Nashville Yards

What Nashville Yards does

Nashville Yards is a 19-acre, privately held mixed-use real estate development in downtown Nashville, Tennessee, owned and developed by Southwest Value Partners. The campus integrates Class-A+ office space (over 2 million sq ft across Pinnacle Tower, Amazon Towers I & II, and the CAA Creative Office Building), two hotels (Grand Hyatt Nashville with 591 rooms and the historic Union Station Nashville Yards, operated by HM Alpha), 673 luxury residences (The Emory condominiums for sale and The Everett multi-family for lease), 350,000 sq ft of retail and dining, three entertainment venues (The Pinnacle operated by AEG Presents, Hooky Entertainment, and the upcoming Flight Club), plus health and wellness amenities (Iconix Fitness, Ascension Saint Thomas Premier Medicine, IAMS Bark Park, Dinkville pickleball, and the Farm To Yards urban farm). The development also includes 7+ acres of plazas and green space, three connected parking garages with gateless entry, and a 24-hour campus security center.

Revenue is generated through five primary streams: (1) Class-A+ office leasing to enterprise tenants including Amazon, CAA, Pinnacle Financial Partners, Bass Berry & Sims, and McDermott Will & Schulte; (2) retail and restaurant leasing on base-rent plus percentage-rent structures; (3) hospitality operations across the two hotels; (4) residential sales (The Emory) and rentals (The Everett); and (5) ancillary transactional revenue from event venue rentals (The Pinnacle, Under Broad, The Lawn, etc.), parking, and ticketed entertainment. Go-to-market combines direct B2B enterprise leasing through SWVP and brokers (Colliers, Point Realty Advisors, Alpine Ventures) with B2C marketing via website, social channels, free public programming (WNXP Summer Line concert series, Xfinity Movie Nights), and on-campus event sponsorship.

The customer base spans Fortune 500 corporate tenants, entertainment industry firms (AEG, AXS, Amazon Music, Messina Touring Group, L-Acoustics), national restaurant groups (Cameron Mitchell Restaurants, Earls), luxury residential buyers and renters, business and leisure hotel guests, and downtown Nashville consumers. Strategic founding partners — Pinnacle Financial Partners, Ascension Saint Thomas, and Gallagher — anchor long-tenure relationships, with the Ascension Saint Thomas partnership extended through 2031 and headquarters relocating to Pinnacle Tower in late 2026.

Name

Nashville Yards

Legal name

Nashville Yards

Website

https://nashvilleyards.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Nashville Yards is a 19-acre, privately held mixed-use real estate development in downtown Nashville, owned by Southwest Value Partners, integrating Class-A+ office space, hotels, luxury residences, retail, dining, and entertainment venues for enterprise tenants, residents, and visitors.

Ownership category

akta.pro rank

Product category

Mixed-Use Real Estate Development

NAICS

Hotels (except Casino Hotels) and Motels (721110), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Amusement Parks and Arcades (7131), Fitness and Recreational Sports Centers (713940)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industries

Specialty & Entertainment Venue Property Management (BPAJAGAO), Arenas & Indoor Sports Centers (MPAKAEAB), Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG), Fairgrounds & Expo Parks (THAHAAAH)

Keywords

• Mixed-use real estate development
• Class-A+ office leasing
• Hospitality and hotel operations
• Luxury residential properties
• Entertainment venue management

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Office Space Leasing: Class-A+ office space leasing across Pinnacle Tower (35 stories), Amazon Towers I & II, and CAA Creative Office Building. Over 2 million square feet of highly amenitized office space targeting enterprise tenants.
2. Retail & Restaurant Leasing: 350,000 square feet of retail, food & beverage, and entertainment space leased to national and local brands. Revenue generated from base rent and percentage rent structures.
3. Residential Sales & Leasing: Luxury condominium sales (The Emory) and multi-family residences for lease (The Everett). 673 total luxury residential units across two towers.
4. Hospitality Operations: Revenue from hotel operations at Grand Hyatt Nashville (591 rooms) and Union Station Nashville Yards, including room bookings, food & beverage, and event venues. Hotels operated by HM Alpha.
5. Event Venue Rental: Private event space rentals including The Pinnacle (state-of-the-art live music venue developed with AEG), hospitality lounges, meeting rooms, The Lawn, Platform South, and Under Broad. Ticket sales for concerts and events.
6. Parking Services: Daily parking, pre-reserved parking, and valet parking services across three connected on-site garages with thousands of spaces. First 30 minutes free, advance booking available.

