What Nexifi does

Nexifi is a Melbourne-based Australian technology consultancy founded in 2024 by Robert Frendo (former Managing Director at Versent) and Carl Rigoni, with Peter Barclay serving as Chief Operating Officer. The firm operates as Nexifi Pty Ltd and delivers professional services through four integrated practices: Digital & CX (digital experience design and development), Data & AI (advisory and engineering modernisation across data strategy, modern data platforms, analytics and AI/ML), Cloud & DevOps (cloud migration, platform engineering, CI/CD and Infrastructure as Code), and CRM (strategy, implementation and adoption). Its stated go-to-market targets large enterprise organisations seeking digital transformation, data modernisation and cloud adoption, with named clients including Qantas, Football Australia, Roller, Medibank, Westpac and RMIT University across aviation, sports, entertainment, healthcare, financial services and education.

Core technical expertise spans cloud-native platforms (Snowflake, Databricks, AWS, Azure, Google Cloud), CI/CD pipelines, Infrastructure as Code, container orchestration and serverless architectures. Nexifi has codified proprietary delivery assets including the Data IQ Blueprint assessment framework (covering operating model, governance, security, architecture, analytics maturity and AI readiness) and a Proof of Value (Thin-slice) methodology that validates end-to-end pipelines from source to insight before full build-out. AI-related capabilities include generative AI implementations, agentic architectures with human-in-the-loop, predictive analytics, retrieval and context engineering, and embedded DataOps/MLOps practices with automated testing and observability. The firm was named Miro's first Australian Premier Partner and co-developed Product Operating Models powered by Miro.

The business model is professional services-based with custom engagement structures and no public pricing; delivery is structured in incremental, collaborative phases with regular client reviews. Revenue derives from advisory and engineering modernisation services delivered directly to enterprise clients through a single-country (Australia) direct sales motion, supplemented by channel and technology partnerships across major hyperscalers, data platform vendors and Miro. The firm has no disclosed external funding, no parent company, and no identified M&A activity, operating as a founder-led proprietary limited entity.

Name

Nexifi

Legal name

Nexifi Pty Ltd

Website

https://nexifi.com.au

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Nexifi is a Melbourne-based Australian technology consultancy that delivers Data & AI, Cloud & DevOps, Digital & CX, and CRM professional services to enterprise clients across multiple industries. The firm was founded in 2024 by former Versent MD Robert Frendo and Carl Rigoni.

Ownership category

akta.pro rank

Product category

IT Consulting and Digital Transformation Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Other Computer Related Services (541519), Management Consulting Services (54161)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Systems Integration & Implementation Services (BPAEAAAB)

akta.pro secondary industry

Application Maintenance & Support (AMS) (BPAEAFAC)

Keywords

• Data and AI consulting
• Cloud engineering services
• CRM implementation consulting
• Digital experience consulting
• DevOps transformation services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Advisory and engineering modernisation services across data and AI value chain, from strategy and governance through to scalable platforms, data engineering, analytics and AI delivery. Delivery structured in incremental phases with collaborative, iterative approach and regular reviews.

Distribution channels1 record

Marketing channels3 records

Core offering

Nexifi is an Australian consulting and engineering firm (Nexifi Pty Ltd) that delivers four integrated service practices to enterprise clients: Digital & CX (digital experience design and development), Data & AI (data strategy, modern data platforms, analytics, and AI/ML delivery), Cloud & DevOps (cloud migration, platform engineering, and DevOps practices), and CRM (CRM strategy, implementation, integration, and adoption). Engagements are structured in incremental, collaborative phases with regular reviews and a Proof of Value thin-slice approach to validate end-to-end pipelines before full delivery.

