Nordic Gold Trade

What Nordic Gold Trade does

Nordic Gold Trade AB is a privately held Swedish precious-metals dealer headquartered in Kista, Sweden, that sells physical investment gold and silver to Swedish retail and business customers. The company's core product lineup consists of LBMA-accredited gold bars (minimum 999.9/1000 purity) and gold coins (minimum 900/1000 purity), both VAT-exempt under Swedish law, alongside a differentiated fractional gold product ("andelsguld") that allows customers to purchase proportional ownership of larger bars from 1,000 SEK. Customers can take physical delivery (fully insured) or store their gold in segregated, fully-insured custody via Loomis Sverige AB, a logistics provider that also stores assets for the Swedish Riksbank. The platform supports a monthly gold-savings subscription and offers silver products as an add-on category.

The technology stack is a relatively conventional e-commerce site with HTTPS/SSL encryption, BankID-based customer authentication, and payment integrations with Swish, Bankgiro, and historically Svea Ekonomi's Payson. The company runs a direct-to-consumer go-to-market with self-serve web checkout (capped at 100,000 SEK per transaction) and phone/email support for larger or business orders. Revenue is generated through one-time spreads on physical gold and silver sales, recurring annual storage and insurance fees (minimum 500 SEK/year), and a monthly subscription product. Marketing is built on financial-media thought leadership: CEO Michel Rufli and Chief Strategist Nils Brobacke appear regularly in Swedish outlets (Dagens Industri, Placera TV, EFN, Dagens PS) and the company publishes the "Guldskolan" educational video library, the Björnfällan 2.0 podcast, and quarterly market letters.

Founded in 2018, the company operates with a small team (1-10 employees) and reports 50+ years of combined administrative experience in precious metals. There is no external funding, no parent company, and no disclosed institutional investors. The firm's customer base is highly distributed across individual savers, business treasuries, and monthly savers, with no enterprise anchor accounts.

Name

Nordic Gold Trade

Legal name

Nordic Gold Trade AB

Website

https://nordicgoldtrade.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Nordic Gold Trade AB is a Swedish e-commerce dealer selling physical investment gold and silver bars, coins, and fractional ownership ("andelsguld") to Swedish retail investors and businesses, with optional insured custody via Loomis Sverige AB.

Ownership category

akta.pro rank

Product category

Precious Metals Investment

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Coins, Currency & Bullion Collectibles Retail (Numismatics) (CRALAGAF)

Keywords

• Physical gold bars
• Gold coins
• Fractional gold
• Precious metals investment
• Gold storage services

Headquarters

HQ city

Kista

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Physical Gold and Silver Sales: One-time transaction revenue from selling physical gold bars and coins. Customers purchase based on daily spot prices plus a premium. Products are classified as investment gold (VAT-exempt). Minimum purchase is 2 grams for bars or 1 gram for coins.
2. Fractional Gold (Andelsguld) Sales: Customers purchase fractional shares in larger gold bars starting from 1,000 SEK. The product offers lower premiums compared to buying individual small bars directly.
3. Annual Storage/Insurance Fees: For stored gold, the company charges an annual insurance fee based on holdings in grams, with a minimum of 500 SEK/year. Storage fees are also charged annually and include VAT.
4. Monthly Gold Subscription: The company offers a monthly subscription service for gold purchases, allowing customers to systematically accumulate gold over time.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Nordic Gold Trade sells physical investment gold and silver to Swedish customers in the form of LBMA-accredited gold bars (from 2 grams) and coins (from 1 gram), as well as a proprietary fractional gold product (andelsguld) that allows customers to buy proportional shares of larger stored bars starting from 1,000 SEK. Customers can opt for insured home delivery or fully insured custody through partner Loomis Sverige AB, and can also accumulate holdings via a monthly savings subscription.