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels11 records

Core offering

Nashville Yards is a 19-acre mixed-use real estate development in downtown Nashville, Tennessee, offering Class-A+ office space (over 2 million square feet across Amazon Towers, Pinnacle Tower, and CAA Creative Office Building), luxury residential units (673 condominiums and apartments), two hotels (Grand Hyatt Nashville and Union Station Nashville Yards totaling 700+ rooms), 350,000 square feet of retail and dining, entertainment venues (The Pinnacle music hall, Hooky Entertainment, Flight Club), and private event spaces. The development is owned and developed by Southwest Value Partners and operated through partnerships with HM Alpha (hotels), AEG Presents (The Pinnacle), and various retail operators.

Product overview

Nashville Yards is a 19-acre mixed-use development offering a unified portfolio of hospitality, entertainment, residential, office, retail, and wellness products. The development features two flagship hotels (Grand Hyatt Nashville with 591 rooms and Union Station Nashville Yards), three Class A+ office towers (Pinnacle Tower, CAA Creative Office Building, and Amazon Towers I & II with 2+ million square feet total), 673 luxury residential units across two towers (The Emory condos and The Everett apartments), diverse dining venues (including Earls Kitchen + Bar, Ocean Prime, Prime + Proper, and Culaccino), entertainment destinations (The Pinnacle music venue operated by AEG Presents, Hooky Entertainment movie theater/bowling/arcade, and Flight Club darts venue), health and wellness facilities (Iconix Fitness, Ascension Saint Thomas Premier Medicine, IAMS Bark Park, Dinkville pickleball, and Farm To Yards urban farm), childcare services (The Goddard School), and 350,000 square feet of retail space. The campus includes 7+ acres of open plazas and green spaces, thousands of parking spaces, and hosts regular programming including outdoor concerts and movie screenings.

