ITE HCMC

What ITE HCMC does

ITE HCMC (International Travel Expo Ho Chi Minh City) is a recurring annual international travel trade show held over three days at the Saigon Exhibition & Convention Center (SECC) in Ho Chi Minh City, Vietnam. Founded in 2005 and now in its 20th edition, the event is co-organized by Vietnam's Ministry of Culture, Sports & Tourism, the Vietnam National Authority of Tourism (VNAT), the Ho Chi Minh City Department of Tourism, and the private-sector C.I.S Vietnam Advertising & Exhibition JSC. It targets two primary audiences: tourism businesses seeking international market access (hotels, airlines, tour operators, MICE suppliers, national tourism boards, tourism technology providers) and hosted international buyers from 40+ countries seeking Vietnam and Mekong-region travel products.

The event's core technology stack consists of a B2B Online Appointment Scheduler for pre-scheduled buyer-exhibitor meetings and an Online Expo platform hosted on e.jublia.com that enables hybrid (physical-plus-virtual) participation. VR technology was introduced in 2022, and the 2021 edition was held entirely in a virtual format during the pandemic. The Hybrid format is now a permanent structural feature, with the Online Appointment Scheduler positioned as the event's primary networking and business-matching asset.

ITE HCMC's revenue is generated through three streams: exhibition booth rental fees from 500+ exhibitors, tiered sponsorship packages (Diamond, Gold, and other levels) led by Diamond sponsors Vietnam Airlines and Saigontourist, and Hosted Buyer Program registration fees (US$150 administration fee plus a US$350 refundable performance bond per qualified buyer, reviewed by a Buyer Advisory Board). Pricing for booth space and sponsorship is quote-based and not publicly disclosed. ITE HCMC 2025 recorded 20,050 B2B appointments with a near-50% conversion to partnerships, and the event has been recognized as 'Asia's Best Trade Show' by the World MICE Awards in both 2024 and 2025. The expo's geographic reach spans 25+ countries across Southeast Asia, East Asia, Europe, North America, the Middle East, South Asia, and Oceania, establishing it as the Mekong's largest travel event.

Name

ITE HCMC

Legal name

ITE HCMC (International Travel Expo Ho Chi Minh City)

Website

https://itehcmc.travel

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ITE HCMC is Vietnam's flagship annual international travel trade expo, co-organized by government tourism authorities and C.I.S Vietnam, connecting 500+ tourism exhibitors with 260+ hosted buyers from 40+ countries via B2B appointment matching and a hybrid physical-online format at SECC, Ho Chi Minh City.

Ownership category

akta.pro rank

Product category

Travel Trade Expo

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

akta.pro primary industry

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

akta.pro secondary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• International travel expo
• Business matching events
• Hosted buyer program
• Tourism trade show
• B2B travel networking

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Infrastructure, Personnel, Technology or R&D

Revenue model

1. Exhibition Booth Fees: Revenue generated from companies and brands renting exhibition space and booths at the trade show
2. Sponsorship Packages: Tiered sponsorship opportunities including Diamond, Gold, and other levels, offering brand visibility, on-site presence, and media exposure
3. Buyer Registration Fees: Hosted Buyer Program fees including US$150 Administration Fee and US$350 Performance Bond (refundable) per qualified buyer

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

ITE HCMC organizes an annual international travel trade expo at the Saigon Exhibition & Convention Center in Ho Chi Minh City, combining a physical exhibition for 500+ tourism suppliers with a parallel Online Expo, a Hosted Buyer Program of 260+ international buyers from 40+ countries, pre-scheduled business matching appointments, and industry seminars. The expo positions itself as Vietnam's premier B2B tourism trade platform connecting Vietnamese and Mekong-region tourism businesses with global travel buyers.

Product overview

ITE HCMC operates as a unified annual international travel expo platform consisting of a physical exhibition event (the 20th edition in 2026), a digital Online Expo component, and the Hosted Buyer Program for international buyers. The core offering centers on B2B business matching through pre-scheduled appointments, complemented by seminars, site inspection tours, and networking events (gala dinners, welcome parties). The event serves as Vietnam's premier tourism trade platform connecting domestic suppliers with global buyers across 3 days at SECC venue.

Differentiator

Problem solved

Functional benefit

Products and services

• ITE HCMC 2026 (International Travel Expo Ho Chi Minh City) Annual three-day international travel trade expo at SECC, Ho Chi Minh City, providing exhibition space, business matching, seminars, and networking events for Vietnam, ASEAN, and global tourism suppliers and buyers.
• Hosted Buyer Program Curated program that qualifies international travel buyers through a Buyer Advisory Board, granting them access to pre-scheduled B2B meetings, site inspections, welcome parties, gala dinners, and post-show tours during the expo.
• Online Expo Digital platform on e.jublia.com enabling virtual participation in ITE HCMC, including online exhibition stands and remote B2B engagement, complementing the physical event.
• Business Matching Pre-scheduled B2B appointment service using an Online Appointment Scheduler to connect exhibitors with qualified international hosted buyers during the expo for efficient trade negotiations.
• ITE HCMC Seminars Educational conference sessions covering tourism trends, sustainable tourism, destination marketing, and industry insights, delivered alongside the main exhibition for exhibitors, buyers, and trade visitors.
• Exhibitor Services Booth registration, sponsorship package sales, and marketing visibility services for companies and brands participating in the expo.