Product overview

Nordic Gold Trade is a Swedish company offering physical gold and silver investment products. The core product lineup consists of physical gold bars (Guldtackor) and gold coins (Guldmynt) with minimum purities of 999.9/1000 and 900/1000 respectively, both qualifying as VAT-exempt investment gold. Their unique offering is Andelsguld (fractional gold), allowing customers to purchase shares in larger gold bars at lower premiums compared to buying small individual bars. The company complements these products with monthly savings subscriptions (Månadssparande) starting from 1,000 SEK, physical gold delivery with full insurance, and secure custody services through Loomis Sverige AB. All gold products are sourced exclusively from LBMA-accredited manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Bars (Guldtackor) Physical investment gold bars sourced from LBMA-accredited manufacturers at 999.9/1000 purity, available in multiple weights with a minimum purchase of 2 grams. Bars can be delivered physically to the customer with full insurance or held in Loomis Sverige AB custody. Products qualify as VAT-exempt investment gold under Swedish tax law.
• Gold Coins (Guldmynt) Struck gold coins with a minimum purity of 900/1000 available from 1 gram, priced at daily market rates plus premium. Coins are VAT-exempt as investment gold in Sweden and can be delivered or stored via Loomis.
• Fractional Gold (Andelsguld) Proprietary fractional-ownership product that lets customers buy proportional shares of larger LBMA-accredited gold bars (with each share documented to the specific bar's manufacturer and serial number) starting from 1,000 SEK, materially reducing the per-gram premium versus buying individual small bars. Stored in Loomis Sverige AB custody with full-value insurance.
• Monthly Gold Savings (Månadssparande) Subscription service that lets customers accumulate physical gold through recurring monthly purchases starting from 1,000 SEK per month, enabling dollar-cost-averaging into LBMA-accredited bullion held by Nordic Gold Trade.
• Gold Storage (Förvaring) Insured custody service for customer-owned gold and silver held in segregated vaults at Loomis Sverige AB, with full-value insurance and annual fees based on holdings in grams (minimum 500 SEK/year, including VAT). Loomis is the same custodian used by the Swedish Riksbank.

Quantifiable outcome

• Gold investment is recommended as 10-20% of a healthy savings portfolio for long-term stability

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Loomis Sverige ABcoreStrategic or Co-development PartnerLoomis Sverige AB provides secure storage services for Nordic Gold Trade's customers' physical gold holdings. Loomis is a recognized secure logistics company that also stores assets for the Swedish Riksbank (Sweden's central bank). Gold stored with Loomis is fully insured at full value and kept separately from other assets. Storage fees are charged annually and include VAT.
• Svea Ekonomi (Payson's payment service)supportingTechnology or IntegrationNordic Gold Trade integrated Svea Economi's Payson payment solution to enable direct web purchases of fractional gold. This allows customers to complete transactions seamlessly on the website for amounts between 1,000 SEK and 100,000 SEK.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Acredo: Swedish precious-metals and investment firm offering gold and silver products with custody services to Swedish retail investors — comparable domestic competitor in the same niche.
• Guldcentralen AB: Swedish precious-metals dealer (and former employer of Nordic Gold Trade's CEO Michel Rufli) offering physical gold and silver bars and coins to retail and B2B customers in Sweden — a directly comparable local competitor.
• Liberty Silver: Swedish precious-metals retailer specializing in gold and silver coins and bars for Swedish retail and business buyers — overlapping product categories and customer base with Nordic Gold Trade.
• Scandinavian Gold: Nordic precious-metals dealer selling physical gold and silver bars and coins to retail investors, with a similar Swedish/Nordic target market and product offering to Nordic Gold Trade.
• Tavex: Swedish-founded precious metals dealer operating a large retail and online network across the Nordics and Europe, selling gold bars, coins, and silver to retail and business customers — the closest direct comparable in product mix and Swedish market positioning.

Broad incumbents

• BullionVault: Large UK-based online platform enabling private investors to buy, sell, and store physical gold, silver, platinum, and palladium in allocated vaults — a much larger incumbent offering comparable digital precious-metals trading and storage to Nordic Gold Trade's model.
• GoldMoney: Global online precious-metals platform offering allocated physical gold, silver, platinum, and palladium storage and trading — a broader incumbent serving retail and business buyers with overlapping functionality to Nordic Gold Trade's storage offering.
• GoldRepublic: Dutch-founded online precious-metals platform providing buy/sell and allocated custody of physical gold and silver across Europe — a regional incumbent with a similar online-plus-custody proposition to Nordic Gold Trade.
• Degussa: Major German precious-metals dealer operating retail branches and online channels across Europe for gold, silver, and platinum bars, coins, and storage — a larger incumbent with comparable products and overlapping European retail investor base.

Emerging players

• Glint: UK-based digital gold payments and savings app enabling consumers to buy, hold, and spend gold in multiple currencies — an emerging alternative to physical-bullion ownership that competes for the same retail precious-metals demand as Nordic Gold Trade.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nordicgoldtradeab
• LinkedInlinkedin.com/company/nordic-gold-trade-ab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic Gold Trade