Differentiator

Problem solved

Functional benefit

Products and services

• Pinnacle Tower 35-story Class A+ office tower offering the highest occupiable office floor in Nashville with office valet, executive car services, high-tech conference facilities, and 1,600 exclusive parking spaces. Anchored by Pinnacle Financial Partners and Bass, Berry & Sims, and home to Ascension Saint Thomas's market headquarters.
• Amazon Towers I & II Amazon Tower I (20 stories) and Tower II (26 stories) offering over 1 million square feet of Class A+ office space between the two buildings, including dog park and 32,000 square foot outdoor patio. Amazon is the major anchor tenant.
• CAA Creative Office Building Creative office building offering 400,000+ square feet of retail and Class A+ office space. Ground floor features restaurants and retail, second floor hosts Iconix fitness, third floor houses Hooky entertainment venue. Anchored by Creative Artists Agency (CAA) with L-Acoustics Americas Regional Headquarters showroom.
• Grand Hyatt Nashville 591-room Broadway hotel featuring one of the highest outdoor rooftop bars in Nashville, a spa, seven food and beverage experiences, and 84,000 square feet of event space. Consistently recognized as a top meeting hotel in North America by Cvent. Operated by HM Alpha.
• Union Station Nashville Yards Historic boutique hotel converted from Nashville's former central train terminal with approximately 125 rooms. Features turn-of-the-century sophistication, modern amenities, two celebrated restaurants, and special event venues. Operated by HM Alpha.
• The Emory (Luxury Condominiums) Luxury condominiums for sale at Nashville Yards — the first and only for-sale residential option in the development. Features custom units designed by Nashville-based interior designer Lindsay Rhodes. Sales pricing not publicly disclosed.
• The Everett (Luxury Apartments) High-end multi-family residences for lease offering a blend of history and innovation in downtown Nashville living. Monthly lease pricing not publicly disclosed.
• The Pinnacle Nashville's premier live music and event venue developed in partnership with AEG and operated by AEG Presents. A state-of-the-art indoor venue for concerts and private events with tickets available via AXS.com or the Pinnacle box office.
• Hooky Entertainment Entertainment complex featuring 7 movie theaters, 8 bowling lanes, and a 15,000-square-foot arcade with 48+ games, plus bar and restaurant. Open from 10AM-12AM daily. Movie tickets approximately $20 per person; bowling lanes approximately $30 plus $4 adult shoe rentals.
• Flight Club Tech-enabled Social Darts venue featuring craft cocktails, elevated shareable plates, and Victorian fairground-inspired design. Coming soon to Nashville Yards.
• Nashville Yards Parking Thousands of easy-in/easy-out parking spaces across three on-site garages with gateless entry/exit, first 30 minutes free, online reservation system, and valet parking services. Powered by Metropolis parking technology.
• Nashville Yards Private Events Private event spaces including Ascension Saint Thomas Landing (50-1,000+ guests), Under Broad (7,500 sq ft flexible space), Hospitality Spaces (up to 300 guests), Meeting Rooms (15-90 guests), Platform South (up to 1,000 guests), The Lawn (12,500 sq ft for 1,000 guests), The Trestle (up to 400 guests), and The Pinnacle. Bookings through the private events team.
• Ascension Saint Thomas Landing 1.3-acre park and activated green space spanning the west side of Nashville Yards adjacent to Broadway. Includes dog park (IAMS Bark Park), tiered amphitheater, pop-up retail and food/beverage containers, and fire pits. Used for free concerts, movie nights, and community programming.

Quantifiable outcome

• Walkability score of 87
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered minor and core.