Quantifiable outcome

• 20,050 B2B appointments with nearly 50% conversion rate to successful partnerships (ITE HCMC 2025)
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Vietnam National Authority of Tourism (VNAT)coreStrategic or Co-development PartnerCo-organizer of ITE HCMC, providing government endorsement and coordination with national tourism promotion activities. VNAT works with Ho Chi Minh City Department of Tourism and C.I.S Vietnam to deliver the annual event.
• Ho Chi Minh City Department of TourismcoreStrategic or Co-development PartnerLocal government co-organizer providing city-level tourism authority support, venue coordination, and regional tourism promotion for ITE HCMC.
• C.I.S Vietnam Advertising & Exhibition JSCcoreStrategic or Co-development PartnerCo-organizer handling exhibition management, logistics, and operational execution of ITE HCMC events.
• Vietnam AirlinescoreGTM or Marketing PartnerDiamond Sponsor and Official Airline, providing airline sponsorship support and promotional visibility for the event.
• SaigontouristcoreGTM or Marketing PartnerDiamond Sponsor providing tourism services sponsorship and hospitality support for the event.
• Saigon Exhibition & Convention Center (SECC)coreGTM or Marketing PartnerOfficial Exhibition Venue partner hosting the physical exhibition space at their facility in Ho Chi Minh City.
• VietJet AirminorGTM or Marketing PartnerStrategic Airline partner providing air travel support and promotional collaboration for ITE HCMC.
• Turkish AirlinesminorGTM or Marketing PartnerPartner Airline supporting buyer transportation and promotional activities.
• Japan AirlinesminorGTM or Marketing PartnerPartner Airline supporting regional connectivity and promotional activities.
• PRNewswireminorGTM or Marketing PartnerMedia partner for industry news distribution, providing press release and news dissemination through ITE HCMC x PRNewswire platform.
• ShopeeFoodminorGTM or Marketing PartnerF&B Sponsor providing food and beverage services support for the event.
• EuroCham VietnamminorGTM or Marketing PartnerPremium Partner providing business networking support and European business community outreach.
• Vietnam Airport CorporationminorGTM or Marketing PartnerPremium Partner supporting aviation connectivity and airport-related services for the event.
• Ministry of Culture, Sports & Tourism, VietnamcoreStrategic or Co-development PartnerEndorsing authority providing government-level support and direction for ITE HCMC as Vietnam's premier international travel expo.
• People's Committee of Ho Chi Minh CitycoreStrategic or Co-development PartnerEndorsing authority providing municipal government support and direction for hosting ITE HCMC.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IBTM World: Leading global MICE industry trade show in Barcelona. Competes for the same hosted buyer audience (corporate meeting planners and incentive buyers) and overlaps with ITE HCMC's MICE supplier segment.
• IMEX Frankfurt: Major worldwide exhibition for the meetings, incentives, conferences, and events industry. Comparable hosted buyer program structure and exhibitor base, competing for MICE-segment buyers in Asia.
• ITB Asia: Leading travel trade show in Asia, organized by the same Messe Berlin group behind ITB Berlin. Directly competes with ITE HCMC for international buyers and exhibitors in the Asia-Pacific regional travel market.
• Arabian Travel Market (ATM Dubai): Leading travel trade show for the Middle East, organized similarly with hosted buyer programs and government tourism authority involvement. Direct competitor for buyers from Asia, Europe, and emerging source markets.
• FITUR Madrid: Major international tourism trade fair held annually in Madrid, Spain. Comparable scale and B2B travel trade show model, competing for exhibitor and sponsor spend from tourism authorities, hotels, and airlines.

Emerging players

• Travel Trade Gazette (TTG) Events: Portfolio of regional travel trade events and forums across Asia. Comparable hosted-buyer format targeting travel agents and tour operators, with overlapping Vietnam and Southeast Asia footprint.

Regional players

• ASEAN Tourism Forum (ATF): Regional tourism trade event rotating across ASEAN member states. Closest regional comparison to ITE HCMC in terms of geographic scope and government-led tourism authority participation in Southeast Asia.
• Thailand Travel Mart Plus (TTM+): Leading Southeast Asian B2B travel trade show hosted by Tourism Authority of Thailand. Direct competitor for international buyers sourcing Mekong/Southeast Asia travel products and for exhibitor marketing budgets.

Broad incumbents

• World Travel Market (WTM) London: One of the leading global travel trade events in London. Comparable B2B travel trade show model with hosted buyer program, exhibitor fees, and sponsorship tiers targeting the same international buyer/supplier audience.
• ITB Berlin: World's largest travel trade show held annually in Berlin. Direct competitor for international hosted buyers and exhibitor mindshare, with much broader global reach than ITE HCMC but lack of regional Vietnam/Mekong focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/itehcmc.internationaltravel
• LinkedInlinkedin.com/company/ite-hcmc-international-travel-expo-ho-chi-minh-city

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITE HCMC