Deves Insurance

What Deves Insurance does

Deves Insurance (บริษัท เทเวศประกันภัย จำกัด (มหาชน)) is a Thai non-life insurance company incorporated as a public limited company and headquartered at 97 and 99 Deves Insurance Building, Ratchadamnoen Klang Road, Bowon Niwet, Phra Nakhon, Bangkok. The firm sells motor, home and property, personal accident, and general insurance products, including compulsory motor liability (พ.ร.บ.), travel insurance, COVID-19 coverage, and an Easy Fine personal accident add-on. Its customer base spans individual consumers, motor vehicle owners (private cars, pickup trucks, commercial vehicles), and residential property owners across Bangkok and provincial Thailand, segmented horizontally by use case rather than by enterprise tier.

The company's core technology is a digital insurance platform anchored by the DEVES DEE mobile application (available on iOS and Android), which supports online policy purchase, renewal, premium payment, accident and property-claim reporting, GPS-based emergency accident notification that auto-transmits location to the response center, and real-time surveyor tracking. Underlying the mobile experience is internal RESTful API development (per a System Analyst Manager job posting) and an online services portal. Deves holds ISO 9001 quality management and ISO/IEC 27001 information security certifications from TUEV NORD CERT GmbH, is regulated by Thailand's Office of Insurance Commission (OIC), and has been a certified member of the Thai Private Sector Collective Action against Corruption (CAC) since February 2019.

Commercially, Deves operates a multi-channel distribution model combining direct digital sales (website and DEVES DEE app), a bancassurance partnership with Siam Commercial Bank (SCB), a licensed agent and broker network covering Bangkok and provincial areas, and physical branch offices. Premiums are priced annually on a subscription basis and vary by vehicle type, model year, coverage class (Class 1-3 plus compulsory), optional add-ons such as flood coverage, and driver profile. The company markets through its website, Facebook, LINE Official Account, and the mobile app, with a 24/7 accident reporting hotline (1291) and a cashless claims network spanning authorized garages and hospitals. The current Managing Director, Aimor Jirasaowaphak, publicly led the June 2026 DEVES DEE GPS emergency notification and surveyor tracking upgrade.

Name

Deves Insurance

Legal name

บริษัท เทเวศประกันภัย จำกัด (มหาชน)

Website

https://deves.co.th

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Deves Insurance is a Thai public limited non-life insurer offering motor, home, personal accident, and general insurance products to individual consumers, vehicle owners, and property owners across Thailand.

Ownership category

akta.pro rank

Product category

Non-Life Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Motor Vehicle Liability Insurance (FSAJAMAC)

akta.pro secondary industries

Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA), Commercial Package / Business Owners Policies (BOP) (FSAJAMAG), General Liability Insurance (FSAJAMAE)

Keywords

• Non-life insurance
• Motor insurance
• Property insurance
• Personal accident insurance
• Digital insurance services

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Motor Insurance: Vehicle insurance products including comprehensive coverage (Class 1, 2, 3) and third-party liability coverage for automobiles.
2. Home and Property Insurance: Insurance coverage for residential properties and assets against fire, flood, and other damages.
3. Personal Insurance: Personal accident and health insurance products including travel insurance.
4. COVID-19 Insurance: Pandemic-related insurance products offered during the COVID-19 outbreak.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Deves Insurance sells non-life insurance products in Thailand across four core lines: motor insurance (Class 1, 2, 3 and compulsory motor insurance), home and property insurance, personal insurance (accident, travel, Easy Fine), and miscellaneous general insurance. Customers can purchase, renew, and file claims through the company website, the DEVES DEE mobile app, agent/broker networks, bancassurance partners such as SCB, and physical branches, with 24/7 accident reporting via the 1291 hotline and GPS-based emergency notifications.

Product overview

Deves Insurance (บริษัท เทเวศประกันภัย จำกัด (มหาชน)) operates as a Thai general insurance company offering a portfolio of insurance products organized into four core lines: Motor Insurance (ประกันภัยรถยนต์), Home Insurance (ประกันบ้านและทรัพย์สิน), Personal Insurance (ประกันภัยบุคคล), and General Insurance (ประกันภัยอื่นๆ). The company also maintains an Online Services Platform that enables customers to purchase, renew, and manage insurance policies digitally, and operates the DEVES DEE mobile application for on-the-go accident reporting, GPS-based emergency notification, and real-time surveyor tracking. Motor insurance is the flagship product, offered across multiple coverage tiers (Class 1 through Class 3 with variants including เทเวศคุ้มกัน and น้ำท่วม flood coverage). Personal insurance includes accident, travel, and Easy Fine products, while general insurance covers miscellaneous risks. All products are available through digital channels including the website, mobile app, and branch network, with the digital platform supporting online purchase, claims reporting, and premium payment workflows.

Differentiator

Problem solved

Functional benefit

Brands

• DEVES DEE: Digital assistant mobile application launched by Deves Insurance for enhanced customer service with features including emergency accident notification via GPS and survey officer tracking.

