manage high-volume parking inventory in dense downtowns and compete for monthly permit holders and transient parker share.
• ParkMobile: Market-leading mobile parking payment app in North America, directly comparable to Green P's Mobile Pay feature. Both compete for on-street and off-street mobile pay share on the consumer experience and operator integration layers.

Broad incumbents

• LAZ Parking: Large North American parking operator with a sizable presence in Toronto and across Canada. Provides comparable valet, monthly permit, and transient parking services to commercial real estate owners in the same buildings that compete for share with Green P's municipal lots.
• Metropolis (formerly SP+): U.S.-listed parking technology and management company with a Canadian footprint; comparable in deploying PARCS, mobile payment, and EV charging within managed facilities. Overlaps with Green P on enterprise-grade parking technology, sensor, and EV charger deployments.
• Impark (Imperial Parking): One of the largest North American parking management companies, operating thousands of off-street facilities across the U.S. and Canada. Competes with Green P for privately-owned commercial garages in downtown Toronto and offers the same managed-services + technology stack for owners.

Emerging players

• Citi Bike (Lyft): Major North American municipally-affiliated bike share system analogous to Bike Share Toronto, which Green P owns and operates. Comparable business model: e-bikes + classic bikes, station-based, integrated with transit and parking programs at city level.

Others

• Flo (AddÉnergie): Canadian-headquartered EV charging network and Green P's other core charging partner. Comparable as both a technology provider powering Green P's stations and a competing network operator across Quebec, Ontario, and other Canadian provinces.
• ChargePoint: One of Green P's two core EV charging technology partners (also a competitor in the broader Toronto EV charging market). Operates its own DC fast and Level 2 networks and offers the same driver-app-based charging session model that Green P layers on top of.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GreenPParking
• Facebookfacebook.com/greenpparking
• LinkedInlinkedin.com/company/toronto-parking-authority-the

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green P Parking