Product overview

Nexifi is a consulting and professional services firm (Nexifi Pty Ltd, ABN 75 674 802 209) offering four integrated service practices: Digital & CX (digital experience design and development), Data & AI (data strategy, modern data platforms, analytics, and AI/ML delivery), Cloud & DevOps (cloud migration and engineering excellence), and CRM (customer relationship management implementation and optimisation). These practices are designed to work collaboratively, with the Data & AI and Cloud & DevOps practices providing foundational technical capabilities that support the Digital & CX and CRM offerings, enabling end-to-end digital transformation outcomes for enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital & CX Digital experience design and delivery service combining strategy, UX/UI design, and technology development to create seamless, engaging digital platforms that deepen engagement, strengthen loyalty, and drive measurable growth.
• Data & AI Advisory and engineering modernisation services spanning data strategy, modern data platforms (Snowflake, Databricks), data engineering, analytics, and AI/ML delivery, designed to turn data complexity into clarity and produce production-ready AI outcomes.
• Cloud & DevOps Cloud strategy, migration, platform engineering, and DevOps services including CI/CD pipelines, infrastructure as code, and automated testing to move organisations from fragile manual infrastructure to resilient automated platforms.
• CRM CRM strategy, platform implementation, integration, and adoption services across sales, marketing, and service functions, including CRM strategy and design, platform implementation, integration with marketing automation/ERP/support/data warehouse systems, and adoption and optimisation with change management.

Quantifiable outcome

• 95% of enterprise AI pilots never deliver transformational value - Nexifi's approach is designed to avoid this fate through production readiness designed in from the outset

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MirocoreChannel Partner/ Reseller/ DistributorNexifi named Miro's first Australian Premier Partner. They announced Product Operating Models powered by Miro, indicating a deep go-to-market and implementation partnership for Miro's visual collaboration platform.
• QantasminorOthersQantas brand logo displayed on Nexifi website partners section indicating client relationship
• Football AustraliaminorOthersFootball Australia brand logo displayed on Nexifi website partners section indicating client relationship
• RollerminorOthersRoller brand logo displayed on Nexifi website partners section indicating client relationship
• MedibankminorOthersMedibank brand logo displayed on Nexifi website partners section indicating client relationship
• WestpacminorOthersWestpac brand logo displayed on Nexifi website partners section indicating client relationship
• RMIT UniversityminorOthersRMIT University brand logo displayed on Nexifi website partners section indicating client relationship

Recent moves5 records

Expansion highlights5 records

Direct peers

• Slalom: Global technology and business consulting firm with deep Australian presence; comparable in delivering outcome-focused digital transformation across data, cloud and customer experience for enterprise clients.
• Thoughtworks: Global technology consultancy with Australian operations that specialises in data platforms, AI/ML engineering and cloud-native delivery — a close functional match to Nexifi's Data & AI and Cloud & DevOps practices.
• Versent: Australian-born cloud and digital consultancy; the most direct comparable given that Nexifi's co-founder Rob Frendo was previously Versent's Managing Director, and the two firms share an enterprise AWS-centric delivery model.
• Mantel Group: Australian digital, data and cloud consultancy serving enterprise clients across data engineering, platforms and CRM — directly comparable in scale, geography and service mix.
• Insiten: Australian data and analytics consultancy focused on data platforms, AI and cloud modernisation — closely comparable in scale, geography and Data & AI practice focus.
• Shine Solutions: Australian data and platform engineering consultancy delivering Snowflake, Databricks and cloud data platform work — directly comparable to Nexifi's modern data platform offering.

Broad incumbents

• Accenture: Global consulting incumbent with substantial Australian operations offering cloud, data & AI, and CRM services to the same enterprise buyer profile as Nexifi.
• Capgemini: Global IT services firm with significant Australian enterprise practice across cloud, data platforms and digital customer experience — overlapping service portfolio.
• Deloitte Digital: Big Four consulting arm that delivers digital transformation, cloud, data and CRM engagements to large Australian enterprises — same buyer, broader portfolio.
• Tata Consultancy Services: Global IT services giant with large Australian enterprise practice offering CRM, cloud and data services — same enterprise buyer, much broader scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/nexifi-pty-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nexifi