• WNXPminorGTM or Marketing Partner · 28 May 2026Nashville NPR's Music Station partner for WNXP Summer Line Concert Series at Ascension Saint Thomas Landing. Series kicked off June 26 with Devon Gilfillian.
• TennPopminorGTM or Marketing Partner · 28 May 2026Presenting sponsor of WNXP Summer Line Concert Series. Tennessee-born ready-to-drink spirit-based seltzer (Seltzer of the South).
• Mars PetcareminorStrategic or Co-development Partner · 14 April 2026Multi-year strategic partnership making Mars official pet food partner of Nashville Yards. Includes naming rights to IAMS™ Bark Park (dedicated dog park). Advances Mars BETTER CITIES FOR PETS™ program. Mars has contributed over $2 million in grants and pet food donations through this program.
• AEG Global PartnershipsminorStrategic or Co-development Partner · 14 April 2026Spearheaded Mars-Nashville Yards pet-friendly partnership. AEG operates The Pinnacle venue at Nashville Yards.
• Ascension Saint ThomascoreStrategic or Co-development PartnerFounding Partner and official healthcare partner. Relocating market headquarters (16,000 sq ft on 16th floor of Pinnacle Tower) with partnership extended through 2031. Includes Ascension Saint Thomas Landing (1.3 acre green space), Premier Medicine concierge clinic, and event medical coverage.
• AEG/AEG PresentscoreStrategic or Co-development PartnerStrategic partner for The Pinnacle venue - developed in partnership with AEG and operated by AEG Presents. AEG has local office on campus. Supported booking for summer concert series.
• SpinminorStrategic or Co-development PartnerScooter sharing partner providing multi-modal transportation options on campus.
• ABMminorOthersService partner providing facility management and operational services across campus.
• American ExpressminorGTM or Marketing PartnerPartner providing payment and card services across campus merchants.
• Coca-Cola ConsolidatedminorGTM or Marketing PartnerBeverage partner providing products across campus dining and retail establishments.
• CoronaminorGTM or Marketing PartnerBeverage partner for campus restaurants and events.
• White ClawminorGTM or Marketing PartnerBeverage partner providing White Claw products across campus.
• XfinityminorGTM or Marketing PartnerPresenting sponsor of Xfinity Movie Nights free outdoor movie series at Nashville Yards.
• Waste Management (WM)minorOthersWaste management and environmental services partner for campus sustainability operations.
• FCS SecurityminorOthersSecurity services partner for campus safety operations.
• Sun CruiserminorStrategic or Co-development PartnerBeverage partner providing Sun Cruiser products across campus.
• HM AlphacoreStrategic or Co-development PartnerHotel operator for Grand Hyatt Nashville and Union Station Nashville Yards. Ensures same level of excellence across campus hospitality.
• Greener RootsminorStrategic or Co-development PartnerUrban farming partner operating Farm To Yards program producing up to 3,000 heads of zero-emission lettuce monthly for campus hotels.
• MDVIPminorStrategic or Co-development PartnerPartnership with Ascension Saint Thomas Premier Medicine providing membership-based concierge primary care in partnership with MDVIP.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Wharf: Hoffman & Associates' phased waterfront mixed-use district in Washington DC with Class-A office, residential, retail/dining, hotels, and entertainment programming. Comparable as a destination-oriented, amenity-anchored mixed-use campus with active event programming.
• The Yards: Brookfield Property Partners' waterfront mixed-use neighborhood in Washington DC with residential, retail, office, and hotel across multiple phases. Comparable as a phased, multi-vertical, single-developer mixed-use campus.
• Hudson Yards: Related Companies / Oxford Properties' 28-acre mixed-use development on Manhattan's West Side combining Class-A office, retail, residences, hotels, and The Shed arts venue. Closest comparable to Nashville Yards in scale, vertical mix, and public-private partnership structure.
• Downtown Summerlin: Howard Hughes Holdings' master-planned mixed-use district in Las Vegas with Class-A office, retail/dining, residential, and hotels surrounding a ballpark. Comparable as a single-developer, amenity-rich, multi-vertical campus.
• American Dream: Triple Five Group's entertainment-and-retail-anchored mega-complex in East Rutherford, NJ featuring indoor theme park, water park, ice rink, retail, and hotels. Comparable as an entertainment-led mixed-use destination drawing discretionary leisure spend.
• Miami Worldcenter: Large downtown Miami mixed-use project with residential, retail, hotel, and Class-A office components. Comparable as a high-amenity downtown master-planned development targeting similar live-work-play demographics.
• The Battery Atlanta: Mixed-use development adjacent to Truist Park in Atlanta combining Class-A office (including Anthem anchor), entertainment venues, retail/dining, residences, and hotel. Comparable as an entertainment-anchored, multi-vertical campus in a high-growth Sun Belt market.
• Seaport District NYC: Howard Hughes Holdings' redevelopment of Lower Manhattan's historic Seaport with retail/dining, office, residences, and event programming (incl. Pier 17 concerts). Comparable as a mixed-use, programming-driven campus combining historic and new construction.
• South Lake Union: Vulcan Real Estate's master-planned Seattle neighborhood dominated by Amazon-anchored office, plus residential, retail, and life sciences. Highly comparable given the Amazon anchor overlap and similar mix of tech-tenant office + housing + neighborhood retail.

Broad incumbents

• Related Companies (Related Midwest / Related Urban): National mixed-use and affordable housing developer behind Hudson Yards, The 78, and other major projects. Relevant as the institutional comparable for the magnitude of master-planning, public-private partnership execution, and capital structure that Nashville Yards aspires to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nashvilleyards
• LinkedInlinkedin.com/company/nashville-yards
• Instagraminstagram.com/nashvilleyards
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nashville Yards