Products and services

• Motor Insurance (ประกันภัยรถยนต์) Vehicle insurance covering car damages, third-party liability, and optional flood coverage. Offered in multiple coverage classes (Class 1, 2, 3 and sub-tiers including Deves Khum Kan and flood variants), with options for garage repair or dealership repair, and including private cars, pickup trucks, and commercial vehicles.
• Home Insurance (ประกันบ้านและทรัพย์สิน) Property and home insurance covering house structures and assets against fire, theft, and other risks. Available for purchase online through the digital platform.
• Personal Insurance (ประกันภัยบุคคล) Personal insurance products covering accident and health risks. Includes personal accident, travel insurance, and Easy Fine coverage. Premium calculation is based on date of birth, gender, occupation, and coverage duration.
• General Insurance (ประกันภัยอื่นๆ) Miscellaneous insurance products including travel insurance and other general coverage types not classified under motor, home, or personal insurance categories.
• Compulsory Motor Insurance (พ.ร.บ.) Mandatory third-party motor liability insurance required by Thai law. Deves Insurance processes claims and provides coverage under the Compulsory Motor Insurance Act.
• Easy Fine (ประกันอุบัติเหตุ) Personal accident insurance product available as a standalone coverage option. Premium is calculated based on the policyholder's date of birth, gender, occupation, and selected coverage period.
• Travel Insurance (ประกันภัยการเดินทาง) Travel insurance product covering overseas and domestic travel risks. Offered as part of the personal insurance product line.
• COVID-19 Insurance (กรมธรรม์ประกันภัยไวรัสโคโรน่า) Specialized insurance policy covering COVID-19 infection risks. Claims processing with 15-day turnaround upon receipt of complete documentation. Customers can submit claims via email, phone (1291 ext. 2), Line, or Facebook.
• DEVES DEE Mobile Application Digital insurance assistant mobile application that enables customers to purchase insurance, report accidents, track surveyor location via GPS, and monitor claim status through their mobile device. Features include emergency accident notification with automatic GPS location transmission to the emergency response center and real-time surveyor status tracking, available on iOS and Android.
• Online Services Platform Digital self-service platform enabling customers to purchase insurance policies, report accidents and property insurance claims, pay premiums, renew policies, and check claim status entirely online without visiting a branch.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• ธนาคารไทยพาณิชย์ จำกัด (มหาชน) (SCB - Siam Commercial Bank)coreChannel Partner/ Reseller/ DistributorBancassurance partnership with Siam Commercial Bank for distribution of insurance products through SCB bank branches and financial services channels.
• สำนักงานพระคลังข้างที่ (Royal Treasury Office)minorStrategic or Co-development PartnerJoint CSR activities including the 'ราษฎรสุขใจ พลานามัยสมบูรณ์ แพทย์พระราชทาน' health program and 'เยาวชนสืบสานรักษ์เพลงไทย' cultural sponsorship.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dhipaya Insurance: Major Thai general insurer with strong motor and property lines and a digital push. Comparable to Deves on product breadth, Thai-domestic distribution, and growing investment in digital claims/self-service.
• Bangkok Insurance: One of Thailand's largest general (P&C) insurers, offering motor, fire, marine and personal lines through a multi-channel network. Directly comparable to Deves across product portfolio, Thai market focus, and bancassurance/agent distribution model.
• Sompo Insurance Thailand: Thai non-life insurer (part of Sompo Holdings) writing motor, fire, marine and personal accident. Closely comparable to Deves on product structure and Thai retail/SME distribution.
• MSIG Thailand: Thai subsidiary of Mitsui Sumitomo Insurance offering motor, fire, accident and travel insurance. Comparable to Deves across non-life product mix and Thai retail/SME focus.
• Muang Thai Insurance: Large Thai non-life insurer offering motor, home, and personal accident products with an agent-led and bancassurance model. Directly comparable to Deves in customer segments and core motor/home offering.

Broad incumbents

• Chubb Thailand: Thai arm of global P&C insurer offering personal accident, motor, property and specialty lines. Overlaps with Deves on motor/personal accident but operates as a broader multinational incumbent.
• Allianz Ayudhya: Joint venture between Allianz and Bank of Ayudhya offering life and non-life products in Thailand. Comparable to Deves on bancassurance distribution and motor/personal lines, but with broader portfolio.
• AXA Thailand (now Chubb): Thailand non-life operation of AXA (transitioning to Chubb). Comparable to Deves on motor and personal accident offerings and digital servicing, but as part of a global incumbent portfolio.

Regional players

• Safety Insurance (Thailand): Mid-sized Thai general insurer with motor and property focus. Comparable in size band and product mix, useful as a small-to-mid-cap Thai P&C benchmark.
• Southeast Insurance (Thailand): Thai general insurer offering motor, fire, and personal lines through agents and brokers. Comparable to Deves as a domestic mid-tier P&C competitor targeting similar retail and SME segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/DEVESINSURANCE
• LinkedInlinkedin.com/company/deves-insurance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deves Insurance